Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

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Small Business News

Watch Those Speed Bumps: Avoiding Six Common Sales Mistakes
nfib.com - Not all sales interactions run smoothly; even the best salespeople inevitably hit a bump in the road. Maybe you've hit that bump because you unwittingly mishandled a situation, or your customer had conflicted feelings about a sale. Either way, if you want to salvage your hard work and make sure the sale goes through, you must learn to deal with these obstacles to meet your customer's needs. Here are the six most common mistakes salespeople make and how to overcome them.

Biz-Card Scanning to Go
pcmag.com - If you collect business cards, you'll want a way to organize their information—and typing it into a database by hand doesn't cut it anymore.

Raising Your Profile: Beyond the Basics
wsj.com- Small companies may not have to take big steps to raise the likelihood that potential customers can find them on the Internet.

11 Tips When Selling Through Consignment
powerhomebiz.com - Consignment opens a new sales outlet for your products, without the overhead, rent and other expenses of having your own store. Before you let others sell your products for you, know the steps to take to protect your business.

How To Design A Web Page That Pays
devshed.com - It is relatively easy to design a web page. It is much more difficult to design a web page that works, and more importantly a web page that pays off for either you or the web visitor.But if you want to create web sites or have a home based business that you can promote online, building a web page that pays is an absolute necessity.

Most Display Ads Ignored
sitepronews.com - “Users rarely look at display advertisements on websites.” That’s the findings of Internet usability expert Jakob Nielsen who posted an Alertbox article on August 20th, “Banner Blindness: Old and New Findings”

eBay Gives Shoppers Personalized Recommendations
auctionbytes.com - eBay is testing a new version of its My eBay that will include personalized item recommendations. eBay told users on Wednesday it would offer "new suggestions for items you might like" based on previous activity.

Strategies: Let's go shopping
usatoday.com - One of the great joys of owning a small business is getting to go to the office supply store and buying nifty stuff that's tax deductible! And now, with 'back to school' sales, it's the perfect time to stock up on necessary – and not-so-necessary – office supplies.

Conversion Rate Basics
clickz.com - How much time, money, and resources do you spend optimizing your conversion rate? If you're like many of us, the answer to this question would choke a rhino.

Connecting to Wi-Fi Networks Using Windows Vista
smallbusinesscomputing.com - Connecting to Wi-Fi Networks using Windows Vista's wireless networking interfaces differs from those in XP, but they still allow you to perform common network connection tasks and configurations. There have been many changes to the networking features in Windows Vista. In this article, we'll cover exactly how to connect to wireless networks and perform other connection configuration tasks using Vista.

Young entrepreneurs need business support
bytestart.co.uk - A report published by the Make Your Mark campaign has called for more business support to be provided for the increasing number of young people aiming to set up new businesses.

10 Tips for a Powerful Voice
entrepreneur.com - Make your voice one of your best assets.

Retention Marketing Primer, Part 1
clickz.com - Retention marketing, or getting customers who previously bought from you to purchase again, is a lot like being married. Unlike dating, existing relationships require work to keep them interesting and exciting.

Review: Xerox Phaser 3200MFP
smallbusinesscomputing.com - There was a time when multi-function Xerox printers and photocopiers were solely the domain of big-budget corporate companies. But with today's low pricing, even the smallest and home-based businesses can now afford to scan, copy and fax Xerox-style.

Small Business Statistics - Private enterprise continues to grow
bytestart.co.uk - The Department for Business, Enterprise and Regulatory Reform (formerly known as the DTI) has published some interesting statistics on the state of small business in the UK.

Small Town, Hot Idea
entrepreneur.com - Just because you don't live in Manhattan, doesn't mean your trendy business can't succeed.

How I Did It: Rachel Coleman, CEO, Two Little Hands Productions
inc.com - The music stopped after Rachel Coleman's daughter was found to be severely hearing impaired. But it came back in a big way -- and then Coleman discovered the power of Word-of-Mom.

How to Win Larger Clients
businessweek.com - Build an excellent reputation, network, and consider subcontracting. Just don't alienate established customers and don't spread your company too thin.

Credit Card Companies Prepare to Boost Interest Rates and Fees
allbusiness.com - As the lending industry tries to rectify the mistakes that led to the subprime lending crash, other lenders are preparing to follow suit. And even those of us with decent credit and responsible personal finance habits may soon feel the sting.

Classes That Build Business Savvy
nfib.com - Here are some classes from many different departments that can teach you useful skills to carry over into your professional life.

