Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Do You Work With Family Members?
"For years, I resisted hiring family members to work in my various businesses, because I'd heard the horror stories about working with your family. ...Do you or have you ever worked with members of your family? How did it work out?"

Do You Use Google Analytics?
"...a client of mine uses Analytics and he said that's it's not very accurate and the stats are on a 24 hour delay. This is contrary to the information that I've received from others about Analytics. Can anybody clear this up for me? Is my client right about Analytics?"

 

Small Business News

Do You Work With Family Members?
"For years, I resisted hiring family members to work in my various businesses, because I'd heard the horror stories about working with your family. ...Do you or have you ever worked with members of your family? How did it work out?"

Do You Use Google Analytics?
"...a client of mine uses Analytics and he said that's it's not very accurate and the stats are on a 24 hour delay. This is contrary to the information that I've received from others about Analytics. Can anybody clear this up for me? Is my client right about Analytics?"

Marketing Your eBay Sales to the Internet
entrepreneur.com - Increase your items' visibility with these off-eBay advertising methods.

5 Ways To Increase Your Affiliate Sales
devshed.com - There are certain ways of doing anything. When it comes to affiliate marketing in particular, you can choose to do it half-heartedly or you can go all-out and do it right.

Super Savvy Internet Promotion
smallbusinessbrief.com - What happens if you build a website and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the most part, authors assume that Internet promotion stops once their site is up. But the harsh truth is that with all the sites popping up every day, yours will likely get lost in the shuffle unless you promote it.

Characteristics of Opt-In and Permission Based Marketing
smallbusinessbrief.com - There is another aspect to Internet marketing that makes waves to those who are starting up in the business. It is called opt-in and permission based marketing. It works so well because it is something that possesses three characteristics that is not that emphasized in other techniques of Internet marketing.

Are You Paying Too Much For Credit Card Processing?
businessknowhow.com - But like all solutions, the ability to accept credit cards has its price. Besides the initial installation of software, Internet storefront (for online merchants) and equipment for bricks and mortar stores, there are the ongoing fees a business has to pay on every credit card transaction they process.

Tightrope: Want better service? Think small
usatoday.com - Courtesy and efficiency have nothing to do with the size or ownership of a company.

Finding New Ideas for Your Home Business
powerhomebiz.com - Generating new and fresh ideas is paramount to running a successful home business. Ideas are needed for developing, marketing and advertising your products or services, and used for resolving different problems you may encounter.

Video Ads: Are They Listening?
clickz.com - Pop-up ads, once the bane of online advertising, have all but disappeared, thank goodness. Complaints and user dissatisfaction, therefore, are way, way down. Which isn't to say users aren't still plenty frustrated by online advertising. What's irking them now are video ads, one of the fastest-growing Internet advertising forms since the banner.

Controlling Small Business Costs
morebusiness.com - The raison d’etre of every small business is to make profits. And most small business owners believe that the best way to do that is by increasing sales. But that brings up another conundrum – in order to increase sales, there has to be a corresponding increase in costs because of the increased amount of work involved.

eBay Watch: Stores Hub Getting a Makeover
ecommerce-guide.com - In auction site news this week, eBay made changes to the My eBay "watch items" feature. Currently, eBay members have to use the browser "back" button twice to return to their original eBay search results, making this feature clumsy to use at times. Over the next few days, eBay will incorporate a more direct "Back to list of items" link that will let users easily return the search results page.

Book Review: eBay Performance!
ecommerce-guide.com - The authors of this eBay selling primer are experts in their fields: Robin Cowie is president of WorldWidebrands, for years an eBay licensed provider of wholesale merchandise contacts for eBay sellers, as well a being a regular speaker at Ebay Live! and eBay University.

10 Essential Elements Your Site Must Have
entrepreneur.com - If you include all these elements on your site, you'll be well on your way to creating a site that attracts the sales you need.

Business Owners Rank Internet as Most Important Marketing Tool
inc.com - A majority say they plan to spend as much or more this year on online advertising and other Web tools.

Will Incorporating Benefit Your Business?
businessweek.com - Business owners incorporate to protect themselves from unlimited personal liability for their business. But the tax benefits are not always clear.

