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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
How Long For Links To Take Effect?
"...is there a consensus as to how long search engines take to recognize and reward links."
How Negativity Can Affect Your Business Relationships
"Even though many of us may not care to admit it, just about everyone suffers from a damaged self-perception in one way or another. Fear of non-acceptance and ridicule, embarrassment from some extra pounds or hair loss. . .each of us has something about us that we feel negative about. And isolating yourself in front of a computer all day really doesn't help matters."
How To Value A Small Business
"The starting point in all of this is to accurately determine your earnings - this includes all the benefit the business provides to you and not just that declared on the tax return."
How Long For Links To Take Effect?
"...is there a consensus as to how long search engines take to recognize and reward links."
How Negativity Can Affect Your Business Relationships
"Even though many of us may not care to admit it, just about everyone suffers from a damaged self-perception in one way or another. Fear of non-acceptance and ridicule, embarrassment from some extra pounds or hair loss. . .each of us has something about us that we feel negative about. And isolating yourself in front of a computer all day really doesn't help matters."
How To Value A Small Business
"The starting point in all of this is to accurately determine your earnings - this includes all the benefit the business provides to you and not just that declared on the tax return."
Web Site Design - Five essential tips
devshed.com - When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose.Here are seven important rules of thumb to observe to make sure your website performs well.
How to Create Your First Blog
sitepronews.com - Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some of them creating static pages as you would find on a traditional website, while others are using the platform as a blog and are posting updates regularly.
eBay's PayPal Raises Rates for Payment-Processing Services
auctionbytes.com - Users of PayPal's Website Payments Pro and Virtual Terminal received an email on Thursday informing them that fees were increasing effective September 1, 2007. There's been no announcement on the PayPal or eBay Website. Sellers use the services for processing payments for orders made through their websites and to process phone orders.
Strategies: Surviving is all about managing cash flow
usatoday.com - Every entrepreneur I know wants to make more money.
But surviving in business is not only about HOW much money you make, but WHEN you make it and WHEN you spend it. In other words, "cash flow." If you can't control your cash flow, you can't control your company.
Swedish Chic For Your Office?
startupjournal.com - The Swedish home-furnishings chain launched a new Web site, IKEA Business, to help companies beautify their offices with -- you guessed it -- modern and affordable IKEA furniture.
Google vs. Microsoft: Beyond PPC
clickz.com - We'll look at the broader interactive marketing ecosystem, the competition between Google and Microsoft, and how this competition may affect the future of targeted PPC or CPA advertising. Someday soon, the SERP (define) will be the smallest part of your digitally targeted media buy. That's why the broader battle between Microsoft and Google matters.
eBay Watch: New Jewelry Policies, eBay Mode Cameras
ecommerce-guide.com - This week eBay made several changes to its policy regarding items listed in Jewelry, Precious Metals and Loose Beads.
Learning to Share Your Wi-Fi
smallbusinesscomputing.com - If you often find yourself on the road with a wireless-equipped laptop or smartphone, you probably spend a fair amount of your time parked at Wi-Fi hotspots. While there are lots of hotspots out there, they don't exactly provide blanket coverage, so finding one wherever you happen to be isn't always easy.
Running a Business and a Household
womenentrepreneur.com - Millionaire moms share their secrets to having both a successful business and a happy family.
Have You Ever Wanted Your Very Own Google?
inc.com - A weekly look at the latest products and services designed to help you run a better business.
Writing Off an MBA
businessweek.com - If your continuing education is aimed at maintaining or improving skills in your current profession, then it's a deductible business expense.
Buying a Franchise is Serious Business
about.com - Buying a franchise is a dream for many aspiring small-business owners.
Prevent Duplicate Content with Article Checkers
devshed.com - With the rise of technology and Internet-dependence, duplication of content has indeed proliferated.Students have almost unlimited access to many online resources that they could easily print and claim as their own.
How to Handle Late-Paying Clients
startupjournal.com - Coldhearted as it seems, sometimes the best strategy for handling habitually overdue customers is to quit working for them. You're not in business to give away your services, and you should focus on serving clients who respect you as much as you respect them.
The ABCs of Surviving Change
nfib.com - One contemporary sage said it best: The only thing constant about life today is change.
Seven Steps for Creating a Powerful Jump Page That Sells
marketingprofs.com - If you practice Internet marketing, you know the importance of a high-converting "landing page"—also called a promotional page, jump page, or squeeze page. Effective development of these pages is essential for online marketing success.
Forum Discussions and Getting Traffic for Your Business
smallbusinessbrief.com - Participating in discussion forums can mean profit for your business. How so? Any business with a website aims for traffic. The more people visit your business website the more chances you have of making more sales and acquiring new customers.
