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Business Cards: Style Or Function?
"Is it better to have an incredibly memorable business card, even at the expense of inconveniencing the person you give it to? Or should standard 'form' always win out over creative style?"

Is It Bad To Reuse Website Content For Our Newsletter?
"Why not put the content in your newsletter first, and then add it to the website after your subscribers have had a chance to benefit from it? That way your subscribers will feel special for getting exclusive content before it's available for everyone else."

Business Cards: Style Or Function?
"Is it better to have an incredibly memorable business card, even at the expense of inconveniencing the person you give it to? Or should standard 'form' always win out over creative style?"

Is It Bad To Reuse Website Content For Our Newsletter?
"Why not put the content in your newsletter first, and then add it to the website after your subscribers have had a chance to benefit from it? That way your subscribers will feel special for getting exclusive content before it's available for everyone else."

5 Top Tips for Managing Your Emails
devshed.com - Technology is a wonderful thing - it allows us to work virtually, from anywhere in the world, and makes our lives easier.However, it can also hinder us, and this is particularly true in the case of emails.

Tax Topics Make a Powerful Phishing Lure
nfib.com - How do e-mail con artists known as phishers continue to net victims? One tactic is to take advantage of tax worries. Here’s how to make sure your company doesn't fall prey.

Build the Ultimate Home Office
pcmag.com - Be more efficient, drum up business and impress your clients with the ultimate home office.

Strategies: Turning retirement into a business
usatoday.com - Congratulations! You've finally retired and moved to the desert, beach, mountains, city or some other dream retirement location. Fortunately, you've saved up enough to buy a great retirement home. However, you still need — or want — to make money. But you certainly don't want another job; you've had enough bosses for a lifetime. So, start your own business!

When Not to Seek Loan Financing for Your Business
powerhomebiz.com - Loans are an important source of start-up funding for small and home-based businesses. However, obtaining loans from banks, government programs and other financial institutions is not always easy. Sometimes, the process feels like going through a needle, more so if you have the following characteristics.

Selling prospects on your fees
money.cnn.com - Tips on how to show clients that your rates are justified, from FSB's Anne Fisher.

It's 11 O'Clock. Do You Know Where Your Ad Is?
clickz.com - The way we watch free (or ad-supported) video content is changing.

Recycle Old Computer Equipment Through Dell
smallbiztrends.com - Dell just launched a new service where you can recycle up to 9 items of computer equipment for a fee starting at $25 each. It doesn’t even have to be Dell equipment — it can be any brand.

eBiz News: Widgets, Freebies and Wholesale Services
ecommerce-guide.com - This week in e-commerce news, trends and freebies rule. Headlines include the announcement of a free storefront widget for social networks, a planned upgrade of another new free storefront, Google's mobile AdSense program's debut and a new video hosting service for eBay. Plus, for importers, Global Sources partners with a certification company to offer a supplier assessment service for the B2B industry.

Cold Calling - Cherry picking your prospects
bytestart.co.uk - It is not unusual to find people beginning the Cold Calling process by trawling through their list of prospects, evaluating who to call and who to avoid. So, why is it that so many of us spend our time painstakingly researching who to ring only to "filter" through them just as we’re about to make the crucial call?

Preparing For The Worst
forbes.com - There is no crying in baseball, and there are no "sick days" when you run your own business. Still, there are plenty of ways entrepreneurs can get sidelined--from sudden illnesses and travel delays to pregnancy and military duty. Without a well-defined plan, those leaves of absence can pose a dangerous threat.

10 Businesses Facing Extinction in 10 Years
entrepreneur.com - They're going, going and may be completely gone by 2017. Check out their odds of survival.

Do You Need A Niche?
smallbusinessbrief.com - Here are three reasons a target market will help your business operate more effectively.

A Home Based Business Won't Make You An Overnite Success
smallbusinessbrief.com - Believe it or not, it takes a long time to become an overnite success! Once you have chosen your particular home based business, the two most important things to remember are to stay focused and not to get discouraged.

