Staying Ahead of Competitors
November 19, 2004 - by Scottie Claiborne -If your business depends on the internet to survive, you can't rest. You've got to keep searching for that "something extra" that will brand your business as a leader and make it stand out from the rest.
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Advisory Boards: Seven Great Reasons to Have One
November 18, 2004 - By Anita Campbell - Have you ever thought about setting up an Advisory Board? It can be one of the best moves you make for your business. And it is easier than you think -- costing little or nothing.
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Are You Asking the Right Questions in Your Copy?
November 17, 2004 - By Karon Thackston- It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?
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How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
November 03, 2004 - By Karon Thackston- It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.
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Getting Higher Conversions From Your Order Forms
November 01, 2004 - By Karon Thackston- It’s happening! Your home page copy is exceptional… your visitors are responding by going deeper and deeper into your site. Droves of these visitors are making their way to your order form every day. But then… they dump out of your shopping cart leaving you high and dry. What happened?
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