Managing A Full-Time Job And An eBay Business
smallbusinessbrief.com - Working a full-time job and running a profitable eBay business can be a real challenge. Some people seem to handle it with ease while others struggle.
Look Who's Talking About You Online
startupjournal.com - After looking up her spa for the first time on Yelp Inc., a popular Web site where urbanites rate local businesses, Peggy Wynne Borgman nearly headed for a steambath herself. Four out of five reviews of her business were chilly or lukewarm. Ms. Borgman, the owner of Preston Wynne spas in Saratoga, Calif., decided to try to do something about her "miserable" 2½-star rating.
Turning Customer Information into Goldmine
powerhomebiz.com - Customers are not created equal: some are more valuable than others. Businesses that have the ability to determine the value of the customers have the edge in today’s highly competitive business environment.
New Affiliate Tool Promises Pick, Click and Pop
ecommerce-guide.com- Widgets are generating a lot of buzz in the industry these days as more e-tailers begin to capitalize on how these snippets of code can expand the exposure of online businesses — and make them more money.
How A Pitch Can Grow Your Business
smallbusinessbrief.com - When someone asks you about what you do, do you have a ready answer? Or do you stumble and stammer trying to explain your business?
Five Stumbling Blocks To Successful Networking And How To Overcome Them
smallbusinessbrief.com - The ability to connect with people is essential to success in any business. Professional networking events present opportunities to interact with others on a personal level and to develop profitable relationships. These occasions are critical for anyone who wants to grow a business or promote a career.
14 Steps to Successful Cold-Calling
smallbusinessbrief.com - As much as people would like to believe there is a secret formula for being successful at cold-calling, the only valid one is being disciplined enough to do it.
Ebay Powerseller Secrets And Tips
smallbusinessbrief.com - I have compiled a list of ebay powerseller secrets so that you can learn from their experiences.
Affiliate Programs: Six Steps To Get You Started
workz.com - We're asked all the time, how do I get more email addresses, how can I grow my customer list? Affiliate programs can be a great way for you to get new customers.
The Future of Internet Radio
pcmag.com - Will its success spell doom for podcasting (as we know it now) and more?
Tightrope: It's your attitude that matters, not the customer's
usatoday.com - I agree that it is a wonderful feeling when you make a sale, but what about all of the many no's that you get before you finally find that one person who says yes.
Five No-Cost Marketing Tips
about.com - Are there ways to market your business that will not cost you a fortune? How can you get the word out without driving your company into a financial black hole?
Truth is most marketing does take money, but there are some low-cost and no-cost options that you can put into action that will help you to get the word out about your products and service.
The Art of "Rubbing Elbows"
powerhomebiz.com - Attending industry events can be your chance to meet people who may be able to help your business. Learn how to schmooze effectively.
Why Segmentation Makes Sense
clickz.com - In e-mail marketing, "smaller" is the new "big."
Sponsorship: The Key to Powerful Marketing
morebusiness.com - Sponsorship provides a great means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting events that your target market finds attractive. In recent years, corporate sponsorship has become the fastest growing type of marketing in the United States.
Future Trends In Affiliate Marketing And the Web
smallbiztrends.com - Sam Harrelson is a well-known figure in the affiliate marketing industry and an evangelist for a search marketing company called Clicks2Customers.
The changing face of UK entrepreneurs
bytestart.co.uk - Entrepreneurism in the present day is almost unrecognisable compared to the early eighties, a new study by the London School of Economics and Shell Livewire has found.
Spread the Good Word
entrepreneur.com - PR is a do-it-yourself job when you use one of these 3 tactics.
When Opportunity Knocks with a Pink Slip in Hand
inc.com - Harry Potter creator J.K. Rowling and other entrepreneurs launched successful ventures only after losing their day jobs. Who knew getting fired could be a great career move?
Publish and Perish?
businessweek.com - Small publishers say the July 15 increase on periodical class mail threatens independent media and the free flow of ideas.
Making The Leap Of Faith And Starting A Business
powerhomebiz.com - Many people nurture the dream of becoming their own boss and turning what they love into a business. However many find their dreams derailed as their lives lead them to different paths.
Protecting Yourself Against Scams and Crooks
entrepreneur.com - Do your homework to avoid making a bad business decision.
How Much to Pay Yourself
businessweek.com - Deciding on a salary depends on industry, legal structure, and profitability. The key to avoiding trouble with the IRS is determining what's reasonable.
