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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Can I Change Domain Name Registrars?
"I have registered a domain name, but I'm not satisfied with my registrar. Can I change registrars after registering a domain name?"
Keyword Rich or Brandable Domain Name?
"I have a problem with catchy and brandable... They take time... more time, and money. ...When it comes to marketing on the Internet, branding isn't as important (IMHO) as the experts make it out to be."
Parse .html Pages for Php Code
"I need to know if I'm opening up a can of worms . I know how to make changes to .htaccess file to get server to handle .html pages with php code. I know static .html page will load faster but having php capabilities gives me the ability to add cool features without having to go in and rename the page from page.html to page.php Other than the slight speed issue and probably a bit more load on the server, are there other issues I should worry about?"
Can I Change Domain Name Registrars?
"I have registered a domain name, but I'm not satisfied with my registrar. Can I change registrars after registering a domain name?"
Keyword Rich or Brandable Domain Name?
"I have a problem with catchy and brandable... They take time... more time, and money. ...When it comes to marketing on the Internet, branding isn't as important (IMHO) as the experts make it out to be."
Parse .html Pages for Php Code
"I need to know if I'm opening up a can of worms . I know how to make changes to .htaccess file to get server to handle .html pages with php code. I know static .html page will load faster but having php capabilities gives me the ability to add cool features without having to go in and rename the page from page.html to page.php Other than the slight speed issue and probably a bit more load on the server, are there other issues I should worry about?"
Secret's in the Size
mybusinessmag.com - It started as a goof. Friends Tim Mikkelsen and Phyllis Wright-Herman were hanging out drinking champagne when Mikkelsen discovered an old family photo album. Ripe for satire, the two began to come up with snarky captions for the '60s-and-'70s-era pictures. Inspired, Mikkelsen sat down at his vintage pica typewriter and tapped out some of the captions on stationery cards.
What are the advantages and disadvantages between drop shipping and affiliate programs?
businesstoolchest.com - The main difference is customers. Do you want to deal with them?
Essentials of Making a Business Contract: The Legal Ties that Bind
about.com - As the owner of a small business, you will probably need to create business contracts as your company grows.
What Is Web Usability?
devshed.com - Web Usability. It sounds very simple. "It’s just how to use the Web, right? I already know how to do that."That’s not exactly right. In fact, Web Usability is the layout, construction, structure and navigation of your website. Does that sound simple now?
Copywriting 101: How to Get Your Customers to Take Action
smallbusinessbrief.com - If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I can't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that aren't asking.
Shared Hosting: The Pros And Cons
smallbusinessbrief.com - As ever more people flock to the internet to set up a personal or business website, getting a good host is becoming markedly more important. Because the internet is truly international, the need for an appropriate host is the same no matter where you are situated geographically.
Take These 3 Steps to Stand Out From the Crowd
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Virtual Life Worth Living?
entrepreneur.com - Experts weigh in on whether the virtual world can actually help your business.
eBay Watch: Blog Updates, Garage Sale Review
ecommerce-guide.com - This week in eBay news, the blog platform gets an update, starting with a redesign of the Hub page, which is the main eBay blog page. EBay bloggers can now include their eBay To Go widgets in their posts and embed videos from YouTube, as long as they comply with eBay's links policy.
Review: HP Officejet Pro L7680 All-in-One
smallbusinesscomputing.com - HP is one of the foremost vendors of color laser printer/ multi-function printers such as its $699 Color LaserJet CM1017. On the other hand, HP also makes the color inkjet Officejet Pro L7680. It's the $399 device at your local retailer with a big advertising sticker on top, bragging, "World's fastest desktop all-in-one for business color" and "Print for less -- Save up to 25 percent per page over laser all-in-one products."
Tightrope: Make the time to teach workers grammar skills
usatoday.com - I have noticed that sometimes words are misspelled and grammar is not used properly in outgoing e-mails. I am an entrepreneur, not a teacher, and I don't have time to train my staff in English and grammar 101. What should I do to make certain that staff members correspond properly?
Your Vacation Message: Make It Work for You
clickz.com - Going away on vacation this month? Your out-of-office message will probably be the only point of contact between you and your colleagues and clients during that time.
Scanners to Go Or Stay
pcmag.com - There are two main reasons why you might want a portable scanner. One is that you want a scanner you can take with you on the go. The other is that you don't—but you do want one that's small enough to sit on your desk without taking up a lot of room. The point? Just because you're not interested in a scanner for its portability doesn't mean you shouldn't be interested in a portable scanner.
Entrepreneur Magazine Editor Talks With Duct Tape Marketing
ducttapemarketing.com - I turned the tables and interviewed journalist Rieva Lesonsky for this episode of the Duct Tape Marketing podcast. Lesonsky is senior vice president and editorial director of Entrepreneur Media Inc., which includes Entrepreneur magazine and numerous media brand extensions such as Entrepeneur.com.
