Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Tips On Finding Good Affiliates?
"We have had an affiliate program for years now, first with 25% fixed commission and now with 40% fixed commission. We get a lot of new affiliates but most of them are simply not doing anything, no clicks, no sales. So, do you run an affiliate program? Do you have tips on how to get good affiliates to join your program?"

Feedback on New Business Name
"I would love to hear your feedback on a potential business name I am thinking of using. I will be publishing direct mail coupon magazines and internet advertising sites that are geared to local communities."

Help Collecting Overdue Account
"I need advice on collecting money from a client. The customer is a small business (20 employees) located in Los Angeles. They have owed my company over $800 since Feb 2007. I have sent multiple overdue notices and e-mails. I have tried to speak with one of the principles on the telephone, but keep getting voice mail (of course no return calls). What's the next step? Collection agency? Small claims court? other?"

 

Small Business News

Tips On Finding Good Affiliates?
"We have had an affiliate program for years now, first with 25% fixed commission and now with 40% fixed commission. We get a lot of new affiliates but most of them are simply not doing anything, no clicks, no sales. So, do you run an affiliate program? Do you have tips on how to get good affiliates to join your program?"

Feedback on New Business Name
"I would love to hear your feedback on a potential business name I am thinking of using. I will be publishing direct mail coupon magazines and internet advertising sites that are geared to local communities."

Help Collecting Overdue Account
"I need advice on collecting money from a client. The customer is a small business (20 employees) located in Los Angeles. They have owed my company over $800 since Feb 2007. I have sent multiple overdue notices and e-mails. I have tried to speak with one of the principles on the telephone, but keep getting voice mail (of course no return calls). What's the next step? Collection agency? Small claims court? other?"

Data Bytes: Effect of eBay Listing Promotions on Sales
auctionbytes.com- In this week's issue of Data Bytes, we'll analyze listing promotions on eBay. While we can all assume that the total number of listings goes up after a free or discounted listing day, do the sales go up as well?

E-Mail Service Providers Grapple with Mobile Delivery and Standards
clickz.com - The growth of mobile Web adoption has widely discussed implications for advertisers and content owners, but e-mail service providers (ESP) must also consider the implications. Mainly, e-mail newsletters read on mobile devices are subject to poor rendering and overlooked communications.

eBay Watch: ProStores Upgrade, Free 3D Search, MP3 Widget
ecommerce-guide.com - This week ProStores streamlines the process of adding product descriptions, shipping discounts are on tap for this month for Canadian merchants and eBay acquires a community-recommendation site called StumbleUpon. In other online selling news, a partnership between DemandWare and Allurent provides new shopping cart features, GoodStorm introduces an MP3 widget and a new 3D search tool is slated for beta release Monday.

Review: D-Link 3G Mobile Router for EV-DO Networks
smallbusinesscomputing.com - Take your router anywhere — even in the car — if you’ve got EV-DO to power its backhaul connection to the Internet. The good, the bad and the ugly in testing the laptop 3G capabilities of one of America's biggest mobile operators.

Half Britons would like to be their own boss
bytestart.co.uk - According to research released today by EO London, entrepreneurial spirit in Britain is stronger than ever with half (50%) of all adults in Britain having considered starting their own business.

10 Biz Books to Read This Summer
entrepreneur.com - Whether you're looking for something to read while eating lunch or lounging on the beach, these out-of-the-ordinary books will make you excited about getting back to work.

Small Business Adding More Jobs
inc.com - Businesses with fewer than 50 employees continue to outpace all larger businesses combined in creating new private-sector jobs, a new report shows.

The Best E-commerce Host for You?
businessweek.com - Estimate sales growth, ensure potential hosts can work with your existing technology and fulfillment house, then start shopping around

Business reputation in marketing
smallbusinessbrief.com - Your businesss reputation is the most potent aspect regarding the long term success of the entirety of your business efforts. You reform your reputation each day with everyone your business interacts with. However, you have not one business reputation, but many reputations which are created in the minds of people who meet you in the execution of your business movements. Equally important to comprehend that you have a reputation with those who have no experience with your business but have grown aware of you from others.

