Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

The Changing Role of the Phone In Marketing
ducttapemarketing.com - Lots of marketers and journalists are writing about the use of the phone as the hot new marketing machine. Apple’s iPhone release hasn’t done anything but flame this hot fire either.

Strategies: Independence day, your way
usatoday.com - Independence: it's been a goal of Americans for 225 years. Entrepreneurs are particularly independent. We throw off bosses like the colonists threw off the king. No matter how risky starting a business seems, to us it's the route to "life, liberty, and the pursuit of happiness."

Devolving Your Web Site
clickz.com - Internet use beyond the PC has finally reached critical mass. Other countries achieved this years ago; we're just catching up. What does this mean for Web site evolution? As much as they must become more advanced for broadband users, they must also be greatly simplified for other devices.

3 Fears About Launching a Business
womenentrepreneur.com - Are your fears holding you back from starting a business? Learn how to deal--and how to use your fear as motivation.

Using Accessories to Upsell
businessweek.com - To boost your sales and profits with existing customers, consider adding a few extras to your product lines or services.

Create Winning eBay Auction Titles
smallbusinessbrief.com - With the eBay marketplace is becoming ever more over-crowded, it’s now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers.

What Is Fair Use Copyright Law?
smallbusinessbrief.com - Many people are interested in the Fair Use copyright law. The Fair Use copyright law enables people to use portions of material that is copyrighted for the purposes of criticism or as commentary. The hard part for many people is understanding what is permissible under the Fair Use copyright law and what is not permissible.

Keeping Up With Your Customers No Matter How Often They Change:
businessknowhow.com - Perhaps the most insidious strategic risk companies today face is decimation of the customer base by shifts in behavior, preferences, and demographics. These shifts may happen gradually or literally overnight. Either way, they can destroy a business design.

How To Write E-Mail That Get Results
workz.com - Your words and the way you present and convey your message are what counts when sending e-mails. It's all about what you say and how you say it.

PayPal Alternatives: Do You Have a Backup Plan?
sitepronews.com - Many people think that in order to do business online you need to have an expensive merchant account to have the ability to take payments by credit card from your customers. Nothing could be further from the truth. Merchant accounts can be hard to get and the monthly fees can really add up. So what's an honest Internet Entrepreneur to do?

Top Ten Home Business Mistakes
powerhomebiz.com - Most people dream of owning a business, no matter how small. Most start by creating their home-based businesses. Here are some common causes of failure that would-be entrepreneurs need to know (and avoid) when starting and running their home businesses.

Site Brand Planning
clickz.com - As a media strategist, you're probably accustomed to planning campaigns around such factors as coverage (or reach), composition, contextual relevance, and efficiency. They help you choose your site placements, which are later occupied by creative that -- thanks to your ad design team -- is completely "on brand." But are the sites you choose on brand, too?

Why Service Businesses Should Accept Credit Cards
smallbiztrends.com - My guest made a key point: that service businesses often do not think of accepting credit cards. One of the biggest motivations for a service business (e.g., accountant, consultant, attorney, landscaper) to accept credit cards is to get paid faster.

eBiz News: Paypal Invites You to Visit
ecommerce-guide.com - This week in e-commerce news, PayPal unveils a homepage redesign and invites testers to try it out, HammerTap announces an affiliate partnership with a video-hosting provider and a study shows that social networking sites offer marketers opportunities — even if their customer base is over age 25.

QuickBooks and Linux: A Server Story
smallbusinesscomputing.com - When it comes to competition between operating systems, a platform is ultimately only as useful as its applications. For businesses that use Linux servers for their back-end operations – a category now growing by double-digits quarterly according to IDC – availability of applications is often the most significant bottleneck.

The Six-Step Guide To Pricing Your Product
forbes.com - Bob Barker fans know how tricky it is to guess the price of a product. Harder still is guessing what customers are willing to pay for your own product.

Should Moms Franchise Their Business?
entrepreneur.com - Before making a decision, evaluate the strength of your business and how much time you have available.

Critical Skills for Sales Success
inc.com - Here are five of the most important skills every sales professional should possess.