Toy Stories: Show-and-Tell Blog Hooks Customers
wsj.com - Five years ago, Steve Spangler was a science teacher outside Denver. These days, his educational toy company, Steve Spangler Science, employs nearly 30 people and he speaks to groups of science teachers across the country.

Behavioral Targeting Gets Close Up and Personal
clickz.com - The information people divulge about themselves finally appears to be relevant to behavioral targeting.

Steps To Building A Successful Business
morebusiness.com - Here are a number of steps that you can follow to build a successful business.

Value Your Business In Ten Minutes BizBuySell
smallbiztrends.com - BizBuySell, which is an online marketplace for buying and selling businesses, now offers a free valuation report. The valuation report helps you determine fair market prices for businesses in your industry.

eBay Cross-Promo Feature Not Working
auctionbytes.com - eBay told users on Tuesday that its cross-promotions feature was not working. The company said it is working to resolve the issue as quickly as possible.

HP Kicks Off Printer Palooza
smallbusinesscomputing.com - As the summer winds down to Labor Day's last gasp of fun, the folks at HP have been busy gearing up for the fall season. Today the company announced a bumper crop of Laserjet, OfficeJet and PhotoSmart printers, a community portal that addresses the needs of small business and the company's strategic take on what it calls Print 2.0.

Run Your Own Company, Dodge The Dirty Work
forbes.com - For those entrepreneurs who want to run a company but prefer to skip the start-up stage, search funds offer a possible alternative.

Tightrope: What makes a 'real entrepreneur'?
usatoday.com - I have had a home-based business for a few years and I am getting tired of working from home. I don't feel like a real entrepreneur. In fact, most of my friends don't see me as a real business owner because I work from home.

Deep Insight Without Deep Pockets
entrepreneur.com - Adopt these low-cost research tactics for a revealing look at what makes your customers buy.

Crucial Steps to Getting Started
businessweek.com - Entrepreneurs and startup experts weigh in on what they consider most important when launching a new business.

Review:The Insider Secrets to Selling on eBay
ecommerce-guide.com - It seems that the gap between people making money on eBay and people making money training people to make money on eBay is closing quickly. Here is one of the latest entrants into the latter category. Touted as the "World's Greatest eBay Training Course," the second generation "The Insider Secrets to Selling on eBay" is priced at a hefty $197.

Fujitsu Announces Green Server for Small Business
smallbusinesscomputing.com - Fujitsu Computer Systems is known primarily for its high-end servers, but the company is making a play for the small business market with the release of its Primergy TX120 tower server.

Differences Between Wifi And The Wireless Internet
smallbusinessbrief.com - The terms Wireless network and wireless Internet are thrown around a lot these days, and though they are used interchangeably many times there are major differences.

The Significance of E-mail Signature Lines
nfib.com - Sending e-mail inevitably takes up a portion of your workday. But rather than seeing it as a chore, think of your e-mail correspondence as yet another way you can promote your small business.

Fix These 4 Fluffy Flaws In Your Web Copy
workz.com - Do you have fluffy statements on your Web site? Web copy that sounds cool but doesn't offer your reader any real information? Don't worry. Here are four of your favorite "fluff-itus flaws", and easy ways you can transform them into marketing gold.

How to Build a Better Website Without Building a Website
sitepronews.com- The most important thing to consider, when first thinking about any website, is the user. Like so much marketing, websites are, unfortunately, too often developed 'inside out' (company focused) rather than 'outside in' (customer focused).

The Next Email
fastcompany.com -Why Twitter will change the way business communicates (again).

Top 5 Tips to Creating an Effective Blog
about.com - Blogs have made a grand entrance into the marketing realm. Why? They can be a successful marketing tool if done right.

And the finalists are...
money.cnn.com- 55 teams entered FORTUNE Small Business's fifth annual business plan contest. Do the top six have what it takes to get big?

Planning For the Growth of Your Business
morebusiness.com - Whenever someone starts a new business, one of the aims is to grow as much as possible in very little time. In good market conditions, and with the right business being launched at the right time, it is quite common for small businesses to grow exceptionally well during the initial period. But this trend can be very dangerous without proper planning. It can cost the company lots of money, and can also be the reason for the company’s failure!

Come on In
entrepreneur.com - These out-of-the-ordinary 24-hour businesses keep customers coming in around the clock.

New Orleans: A Startup Laboratory
businessweek.com - Entrepreneurs are finding fertile ground for new ventures they think will help bring the devastated city back to life.