The Best E-commerce Host for You?
businessweek.com - Estimate sales growth, ensure potential hosts can work with your existing technology and fulfillment house, then start shopping around.

How to Manage Business Risks
morebusiness.com - An internet search on Risk Management Techniques yields lots of results on subjects like insurance, OSHA standards, financial safeguards, issues related to environment protection and sustenance, government legalities, and computer backup systems. While all these are elements of risk control, they do not in themselves help your business to identify the risks it faces.

WipBox Tool for the Casual eBay Seller
auctionbytes.com - WipBox claims it is the easiest way to sell on sites like eBay and Craigslist, boasting that it's been "built so that your Mom, Dad, Grandma and even your Uncle Fred can figure out how to sell."

Dr. Seuss's Selling Technique
about.com - Most people have read the Dr. Seuss tale "Green Eggs & Ham", either as kids or to their children. What is interesting is the relevance this story has to selling. Learn the secrets of Dr. Seusus's selling technique and build your sales.

10 Inside Secrets to Google Adwords - Part 1
devshed.com - Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free.However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.

Supercharge Your Sales and Marketing with this Powerful Secret
businessknowhow.com - If you want to start selling more, find ways to tell people stories. Make them relevant. Make them personal. Make them entertaining. Most importantly, make them a regular part of your communication with prospects.

Selling Web Ad Space
startupjournal.com - The next big Internet race might turn the buying and selling of advertising space on Web sites into the online equivalent of the pork-bellies pit.

PowerPoint 2007 Presents a Strong Case
smallbusinesscomputing.com - Like Word 2007 and Excel 2007, which we reviewed earlier, PowerPoint uses the new Office user interface, which the company is now calling the Microsoft Office Fluent interface. It replaces menu and tool bars and vertical text menus with a "ribbon" and tabbed panels that drop down and stretch across the screen, graphically depicting groups of functions.

The Revolution of Video Advertising
entrepreneur.com - A startup cashes in on the popularity of online video through ads.

Marketo Looks to Help Online Marketing Deliver
smallbusinesscomputing.com - To help automate your marketing efforts, Marketo, a startup company that aims to provide affordable Web-based marketing automation tools, today announced the availability or Marketo Search Marketing.

Franchises - What To Consider
smallbusinessbrief.com - The franchise concept is an incredible one. Gather all of the ingredients specific to a business and formulate a recipe that can be duplicated over and over again by anybody. When someone refers to a "turn key" operation, the most likely example is a properly orchestrated franchise.

If It Ain't Broke...Leave It Alone!
smallbusinessbrief.com - One of the biggest mistakes I see both veteran and newbie marketers alike make is switching up and changing marketing campaigns that still work.

Knowing when an idea is a bad one can offer entrepreneur big lessons
bizjournals.com - Sometimes the most brilliant thing an entrepreneur can do is pack his stuff and go home. There's a time to go big, and then there's a time to go home. Let's talk about going home.

Tightrope: A winning attitude is just that
usatoday.com - If there is a "secret" to success, then it has to be tied up in a person's attitude. A winning attitude wins every time.

6 Simple Savvy Small Business Email Tips
about.com - Email communication is nothing more than write and click ... or is it? Although email use has proliferated; proper and professional email use has not.

How To Choose The Right Niche To Promote
devshed.com - If you're new to both the online scene and the marketing scene, there's no better way for you to earn money online than by getting into affiliate marketing. Simply said, affiliate marketing is a relationship between a merchant trying to sell his product online and an affiliate willing to advertise the product or the site of the merchant on his site.

Age-Old Question Of International Trade
startupjournal.com - You're asking one of the age-old questions of international trade: How do a buyer and seller handle payment so neither gets burned?

Creating Widgets for Your Websites and Blogs
sitepronews.com - With a widget you can place the current information from your blogs and or/websites on other webpages, and your personal pages on social networks like myspace, ning.com and your private clubs. This is not only fun and informative, but an excellent promotional tool.

Getting Started: Tools and Tips for Going Mobile
smallbusinesscomputing.com - A seasoned road warrior knows that laptops, cell phones, Blackberries and PDAs are only the basics when it comes to staying productive on the go. Workers who frequently find themselves on the road have more options at their disposal for keeping in touch with clients and colleagues than ever before.

