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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Dangerous Misconception About Biz Insurance
"Sometimes when you get quotes from different insurance companies for the same coverage, the premiums may be very different. For the most part, given like information (value of property, gross receipts, payroll, deductible, coverage’s), companies should be pretty competitive with their rates. But sometimes they can be drastically different."
QuickBooks Online
Has anyone used QuickBooks Online or any other online software applications? If so, what did you think? Are you using online software or sticking with desktop versions, where you install the software onto your computer locally?
Postcard Marketing
"The farm I work for has recently introduced a new line of Organic duck. The target market is high end restaurants ($50/plate and up). In an attempt to boost sales I sent out 300 4x6 postcards... My list is fairly targeted; only restaurants that I picked out by hand. There are only 650 more potential customers in our region so my next mailings really have to work. ...I would appreciate any pointers."
Dangerous Misconception About Biz Insurance
"Sometimes when you get quotes from different insurance companies for the same coverage, the premiums may be very different. For the most part, given like information (value of property, gross receipts, payroll, deductible, coverage’s), companies should be pretty competitive with their rates. But sometimes they can be drastically different."
QuickBooks Online
Has anyone used QuickBooks Online or any other online software applications? If so, what did you think? Are you using online software or sticking with desktop versions, where you install the software onto your computer locally?
Postcard Marketing
"The farm I work for has recently introduced a new line of Organic duck. The target market is high end restaurants ($50/plate and up). In an attempt to boost sales I sent out 300 4x6 postcards... My list is fairly targeted; only restaurants that I picked out by hand. There are only 650 more potential customers in our region so my next mailings really have to work. ...I would appreciate any pointers."
Beefing Up Your Web Site Content
nfib.com - On the Web, content is king--or it should be. If you want people to visit, stick around and come back to your small business' Web site, give them substance.
SMBs and the Outsourcing Decision
ecommercetimes.com - Almost 60 percent of small companies' information technology is outsourced to third-party providers -- and a number of whom are in the Virginia, West Virginia, Maryland and Pennsylvania quad-state area -- the largest of which are listed in the Quad-State Business Journal's "2007 Book of Lists" under Computer Dealers/Networkers.
The Power of Corporate Awards Marketing
about.com - Corporate awards are an excellent way to celebrate business achievement as women entrepreneurs learned at a recent awards show. “The Stevie Awards are an opportunity to shine a spotlight on the extraordinary women who are re-inventing American business, ”said Michael Gallagher, president and founder of The Stevie Awards. Many winners and finalists will also discover the bottomline benefits and power of corporate awards.
Vista Handson #17 Solving A Pesky Resource Problem
zdnet.com - Have you experienced any of these problems with Windows Vista? After opening a large number of programs and windows, you try to launch a new program or open a new browser tab or even switch back to an already running program and instead..
The Power Of Podcasting: What Exhibitors Need To Know
workz.com - What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.
Fluff vs. Quality Content
sitepronews.com - There are basically three types of content you can use for your site. Fluff, leased, or custom. All three have their pros and cons, but which would work best for ranking well with Google and the other major engines? Let's first explore the definitions of this varied content.
Do I Have to Register My Trademark?
allbusiness.com - Do you need to register a trademark with U.S. Patent and Trademark Office? The smart money says yes.
3 Steps To Understanding Your Home Based Affiliate Business Opportunity
businesstoolchest.com - If you've recently joined a home based affiliate business opportunity on the internet, then the chances are that you have alot of new information about the company that you should read over and learn if you want to be successful. While you might not be able to grasp all of the features of your new business venture overnight(let alone make tons of cash), you can start the foundation of long term success. Here are 3 steps to help you get started.
10 Terrific Tips for Web Design Beginners
devshed.com - When embarking on the daunting journey to web design enlightenment it can be hard to know where to start.This short article is intended as a roadmap, outlining the significant tips all aspiring web designers should be made aware of.
Traditional or Cutting Edge Radio?
smallbusinessbrief.com - Online business owners looking to expand their marketing mix to include radio advertising may wonder whether you’d be better off advertising on traditional radio or on an internet radio show. Of course, as with all things marketing, the answer is that it depends. Your decision will be based on who your target market is, what your goals are and what your budget is.
