Don't Ignore Legal Obligations of The CAN-SPAM Act
May 31, 2007 - by Jim Degerstrom - Most small business owners are not aware that they or an employee may be breaking the law regarding spam. The advice that follows is intended to help you avoid any financial or legal consequences.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Business reputation in marketing
May 31, 2007 - by Andrea Morris - Your businesss reputation is the most potent aspect regarding the long term success of the entirety of your business efforts. You reform your reputation each day with everyone your business interacts with.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How Do I Reach My Existing Customers?
May 31, 2007 - by by D.L. Mayer - The more a customer is involved in your business, the less likely they are to go elsewhere. If they have a vested interest in your business, they are less likely to easily turn to a competitor.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Franchises - What To Consider
May 30, 2007 - by Richard Parker - he franchise concept is an incredible one. Gather all of the ingredients specific to a business and formulate a recipe that can be duplicated over and over again by anybody. When someone refers to a "turn key" operation, the most likely example is a properly orchestrated franchise.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

If It Ain't Broke...Leave It Alone!
May 30, 2007 - by Dale King - One of the biggest mistakes I see both veteran and newbie marketers alike make is switching up and changing marketing campaigns that still work.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Business Franchising – Just What Should You Look For In A Franchise?
May 29, 2007 - by John Thompson - There are many reasons why franchising is the best type of operation for the majority of first-time business owners. Most revolve around the increased probability that the business will succeed and provide profits to the owner in a shorter time frame than an independent business.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

The Key To Copywriting Success
May 25, 2007 - by Dale King - Many people have aspirations of being a great copywriter. And while I think it's admirable to want to be great at anything, in my opinion, these people are being short-sided. They should strive to be great marketers also.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How to Create a Unique Selling Proposition for Your Online Business
May 24, 2007 - by Donna Gunter - How good are you at being different and articulating your USP (Unique Selling Proposition)? Why would a potential client want to do business with you instead of your competition?
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Web Hosting
May 23, 2007 - by Jackie Sutton - Web hosting makes a Web site available on the Internet. A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Getting Excited About Marketing
May 23, 2007 - by Robert Middleton - Are you excited about marketing your business? I've learned over the years, working with thousands of Independent Professionals, that the word EXCITING is about the last one most would use to describe marketing their business.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Mystery Shoppers Enhance Tradeshow Performance
May 23, 2007 - by Susan Friedmann - It is critical that our tradeshow performance be excellent. Your organization’s financial well being depends in part of what attendees learn about your company from your exhibit. How will you know, at the end of the day, what they thought of your booth? This is where the mystery shopper comes in.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

It's Time For Plan B: Brainstorming!
May 22, 2007 - by Craig Harrison - Brainstorming is a special type of meeting, with its own ground rules, tempo and ethos.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Are You Applying the "So What Factor"?
May 22, 2007 - by Tessa Stowe - Are you applying the "So What Factor" every time you talk about your products and services?
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

The Five Types of Shoppers
May 22, 2007 - by Mark Hunter - In retail, this idea of focusing on the best current customers should be seen as an on-going opportunity. To better understand the rationale behind this theory and to face the challenge, we need to break down shoppers into five main types.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Dale King Interviews Legendary Direct Response Specialist, Denny Hatch
May 22, 2007 - by Dale King - Dale King has an interview with Denny Hatch.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Is It a Scam?
May 21, 2007 - by Laurie Neumann - You hear so much about scams on the internet today. And rightly so, there are many dishonest situations out there.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Books: The Sweet Nectar of Life
May 21, 2007 - by Stoney deGeyter - Learn from a good old-fashioned book.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

The Four Keys to Doing Business Online
May 17, 2007 - by Bill Ringle - Articles and reports have saturated our collective consciousness with how the Internet is revolutionizing business, I'm told by participants at our "How to Grow Your Business Using the Internet" seminars. But perhaps what you've read up to this point has been lacking in specific details that would allow you to gauge the depth of your company's website for creating the best conditions for doing business. You're not alone.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Online Article Marketing Brings Customers To You
May 17, 2007 - by Tammy M. Ratcliff - If your are not making use of online article marketing to help promote your business, you may be passing up an unlimited amount of advertising opportunities.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Profits In Principles
May 17, 2007 - by Dale King - There is a moral to this story.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

11 Ways To Find Products To Sell On eBay
May 16, 2007 - by Tim Knox - I was part of an eBay Roundtable discussion recently with six other experts and we all agreed that the number one question most new (and even old) eBay sellers ask is: "Where do I find things to sell on eBay??"
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Are You Confusing Your Web Site Visitors?
May 16, 2007 - by Debbie Ducker - If you have a cluttered mess of banners and multiple text ads on your site, unless it is a specified site of resources such as a recommended links section, link exchange or a topic specific portal, etc... then you are confusing your visitor.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Can Website Statistics Really Improve Site Usability?
May 15, 2007 - by Enrique Padilla - Site usability. It sounds a complex term that is thrown around by high-paid web design experts – but the reality of it is quite simple: Is the user of a website able to do or find what they set out to accomplish on your website?
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Free Advertising On The Internet For Your Direct Sales Business
May 15, 2007 - by Audrey Okaneko - Here are several forms of free advertising.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How To Emotionally-Charge Your Copywriting To Boost Sales
May 11, 2007 - by Mike Jezek - Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better?
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

