What Makes a Good Logo?
September 18, 2007 - smallbusinessbrief.com - A logo is a design, graphical representation, image or symbol that represents a business or organization.
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How Solid Is Your Brand?
September 17, 2007 - businessweek.com - Our columnist details the six key characteristics a well-positioned brand needs to possess.
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3 Qualities Shared by all Great Logos
August 28, 2007 - smallbusinessbrief.com - Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you know they’ve got it right?
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Know--and Brand--Thyself
August 07, 2007 - entrepreneur.com - The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
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Dynamite Branding
August 02, 2007 - marketingprofs.com - If a picture is worth a thousand words, how many is a video worth? And how many more is it worth if it arrives in your inbox from your best friend?
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Uncovering the Secrets of Business Branding
July 31, 2007 - morebusiness.com - Although the name of your business and your logo on your business card and letterhead are part of branding, it is much more than that. Your brand is your business’ identity. A potent brand identity is a statement that says what it is that your business does, how you go about doing it, and who you are, along with establishing your significance and credibility to your customers.
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Building a Brand Around a Personality
July 16, 2007 - startupjournal.com - Uncle Wally's may not be as famous as Famous Amos, but the same person is behind both brands: Wally Amos.
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Custom Gift Wrap – Promoting Your Brand
July 12, 2007 - devshed.com - With retail chain stores on every high street, there's never been a more important time for independent retailers to find ways to promote their own brand.However, whether you have one store or five hundred stores your brand is central to everything you do to promote your business.
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Give Your Logo The Essential Power
July 11, 2007 - devshed.com - No matter what you do to make your business a success, everything would be fruitless if your business fails to register proper recognition in its market.To let your logo display its potential to the full, it is highly important to design it accordingly.
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Reputation and Brand Management Tips
July 05, 2007 - sitepronews.com - An advertising truism says the best promotion of a product or service comes from actual customers of that product or service. In some cases, brand evangelism comes in the form of lifestyle-adoption, as is the case with Harley Davidson, or Starbucks coffee. In other instances, consumer preference is shown through written testimonials, product placement and ultimately, repeat business.
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Highlight Your Brand with a Favicon
June 18, 2007 - entrepreneur.com - Want to capture your web audience? Use a 'favorites icon.'
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Your Brand Is Everything
June 05, 2007 - businessknowhow.com - Your brand is everything. Don't think that just because you're not Nike or Coke that you don't have a brand. You ARE a brand.
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How a Brand Agency Can Help Your Business Grow
May 08, 2007 - morebusiness.com - A brand offers definite value to your product or service line, by giving your business an image that personifies and projects your product’s goodwill effectively to customers.
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How Can I Find Out if the Logo I Want to Use Is Not Trademarked Already?
April 27, 2007 - allbusiness.com - One of the ways you can find out if the logo you want to use is not trademarked already is to perform a search on the U.S. Patent and Trademark Office (USPTO) Trademark Electronic Search System (TESS).
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Advertising and Branding Strategies That Work
April 23, 2007 - devshed.com - The key in today's marketplace more than ever is to get people to contact you. Although this is not anything new this survey suggests that to do anything less than marketing with the purpose of branding your name is a waste of time.
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Protecting Your Brand with Trademarks
April 19, 2007 - entrepreneur.com - Keep your brand's integrity intact by getting a trademark for your business' logo, name, tag line and more.
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Building an Image with a Logo
April 13, 2007 - smallbusinessbrief.com - A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.
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