The Seven Most Common Financing Mistakes
businessweek.com - Schmoozing financiers and inflating sales projections are just two of the ways entrepreneurs can blow it. Here's what to shun in your next pitch.

12 Podcasts for the Creative Class
fastcompany.com - Here are 12 must-listen-to podcasts for creative knowledge workers--those entrepreneurial spirits who start and staff the most innovative, fast-growing companies.

Life, These Days
advisortoday.com - Reach out to clients with products designed to meet their present needs.

Two Questions That Matter Most
ducttapemarketing.com - When you consider writing marketing copy, throw out all your notions about features and benefits, riveting, detailed descriptions and techno jargon and focus on answering the only two questions that really matter - and do it before you pass go.

Adobe uses e-mail to drive event registration
btobonline.com - Adobe Systems got better than expected results from an e-mail campaign targeting six different audience segments, with the goal of driving them to a series of conferences for the company’s newly released Adobe Creative Suite 3.

Pay-for-blogging site raises questions
news.com - The controversy around a young Web site called Associated Content boils down to perspective.

Weblogs, Podcasting And RSS Newsfeeds In The Marketing Mix
workz.com - Podcasting has become a hot issue fast and RSS Newsfeeds have matured to become a service for personalized news at major portals. Both now are an issue in Online Communications and the Marketing Mix for small and big Online Players.

Four Easy Steps to Getting More Customers
businessknowhow.com - The good news and bad news about marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results.

Twelve Creative Ideas for Using Teleseminars to Grow Your Business
smallbusinessbrief.com - Conducting teleseminars, or group learning conference calls, is a very effective strategy to promote your small business or professional practice and create additional streams of income. Teleseminars offer a very versatile and efficient way to deliver your services and build your business.

The Catch-22 with Accepting Credit Cards
The number one method of payment in transactions on the net is credit card payment. You must accept credit cards or you will get nowhere with your site. While this sounds like an obvious statement, accepting credit cards raises a host of issues.

Custom Gift Wrap – Promoting Your Brand
devshed.com - With retail chain stores on every high street, there's never been a more important time for independent retailers to find ways to promote their own brand.However, whether you have one store or five hundred stores your brand is central to everything you do to promote your business.

Avoid Turnover by Doing Your Homework Before Hiring
nfib.com - Here's the thing about turnover: It doesn't just cost you time and aggravation; it also costs you money. And the toll is probably much higher than you imagine, says Linda Leake, president of execUchange, a Raleigh, N.C.-based management consulting firm.

EBay's Challenge to Craigslist
usnews.com - What is eBay, anyway? That is the question investors are asking after the world's largest online auction site announced last month that it was launching its own free classified advertising site in the United States—daring to tread into territory that craigslist has dominated for years.

Training is Virtually a Mouse Click Away
smartbiz.com - In today’s fast-paced, constantly changing business environment, small- and medium-sized businesses (SMBs) are increasingly relying on training to improve the respective skill sets of their employees. Online training also known as e-Learning has emerged as a business-critical tool to train employees and management quickly, efficiently, and conveniently.

Getting Rid of the Rulebook
marketing.about.com - I started thinking about the rules and regulations we make as we run our business…rules that seem perfectly logical to us but totally illogical to our customers…rules that may even cause us to lose customers.

Names Liveth Forever, Just Not on Latest Firms
startupjournal.com - What's in a name? Plenty. Just ask people who have to compete against their own names. These entrepreneurs can face uncertain, confused customers, as well as harsh competition from businesses they no longer own that still bear their monikers.

Top 10 Growing Markets for Small Businesses
powerhomebiz.com - "What are the hottest markets today? This is the common question asked by entrepreneurs who are on the lookout for business ideas that will give them the biggest return.

How To Go Public
money.cnn.com - Your startup's business is booming -- but do you have what Wall Street is looking for? Steve Goldman, IPO guru and CEO of Isilon Systems, has five tips to get you ready for a market debut.

Affiliate Marketing Is Still Full Of Opportunity
smallbiztrends.com -While at the Affiliate Summit, I interviewed online marketing veteran Jim Kukral to better understand the opportunities for affiliate marketers.