Single Person Businesses Booming
smallbiztrends.com - The U.S. Census has new statistics out — and they show that the numbers of single-person businesses are booming. There are now over 20 million such businesses, based on the most recent available data as of 2005.
How does the Small Firms Loan Guarantee Scheme work?
bytestart.co.uk - For small businesses that need capital to get started or grow, there is a government-backed scheme to make it easier to borrow money.
Better B2B Landing Pages
businesstoolchest.com - If your goal is to make Google richer with no gain for your yourself, then stop reading. You don't need to worry about landing pages or conversions. But if your goal is to grow your own business using search, then you must pay as much or more attention to converting traffic into leads as you do to getting traffic in the first place.
Eight Easy Ways to Grow Your Blog
marketingprofs.com - The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea of how to grow their blog into an integral part of their marketing efforts.
3 Top Tools and Services for an Effective Internet Marketing Solution
sitepronews.com - Everyone knows the Internet is growing exponentially and continually evolving. The major players in the continual evolution of the Internet are the major search engines and consumer generated media such as blogs. Because of the continual changes, a well rounded Internet marketing strategy must include a variety of proven marketing options to ensure success. I will outline 3 of the most effective Internet marketing solutions available and how they relate to your marketing strategy.
How to Start Work At Home Business and Make A Living
morebusiness.com - One of the chief reasons for the phenomenal growth in the ranks of self-employed workers is that home-based workers earn roughly double the average earnings of salaried workers.
Niche Audience Agencies and Ad Strategies
clickz.com - Having had success serving niches such as home improvement, real estate, and education, I feel particularly tuned in to the niche strategy approach. It's one thing for an agency to specialize in certain verticals, but another thing entirely to be a niche agency and only serve a single vertical. Yet I'm observing more and more niche-specific agencies. Why is that?
Ink: A Blot on the Budget
smallbusinesscomputing.com - Printer ink costs a small fortune. Now tell small business owners something they don't already know. But how do ink prices stack up against other high-priced fluids that we depend on? Everybody thinks gas is expensive these days. Water is far pricier at somewhere north of $10 a gallon. But it’s even worse with printer ink.
An Effective Marketing Tip Means Business
smallbusinessbrief.com - Is your business just coasting along? Has it been awhile since you’ve noticed a peak in sales? Are you looking for a way to increase business? An effective marketing tip could really make a positive difference in your business.
Promote Your Local Business Online And Offline
smallbusinessbrief.com - Nowadays, many people search online for services instead of reaching for the phone book.
PayPal Officially Launches Mobile Checkout
auctionbytes.com - PayPal launched Mobile Checkout, a service allowing consumers in the U.S., U.K. and Canada to buy items securely using the mobile web, on July 10, 2007.
Ask an Expert: Search for that something special
usatoday.com - If you think about it, a great business can usually point to any one of several things that may contribute to its success — good products, a great location, whatever — but I venture to say that their success often comes from one special thing sets them apart and makes them stand out from the crowd. They all have their own unique X factor.
Building a Brand Around a Personality
startupjournal.com - Uncle Wally's may not be as famous as Famous Amos, but the same person is behind both brands: Wally Amos.
A Guide to Market Research
.morebusiness.com - Market research can also help you in determining where and how to direct marketing and advertising resources.
The Trend of Ambiguous Small Business
smallbiztrends.com - One thing never ceases to amaze me. It’s how creative some entrepreneurs can be when it comes to developing new businesses. Today’s entrepreneurs create businesses around incredibly narrow niches. Or they find opportunities that much of the general public doesn’t even know exists.
eBay Watch: Stores Hub Getting a Makeover
ecommerce-guide.com- In auction site news this week, eBay made changes to the My eBay "watch items" feature. Currently, eBay members have to use the browser "back" button twice to return to their original eBay search results, making this feature clumsy to use at times. Over the next few days, eBay will incorporate a more direct "Back to list of items" link that will let users easily return the search results page.
Understanding and Resolving IP Address Conflicts
smallbusinesscomputing.com - Let's start by briefly defining exactly an IP address conflict is. In order for a system to communicate on a network it must have an IP address, and by definition that IP addresses must be unique — unique, at least, to your own network.
Toilet-paper dispenser is stingy with the sheets
msn.com - Gizmo issues a few tissues; airline's lavish loo; chill out with a beercicle.
Work Smarter, Not Harder
womenentrepreneur.com - How smart women entrepreneurs overachieve without overworking.
What's Next: Ask, and You Shall Be Misled
inc.com - Customers can tell you a lot. But sometimes they don't know what they're talking about.
Bloggers Bring in the Big Bucks
businessweek.com - How a personal obsession can turn into a popular favorite and maybe even a full-time job.
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