How The Perfect Marketing Plan Would Work
ducttapemarketing.com - Depending upon who you ask a marketing plan is either a necessary evil or tremendous waste of time. - That’s such a shame, but I think I’ve finally come to understand why this is.

The Ultimate Home-Office Phone
smallbusinesscomputing.com - For all the technological advances that have come to the home office in the past decade, there's one integral piece of equipment hasn’t evolved much: the telephone. Plantronics just changed that.

Moms Going Back to Work for Financial Security
smallbusinessbrief.com - What are some ways to successfully get you back into the working world? Take a look.

Why You Should Archive Your Ezines and Newsletters Online
smallbusinessbrief.com - As a publisher of ezines and newsletters, you know that customers always want more from your services. One way to provide customers a good service while increasing your search engine rankings is to place your ezine archives online.

Tightrope: Find that someone who's 'got your back'
usatoday.com - How important is it to have the support of family and friends when you are starting a business?

New Franchise Idea: Fewer Rules, More Difference
wsj.com - Franchises are sticklers for the cookie-cutter approach. Rules and processes are set down for owners buying into a uniform system. The decor has to be set just so; the products have to be prepared a certain way; and all signage needs to be consistent.

The Benefit of Quiet
entrepreneur.com - Your schedule may be hectic, but you have to find time to recharge.

7 ways to ensure you get paid on time
bytestart.co.uk - There are three Cs to running a successful business: Cash, cash and cash. As long as you’ve got plenty of cash coming into your business (and not quite as much flowing out), you have a viable operation.

The Art of Website Maintenance
sitepronews.com - Now that you've designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it's important to keep both visitors and search engines supplied with new information.

4 Ways To Prevent Chargebacks Before They Happen
workz.com - Getting hit by fraudulent orders affects the bottom line of any business. I read an article a while back about one of the bigger travel agencies on the Internet that wasn't able to get out of the red simply because it got so many fraudulent orders. (Fraudulent orders result in credit card chargebacks.) Now, this company may think it is too big to monitor all its transactions, but if it's in the red because of this problem, it is time to make some changes.

Finding Your Niche in a Crowded Market
nfib.com - Did you start your business because you saw something that you could do better than your competitors? Perhaps you knew you could offer a product or service they lacked. Or maybe you leapt ahead without giving your competitors much thought. Either way, figuring out how to make your company stand apart and marketing this uniqueness to customers is crucial for your business success. Here are some steps to get you started.

7 Reasons to Offer a Value Packed Ezine
businessknowhow.com - Do you know how you can create a connection with all of your potential clients with one action? How to build relationships over time in a consistent way? One of the most efficient ways to do this is with a newsletter also known as an ezine.

Making Your Podcast Standout
devshed.com - Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse.Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

Counterfeit Product Protection
about.com 0 Innovation and creativity are the pillars of sustainable business in the competitive, global landscape. A constant threat to the innovation movement is the underworld of intellectual property theft.

Copy write a Sales Letter for your Products and Your Services-Part 1
smallbusinessbrief.com - If your web site or emails are not attracting buyers, you need this sales letter checklist.

Using Behavioral Targeting for Cross- and Up-Sell
clickz.com - Just before the all-important Q4 selling season, we're laser-focused on maximizing this yearly revenue opportunity. Smart marketers have some budget dedicated to behavioral targeting for the coming year, but retailers should be especially aware of behavioral targeting opportunities to cross- and up-sell to new and returning customers during the holiday shopping season.

Shopping.com's Campaign to Make Merchants More Cash
ecommerce-guide.com - Shopping.com, an online-comparison shopping site, is giving its merchant partners an early holiday present. The site today unveiled new features, functionality and reporting to give merchants more insight into their online business that will help them boost sales for the holiday season and beyond.

Review: Logitech Cordless Desktop Wave
smallbusinesscomputing.com - The science of ergonomics, as you know, was invented by Goldilocks, whose pioneering research into beds that were too hard, too soft, or just right blazed the way for countless studies of comfort and complaint in humans' interaction with their environment. Now Logitech is applying the porridge-eater's methodology to PC interface design.

