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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Hide And Speak: Google, We Don't Need No Stinkin' Google!
"I'm kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines."
Twitter - Useful Or Passing Fad?
"...while I can see unique ways to market through it, I just find it absolutely ridiculous that anyone cares that someone else 'saw some guy that I think used to be famous while walking through the upper east side' or 'want McDonalds, but the line is just sooooooooooooooooooooo long!'"
The Growing Trend Of "Green" Business
"...I agree with the article's suggestion that the reason for this is due to the passion that is behind the entrepreneurial spirit driving green business. In addition to that, I feel another reason for the heavily driven word-of-mouth marketing regarding green products is that those seeking them possess a strong, personal interest in the matter."
Hide And Speak: Google, We Don't Need No Stinkin' Google!
"I'm kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines."
Twitter - Useful Or Passing Fad?
"...while I can see unique ways to market through it, I just find it absolutely ridiculous that anyone cares that someone else 'saw some guy that I think used to be famous while walking through the upper east side' or 'want McDonalds, but the line is just sooooooooooooooooooooo long!'"
The Growing Trend Of "Green" Business
"...I agree with the article's suggestion that the reason for this is due to the passion that is behind the entrepreneurial spirit driving green business. In addition to that, I feel another reason for the heavily driven word-of-mouth marketing regarding green products is that those seeking them possess a strong, personal interest in the matter."
Tips For Developing Your Prospecting Skills
smallbusinessbrief.com - Are your prospecting skills not up to par? Do you keep wondering why you are always getting rejected? Is it your business? Is it your products? Or is it you? Here's how to hone your prospecting skills to become a better prospector and take your Network Marketing business to new levels!
Rethinking How Women Build Businesses
businessweek.com - The partners who built the Ladies Who Launch networking group explain how they support female entrepreneurship and connect like-minded women.
Why offline advertising is so important for websites
devshed.com - It is important that anybody with a significant online presence understands why offline ads are so important and more so why they are usually much more effective than online advertisements.
Real World Testing: The Best ISPs in America
pcmag.com - What really determines that speed? Though the power of your PC will, to some extent, affect your browser's ability to render Web pages, for the most part a faster microprocessor or speedier memory won't increase your Internet access times.
Small-Business Owners Tentative Toward Technology
mybusinessmag.com - Technology. You can't live with it; you can't live without it. There's no doubt that it makes life (and business) easier, but making it a seamless part of your day-to-day operations takes some effort, intention—and trust. Often small-business owners are slow to take advantage of technology not because they don't know what's avaliable, but because they are skeptical of it, according to a survey conducted by Warrillow & Co., an advisory services company that works with small-business marketers.
Strategies: After the trade show, don't forget the leads
usatoday.com - It's tempting, after the preparation to get ready for a trade show and the hours on the trade show floor, to come back to the office and just collapse. But the real value of being at a trade show — why it's worth your money — comes when you follow up on the leads and contacts you make.
Testing the Marketability Of Your Product Idea
startupjournal.com - Dreaming up a useful product idea is pretty easy. The hard part is figuring out whether you can actually sell it at a competitive price, have a viable distribution channel and enough people willing to buy it.
Top Team Building Strategies
morebusiness.com - When building a team, you have to first look at the essential components of a successful team. There must be a certain level of trust and empathy among all team members. The trust factor determines the success or failure of any team and the level of teamwork. When the team members do not have enough opportunities to get to know each other, the challenges to get the work done increase to a great extent.
eBiz News: Secure Payment, Reporting Tools Nab Headlines
ecommerce-guide.com - This week in e-commerce news, buySAFE releases free modules for open source carts, a new market reporting tool debuts from Hitwise, an Internet sales tax bill is introduced in the Senate and analysts predict foreign sales for e-tailers from buyers using Google's new translation tool.
Networking Notes: Free (and Almost Free) Mac Networking Tools
smallbusinesscomputing.com - This week we're going to look at two handy, free tools that make Mac living a little nicer for practical networkers, and we're going to throw in one that costs a little but delivers good functionality, especially for laptop users.
Cut to the Chase
entrepreneur.com - Sales cycle dragging? These 6 tips will make it shorter--and sweeter.
Quick Start To Setting Up Your First Blog
smallbusinessbrief.com - If you would like to set up your own blog, just follow these quick and easy steps to get started. You’ll be blogging in a matter of minutes.
Risking By Not Risking
smallbusinessbrief.com - To risk or not to risk.
How Unique Is Your Business?
smallbusinessbrief.com - All business owners like to believe that their business is in someway unique or unlike any other business. At its core though, how different are small businesses really?
eBay Introduces 'To Go,' Its First Widget
auctionbytes.com - eBay has rolled out "eBay To Go," its first widget, intended to promote eBay listings by enabling users to easily create and embed cut-and-paste code snippets on off-eBay blogs, social networking sites and websites.
Tightrope: Look to the list when burnout creeps in
usatoday.com - Sometimes we use "burnout" to describe lack of enthusiasm for something or when we have grown weary of the daily routine.
eBay acquires StumbleUpon
ecommercenews.org - eBay has reportedly acquired community-based Web search tool StumbleUpon for US $75 million. The online auction company is once again reaching outside its core competency for a strategic acquisition; one that straddles search and social networking at the same time.