5 Tips for Writing Quick-Read Copy
entrepreneur.com - Want to keep your audience's attention? Here's how to keep it short.

Are You Really Customer Centric?
inc.com - Customer centric shouldn't just be a concept you use to describe your company. Make it carry some weight by treating it as a mandate that drives action.

Using OPFM (Other People's Free Money)
nfib.com - The term OPM (Other People's Money) traditionally refers to borrowed money that allows you to leverage investments or start a business. OPM comes at a cost because normally interest in one form or another is charged.

Drive Webinar Registrations Via E-mail
clickz.com - Running a Webinar can turn even the calmest marketer into a nervous wreck.

Marketing your eBay Store: Tips at your Fingertips
ecommerce-guide.com - Managing eBay auctions and listings is an ongoing task that requires constant attention. Even those with the best game plan will likely admit that there's more they could be doing to boost sales. The thing is, you can grow your business by taking advantage of eBay Stores and its free tools that don't involve huge time commitments. Here we'll highlight 10 tips for maximizing the performance of your eBay Store presented at eBay Live 2007, as well as summarize new developments just rolling out and those taking effect this fall.

Dell: It's All About You and Vostro
smallbusinesscomputing.com - We got our hands on one of the first Vostro desktops available, a Vostro 200 mini-tower and, just as Dell advertised, it's built with business in mind. This computer comes configured with an Intel Core 2 Duo E6320 processor, 2GB of 667MHz RAM, a 160GB hard drive, nVidia GeForce 8300 GS graphics, a multi-format DVD burner and a Dell E207WFP 20-inch LCD monitor.

Give Your Logo The Essential Power
devshed.com - No matter what you do to make your business a success, everything would be fruitless if your business fails to register proper recognition in its market.To let your logo display its potential to the full, it is highly important to design it accordingly.

Affiliate Marketing Tips To Help You Earn More
smallbusinessbrief.com - When you want to make money as an affiliate, it can be confusing when you first start out. The terminology may seem like another language and it is very easy to get frustrated. However, keep in mind that once you understand the process of affiliate marketing, it will seem almost silly at how stressed you got to begin with.

Selling Antiques & Collectibles Online: What You Need to Know to Get Started
smallbusinessbrief.com - Some tips on selling antiques and collectibles on eBay.

7 Steps to Starting Your Business
smallbusinessbrief.com - 'I've finally decided to start my business. Now, WHERE THE HECK DO I START?' Sound familiar?

Controlling Small Business Costs
morebusiness.com - The raison d’etre of every small business is to make profits. And most small business owners believe that the best way to do that is by increasing sales. But that brings up another conundrum – in order to increase sales, there has to be a corresponding increase in costs because of the increased amount of work involved. But increased costs are just what need to be curtailed. Therefore, another way of going about lowering costs is by controlling them, and thus increasing profit margins.

15 Sites for Promoting Your Local Business
entrepreneur.com - Want to get your name out to locals and visitors alike? Take advantage of these online marketing sites and watch your business grow.

7 Tips For Posting In Forums
smallbusinessbrief.com - When posting to forums, follow these simple tips to achieve true word- of-mouth advertising—all of which I am learning by trial and error, myself.

Royalty Free Stock Photos for Web Design
smallbusinessbrief.com - Many of the free websites contain collaborative works from multiple photographers and artists. While the websites attempt to monitor the images in their collections in violation of copyright laws, there are no guarantees. If you opt to use photographs or images from a free portal, it is important to keep this in mind. The following are a large number of reputable stock photo websites available.

Improve Customer Rapport with Improv!
smallbusinessbrief.com - It might surprise you to learn that even in something as spontaneous as Improvisation there are rules at play. Three in particular have direct relevance to our customer and client interactions.

List Building And Affiliate Marketing Go Hand-in-hand
devshed.com - If you're into Internet marketing as an affiliate for someone else's program, how are you advertising your opportunity?I mean, are you just putting out the same old stale page that everybody else uses, or are you building your own page and list building at the same time?

