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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Me Want Cash Up Front
inc.com - Getting customers to prepay.
Foolish Book Review: "Sell Your Business Your Way"
fool.com - Millions of people have large portions of their wealth tied up in small and midsized businesses. But as the baby boomer generation ages, what will happen to these enterprises? Will they be sold off, passed on to the next generation, or perhaps even liquidated? Rick Rickersten addresses those scenarios in his excellent book, Sell Your Business Your Way.
Attending and Hosting Webinars
nfib.com - For many entrepreneurs, attending business seminars can be beneficial. Yet many factors like travel time and expenses can deter them from going to as many as they would wish. Likewise, holding your own seminars may be an ideal way to bring together employees and/or clients from geographically diverse locations, even though the logistics can prove challenging.
Inside the Mind of Million Dollar Business Ideas
about.com - The simple truth about million dollar business ideas.
Wholesale Product Source Lists - Worthwhile?
allbusiness.com - Wholesale product sourcing lists have been around since the beginning of eCommerce. Once people figured out that they could gather a few wholesale sources, bundle them into the form of an information product and sell them online, wholesale source lists have been plentiful.
Benefits of Postcard Marketing
businesstoolchest.com - Postcards produce even better results for marketers in the
21st century than they did in the past ...especially when
you use them to generate website traffic and sales leads.
Eleven Ways To Find Customers
businessknowhow.com - What's the hardest thing about starting a business? For many new business owners, the answer is "Finding customers."
Be Realistic About Startup Financing
entrepreneur.com - Great idea, no money and no investors. No problem? Think again.
Goal Setting That Works
businesstoolchest.com - RIGHT NOW is a great time to set goals, and set your motivation. Here is a process that you can use to create goals that make a difference for you.
Content Sites - What Are They?
devshed.com - So just what the heck is a content site? Glad you asked. A content site is a site that contains content.This literal definition of a content site, however, doesn’t convey the sheer effectiveness of utilizing a content site for affiliate programs. There are several distinct advantages of using a full content site as opposed to a single-page sales format.
Procrastination And Your Success - Facing The Challenge
smallbusinessbrief.com - Procrastination is usually the result of emotional issues. It is an emotional reaction. Most of the times, people suffering from it are NOT aware of it, and if they are, they feel stuck and don’t know what to do about it.
Word Of Mouth Publicity
smallbusinessbrief.com - All of you would know that word of mouth is a very powerful public relations weapon. But not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked about on radio or television.
What Every Small Business Owner Must Know About Marketing
smallbusinessbrief.com - When it comes to marketing a small business, you have probably made the same mistakes as others, which means you claim to offer the same benefits and services as others in the industry. Here are some tips and ideas for small business marketing.
Tackling Adblock Plus
clickz.com - Here's Adblock in a nutshell. Adblock, a free, open source plug-in for Firefox's Web browser, will allow you to browse the Web without ever seeing an advertisement.
As a consumer, how does this sound? How about as an advertiser?
Keep Your Internet Access Going During a Power Outage
smallbusinesscomputing.com - Aside from regularly backing up your hard drive, keeping your computers and network hardware plugged into a uninterruptible power supply (UPS) is another wise data protection practice.
Twenty Ways to Motivate Yourself
nfib.com - You've probably learned how to motivate your small-business employees and other people in your work and personal life. But sometimes, the one who may need the most motivation is you.
Here's how to get started.
Why E-Mail Marketing Falls Short
clickz.com - There's been a great deal of discussion lately about why, after 10 years, e-mail marketing is still struggling with the basics of deliverability and consent.
Overcoming Specific Challenges of B2B Web Shops
ecommerce-guide.com - The Internet is the world's marketplace. Nearly anything you could ever imagine, want, or need is available with a quick click of the mouse, and there are merchants ready and eager to sell you their wares. These merchants, however, face a multitude of challenges that vary based on their target audience. Marketing a computer to a student and an IT manager are two completely different ballgames. We talked to two people who run business-to-business sites about the specific challenges they face while establishing, marketing and running their sites.
Mobile Workers Undo Security Measures
smallbusinesscomputing.com - Savvy small business owners often go through all kinds of headaches to secure their company computers, only to have their employees undermine everything with foolish out-of-the-office behavior. That's the conclusion of a new report by antivirus vendor Trend Micro.
Startups Awards 2007 - small business finalists announced
bytestart.co.uk - Last week, fifty-six small businesses received the recognition they deserve as they were announced finalists of the Startups Awards 2007. Now in their fourth year, the awards are organised by startups.co.uk in conjunction with NatWest and are endorsed by the Department of Trade and Industry (DTI).