Get Your Business Online for Less Than $200
entrepreneur.com - For the cost of a nice dinner, you can have your business online in one month.
3 Simple and Low Cost Marketing Ideass to Create Visibility
smallbusinessbrief.com - Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily implement right away to create more visibility for your online business and web site. They all work well for me.
From Homeless to Multimillionaire
businessweek.com - Chris Gardner, the man whose rags-to-riches story inspired the movie The Pursuit of Happyness, explains how he harnessed his passion to turn his life around.
How Long Should Your Ebay Auction Run?
smallbusinessbrief.com - When it comes to durations, you have a wide range of choices: your auction can run for 10, 7, 5 or 3 days, or even only one day if you have a good enough feedback rating.
Pointers for Podcasting
smallbusinessbrief.com - With the growing popularity of podcasting it seems to be catching on everywhere. It is becoming more common. No matter what it is for whether it is audio books, sermons or for educational purposes. Whatever the reason may be it seems to be one of the easiest forms of distributing information over the Internet so far.
A Facebook and Google Reader App For Bloggers
ducttapemarketing.com - A few weeks ago I wrote a post pointing out the growing usefulness of Facebook as a business tool. It isn’t that I am so enamored with the social network as I am optimistic that the new open platform will allow developers to create some very useful business applications.
Today I want to tell you about one such application that I think meets that criteria.
eBay Wants User Feedback on Finding 2.0
auctionbytes.com - eBay continues to solicit feedback from buyers and sellers on the new features it is rolling out on the eBay marketplace.
A Billboard Company Grows Amid Restrictions
startupjournal.com - Local laws here generally ban billboards in residential areas. But that hasn't stopped an outdoor advertising company called Van Wagner from plastering hip neighborhoods like Chelsea, Soho and the Meatpacking District with bare-chested pitchmen for Abercrombie & Fitch, dancing iPod users and other immense ads.
Home Businesses with High Income Potential
powerhomebiz.com - Whether you're looking for new ideas or already have some idea of what you'd like to do, this series is designed to help you narrow down the many possibilities and find a business that is right for you. Here are some high-income businesses that you can do in the comforts of your home.
What E-Mail Marketing Really Needs
clickz.com - E-mail isn't about best practices - it's about making money.
Business Follow Up Strategies
morebusiness.com - Follow-up need not be expensive and can be easily achieved through phone and email. Follow-up refers to responding to business queries, inquiries, and complaints if your business is relative new. Many businesses fail soon after they are launched only because they didn’t offer good customer support along with their products and services.
Go Global Without Waiting To Grow Up
smallbiztrends.com - Micro-multinationals are startups and small companies that do business globally right from the start.
eBiz News: Click Fraud Up, E-mail Marketing Tips, New Auction Site
ecommerce-guide.com - Rising click fraud rates, a new site that turns the tables on auction sites by reversing traditional buyer and seller roles and a report outlining ways to maximize e-mail marketing are making news this week in the e-commerce industry.
The Well-Connected Business Traveler
smallbusinesscomputing.com - Let’s face it: The line between personal and business life for most small-business owners isn’t blurred — it’s obliterated. But this can be as much of a blessing as it is a curse, if you have the technology to make it work in your favor.
5 New Places to Advertise
entrepreneur.com - Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out.
Critical Skills for Sales Success
inc.com - Here are five of the most important skills every sales professional should possess.
Minimum Wage Hike Means Tax Breaks
businessweek.com - Congress softened the bite of higher wages with a raft of tax deductions for small biz that take effect this year.
New eBay Groups Format Fiasco
ecommerce-guide.com - When eBay unveiled its new Groups platform July 10, it's not an understatement to say that members did not embrace the changes with a virtual group hug. In fact, since then, many Groups users have been extremely frustrated and bewildered with the changes, with some moving entire communities to the UK boards and others clamoring for a reinstatement of the old structure.
Verio Unveils New E-Commerce Plans
ecommerce-guide.com - Verio Inc., a provider of online business solutions including hosting, applications and managed services, today announced new eStorefront Web hosting packages to help small and midsize businesses get their online stores up and running quickly with ShopSite shopping cart.