Windows Vista Tips & Tricks: Part 2
smallbusinesscomputing.com - In this edition, we'll tackle tips, tricks and tools for optimizing performance under Windows Vista while ensuring that you're taking full advantage of Windows Vista's advanced security features.

Shoe-fuls of Money: eBay Affiliate Jeremy 'Shoemoney' Schoemaker
auctionbytes.com - How do you get 17,000 publishers signed up to a service in 90 days? When your nickname is "Shoemoney," it isn't too hard. Jeremy "Shoemoney" Schoemaker's company, AuctionAds (http://www.auctionads.com), has accomplished just that, and has become one of eBay's biggest affiliates. It also just won a star developer award at the eBay Developers' Conference in June.

Best states for growing a small business
msnbc.msn.com - Bizjournals study: Florida’s best, with four of five best markets.

Small business owners - are you stressed out?
bytestart.co.uk - British entrepreneurs are clocking up over 47 hours every week, according to a survey into the work life-balance culture of Britain's small business managers by Bank of Scotland Business Banking. This equates to a staggering 24 million extra 'working weeks' put in collectively each year by the UK's 1.4m small businesses.

How Do I Improve My Customer Service?
allbusiness.com - Customer service should be as routine as paying your bills. Remember that every contact with a customer — whether it's by email, phone, written correspondence, or face-to-face meeting —leaves an impression.

Term Sheets
inc.com - Give seed investors too many rights, and it could hurt your ability to raise money later. Below, five deal items mom and dad can live without.

Handling the Risks Of a Seasonal Business
startupjournal.com - There are ways seasonal businesses can avert some of the risks of relying on one or two seasons for profitability. Here are some ways to make it work.

Take Better Photos, Make More Money
ecommerce-guide.com - With all the tasks associated with selling online, it's easy to dismiss how important product photography is and how much it can affect sales.

eBiz News: Paypal Invites You to Visit
ecommerce-guide.com - This week in e-commerce news, PayPal unveils a homepage redesign and invites testers to try it out, HammerTap announces an affiliate partnership with a video-hosting provider and a study shows that social networking sites offer marketers opportunities — even if their customer base is over age 25.

After The Show: Self Analysis A Critical Component to Improve Performance
smallbusinessbrief.com - Continual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company’s marketing campaign, they’re committed to doing the best job they can this year -- and a better one next year.

The Three Levels of E-mail Perception
clickz.com - Think you understand how to discuss e-mail? Think again. E-mail has somehow become one of the simplest elements to execute but the most complex to justify, explain, or successfully engage in.

Buying and Writing Off a Building
businessweek.com - What to consider before purchasing a property for your business—and what to do at tax time.

Ask an Expert: Right recipe can get your business cooking
usatoday.com - I am planning on opening my first business in the fall. Do you have any words of wisdom to share?

Article Marketing Wins Over PPC
devshed.com - Most affiliate marketers think that PPC or Pay Per Click campaigns are better at driving traffic, as compared to article marketing.They’re wrong. The fact is, article marketing carries with it far less risk and much more impact than PPC campaigns.

How to Sell Your Expertise
startupjournal.com - Internet users can now get paid for dispensing advice to strangers on virtually any subject -- from computers to calories.

Windows Vista Tips & Tricks, Part 1
smallbusinesscomputing.com - In this week's edition of our new Vista Tips series, we'll tackle tips, tricks, and tools for more effectively utilizing the new user interface to your advantage and efficiently managing file and application performance.

Get Marketing Feedback from Your Customers
businessknowhow.com - One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don't expect to get accurate information.

How Do I Set Up Direct Deposit for My Employees?
allbusiness.com - Do you give your employees the option of directly depositing their paychecks into their bank accounts? If not, why not? It's easy to set up and a nice perk.

Home Business Momentum Coaching Announces Three New Do-It-Yourself E-Courses
powerhomebiz.com - Achieving Happiness with Positive Momentum. Do-It-Yourself projects that focuses on a different life challenge: breaking through fear, discovering a new career or creating your ideal lifestyle. .

Business Banking - Making the most of online tools
bytestart.co.uk - Virtually every business bank account now comes with a set of handy online tools, which you can use to run your business more efficiently. So are you going online just to check your balance, or are you making the most of every tool available to you?

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