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Daily Archive: July 20, 2007
Google vs. Microsoft: Beyond PPC
July 20, 2007 - clickz.com - We'll look at the broader interactive marketing ecosystem, the competition between Google and Microsoft, and how this competition may affect the future of targeted PPC or CPA advertising. Someday soon, the SERP (define) will be the smallest part of your digitally targeted media buy. That's why the broader battle between Microsoft and Google matters.
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