Alternate Financing Routes
entrepreneur.com - States and banks are teaming up to offer financing programs that provide not only capital, but also benefits all around.

The Pulse of the Customer
inc.com - When it comes to customers, actions and numbers speak louder than words.

Saving a Company from Bankruptcy
businessweek.com - Unify CEO and former CFO Todd Wille talks about how he was brought back to revive the software company after it was rattled by charges of securities fraud.

Owning a Small Business Gives You the Freedom to Have Genius Ideas
mybusinessmag.com - In my mailbox yesterday was evidence of perhaps the most brilliant marketing by a restaurant I've ever seen.

Business Marketing Mistakes: 3 Marketing Mistakes Every Business Manager Makes
smallbusinessbrief.com - Here are a few more important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.

NeuroMarketing - Top 7 Insights To Unlocking Your Customer's Brain For Instant Sales
businessknowhow.com - A new field called NeuroMarketing -- combining neuroscience, marketing and technology -- has generated a buzz across every industry and every business sector. Let's look at how the latest findings can help you convert more prospects to customers and create life-long loyalty and raving fans.

Make Every Word Count: Q&A With Jonathan Kranz
marketingprofs.com - Whether in a B2C or B2B setting, many companies struggle to create effective communications that build not only credibility and trust with their audience but also excitement.

Video Marketing Concepts
businesstoolchest.com - Video communication is an excellent way for internet marketers to reach their prospective customers and present their products or services. The use of videos on the Internet marketing scene brings a lot of advantages and provides a great solution because of its impact on the visitor and its ability to combine the advantages of "classic" TV advertising with the interactivity offered by the Internet.

Do Web Site Directories Boost Traffic?
allbusiness.com - Directories, and in particular free directories, have long been used to drive Web site traffic, to boost search engine optimization, and to create link-building campaigns. But today most people find things via search instead of browsing directories.

20-Something Business Trends: The Online Entrepreneur with Time and Money
smallbiztrends.com - Generation Y (25 and under) has grown up watching their parents go off to work every day, 40 - 60 hours per week, with fierce loyalty only to be downsized, outsourced, or laid off in their 40’s and 50’s.

Low-Cost, High-Impact Marketing Ideas for Retailers
allbusiness.com - When ad dollars are tight, creativity makes the difference. Use these tactics to create a lasting impression.

What Makes a Good Logo?
smallbusinessbrief.com - A logo is a design, graphical representation, image or symbol that represents a business or organization.

How to Write a Media Release
sitepronews.com - Did you know that publicity is supposedly seven times more effective than advertising? And it is free – that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can cash in on no cost editorial coverage. Here's a few tips to help you write a media release.

Digital Persona Puts the Finger on Server Authentication
smallbusinesscomputing.com - Not even the most scatterbrained employee can forget his password when it's literally at the tip of his finger. Fewer lost passwords means fewer IT interruptions and improved productivity, according to Digital Persona, a company that's been providing fingerprint authentication software since 1996. That's one of three main advantages the company said its DigitalPersona Pro SBS Edition offers small businesses running Microsoft's SBS 2003 R2.

Ink On Paper In An Online World
ducttapemarketing.com - Here’s my list of trusted online resources for physical ink on paper needs.

LicketyShip Can Deliver Your eBay and Online Purchases
auctionbytes.com - As every eBay seller knows, the sales process is generally a smooth and easy one - that is, until the item needs to be placed in the loving arms of its new owner. Then, the adventure begins.

Do your customers love you?
cnn.com - Surveys show that more consumers than ever are fed up with bad service. Meet entrepreneurs who are profiting by bucking the trend.

Support E-Mail Marketing Through Facebook
clickz.com - Over the past few weeks, many e-mail marketers have been engaged in a great debate over how to best explain e-mail's role in a Web 2.0 world. Facebook has ended that debate.

Verio's eStorefront Plans Prepare You for Profits
ecommerce-guide.com - If you're looking to create an e-commerce site and want the potential to grow, or, you're thinking about jumping ship from your current host, Verio's plans are worth considering.