The Greatest Entrepreneurs of All Time
businessweek.com - To compile our top 30, we sought the selections of professors and authors, whose criteria included mass commerce and distribution of wealth.

eBay Testing New Design of PayPal Home Page
auctionbytes.com - eBay has redesigned the PayPal home page and announced it is looking for users to test it.

5 Basic Rules of Internet Marketing
powerhomebiz.com - Since PowerHomeBiz came online in 1999, we have used a variety of methods to attract and retain visitors to our site. Some worked; some didn’t. We stumbled along the way, at times – but we took it as lessons and learned from our mistakes.

Returning to work after being at war
bizjournals.com - Robert Rettman needed time to "rewire" himself if he wanted his transition from a war zone to the office to be successful.

Missed B2B E-Mail Opportunities
clickz.com - How many great leads slip through your fingers because you don't have an e-newsletter?

Microsoft Goes Deeper In The Small Business Market With StartupCenter.com
smallbiztrends.com - Microsoft this week launched StartupCenter.com to offer advice and resources for entrepreneurs starting their own businesses.

Newsletter Notes: Catch and Release Tips for E-Mail Marketing
ecommerce-guide.com - E-mail marketing is an affordable way for small Web shop owners to build a customer database. The Direct Marketing Association (DMA) lists the median return-on-investment for e-mail marketing at $51 for every $1 spent, so you almost can't afford not to try it.

What Your Sign-off is Really Saying
entrepreneur.com - Find out what business etiquette experts have to say about the expressions we use to end work-related e-mails.

E-mail Tool Boosts Brand Identity
inc.com - Register.com, a Web-services firm, has launched a new e-mail package designed to help small-business owners develop a stronger online identity.

Avoiding the MySpace Mistake
businessweek.com - Follow these eight dos and don'ts for marketing your small business through online social networking, and you won't be the bore of the party.

The Individual 401k - BIG Business Benefits For The Home Business
smallbusinessbrief.com - Major mutual fund and investment management companies now offer self employed individuals 401k plans that are easy to install and administer at very low cost.

6 Steps To A Successful Home Party
smallbusinessbrief.com - Everyday someone is coming up with a new way to market your direct sales business. Keeping your business interesting and fresh is important. However, don't forget the tactics that made direct sales companies popular.

Einstein on Customer Service: E2=MC2 Formula for Business Success: Exceed Expectations = Managing Customers with Care
smallbusinessbrief.com - You don't have to be Einstein to realize that, relatively speaking, you must manage your customer expectations for optimal success. Your customers are expecting. Is there a pregnant pause between their requests and your responses?

Five Ideas That Will Reinvent Modern Computing
pcmag.com - What's in the works at the leading high-tech research labs? Some awfully cool stuff—to say the least. This spring, we checked in on five of our favorites—Bell Labs, HP Labs, IBM Research, Microsoft Research, and the granddaddy of them all: the Palo Alto Research Center (PARC), the former Xerox facility that spawned Ethernet, laser printing , the GUI operating system, and so much more.

Cause Marketing for eBay Sellers: Put the Ribbon to Work for You
auctionbytes.com - Ever see that little blue and gold ribbon in your eBay search results? If not, you likely will soon. Why? Because consumers love what it represents: an eBay Giving Works listing with at least 10 percent of their purchase price helping a great cause.

A Soldier and a Small Businessman
nfib.com - Bob DeSousa pours his passion into serving his country and his company.

Why Running a Franchise Is Easier Than Ever
startupjournal.com - Bob McQuillan runs a tight ship at his Hollywood Tans franchise in Arlington, Va. He knows precisely when workers clock in and out, who each of his daily customers are and which employees are selling what products, at regular price, or discount. But there's a twist: He's doing all this micromanaging from home -- 133 miles away in Mullica Hill, N.J.

Surviving the First 1,000 Days of Your New Business
powerhomebiz.com- From money problems to management problems, plenty of pitfalls can sink home-based businesses before they can reach their potential. Here are some of the common stumbling blocks to watch out for and how to avoid them.

Tracking: A Double Edged Sword
clickz.com - The good thing about online is you can measure everything. The bad thing about online is you can measure everything.

