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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Distrust In Google Ads?
"I have just been reviewing my 'goal' conversions on Google Analytics and I noticed a worrying trend. It seems that although CPC is by far the greatest method of receiving visitors to my site, it is clearly one of the lowest in generation of sales (averaged out). I remember seeing somewhere that some people are a little wary of Google Ads and I wonder if this is proving true for me."
I Just Don't Get It...Why Blog If You Already Have A Site?
"Call me dense, but I just don't get it. If you already have a website, why create a blog? Aren't blogs subject to the same SEO tactics as a website? Shouldn't your website already have a lot of good content that someone would want to read? I get the concept of a blog creating traffic to your website, but doesn't someone actually have to find your blog in the first place?"
How Much To Charge For Ad Space?
"How do you calculate or figure out a fair price to charge for ad space? I typically look at the revenue an AdSense ad generates for me each month as guide or the very scientific if someone offers me money and I like them method ..."
Distrust In Google Ads?
"I have just been reviewing my 'goal' conversions on Google Analytics and I noticed a worrying trend. It seems that although CPC is by far the greatest method of receiving visitors to my site, it is clearly one of the lowest in generation of sales (averaged out). I remember seeing somewhere that some people are a little wary of Google Ads and I wonder if this is proving true for me."
I Just Don't Get It...Why Blog If You Already Have A Site?
"Call me dense, but I just don't get it. If you already have a website, why create a blog? Aren't blogs subject to the same SEO tactics as a website? Shouldn't your website already have a lot of good content that someone would want to read? I get the concept of a blog creating traffic to your website, but doesn't someone actually have to find your blog in the first place?"
How Much To Charge For Ad Space?
"How do you calculate or figure out a fair price to charge for ad space? I typically look at the revenue an AdSense ad generates for me each month as guide or the very scientific if someone offers me money and I like them method ..."
Marketing with An Autoresponder
businesstoolchest.com - One way to get exposure for your products or services is to have your own website, and then drive as much traffic as you can to this website. An effective way of promoting your website is by marketing with an auto responder.
Email Proves Itself
smartbiz.com - A recent study from DMA shows just how critical an element email is when it comes to successful direct marketing campaigns.
Build Your Own Website
entrepreneur.com - Before worrying about design details, start by creating a site outline.
Wind In Your Sales
entrepreneur.com - Your business won't make any headway without stellar sales. Here's all you need to know to grow at a rapid clip.
Is Your Body Language Helping or Hurting Your Business?
businessknowhow.com - Did you know that between 60-75 percent of your communication is nonverbal?
Knowing this and learning how to adapt your body language to improve rapport, build credibility and strengthen relationships will have a powerful impact on your business' bottom line.
Create Your Own Affiliate Program
workz.com - You can significantly increase site revenue and traffic by starting your own associate or affiliate program.
Creating Widgets for Your Websites and Blogs
sitepronews.com - With a widget you can place the current information from your blogs and or/websites on other webpages, and your personal pages on social networks like myspace, ning.com and your private clubs. This is not only fun and informative, but an excellent promotional tool.
Active Voice to launch VideoMail
btobonline.com - Active Voice said VideoMail will enable users to create and deliver video across an enterprise via e-mail; it will also enable collaboration with partners and colleagues in a non-real-time setting.
When the Medium Isn't the Message
clickz.com - I see an unsettling trend that I hope we can recognize: in a quest to go viral, we're blinded by delight.
eBay Watch: Bigwigs Abound, No Rainbow Wigs Around
ecommerce-guide.com - The 6th annual eBay Live conference in Boston may be missing the giddy aura of last year's event in Vegas — the only eBayer we saw donning a rainbow-colored wig sells them and there's no trapeze act — but it's not lacking in what counts: networking, strategy planning, product developments and, of course, eBay news.
Wake Up and Smell the Network
smallbusinesscomputing.com - A technology called Wake on LAN can let you bring your PC back to life no matter what power-saving mode it's in — even if it's completely turned off. In order to take advantage of Wake on LAN, your system's BIOS, Ethernet adapter and network drivers must all support the feature, but as long as your system is less than about five years old, it should be compatible.
All That Glitters
entrepreneur.com - Transforming promotional tees from drab to fab is this company's specialty.
Top Ten Direct Mail Mistakes
businessknowhow.com - Don’t let these bear traps capture you.
Document Security in the Information Age
nfib.com - Electronic versus paper.