3 Qualities Shared by all Great Logos
smallbusinessbrief.com - Your visual identity is often the first thing that captures the attention of consumers. How does the designer visually communicate the essence of your brand and how do you know they’ve got it right?

eBay Makes Sniping Easier with 1-Click Bidding
auctionbytes.com - eBay is running tests of two new features in an effort to make bidding faster and "more fun."

Marketing on Next-Wave Devices
clickz.com - What do you call the collision between new technologies, passionate technology enthusiasts, and mainstream media's nonstop coverage of technology launches? Pop culture computing.

Take the Free Way to Virtualization
smallbusinesscomputing.com - Using virtualization to run multiple operating systems on a single physical computer was once mainly the domain of ubergeeks and IT administrators, but these days small businesses are showing interest in the technology, whether it's to kick the tires on a new operating systems, or just to continue using an application designed for a now obsolete operating system.

Marketing - Why Every Business Owner Gets It Wrong
businesstoolchest.com - Virtually every business owner in the world makes this mistake. They consider their advertising a business expense, after all, it goes in the expense column on their profit and loss statement. Understand this, advertising is an investment in your business, and like any investment you need to know what return you are getting, how else can you decide if it is a good investment or not.

Sometimes, E-Mail's Not the Problem
clickz.com - "Sales are down. Send more e-mail." If you've worked in e-mail marketing for any length of time, you've heard (or thought) this. But sometimes, the e-mail isn't the problem.

Tips for Writing Powerful Sales Letters
morebusiness.com - Writing an effective sales letter obviously gives you that much needed competitive edge in business. When writing one, remember to keep in mind that a sales letter should include three primary aspects.

Verio's eStorefront Plans Prepare You for Profits
ecommerce-guide.com - If you're looking to create an e-commerce site and want the potential to grow, or, you're thinking about jumping ship from your current host, Verio's plans are worth considering.

Will Mobile Marketing Work for your E-Business?
ecommerce-guide.com - Mobile marketing is a viable new way to create customer loyalty, boost sales and increase awareness about your e-commerce business. But a mobile marketing campaign can be expensive — and if handled improperly — it can backfire.

Marketing Basics for the Small Business
about.com - The essence of marketing is to understand you customers' needs and develop a plan that surrounds those needs to create your offers. Let's face it anyone that has a business has a need and desire to grow their business. The most effective way to grow and expand your business is by focusing on organic growth.

Dell's Vostro Line Misses Mark for Tiny Businesses
startupjournal.com - Dell has been having a tough time lately. Once the widely admired leader among PC makers, it has lost its sales crown to Hewlett-Packard and has seen its once-legendary customer satisfaction plunge. In an attempt to jazz up its image, the stodgy behemoth recently introduced a line of thin, sleek, colorful consumer notebooks, the XPS M1330 series, but has been unable to build the machines on schedule.

Things to Consider Before Expanding Your Small Business
powerhomebiz.com - Growth and expansion require careful planning. Sometimes, it will not bring you the profits that you expect. Know the important questions that you need to consider before embarking on an expansion.

Great Big List Of 100 Small Business Podcasts
smallbiztrends.com - Over at the Small Business Trends Radio show site, we have published a great big list of 100 small business podcasts.

Big Files, Not Big Headaches
smallbusinesscomputing.com - If you've ever tried to send someone a large file as an e-mail attachment, you've probably experienced what I'll call the boomerang effect — the e-mail seems to leave your system OK, but you check back later only to find an notice that delivery of your message failed.

Betting On Billboards
forbes.com - Outdoor advertising--the second-fastest-growing ad medium, after the Internet--can be worth your while, but you have to be strategic. Otherwise you'll end up torching a lot of dough for little, if any, return.

Ask and You Shall Succeed
entrepreneur.com - Use online surveys to improve your e-mail marketing communications.

Free Marketing Advice, with Just a Click of Your Mouse
inc.com - A weekly look at the latest products and services designed to help you run a better business.

The Right Way to Use Web 2.0
businessweek.com - Expert advice on using new marketing techniques; business owners review LinkedIn; researchers analyze social-entrepreneurship ventures; and more.

eBay's Newsletter Advice Ticks off Sellers
auctionbytes.comeBay has stirred up criticism with the latest issue of its newsletter for PowerSellers called PowerUp. The newsletter contained an article, "Sourcing for Profitability," which includes a tip called "Returns mean low risk."

Building Your Own Social Network
ducttapemarketing.com - Social Networks such as Facebook, LinkedIn and MySpace are all the rage at the moment for the potential they offer some businesses. They do offer tremendous applications for building community and even building business but these giants also possess some real limitations for most businesses due to the overwhelming size and potentially unfocused nature of the community inhabitants.

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