Website Promotion Strategies
morebusiness.com - If you have a business, you probably have a website – and if you don’t, then you need to get one – because your competitors almost certainly do.

Case Study: Baynote Strikes Positive Chord with Customers
ecommerce-guide.com - What if you could purchase software that could read visitors' minds and dynamically guide them to the product or service they were looking for in just one or two clicks, significantly increasing the chance that they would buy that product or service?

Emanio Says It Bridges the EDI-SMB Gap
smallbusinesscomputing.com - Small businesses that supply products to large retailers often live in two worlds. In order to do business with big companies they must send and receive information in Electronic Data Interchange (EDI) format. However, their own back-end systems are typically based on QuickBooks, Peachtree or other accounting software not designed to comply with EDI standards.

Summertime Solutions for Home Based Entrepreneurs
womenentrepreneur.com - How to ensure a successful summer--personally and professionally--when you have to work while your kids are home.

From Fried Chicken to Veggie Burgers
businessweek.com - A health crisis persuades a restaurant owner to transform his neighborhood barbecue joint into a haven for diners seeking healthy meals.

Sellers Say Manufacturers Are Banning Sales on eBay
auctionbytes.com - Sellers are reporting that manufacturers and suppliers are barring them from selling on eBay over fears that sales on eBay damage their brand image.

Ask an Expert: New cellphones are must-have tech
usatoday.com - Last summer it seemed as if I was always searching for a hotspot for my laptop. I like to spend this time of year with my family — traveling and such — but I also have to stay in touch with the office. There has to be a better way with all of this mobile technology, but I'm not sure what it is. Do you?

Hate Typing? Talk Away
smallbizresource.com - The latest version of Dragon NaturallySpeaking offers excellent voice-recognition features for those who can't, or don't want to, use their keyboard.

What’s in a Name? Using Direct and Email Lists
smartbiz.com - An oft-cited set of statistics says the success of a direct mail campaign depends 40 percent on the list of names used, 40 percent on the product offer and 20 percent on the creative presentation of your mailer. While opinions vary slightly on the breakdown, the importance of a highly responsive mailing list cannot be underestimated. As e-mail marketing has taken hold in recent years, many of the same rules apply. And if anything, your list selection is even more critical.

Learning How to Talk To Angel Investors
startupjournal.com - For small firms looking to grow, angel investors can help provide needed financing. These affluent individuals typically fund companies seeking $250,000 to $2 million, usually in exchange for an ownership stake in the business. In addition to a capital infusion, angels may bring business acumen to their portfolio companies, says Bill Payne, an angel investor in Henderson, Nev.

The Truths about Home-Based Businesses
powerhomebiz.com - Be careful of myths and misconceptions about home business management presented as gospel truth! Many of these myths are as widely held as they are wrong.

FSB 100: Top 25
money.cnn.com - How did the most successful small public companies in America get where they are today? Innovation and persistence of course. But this year it also helped to be in industrial manufacturing.

Choose the Right Time to Send E-mail
clickz.com - Do you agree that over the past decade, when and how to use e-mail as a marketing vehicle has changed? Would you go so far as to say the most successful messaging strategies have moved away from interruptive, introductory e-mail toward more dialogue-based messages with relevant content?

Finding More Business
morebusiness.com - In the rush to find more business, most small business owners erroneously focus only on new customers. This is a mistake, and results in neglecting the existing customer base - a small business’ bread and butter in the marketplace.

EBay Revisits Google Advertising
ecommerce-guide.com - EBay resumed its Google AdWords advertising late Friday, but not at its former levels.

Sauce Up Your Router with Tomato
smallbusinesscomputing.com - One alternative firmware I recently came across is Tomato, which is compatible with some of the most common Linksys and Buffalo routers (which use a common wireless chipset from Broadcom). You can download a copy of Tomato and check out screen shots and flash videos, too.

Make an Offer They Won't Refuse
entrepreneur.com - Create special offers that get your readers to take action.

Starting a Business in a Crowded Market
businessweek.com - Research the industry and customer expectations. Then define your business as narrowly as possible and get to work establishing your expertise.

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