Do You Wanna Buy?
entrepreneur.com - Closing a sale can be as simple as learning a few closing questions.
The Secret to Successful Webcasts
businessweek.com - To make your company's videos more appealing to viewers, follow these tips from our columnist, a former television broadcast journalist.
eBay Calls Glitch an Email Error
auctionbytes.com - An eBay glitch that had sellers concerned about their accounts on Wednesday was not related to last week's glitch at PayPal, nor was it related to a security issue at eBay, as some users have speculated.
Business Plans – Plan to survive a business catastrophe
bytestart.co.uk - With all the excitement of starting and running your own business, it’s easy to overlook what might happen if it all goes wrong.
Are You Sabotaging Your Reputation and Business Online?
smallbusinessbrief.com - How you conduct yourself online can adversely affect you as a business person, professional or employee/employer. No one wants to be seen in a negative light so how you handle yourself online is very important.
Profiting from RSS
smallbusinessbrief.com - RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public. When you, as a marketer/ businessman/company, decide to promote your business through the marketing strategies of Internet, try to take the maximum advantage of this interactive medium.
What is a blog and What are Blogs Used For?
businesstoolchest.com - What is a blog? Not only that, but what are blogs used for? If you don’t know the answer to that, where have you been for the last three or four years?
Blogging for Beginners - A Guide
devshed.com - Exactly what is a "blog"? A blog , shortened from "weblog", is basically an online journal where you can digitally put down your ideas, thoughts, opinions and practically anything that you want people to read.Blogging is very popular all over the world and basically there are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.
Link Building: Promote Your Content As Link Bait
smallbusinessbrief.com - One of the toughest aspects of online promotion is creating compelling content. But the job doesn’t really end with the creation of compelling content, it actually begins from there. The next and the most vital stage for is enhancing and selling the content to create online visibility through link building.
5 Revenue Building Strategies for your Business
morebusiness.com - Your emphasis should be more on keeping your business activities alive and making your business prosperous. The ideal strategy to generate business revenue would lie in business expansion and promotion. Here are a few basic tips that will help your business build more revenue.
What is an Acceptable Response?
smallbusinessbrief.com - Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message time-stamp will betray them as a small business.
How to Prepare Your First I-Pod TV Broadcast
smallbusinessbrief.com - Video and television are coming to a phone and I-Pod near you. It seems like I see a new story every single day in major business press about this video phenomenon. If you or your company is considering producing video to be seen on the phones or I-Pods of employees, clients and customers, you need to keep the following tips in mind.
eBay Screws up Seller Invoices Due to PayPal Glitch
auctionbytes.com - Sellers are waking up today to a warning from eBay in their inboxes: "We are writing to alert you that your monthly eBay seller fees have not been paid because your automatic payment method was declined."
Set Customer Service Policies That Satisfy
allbusiness.com - Consumers are fed up with companies that treat them poorly. Without quality customer service, you could be steering a sinking ship.
Profiting from RSS
businesstoolchest.com - RSS opens a new gateway to ever-flooding effective business strategies, never existed before, and creates a new dimension in the way you reach out to the public.
Internet Merchant Certifications For Small And Home Based Businesses
devshed.com - How do you distinguish your website from all the other ones out there?And how do you get your customers to believe that you operate a serious business where they can feel comfortable shopping? Well the standard is increasingly turning to various forms of merchant certifications and seals of approvals for websites. But which one is right for you?
What Are You Afraid Of?
ducttapemarketing.com - Fear is the most basic of human elements and plays a major role in business success and failure.
eCrater Provides Alternative for Online Auction Sellers
auctionbytes.com - eCrater is more than just a marketplace of fixed-price listings. It's a free web-hosting site where sellers manage their own stores (sort of like eBay Stores but better organized).
Hands-On With The Secunia Software Inspector
pcmag.com - The more responsible among us have Automatic Updates set up on Windows to download critical updates and either nag us to install them or install them automatically. Maybe we even check Windows/Microsoft Update for less-critical bugs. We also have our security programs automatically check for signatures.
Sales Ideas from the Top
advisortoday.com - Whether you are new to the business or a seasoned veteran, there is nothing like a good sales idea to prompt you to widen your search for more prospects or close a sale you have been working on for months.
Girl Power
fastcompany.com - No rich relatives? No professional mentors? No problem. Ashley Qualls, 17, has built a million-dollar web site. She's LOL all the way to the bank.