Six Marketing Tactics Worth Paying For
forbes.com - Here's the trouble with marketing programs: Unlike with hard assets like buildings or machinery, you may have little to show for your investment when the money's all spent. Marc Lore isn't fazed by such uncertainty.

Suit Yourself
entrepreneur.com - Protect your company from employee lawsuits.

Letting Customers Go
nfib.com - How can you do a better job of severing ties with a customer you feel you can no longer afford to serve?

Transitioning From Home to Office
nfib.com - Like many entrepreneurs, perhaps you started your small business at home--maybe in a spare bedroom or in the garage, perhaps even in your bare feet. But your business is growing. And that progress means it's time to expand and take that first step into an office space or storefront. That might be tough for someone who hasn't worn shoes to work in weeks. So what can you do to make the transition from home to office a smooth one?

Getting Back on the Career Track
womenhomebusiness.com - Would you like to return to the work world but are concerned about how to find an opportunity that will allow you to fulfill your family or other non-work obligations, nervous about how to “market yourself” to potential employers, or unsure about what type of work you want to do?

The Power of Personalization
entrepreneur.com - Use these 3 smart tactics to personalize marketing messages and increase sales.

Ditch Your Laptop
pcmag.com - Somewhere in between laptops and PDAs, these middling mobile devices promise to lighten your load.

Market Segmentation for the Small Business
about.com - Market segmentation is one of the steps that goes into defining and targeting specific markets. It is the process of dividing a market into a distinct group of buyers that require different products or marketing mixes.

Toy Stories: Show-and-Tell Blog Hooks Customers
wsj.com - Five years ago, Steve Spangler was a science teacher outside Denver. These days, his educational toy company, Steve Spangler Science, employs nearly 30 people and he speaks to groups of science teachers across the country. Mr. Spangler largely credits his blog for his success. Steve Spangler Science recorded more than $5 million in revenues last year.

Motivation = Empowerment
inc.com - Motivation in the workplace isn't about what you do for your employees; it's about the work you empower your employees to do for you.

How Solid Is Your Brand?
businessweek.com - Our columnist details the six key characteristics a well-positioned brand needs to possess.

eBay's Fall Campaign Includes TV Ads
auctionbytes.com - eBay launched its new Fall advertising campaign on Friday featuring the slogan, "it's better when you win it!" The integrated brand campaign called "Shop Victoriously" features television, Internet and movie-theatre advertising; branded entertainment; relationship marketing; and public relations.

5 Keys To Outstanding Customer Service
cnn.com - Here's what entrepreneurs and experts advise to keep clients smiling.

Ubiquitous Wi-Fi, Media, and Advertising
clickz.com - Apple's new iPod Touch may just change the world -- and the online ad industry.

How to Market to Teens: Keep It Real and Simple
ecommerce-guide.com - Where are teens spending their cash? More than a quarter of them are spending it online, with that figure expected to rise, according to the report. Similarly, the survey found that roughly a third of teens now considered the Internet their primary source of entertainment.

Quick Printing Without the High Price
smallbusinesscomputing.com - This Web site features an easy-to use interface that lets even novices create custom-designed collateral in no time. “It takes the average person 10 to 15 minutes to create a custom business card or postcard,” said Brian Whiteman, CEO and founder of PrintsMadeEasy. “And the price is a fraction of what you’ll pay at your local quick printer.”

Trade Shows, Web 2.0 Style
forbes.com - For all their merits, trade shows are a giant hassle. They cost a lot of money too: On average, mid-to-large-sized companies allocate about $550,000 every year for trade-show expenses. A trade show in cyberspace, on the other hand, costs as little as $25 a month for the sponsor, and even less for exhibitors and visitors.

Deadly Legal Mistakes
entrepreneur.com - When raising early-stage investment capital, avoid these errors that could lead to the death of your company.

Should You Enter a Biz Plan Contest?
womenentrepreneur.com - Business plan contests offer more than money.

Build-A-Bear's Founder Shares Her Story
businessweek.com - Maxine Clark talks about what compelled her to leave a well-paid job at 47 and start her own business—and what motivates her today.