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Daily Archive: June 19, 2007
Matching Keywords to Landing Pages for PPC Pay Off
June 19, 2007 - ecommerce-guide.com - Like every other aspect of Internet marketing, the management of pay-per-click (PPC) campaigns has come a long way in the past five years. You can no longer expect to develop a simple set of keywords, design one ad for all of them and point the campaign toward your site's home page. You have to manage these campaigns to be sure they are paying off, and this requires research and constant nurturing.
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