The Necessity of Starting Your Own eBay Store
May 11, 2007 - by Joshua Watson - According to eBay, "over 75% of eBay store owners say that opening an eBay store has significantly increased their sales" (eBay, 2007). Quite simply, if you buy and sell on eBay, either as a hobby or full time job, you are falling behind if you don't have your own eBay store.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How to Determine Pricing for your New Product
May 11, 2007 - by Barbara Ryan - You’ve taken the first step to building your own home business by choosing a product to sell. Next comes the hardest step for most people, determining your pricing strategy.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Passion as a Sales Tool
May 10, 2007 - by Mark Hunter - We all know that Sales is really all about “closing the sale”. There is not a salesperson alive who does not use a variety of techniques to help them be successful with customers. However, I believe passion is the most underrated and underutilized sales tool in our arsenal because it is too hard to measure and no one has found an effective way to teach it.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Avoiding The Third Degree Syndrome In Marketing
May 10, 2007 - by Mark Silver - When you last wrote a flyer or a webpage, or when you last read one, what was the first bit of text on it, after the headline? I'm willing to bet you beads to bogarts that it was a series of questions.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Where to Find Stock Photos for Web Design
May 09, 2007 - by Sharon Housley - Professional photographs in a website give the website a professional look. Many webmasters do not realize that photographs are copy written and in many cases illegal to use a photograph or image that you find on the web without properly licensing it.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Managing your “Inbox Tasks”
May 09, 2007 - by Stoney deGeyter - I’m a big fan of task management. But having a task management system in place, and even when used properly, still does not take care of all of my task management issues. For me, my email inbox is also another to-do or task box.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Selling On The Internet
May 09, 2007 - by Sharmaine Cullen - Contrary to what most Internet ‘gurus' will tell you, being successful as an internet marketer isn't as easy as putting up a website and waiting for people to flock to it. Just like in a ‘bricks and mortar' business, what product you offer and how you present it will determine your level of success.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Helpful Questions And Tips on Niche Marketing
May 09, 2007 - by Molly Gordon - My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using "where" and "who" questions like the following.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Don't Ask Why
May 08, 2007 - by Bonnie McFarland - "Why?" seems like a good question, doesn't it? I certainly used to think so. I've asked "Why?" often in my life so I must have thought it was a good question. Or maybe I never had thought about it or noticed what happened when I asked that particular question.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Want Website Traffic? Start A Free Blog
May 08, 2007 - by Tammy Embrich - If you own a website, then you know how difficult it is to get exposure to it. Creating a blog is one of the best resources there is today for receiving that exposure.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

The Amazing Money-Making Power of Internet Marketing Forums
May 08, 2007 - by Dale King - One of my favorite ways of marketing my business is posting on various Internet marketing forums.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How to Get a Business Loan in Five Steps
May 04, 2007 - by Dave Miller - How to Get a Business Loan in Five Steps. A lender looks at a loan request in three sections known as the "three C's".
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Ebay Basics: How To Keep Your Profits From Evaporating
May 03, 2007 - by Steve Dempster - If you're fairly new to eBay, or business in general, you may be scratching your head and wondering why your profit isn't what it should be. This article looks at some ways to plug the profit hole and keep you afloat.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

E-mail Exploits - A Major Problem
May 03, 2007 - by Jake Foster -Use of e-mails is on a rise in the business world. The use has increased manifold in the recent years. People suffer due to those advantages. Just like the other miracles of science the e-mails can be a blessing if the technology is used in a positive sense. Spam e-mails and e-mail exploits make it a problem which needs your attention to be solved. If e-mail exploits are not taken care of, they are capable enough of damaging your system. [Open In New Window]  [Permalink]  [Discuss In Our Forum]

How to Conduct Effective Podcast Interviews
May 03, 2007 - by Sharon Housley - Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How to Get Your Website Visitors to Willing Supply You with Plenty of Fresh Content
May 02, 2007 - by Alice Seba & Mila Sidman - If you are like most people, you probably have more commitments than time. You make cuts to help compensate, typically setting aside the more time consuming tasks like writing fresh content for your business. Some people find it easier to hire a writer than try to schedule time to write but what if we told you, you could also get content for free?
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

How to Create Redirect Pages for your Affiliate Links
May 02, 2007 - by David McKenzie - As an affiliate I use affiliate links at various places throughout my web site, in emails and in other online promotions. These affiliate links are usually long and have a number or word to define who the affiliate is.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Building Ecommerce With A Wholesale Directory
May 02, 2007 - by Matthew Bredel - Wholesale directories are listings that have products in bulk at up to 80% off the retail price. Learn how to search for ones without being ripped off.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

3 Tools For Product Sourcing On Ebay - Using Seller Central
May 01, 2007 - by Chris Malta and Robin Cowie - You may have already discovered that selling on eBay can be fun and profitable. But after you’ve cleared out your garage and attic, and auctioned off everything your husband owns, where can you go to get new product ideas?
[Open In New Window]  [Permalink]  [Discuss In Our Forum]

Five Ways to Boost Your Marketing Power
May 01, 2007 - by Terry Seymour - Building an online business is not easy, especially when you are on a very limited budget. As I come in contact with more people, I realize that numerous publishers and netpreneurs are overlooking some very effective free advertising opportunities.
[Open In New Window]  [Permalink]  [Discuss In Our Forum]