How To Protect Your Domain Name
smallbusinessbrief.com - If you are thinking that your entire role has finally come to an end with the selection of an appropriate domain name registration for your website, then you are certainly wrong. Your plan to buy domain is not just limited to its selection but also its complete protection.
Sometimes You've Got To Burn The Boats
ducttapemarketing.com- You know you should turn your service into an ebook product, create a new workshop, start a podcast, yada, yada, yada. Sometimes knowing and doing have a hard time intersecting. I learned years ago one of the best ways to get something done is to give myself no choice.
Tightrope: Don't go overboard with planning sessions
usatoday.com - When we look at a situation in hindsight it often appears that we should have known better. However, even the best planners can't see every possible problem that will need to be handled.
Small Firms Are Using Credit Cards for Capital
startupjournal.com - When Kim Babjak needed more capital to jump-start her consumer-products business eight years ago, she turned to plastic.
How to make a true profit
money.cnn.com - Is your company really creating wealth? Lots of big and small companies don't. Find your magic number, then see if you're focusing on the right projects.
Anybody can start a company, but getting, staying at top takes resilience
bizjournals.com - If you've thought of a brilliant product idea, launched your company and landed a big round of funding, you're probably feeling pretty good about yourself. Don't. Starting a company is easy, but actually making that startup successful is difficult.
Get Educated in Web Analytics
clickz.com -New to Web analytics? Some resources, formal and informal, to grow your knowledge and skills.
Pricing Mistakes and How to Avoid Them
morebusiness.com - When you have a small business, it isn’t easy to decide how to price your products and services. There will always be other businesses that are at both ends (high and low) of the pricing spectrum, and sometimes their prices will be the same as yours.
How To Choose A Domain Name For A Small Business
smallbiztrends.com - I have noticed two extreme schools of thought about choosing a domain name (URL) for your website.
E-mail Attachments: Size No Longer Matters
smallbusinesscomputing.com - Sending large file attachments via e-mail can be tricky once you start heading north of 10 or 20MB. Enter YouSendIt.com, a Web-based subscription service that's designed to let you send large files to anyone, anytime, anywhere, without either you or your recipient installing any software.
Angel Investors
entrepreneur.com - These individual VC investors seem like they're from heaven, but be prepared to give up a chunk of your company for funding.
The True Cost of Retail Inventory
inc.com - When not managed carefully, inventory costs can be the difference between being profitable or losing your shirt.
Hiring Advantages for Small Businesses
businessweek.com - To compete with larger rivals that offer higher salaries, explore offering the chance to work directly with top management from Day One, and opt-in retirement plans.
How I Use Email Automatic Autoresponders
smallbusinessbrief.com - An email automatic responder or autoresponder is the second most important marketing tool I have to make money online. The first would be my hosting company. Without these two tools my internet marketing business is dead in the water.
eBay Runs Picture Pack Promo for Sellers
auctionbytes.com - eBay is running a promotion in which sellers may add Picture Pack to listings for 50 percent off.
Ask an Expert: Does minimum wage hike affect you?
usatoday.com - I know that the federal minimum wage is set to go up soon, but does it apply to me? I have three employees. Is there anything else I should know about the minimum wage?
10 Ways to Improve Your Business Operations
powerhomebiz.com - Every new day gives you a chance to move forward from your present situation. Learn ten ways you can improve your business today.
The secret to selling a business for top dollar
money.cnn.com - Finding the right buyer is often more important than your valuation.
The 'Three Moments of Truth' Web Site Checklist
clickz.com - How do you know if your brand Web site is measuring up to its full capacity and potential?
Essential Business Startup Questions
morebusiness.com - For a young business in its early stages, the goal is to eventually achieve financial success and solvency. For your small business to mature into a firmly established one, you need to pay attention to the basic essentials like comprehensive planning, logical thinking and last but not the least, detailed knowledge and expertise in your market or area of business.