Ready To Sell Banner Ads On Your Site? (2 Of 2)
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Coming of Age
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Expansion Plans
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Guest Speaker: Mapping the Entrepreneurial Psyche
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Customer Service - Be Genuinely Interested In Your Customers
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How to Create a Website - Simple Steps to get your Online Business Running
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Spring Cleaning And Website Maintenance For Your Website
smallbusinessbrief.com - Regular website maintenance is an important aspect of owning an online business. Just like a house, your website needs an annual spring cleaning. Certain website maintenance tasks should be performed throughout the year to keep content relevant. Other tasks can be done once a year.
Working at Home With Young Children
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What Your Credit Score Is Made Of
about.com - Your credit score is a three-digit number that is used to predict how you will pay your bills. The score ranges from 300-850 and is calculated using your credit history information contained in your credit report.
10 Terrific Tips for Web Design Beginners
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5 Marketing Mistakes Business Owners Make
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Calling eBay: Negating Negative Feedback
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How Writers Can Get Children's Books Printed
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Apple's Mac Set to Soar
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Sellers Can List on eBay from Wireless Mobile Devices
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Get Smart: A Guide to Smartphones
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Ready To Sell Banner Ads On Your Site? (1 Of 2)
workz.com - Before you can sell banner ads on your site, you'll need to determine who's visiting your site and who would want to advertise to this audience. And how do you know if you have enough traffic to attract advertisers? Following are some guidelines to help you determine if selling ads on your site is feasible and, if it is, tips on how to price your ads and serve them on your site.
Safe Trip
entrepreneur.com - Put your data on lockdown before hitting the road.
Street Smarts: Taking On Starbucks
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How (and Why) to Get the Word out About Your Brand and the Environment
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How to Run Your Small Business Without Microsoft
allbusiness.com - It used to be impossible to even conceive of running your shop without Microsoft. Not anymore.
Steps to Establishing Business Credit
businesstoolchest.com - Many business owners don't know that there is such a thing as business credit--a kind of credit that your business has that is separate from your personal credit.
Top 10 Small Business Tax Deductions
about.com - The Internal Revenue Service offers business owners a fair number of small business tax deductions — if you know where to find them. Here are 10 small business tax deductions to help you navigate through the maze of write-offs.
Prevent Duplicate Content with Article Checkers
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Improving the Bottom Line
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How Much Storage Space Will You Need?
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How Writers Can Get Children's Books Printed
startupjournal.com - How do you go about trying to get a children's book printed?
The Dude: Network Mapping and Monitoring the Free Way
smallbusinesscomputing.com - Networks can sometimes be like closets; they start out completely organized, but then over time as items are added and stuff gets moved around, pretty soon you end up with a bit of a mess, with items that may or may not be working – or needed. This is why network management applications can be so useful. This kind of software typically costs several hundred dollars or more, but Latvian networking hardware and software maker MikroTik's The Dude is considerably less expensive than that.
Small Business Homepage Construction
smallbusinessbrief.com - Custom design of the home page for a small business client is not much different than making a contract to construct a new brick and mortar home for their private residence.
Recognize And Understand Home Networking Components
smallbusinessbrief.com - You first should decide which network is best your you.
The A To Z Guide To Getting Website Traffic
workz.com - If you're ready, roll up your sleeves and follow these 26 simple steps, and within just one year you will generate enough traffic to keep you busy for a long, long time.
Motivation: Your Key To Success
smallbusinessbrief.com - How do you stay motivated and focused? There are a number of things that you can do to accomplish this...
Simple Strategy for Getting Past Voice Mail When Cold Calling
smallbusinessbrief.com - Many people are frustrated with voice mail. It seems like an impenetrable wall between you and your prospects. It often seems the harder you try, the more voice mail you get to.
In the Army Now
entrepreneur.com- More military spouses are enlisting in business.
Got a Weekend? Start a Business
businessweek.com - Trying to a start a Web-based business in two days, knowing when to turn an idea over to a pro, incorporating online tools into a business.
Shooting for Safety
mybusinessmag.com - How to use video surveillance to protect your employees, your customers and your business.
6 Steps To Avoid Being Manipulative
smallbusinessbrief.com - Manipulation is all about controlling others for your own advantage. As a professional you definitely don't want people thinking you are manipulating them into buying your products and services. In fact, your fear of being perceived as being manipulative may be putting you off having some sales conversations.
Eight Steps to Writing an Outstanding Podcast
smallbusinessbrief.com - Podcasts are on the cutting edge of business communication, allowing you to speak with your own voice directly to your audience. They add variety to your blog or website and prove that you know how to stay ahead of the pack.
Affiliate Your Website
smallbusinessbrief.com - By signing up for affiliate programs, you have the potential to turn your website into a profitable venture.
