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There's Free Advertising Money Out There. Do You Know Where To Find It?
October 27, 2004 - By Karon Thackston - Even those with very little experience in advertising know running ads can get quite expensive. There's the cost of designing, copywriting, placing ads and tracking ads. The bill runs very high sometimes. However, there might be money available to help you with your advertising expense. It's called Co-Op (cooperative) Advertising.
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Copywriting Is Not One-Size-Fits-All
October 25, 2004 - By Karon Thackston - Copywriting is not one-size-fits-all, there are several types of copy. There may be several different types of copy that work well for your site/customer. Take the time to investigate your product, service, and customer then research copywriting styles. When you do, you’ll likely discover that you have several options. Test those options in order to find the one that pulls the best response.
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