Take Better Photos, Make More Money
ecommerce-guide.com - With all the tasks associated with selling online, it's easy to dismiss how important product photography is and how much it can affect sales. In fact, Jim Miotke, president of BetterPhoto.com, cites research that says 83 percent of eBay shoppers skip listings without images, while sites with galleries get 15 percent more activity and those with so-called super-size photos show a 24 percent spike in sales.
mPoria Case Study: Mobile Commerce Pioneers Profiting
ecommerce-guide.com - Among the newest players in the ever-expanding mobile commerce (m-commerce) market is Seattle-based mPoria. The three-year-old company launched its GoMobile! solution for merchants this spring with a focus on making it simple and cost-effective for e-tailers both small and large to cash in on the burgeoning mobile commerce sales potential.
The Six-Step Guide To Pricing Your Product
forbes.com - Bob Barker fans know how tricky it is to guess the price of a product. Harder still is guessing what customers are willing to pay for your own product.
Beyond Words
inc.com - New printers can do it all.
Identity Theft: The 'Business Bust-Out'
businessweek.com - The "bust-out" is just one of the schemes fraudsters use to steal your business identity, a crime that has gone largely unnoticed in a legal system focused on consumer ID theft.
Co-op marketing, The Revolutionary Marketing Concept
smallbusinessbrief.com - Co-op marketing which is already known as fusion marketing or tie-ins is one of the most rewarding, inexpensive, effective yet underused methods of marketing compared to the alternate methods of marketing. The saying “together every one achieves more” is highly applicable to this concept.
Quit Being a Salesperson
smallbusinessbrief.com - Many sales are lost because of "sales." To be successful in this profession requires listening to the customer. Unfortunately as salespeople, we often hear so many different things that we feel the need to provide solutions for all of their problems. When this happens, sales professionals can overwhelm the customer, causing them to become confused, and, ultimately, losing any sale.
Pay-Per-Click Domination
smallbusinessbrief.com - Google and Yahoo generate an estimated 5 billion dollars in combined pay-per-click earnings each year. 5 billion dollars...wow! Yes, my friends, pay-per-click advertising is big business. So, where and when did this whole ppc thing get started?
The Power of Generation Marketing
about.com - The method of marketing to a specific generation is affecting the way that we promote and sell products and services.
When Disaster Strikes A Family Business
startupjournal.com - Cheryl Rumley, a 45-year-old single mother of three, borrowed from her brother and against her house to launch her own business, a home-care agency with a dozen employees. The business took off right away, quickly picking up 30 patients.
Six months later, Ms. Rumley learned she had breast cancer.
Challenges of Working at Home
powerhomebiz.com - Starting any kind of business is hard. But starting one from home has its own special rough spots. We interviewed some home-based entrepreneurs and here are the things they consider as the toughest part of working at home.
E-mail Is Part of Web 2.0
clickz.com - With a clear shift into a Web 2.0 environment and planning already underway for what Web 3.0 will include, off-site peer-driven marketing conversations are the topic in almost every meeting. This means social networks, blogs, communities, RSS, and everything else that is so 2-dot-0.
How to Attract Publicity for Your Business
morebusiness.com - Ranging from the Internet to other means of communication like the media, grabbing the interest of prospects is vital for any small business.
Below are some popular and effective methods that you can use in order to get publicity for your business.
Peachtree Produces Smaller Crop of Fresh Fruit
smallbusinesscomputing.com - Peachtree Premium Accounting 2008 offers the same powerful accounting capability that it's known for, but this year's crop of new features is markedly smaller than in past years. Long-time customers may be hard pressed to find any differences when initially browsing the newest program, but several improvements do boost efficiency and save time.
The changing face of UK entrepreneurs
bytestart.co.uk - Entrepreneurism in the present day is almost unrecognisable compared to the early eighties, a new study by the London School of Economics and Shell Livewire has found.
How To Cash Out But Keep Control
forbes.com - Can I take cash out of my business without relinquishing total management control?
Mommy, Be Professional
entrepreneur.com - Earn respect for yourself and other mom entrepreneurs by behaving professionally, despite the craziness of motherhood.
Build-A-Bear with Wheels
businessweek.com - Ridemakerz is off to a fast start, offering kids the chance to build customized model cars, and giving parents a much-needed pit stop.
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