The Winning Elements of Business Proposals
about.com - There may be times in your small business life when your company will have to submit a business proposal to gain business from a larger corporation or government contact.
Business Loans for Start-Ups: How to Get Approved
businessknowhow.com - Businesses have trouble securing financing at the best of times. To stand the best chance of securing those much needed funds, follow these four steps to cement getting approved.
Expansion Plans
nfib.com - How to know when to grow.
Create Your Own Affiliate Program
workz.com - You can significantly increase site revenue and traffic by starting your own associate or affiliate program.
Top 10 Tips for Using Web 2.0 to Promote Your Business
sitepronews.com - We hear a lot about "Web 2.0" these days. It sounds neat and it's trendy to talk about blogging and social media. But does it really affect our businesses? Is Web 2.0 just for kids and tech-hipsters or is it something we business owners should use to help promote our businesses?
Constant Contacts non-profit partnership is a great model
ducttapemarketing.com - I interviewed Eric Groves, Senior VP of Sales and Development of Constant Contact, an email marketing service, for an upcoming episode of the Duct Tape Marketing podcast.
Google Hiring Local Contractors
smallbiztrends.com - Sometimes, even when you are online, you have to reach out to the physical world.
5 Tips To Build Your Site For Success
workz.com - There are many things to consider when you want to put up a website. Page design, layout, sections, colors, and navigation are a few things you will need to consider.
Going Local on the Web
clickz.com - Every so often we're asked to launch a localized online campaign by an organization wanting to create more presence in a particular market or one that offers products or services in a very specific geographic footprint. Usually, they're educational institutions that want to capture a non-traditional student market.
Widgets Offer Viral Marketing and Affiliate Revenue
ecommerce-guide.com - Widget mania is erupting across the Web, making it easy for both casual online sellers, such as bloggers and hobbyists, and serious e-tailers to expand their exposure and boost sales. Widgets are mini-applications that generally come packaged in a little window, and can be dragged and dropped onto a Web page and offer a scaled down version of features you would ordinarily get at a full-fledged site.
Know--and Brand--Thyself
entrepreneur.com - The ancient Greek adage is more than just a pithy saying. Creating a personal brand will show your strengths throughout life.
Making A Case For Allergy Sufferers
businessweek.com - When Gary Goldberg's son had trouble with mattress mites, a business idea was born.
AuctionBytes Releases Results of eBay Seller Survey
auctionbytes.com - AuctionBytes has released the results of its survey of eBay sellers conducted in July 2007. The survey asked sellers about issues and challenges they faced and about their views on recently implemented features and policies on the eBay site and asked them about their recent sales performance on the online-auction site.
Ask an Expert: Made a mistake? You're in good company
usatoday.com - When you admit you were wrong, you can make a course correction. When you admit you were wrong, you can learn something new. When you admit you were wrong, you can figure out how to do it right. But if you insist you were right, you may be doomed to repeat your mistake.
It's a New World of Competitors
smartbiz.com - Answering the question of who are competitors of a particular business was much easier before the internet came along, as the traditional channels for creating visibility were very limited. In most instances, geography played a pivotal role in identifying the main players in any market and the Yellow Pages, local papers, television, radio etc. were critical to driving new prospects.
Six Steps to Developing Your Public Relations and Media Plan
about.com - Marketing experts will tell you that a well planned public relations campaign is often far more effective than advertising. This tutorial will assist you in developing and creating the core of your public relations campaign in six easy steps.
Four Common Mistakes of Business Start-Ups
powerhomebiz.com - Many small-business owners find the business end of their operation a chore. They would rather pursue a more exciting task, like developing their business strategies and identifying new markets. Here are the most common blunders that small entrepreneurs make when starting their businesses.
The secret to selling a business for top dollar
money.cnn.com - Finding the right buyer is often more important than your valuation.
Goodbye, Inbox. Hello, Smartphone
clickz.com - The question is, what are you doing today to help prepare for e-mail tomorrow? Four things for you to think about now.
The Stages of Business Growth
morebusiness.com - With the activity that growth creates, the organizational structure at that stage becomes inefficient and unwieldy, thus restricting the growth. It is only when the inefficiencies of that level are solved and changes in the organizational structure are made that the business can evolve into the next stage of growth.
Getting the NAC of Security
smallbusinesscomputing.com - Oh for the good old days when security meant sturdy locks, adequate fencing, window grills and a bad-tempered German Shepard. But computers are a different story and require all manner of virus and malware protections – along with firewalls, intrusion prevention systems (IPS) and encryption.
Why Most Ads Fail
entrepreneur.com - Most ads aren't written to persuade; they're written not to offend.
Showing Bad Customers the Door
inc.com - The customer really isn't always right, especially if your business begins to suffer from having a bad seed on the client list.
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