Copywriting 101: How to Get Your Customers to Take Action
August 10, 2007 - smallbusinessbrief.com - If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.
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Two Questions That Matter Most
July 12, 2007 - ducttapemarketing.com - When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter - and do it before you pass go.
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5 Tips for Writing Quick-Read Copy
July 11, 2007 - entrepreneur.com - Want to keep your audience's attention? Here's how to keep it short.
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Have We Lost the Ability to Write Comprehensible Copy?
June 22, 2007 - marketingprofs.com - Many professional writers seem to have lost the ability to write clear, comprehensible copy that instantly communicates its point. That's especially worrisome in advertising, which depends on quick communication for its effectiveness.
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How To Emotionally-Charge Your Copywriting To Boost Sales
May 11, 2007 - smallbusinessbrief.com - Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on, as you will be richly rewarded. In the next few moments you are going to discover how to instantly amplify the selling power of your direct mail and web copy. Enabling you to potentially break sales records and outshine your competition.
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Avoiding The Third Degree Syndrome In Marketing
May 10, 2007 - smallbusinessbrief.com - When you last wrote a flyer or a webpage, or when you last read one, what was the first bit of text on it, after the headline? I'm willing to bet you beads to bogarts that it was a series of questions. Like this list I just saw on a website I randomly picked off of Google: "Are you: Feeling that more meaningful success and far better results are possible in your life, career or business?
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Seven Deadly Web Copy Mistakes
April 18, 2007 - allbusiness.com - Words on the web are a different animal than words in print. As a copywriter, I watch the trends. And YOU need to be aware of online behavior too. That is IF you want potential clients to read what's on your website. Studies show a full 79% of Internet users SCAN the page rather than read word for word. What does that mean to you? It means whatever they DO read had better be GOOD. Here are 7 web copy mistakes you need to avoid.
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For Better Sales Copy Take a Tip From Zig Ziglar
March 19, 2007 - businessknowhow.com - In his keynotes and recordings world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, a meaningful specific or a wandering generality?" As marketers and business owners if we want our sales copy to produce profitable results we would do well to heed Zig's admonition.
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Think Global Act Global: Writing for Your Online Market
February 26, 2007 - sitepronews.com - When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local? I am amazed at the number of web sites I see that claim to target a global market, yet design and write their content for a regionally-specific audience.
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Research for Better Web Copywriting
February 21, 2007 - devshed.com - Web copy requires its own unique approach in order to be as successful as possible.
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Online Shoppers Ask for More Detailed Copywriting
February 15, 2007 - smallbusinessbrief.com - According to respondents, visitors want specific "interactive and engaging features" when they shop online. One of those "engaging features" included better copywriting. Specifically, "68% want the ability to 'feel' merchandise through better imagery, more product descriptions and details."
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Copywriting With Google`s Dynamic Keyword Insertion Tool
February 13, 2007 - devshed.com - Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster.But oftentimes, once an automated process is in place, trouble spots pop up. This is sometimes the case when looking at the copywriting aspect of Google's dynamic keyword insertion tool.
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Where to Find E-Mail Copywriters and What to Pay Them
January 25, 2007 - clickz.com - After my last column on the criteria you should use to hire a great business-to-business (B2B) e-mail copywriter, a number of readers asked where to post copywriter ads, as well as what rates they should be paying.
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How to Hire a Great B2B E-Mail Copywriter
January 11, 2007 - clickz.com - My last column on the growing demand for business-to-business (B2B) copywriters generated a lot of interesting comments and questions from readers, especially with those who are frustrated with their current cadre of writers. So let's take a look at how to hire a great B2B e-mail copywriter.
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13 Copywriting Rules That Should Never Be Broken (Part 2)
December 06, 2006 - smallbusinessbrief.com - The original "13 Copywriting Rules That Should Never Be Broken " was so well received, I decided to follow it up with a sequel.
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13 Copywriting Rules That Should Never Be Broken (Part 1)
December 05, 2006 - smallbusinessbrief.com - Copywriting rules CAN and occasionally SHOULD be broken. I think far too many copywriters take advertising rules as commandments written in stone. They're not. They are merely guidelines designed to help writers produce more effective copy. I believe, if breaking the rules improves the copy, then the rules should definitely be broken.
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3 Reasons why Content is Still King
November 08, 2006 - smallbusinessbrief.com - Here are three reasons why you should be creating more content on your site.
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