Charting the Waters of the Blogosphere
marketingprofs.com - Think of it: A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating... informing... persuading. That's what management sees when you mention one of the "hottest" communications tools available... blogging.

Define Your Target Market in 5 Easy Steps
businesstoolchest.com - This REPORT is designed for entrepreneurs, small business owners, independent contractors and anyone who needs to build relationships and develop leads or referrals in order to promote and increase their business.

Don't Discount Old Fashioned Marketing Tactics -- They Still Work
allbusiness.com - Our world is so techno focused these days that it's easy to forget the way we used to do things in the "old" days. But you may want to rethink this strategy. You could be leaving a ton of money on the table if you are just relying on the current technology to get the word out about your business.

Check your tax code - you may be entitled to a refund
bytestart.co.uk - Many taxpayers do not know they may be paying more tax than they should. Others may not be paying as much as they should and may not realise that they have a responsibility to let HMRC know.

Make the Most of Each Day
entrepreneur.com - Each day brings new opportunity for your business. Here are 5 ways to make the most of it.

Tying It All Together
inc.com - How do small retailers compete with big-box stores? By selling quality products with great customer service, obtaining higher initial markups, and avoiding corrosive sales down the road.

Business Franchising – Just What Should You Look For In A Franchise?
smallbusinessbrief.com - There are many reasons why franchising is the best type of operation for the majority of first-time business owners. Most revolve around the increased probability that the business will succeed and provide profits to the owner in a shorter time frame than an independent business.

Ask an Expert: Exporting is a big step; make sure it's forward
usatoday.com - What do you think of exporting? Generally, is it a good idea for a small business? How difficult is it to get started? How expensive?

What Do Your Clients Need?
about.com - Trying to get clients when you're not really sure what they need or want makes you an answer in search of a question. You're going to have to turn your key in an awful lot of locks before you find the one that it fits.

Rise of Online Ads Shakes-Up Industry
startupjournal.com - For decades, advertising has been a relatively simple process dominated by a clubby world. Long-established advertising and media-buying agencies, most owned by half a dozen global giants, make TV or print ads and negotiate for airtime or space with TV networks or publications, most owned by a handful of other big media companies. But as a series of recent high-profile deals makes clear, the emerging importance of digital advertising is making for a shifting and more complicated advertising terrain.

Home Business Guide to Understanding Trademarks and Protecting Business Names
powerhomebiz.com - The business name is the most important intellectual property asset, yet many small and home-based entrepreneurs fail to take steps to protect their business names.

The Importance Of Market Research In Business Planning
morebusiness.com - Marketing is a necessary activity that encompasses the entire business and is vitally important to sound business health. It is viewing the entire business from the customer’s viewpoint takes into account every aspect of the marketing mix from the product to price, distribution channels and marketing communications. All these factors affect the customer’s response to a product or service.

The Perils of The Side Business
smallbiztrends.com - Today it’s popular to start a side business while being employed somewhere else. My Shanghai-born friend Annie says the Chinese even have a saying for it: “riding in the big boat while carrying the little boat.”

Review: SimpleDrive External Hard Drive
smallbusinesscomputing.com - Judging by the description of the product — fast, sleek, shiny and designed by Pininfarina — I could scarcely contain my glee at the chance to review the latest exotic Italian sports car. But it turned out to be a different kind of "drive," because what showed up at my door was a SimpleDrive, one of SimpleTech's new line of external USB hard drives.

Young Rural Entrepreneur of 2007
bytestart.co.uk - The search is on to find the Young Rural Entrepreneur of 2007. A cash prize of £10,000 is up for grabs to anyone under the age of 35 who is helping to boost the UK’s rural economy amid an ever changing rural landscape.

Small Business Optimism Rising
inc.com - Shrugging off declines in the housing market, the nation's small-business owners are feeling more optimistic about the economy, according to a recent survey by OPEN from American Express.

Be a Healthy Entrepreneur
entrepreneur.com - Want a healthy company? Start by focusing on yourself.

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