How to Turn Around an Unprofitable PPC Campaign
September 25, 2007 - sitepronews.com - Here are the problem areas I discovered and rectified.
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Click fraud101: the basics of prevention and detection
September 14, 2007 - dmnews.com - Worldwide, advertisers last year spent $15 billion in pay-per-click advertisements. Pay-per-click helps companies of all sizes reach a national audience with a small initial investment. However, click fraud also happens.
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Trade PPC Management Frustration for Automation
September 12, 2007 - ecommerce-guide.com - Managing a successful pay-per-click campaign takes a lot of time, you have to crunch numbers to be sure you're not overpaying and continually adjust keyword bidding. If you don't, you can wind up losing money, and yet for most small online business owners, it's difficult to devote enough hours to the task. Hiring someone to do it for you can be costly and means you may have less control over your marketing efforts. For those e-tailers who need a solution to this problem, SEM-in-a-Box Basic from Adapt Technologies, Inc. is worth considering.
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How to test pay-per-click advertising for just £5
August 24, 2007 - bytestart.co.uk - The world changed with the introduction of the internet and Pay Per Click (PPC) advertising. PPC is utterly measurable – you only pay when someone clicks on your advert. Yet still many businesses shy away from advertising in this way.
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Pay-Per-Click Domination
July 23, 2007 - smallbusinessbrief.com - Google and Yahoo generate an estimated 5 billion dollars in combined pay-per-click earnings each year. 5 billion dollars...wow! Yes, my friends, pay-per-click advertising is big business. So, where and when did this whole ppc thing get started?
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Google vs. Microsoft: Beyond PPC
July 20, 2007 - clickz.com - We'll look at the broader interactive marketing ecosystem, the competition between Google and Microsoft, and how this competition may affect the future of targeted PPC or CPA advertising. Someday soon, the SERP (define) will be the smallest part of your digitally targeted media buy. That's why the broader battle between Microsoft and Google matters.
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Matching Keywords to Landing Pages for PPC Pay Off
June 19, 2007 - ecommerce-guide.com - Like every other aspect of Internet marketing, the management of pay-per-click (PPC) campaigns has come a long way in the past five years. You can no longer expect to develop a simple set of keywords, design one ad for all of them and point the campaign toward your site's home page. You have to manage these campaigns to be sure they are paying off, and this requires research and constant nurturing.
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Click Fraud - Threatening the Internet Economy
June 04, 2007 - devshed.com - Watch out, though. There's trouble in PPC land. The flip side to PPC is a phenomenon called "click fraud" or "click spam."
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10 Inside Secrets to Google Adwords - Part 1
May 31, 2007 - devshed.com - Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free.However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.
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Alternatives in pay per click (i.e. Ask, MSN, Yahoo, Google)
April 25, 2007 - devshed.com - What can you do when you have been running an online site home business for a couple of years but your profits are not as strong as you would like?One thing to do is to review that you are getting enough traffic to your site, if you are satisfied with this aspect of your business you might want to consider increasing your sales through the method of follow-up promotions.
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Tips To Get More From Adsense
April 18, 2007 - devshed.com - All webmasters and site owners who have been trying to earn from their sites must be aware of a monster called Adsense.
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Google's Pay-Per-Action May Ease Click Fraud
March 30, 2007 - ecommerce-guide.com - Google is beta testing a different business formula for its AdSense product that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. The new program could help address the click fraud problem that dogs the pay-per-click sector of the online ad industry.
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Google Offers AdSense Bonus for Google Checkout Referrals
March 27, 2007 - auctionbytes.com - Google is giving publishers who display their ads through its AdSense program a special bonus for referring visitors to Google Checkout. For every new buyer who completes a purchase of $10 or more before shipping and tax, referring publishers will earn $1.
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Google's Ads: Less Is More?
March 23, 2007 - webpronews.com - Ads are a necessary part of the Internet experience, but they have an undeniable power to annoy and frustrate. So when Google’s results pages seem a little less cluttered than those of its competitors, we breathe a collective sigh of relief without another thought. Yet as Robert Scoble points out, this clean presentation may be influenced by a keen business sense as much as it is by kindness.
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Successfully Managing Pay-Per-Click Campaigns
March 14, 2007 - smartbiz.com - Pay-per-click campaigns, like all other marketing campaigns, are perpetual works-in-progress. The following tips will help you successfully manage your PPC campaign, after you launch.
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How to Attract New Customers With Google AdWords
February 27, 2007 - smallbizresource.com - AdWords lets you buy ads that directly target new customers. Your cost is as much or as little as you care to pay. Here's how to get started.
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Google Syndicating Video Through AdSense
February 27, 2007 - webpronews.com - Google is bringing video to AdSense, and they're doing it right now. Though there were sightings of the new contextual video ads, real buzz didn't develop until the New York Times confirmed Dow Jones, Conde Nast and Sony BMG were in on it.
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