Ask an Expert: Now's a great time to look back, ahead
usatoday.com -This time of year is when we sit down and evaluate how things are going. I find it a very good exercise and think it would be for anyone who owns their own business. As they say, if you spend too much time working in your business, you can't be spending enough working on your business.
Glass Ceiling? Female Entrepreneurs Thrive
usnews.com - There has never been a better time to be a woman with the entrepreneurial bug. Businesses owned by women are the fastest-growing sector of new ventures in the United States.
My Way: Strategies for Courting Consumers Online
wsj.com - The methods small companies discover to attract customers on the Web -- and get them to buy -- are bound to be as individual as the companies themselves. Here's a look at how four small companies are wooing online clients and shoppers.
Strategic Management Tasks for the Small Business Owner
morebusiness.com - In order to successfully run a small business, you need to have a business plan in place and a business strategy to make sure your plan goes through. Getting past the difficult steps to get that strategy set up is what actually makes the real difference between your dream being just an ordinary dream and turning that dream into reality.
A Sign of Good Marketing?
entrepreneur.com - Sign spinners--or 'human directionals'--are trying to stop traffic with eye-catching tricks and acrobatics. Does it work?
Listen to What Your Customers Are Saying
smallbusinessbrief.com - Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities.
Website Navigation Some Tips
smallbusinessbrief.com - The navigation scheme you set up for your web site acts as its road map so it needs to be clear, structured and intuitive. No matter how good a site looks or how much useful information it has, if it does not have sensible navigation it will confuse visitors or drive them away. If a person has to look hard to find where they need to go, then they quickly lose focus and that is fatal to your chances of keeping them on site.
eBay Canada and eBay UK Hold 10-Cent Listing Days
auctionbytes.com - eBay Canada is holding a 10-cent listing day on September 4, 2007, and eBay UK is holding a 10-pence listing day on September 6, 2007.
Mom and Pop Work Long Hours but Like Being the Boss
usnews.com - Mom and pop businesses aren't nearly as small as they appear. There are 22 million businesses in the United States with five or fewer employees. Together, they produce more than $1 trillion in annual revenues.
It's a New World of Competitors
smartbiz.com - Answering the question of who are competitors of a particular business was much easier before the internet came along, as the traditional channels for creating visibility were very limited. In most instances, geography played a pivotal role in identifying the main players in any market and the Yellow Pages, local papers, television, radio etc. were critical to driving new prospects.
Got a Great Business? Spread the Word.
wsj.com - With all the demands of running a business, it's not uncommon for business owners to ignore a potentially lucrative tool: public relations.
The Who, What, Where and How of Your Business
powerhomebiz.com - Knowing the answers to these questions can be tedious and challenging, but understanding your market it can set you off in the right direction.
Emotionomics, Anyone?
clickz.com - Now that we're in the new era of consumer control, it's a good time to rekindle discussion of the role of emotion in marketing. If we don't get a handle on consumers' emotional needs and wants, our brands are at risk.
The Art of Pricing Your Products and Services
morebusiness.com - Even though it is a long-established tenet of conventional economists that the price charged for a product, which includes overhead expenses, is based on demand and supply, this is not always the case. As far as most businesses are concerned, it is not the number of customers, but the kind of customer that is the determining factor of the price of a product or service.
Parents are important, but so are non-parents
msn.com - A successful small business will make sure time off policies fit all lifestyles.
Will Small Biz Suffer From The Credit Crunch?
forbes.com - While the credit contagion rages on, small-business owners on the whole have been spared.
Prep Plan for the Holiday Rush
ecommerce-guide.com - Fall isn't officially here, and yet for Web shop owners, it's time to start thinking about the winter holidays. Lauren Freedman, president of The E-tailing Group and Jamus Driscoll, vice president of marketing for Demandware, recently outlined tips and techniques for cashing in on the 2007 holiday season.
Five Reasons to Start a Small Business Blog
smallbusinesscomputing.com - What’s the biggest benefit to starting a small business blog? You might be surprised by the answer: Improved search engine optimization.
Come on In
entrepreneur.com - These out-of-the-ordinary 24-hour businesses keep customers coming in around the clock.
How I Did It: Mike Walrath, Founder, Right Media
inc.com - Mike Walrath was a classic dot-com kid, except that his response to the bust was to come up with an industry-changing technology platform.
Can You Profit as a Franchise Pioneer?
businessweek.com - Buying a new, unproven franchise can be a high-risk venture. Professional advice can help minimize the gamble.
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