So, You've Changed Your URL
workz.com - If you have changed the URL of your site or eliminated a page, it is important to keep your visitors from getting lost or confused. You can do this by redirecting them appropriately.
Six Questions That Produce Successful Web Advertising
sitepronews.com - You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can't. In fact one of the biggest problems in designing websites has always been getting appropriate raw material that can be turned into meaningful presentations: a handful of badly written brochures and a few out-of-date photographs are not going to make much of an impression.
Online ad specialists demanding top dollar
btobonline.com - Microsoft's deal to buy aQuantive is one of many in the works as firms vie for Web advertising dominance.
Tightrope: Make sure there's news in that news release
usatoday.com - A news release or press release is used to notify the media of news. If the media is not contacting you for more information most likely your release doesn't contain news. Most news releases contain a lot of information but no news. That is not to say that you don't have a great story. Perhaps there is a bit of news behind your news release that you are not including in your press release.
eBay Live Rolls Into Beantown
ecommerce-guide.com - The big news this week for e-tailers is eBay Live 2007. The annual gathering of the online auction giant's faithful kicks off today in Boston. ECommerce-Guide will be there, providing highlights from the conference in tomorrow's eBay Watch column, including Meg Whitman's keynote speech naturally, with more in-depth coverage slated for Monday.
Up the Ante: Vetting Affiliates
ecommerce-guide.com - Online entrepreneurs usually have several goals in mind for their businesses. Perhaps they're looking to reach an untapped market, thereby bringing an existing product to a new audience. Or maybe they're trying to bring some sort of convenience to consumers. The bottom line, however, is that e-tailers want to make money. And, if they can do so without a significant output of resources, all the better. That's where affiliate programs come in to play.
High-Risk Loans--From a Nonprofit
inc.com - Community funds are filling a gap.
Money in the Bank
entrepreneur.com - Possible changes coming in small business checking accounts.
Small Business Sees Little Tax Relief
mybusinessmag.com - Small-Business Tax Cuts Caught in the Cross Fire.
Should You Add A Forum To Your Website? The Pros And Cons Explained
smallbusinessbrief.com - Have you been considering adding a forum to your website? There are some distinct advantages and some real disadvantages. Here is an overview of some of the pros and cons of having a forum associated with your site.
Copyrights and Trademarks
smallbusinessbrief.com - Copyrights are often confused with trademarks.
How $20 Started Me On The Road to $60,000 a Year
smallbusinessbrief.com - Are you working on a profitable Internet home based business? Perhaps you already joined tons of online businesses or have a business idea and want your own presence on the web. Perhaps you have no ideas what is involved and just want to get out of the rat race and make money online at home. Whatever your reason is... one of the hardest parts of running an Internet home based business is "are you making a profit"?
Doing Business With Dad
money.cnn.com - These five father-child teams say starting a small business together was a leap of faith, but they all agree that the secret to their success is trust.
Rethinking career leads to business
bizjournals.com - After 15 years in the corporate world at Apple Inc., GoLive Inc. and Autodesk Inc., she decided she'd reached her point of no return. She was fired from her job at Autodesk because of a conflict with a co-worker and the experience led to a time of reflection and a change in priorities.
Outgrowing Your Homegrown E-mail System
clickz.com - Many business-to-business (B2B) companies start small with e-mail by doing it all in-house. As their e-mail list grows and their needs become more complex, they realize their homegrown solution no longer fits.
Questions to Ask for More Sales
morebusiness.com - Effective selling is all about solving problems. If you size up your customer properly, and properly sell the product and its benefits to them, (i.e., solve their problem), then you’ve won half the battle already.
Build a Homestead on the Web
smallbusinesscomputing.com - Small businesses with up to 20 employees – that's the target market for Homestead, a software company based out of Menlo Park, Calif. An all-in-one provider, it offers hosting, disk space, domain names and bandwidth, plus the software tools and professional design expertise necessary to get small businesses up on the Web.
Movin' On Up: How to Hop to a New Host
ecommerce-guide.com - One of the few constants in life is change. Situations change and things that were once perfectly fine no longer fill the bill. That sporty little two-door hatchback you got when you first got married isn't nearly as serviceable once a couple of kids and a big slobbery dog enter the picture. The same is true of hosting providers and e-commerce sites.
If You Want To Raise Cash, Get Brash
forbes.com - Here's what usually happens when you hunt for start-up money.