Turning Your Services into a Product
about.com - One of the biggest challenges in selling professional services is that what you are offering is intangible. Your product can't be seen, touched, or tasted. Until your prospective clients experience what you do, they have no way of knowing if it will turn out, whether they will like it, and how well it will work in their situation. To make a buying decision, the client must first trust that your work will produce the result that they need.
Amp Up Recruiting With Online Videos
startupjournal.com - Like many small-business owners, you might find it difficult to show your company as a hip place to work. Large companies can get by on their brand cachet and hefty recruiting budgets. Small companies, on the other hand, often have to get creative.
What Every Start-Up Entrepreneur Must Know
powerhomebiz.com - Successfully starting a home business requires two things: leap of faith and reasoned analysis. You must have a clear idea of what you are getting into. Learn the crucial aspects that you need to know before you start your own business.
Doing business across time zones
money.cnn.com - Low-cost technologies help an entrepreneur run businesses on two continents - and still get some sleep.
The Midyear Marketing Checkup
clickz.com - As the end of the second quarter nears, it's time to pull out your analytic tools and do a midyear marketing checkup. The goal is to figure out where you are, fine-tune your marketing efforts, and reach your corporate goals.
How To Choose Your Target Market
morebusiness.com - Your target market is the foundation of your business. It is a specific group to that you must direct your market research efforts on and know their needs and wants.
eBiz News: Marketing and Secure Payment Tools
ecommerce-guide.com - This week in e-commerce news, buySAFE releases free modules for open source carts, a new market reporting tool debuts from Hitwise, an Internet sales tax bill is introduced in the Senate and analysts predict foreign sales for e-tailers from buyers using Google's new translation tool.
Getting Started: Selecting a Small Business Laptop
smallbusinesscomputing.com - The choices today are more varied than ever, and while some of the features—choice of OS, level of processor, and so on—are similar to those you would make when buying a business desktop, you’ll need to ponder other attributes (size, weight, battery life) unique to the portable form factor. As for prices, expect to pay around $1,200 to $1,800 for a full-featured model powerful enough for office tasks and then some.
Where to Host Your E-mail
entrepreneur.com - For small business owners, the newly enhanced Google Apps could be the solution.
The Great Escape
inc.com - Technology has made it possible for entrepreneurs to stay connected when they're out of the office. That's also the problem.
Jumpstart Your Business
businessweek.com - How a smart expansion can revive a struggling company.
59 Ways to Supercharge Windows
pcmag.com - With our 15th Annual Utility Guide, we highlight 59 tools that instantly improve Windows (including Vista).
What Does Your Website Do?
smartbiz.com - Although the technology available today may make the task of deciding what to do with a Web site seem overwhelming, there are 10 simple rules to which every small business Web site should adhere. All business Web sites should.
Building Your Marketing Network Online
about.com - Business networking has never been easier. In our technical world your next business prospect could only be a mouse-click away.
Strategies for Increasing the Income of Your Home Business
powerhomebiz.com - Many home business owners, who start a business to augment their resources, wish that their little "part-time job" could grow big enough to become their main source of income. The question remains though: how do you increase the revenues of your home business?
4 ways to market your business online
money.cnn.com - You can't expect to compete as a small business today without taking advantage of online marketing tools. Here's how to get started.
The Small Biz Road Warrior Kit
forbes.com - Setting up a home office is easy--when you have a home. But what if you have temporary living arrangements, a busy travel schedule or an honorary membership in the Couch-of-the-Month club? Here are a few ways to deal with the dislocation between home, office and wherever it is that you happen to be at the moment.
Breakup Blues
inc.com - Protecting your business if you (or your kids) get divorced.
You Know the Drill
entrepreneur.com - ...or do you? The latest training tools might surprise you.
Silly Enough to Try Again?
businessweek.com - Serial entrepreneurs push themselves to start new ventures over and over again. So what do they know that we don't?
What Type of Corporation Is Best?
bizjournals.com - I want to incorporate my new business. What kind of corporation is best?
Accounting Made Easy for eBay Business Owners
auctionbytes.com - One of the least fun things about running an eBay business is keeping track of sales revenue and expenses, but there's no way around this necessary chore. Now there's an online accounting product, called KeepMore (http://www.keepmore.net), which requires no accounting knowledge or understanding to create great financial records.
Tips For Developing Your Prospecting Skills
businesstoolchest.com - Are your prospecting skills not up to par? Do you keep wondering why you are always getting rejected? Is it your business? Is it your products? Or is it you? Here's how to hone your prospecting skills to become a better prospector and take your Network Marketing business to new levels.
How To Track All Your Website Traffic For Free
devshed.com - Do you know: * Exactly how many people are visiting your website? * How long they're staying on your site before they move on? *Exactly where those visitors are coming from, each day? * How much of your website traffic is repeat visitors? * The exact paths people take as they click their way through your website? Here's what I'm getting at.