Finding the Cash in Due Diligence
businessweek.com - Some companies get showered with financing offers while others end up empty-handed. Do the heavy lifting, be prepared, and get rewarded.
Questions to Ask for More Sales
morebusiness.com - Effective selling is all about solving problems. If you size up your customer properly, and properly sell the product and its benefits to them, (i.e., solve their problem), then you’ve won half the battle already.
Doing business across time zones
cnn.com - Low-cost technologies help an entrepreneur run businesses on two continents - and still get some sleep.
Value of Viral Marketing
about.com - How is word of mouth marketing working for you? Is there a buzz in the air about your product or service? Are you reaping benefits from the viral marketing of your customers and clients. Viral marketing describes strategies that encourage individuals to pass your marketing message to others.
Web Retail All About Customer Experience
internetnews.com - A report released today ranking the top 100 online retailers for customer satisfaction finds that the customer's experience with a retailer's Web site is a key component in determining customer loyalty and an indicator of longer-term financial success.
Going, Going…Everywhere
businessweek.com - eBay has been buying furiously to move beyond its auction-house identity, and a new raft of services will spread its reach even further.
Sweet Success
entrepreneur.com - This entrepreneur's sales are on the rise after she cooked up a new company image.
A Day in the Life of a Small-Business Owner
mybusinessmag.com - MyBusiness woke up at dawn with two small-business owners--only to be amazed at what "all in a day's work" entails for them. We take a revealing peek into their typical day.
Internet Home Business Ideas for Those Without Any Money: Blogging
devshed.com - If you would like to start an internet home business without investment of money, and learn internet marketing for free, then blogging is the first method you should think of.What is blogging?
Brother Adds Color MFP Siblings to Print Family
smallbusinesscomputing.com - Brother's family tree grew a bit bigger today with the announcement of two color laser all-in-one printers. The new arrivals, officially dubbed MFC-9000 Series Color Laser Multi-Function Centers, provide color laser printing, copying, faxing and scanning for less than $850.
Factoring - Get your business funding to work harder, so you don't have to!
bytestart.co.uk - For many people though it’s the time-consuming administrative jobs that eat into their working day, causing them to work harder and longer. Ensuring the sales ledger is effectively managed is often cited as one of the most time-consuming and frustrating elements of running your own business.
UPS - They Did It Again: UPS Stores Revisits eBay Drop-Off Model
auctionbytes.com - It appears UPS Stores and Receller are testing an eBay consignment model. A search on eBay for List-Pack-Ship in "Title & Description" reveals auctions from List-Pack-Ship, a service with "several retail locations in the Chicago-land area at which you can sell your items on eBay using the easy List-Pack-Ship service."
Six Questions That Produce Successful Web Advertising
sitepronews.com - You would think that everyone in business would be able to tell you what they do and why you should be doing business with them; unfortunately the sad truth is many business executives can't.
How to Use Video and Rich Media to Drive Online Sales and Loyalty
powerhomebiz.com - Online videos are growing in popularity, as more and more people watch videos on the Web. Learn how you can use videos to boost your ecommerce sales and drive loyalty to your website.
E-mail's Branding Influence
clickz.com - Some may question e-mail's impact on the brand. Is it still as strong? Does e-mail still intrigue readers, or do they just skim it?
Financing And Refinancing - The Programs Are Plentiful
morebusiness.com - Getting a loan can be a simple and hassle free process - if you have the right kind of management, planning and organizations skills needed for the success of a business. There are a plethora of financial institutions that have a wide variety of options to choose from for your financing needs.
Marketers Listen Up: Boomer Women Are Happier and Wealthier
smallbiztrends.com - Ready to chase the women? Marti Barletta thinks you should.
Get to Know Your Customers With New Survey Service
ecommerce-guide.com - E-mail marketing provider Constant Contact today unveiled ListenUp Survey, an online customer feedback program for small businesses that's designed to be easy to use, comprehensive in scope, and perhaps best of all, affordable.
Word Mail Merge: It’s not Just for Letters
smallbusinesscomputing.com - While it might seem as if Microsoft Word’s Mail merge facility is designed primarily for bulk mailings, this is not its only use. Did you know it can create lists, nametags and even catalogs complete with images?
All Dolled Up
entrepreneur.com - With the instant success of their quirky creations, these toy-makers prove beauty is in the eye of the beholder.
How to Generate Real Customer Loyalty
businessweek.com - Points and perks expire. What lasts is the company's "personality," as well as a two-way relationship with the customer that reinforces the brand.
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