The Power of Article Marketing
smallbusinessbrief.com - Ever since I've been online, I've been touting the amazing power of article marketing. Why? Because quite simply it works.
A Lesson of Real Customer Service
smallbusinessbrief.com - In customer service, it’s the little things that matter most. A little eye contact here or a head nod there may seem insignificant, and largely are, but to a customer needing acknowledgment, these things are everything. There is nothing worse than needing help in a store and getting ignored by the very people who are supposed to be there to help.
Web Gems: Ten Free Tools for E-tailers
ecommerce-guide.com - Everyone needs a little help now and again with their Web site, especially if they don't have a Web guru or two on staff to assist in some key areas such as graphics, HTML coding, link verification and Web-based chat. In this roundup you'll find a overview of the features and licensing information for 10 Web site helpers that we downloaded, tried and recommend for small Web shop owners. Best of all, they're free.
Youth, inexperience small worries when it comes to starting company
bizjournals.com - If even remotely qualified as being a young person, go start a company. This is the one time in your life where you can bet the farm without worrying about the consequences, and if successful, you'll win big. If you fail, the consequences are so minimal it barely matters.
Starting a Business? Don't Do This
startupjournal.com - Getting a small business off the ground isn't easy. But more businesses would succeed if entrepreneurs avoided some common pitfalls.
AuctionBytes Covers eBay Live 2007 Conference in Boston
auctionbytes.com - Some people come for the classes, some people come for the networking opportunities, and a few make the trip solely in the hope they can find a solution to a particular problem. About 10,000 people are expected to come to eBay's sixth annual user conference in Boston on June 14th (fewer than the 15,000 who attended last year's event in Las Vegas), and for the 6th straight year, AuctionBytes will be covering the event.
Is Your Definition of Success Broken?
businesstoolchest.com - Do you have a working definition of success that fits for you, or has the word lost its meaning?
Six Strategies to Make Your Newsletters Work Harder
marketingprofs.com - Here are six forward-looking strategies to make your newsletter and other relationship-building communications work harder.
Your Brand Is Everything
businessknowhow.com - Your brand is everything. Don't think that just because you're not Nike or Coke that you don't have a brand. You ARE a brand.
Invoice Finance boom for small businesses
bytestart.co.uk - Over £13 billion has been advanced to UK companies by the invoice finance and asset based lending (ABL) industry in the first quarter of 2007. The amount of funds advanced demonstrates the growing popularity among SMEs and large corporates to use assets as a means of funding business development.
Combining Technologies To Make The Most Of Your Advertising Dollar
devshed.com - Advertising has come a long way since people used to carve messages into the bottoms of sandals, and it takes a little bit of research to make that progress do more for your small business.
The 60-Second Pitch
businessweek.com - At a contest to teach budding entrepreneurs how to sell their business ideas in a minute, competitors learn the value of speed—and magic.
Lads & Lassies Consignment Store Finds Success on eBay
auctionbytes.com - When Mary Kaye Weekley opened Lads & Lassies in 1983 in Pensacola, Florida, her vision was an upscale boutique-style consignment store. She started with 200 sq ft. Now she has over 4000 sq. ft. for her sales floor and an additional 2000 sq. ft. in warehouse space, thanks in part to her sales on eBay.
Ask an Expert: Some business cliches just aren't true
usatoday.com - I have a similar gripe: Business clichés. So many of them are either wrong, or just plain dumb.
Most Entrepreneurs Forced to Crack Open Their Piggy Banks
inc.com - The vast majority of start-up capital comes from self-financing and friends and family, according to new research.
What are the benefits of blogging for small business?
about.com - Here is a list of some benefits of blogging.
Click Fraud - Threatening the Internet Economy
devshed.com - Watch out, though. There's trouble in PPC land. The flip side to PPC is a phenomenon called "click fraud" or "click spam."
Five Steps for Creating A Business-Exit Strategy
startupjournal.com - Small-business owners: Have you thought about what will happen to it when you're ready to retire? If you think that you have years to plan your exit strategy, you better check the calendar.
Getting Started: 12 Ways To Drive Traffic To Your Site
smallbusinesscomputing.com - Getting traffic to your Web site is possible and it doesn't have to cost a fortune. Here are 12 tips to get you started.
Don't use summer interns as substitute workers
msnbc.msn.com - Internships are designed for educating, not as summer relief.
Charting the Waters of the Blogosphere
marketingprofs.com - Think of it: A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating... informing... persuading. That's what management sees when you mention one of the "hottest" communications tools available... blogging.
Are You Making These 5 Mistakes with Your Headlines?
businessknowhow.com - It's no secret that effective headlines are a crucial part of successful marketing. The big question is, how do you create effective headlines that command attention. Today, more than ever, attracting the interest of prospective clients is extremely difficult.
How to chose the right IT system - online tool
bytestart.co.uk - Government business portal, Business Link, has launched a new interactive online tool: ‘Setting up an IT System’ available at www.businesslink.gov.uk/ITbasics. It provides businesses with impartial advice to help them select the most appropriate and value-for money IT system their organisation.
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