Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Advertising On Your Vehicle
"I'm trying to get an idea of how many people here, either with primarily online business OR offline businesses, advertise on their vehicle? In my opinion, I think every vehicle should have advertising on it."

Setting Up A Testimonial Page
"If you have testimonials on your website, I would appreciate it if you could tell us how you got it going?"

Learning HTML
"What is the best way to go about learning? I really don't know where to start, and also have a regular job, so it would have to be something I can look into in my spare time."

 

Small Business News

Advertising On Your Vehicle
"I'm trying to get an idea of how many people here, either with primarily online business OR offline businesses, advertise on their vehicle? In my opinion, I think every vehicle should have advertising on it."

Setting Up A Testimonial Page
"If you have testimonials on your website, I would appreciate it if you could tell us how you got it going?"

Learning HTML
"What is the best way to go about learning? I really don't know where to start, and also have a regular job, so it would have to be something I can look into in my spare time."

Vista Made Easy: 50 Tips And Tricks
pcmag.com - We'll walk you through Vista's many neat features and more than 50 tips on installing Vista optimally, configuring it for you and your family, improving system speed, and turning up its coolness. When we're through, you'll have made the new OS uniquely yours.

The Right Questions
advisortoday.com - You can’t talk people into buying, but you can listen them into it. Questions are your greatest selling tool.

Five Steps to Web Success
smartbiz.com - For many Websites, it’s not the quantity of visitors that’s crucial, but the quality of visitors. Some sites receive hundreds of visitors each day but fail to make a single sale. So, why with all the traffic, there’s no one biting the hook?

Marketing to Single Women
about.com - Are you missing one of the largest markets out there? I'm consistently amazed how in marketing and advertising we have mistakenly overlooked the single adult women's market.

Are Video Streamers Your Best Audience?
emarketer.com - Are heavy Internet users more likely to be video watchers, or is it the other way around?

Five Cheap, Effective Security Tips
forbes.com - While a lot of security technologies come with impressive price tags, there are some fairly inexpensive things you can do to make your enterprise more secure.

The next big business idea
money.cnn.com - A new treatment for lower back pain took home the grand prize Tuesday at the Wharton School's annual business plan competition.

Is Low Traffic Holding You Back?
entrepreneur.com - Take a look at your advertising campaign and your market to see how you can draw more customers to your business.

Breaking the Mold
businessweek.com - The Web has made mass-producing and marketing custom products easier. How five small businesses excel at it

How to Get a Business Loan in Five Steps
smallbusinessbrief.com - How to Get a Business Loan in Five Steps. A lender looks at a loan request in three sections known as the "three C's".

How To Promote A Company Online And Offline
devshed.com - Both online and offline marketing strategies are important in promoting a web site.An online business can benefit from the conventional offline mode just as a brick-and-mortar store can benefit from advertising on the inter-net.

Secrets of a Successful Marketing Partnership
businessknowhow.com - A marketing partnership involves two or more professionals, companies or salespeople who have common prospects, similar marketing needs, and possibly complementary services. These entities join forces for mutual marketing and sales, usually within a specific market sector or for specific prospects.

Simple Rules for Mixing Startups and Spouses
startupjournal.com - When a married person embarks on an entrepreneurial endeavor, it's often the other spouse who's left holding up the family's finances. Take Kim and Ryan Woodings. After two years of marriage, the young couple from Boise, Idaho, were relatively prosperous. But things changed in June 2005 when they invested half their savings in MetaGeek LLC, a company started by Mr. Woodings.

Saving for Retirement At a Small Company
startupjournal.com - Even the tiniest of companies can help employees build a nest egg.

Betsy Fein: Success in the Home Organizing Business
womenhomebusiness.com- A mompreneur, Betsy Fein turned her talent for home organizing into a successful business Clutterbusters, a leading name in professional organizing.

Ebay Basics: How To Keep Your Profits From Evaporating
smallbusinessbrief.com - If you're fairly new to eBay, or business in general, you may be scratching your head and wondering why your profit isn't what it should be. This article looks at some ways to plug the profit hole and keep you afloat.

E-mail Exploits - A Major Problem
smallbusinessbrief.com - Use of e-mails is on a rise in the business world. The use has increased manifold in the recent years. People suffer due to those advantages. Just like the other miracles of science the e-mails can be a blessing if the technology is used in a positive sense. Spam e-mails and e-mail exploits make it a problem which needs your attention to be solved. If e-mail exploits are not taken care of, they are capable enough of damaging your system.

How to Conduct Effective Podcast Interviews
smallbusinessbrief.com - Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

What Is the Correct Way to Check References?
allbusiness.com - Checking applicants' references is one of the most important steps in the hiring process.

How To Run An Email Marketing Campaign
devshed.com - Email marketing is the most cost-effective marketing tool available to entrepreneurs.Entrepreneurs can convert prospective customers into buyers through this tool and make great profits, provided they adhere to the necessary legalities.

Promote Your Web Site with Direct Mail
businessknowhow.com - Once you put up a website, you have two problems. First, you have to get people to your site. Second, you have to convert them from Internet surfers to Internet buyers.

Tightrope: It's up to you how you run your business
usatoday.com - There is no "one-size-fits-all" when it comes to entrepreneurs. There are as many different types of entrepreneurs as there are enterprises. There is no "best" way to run a company and there is no method to being a "real" entrepreneur. You have to follow your own light.

Business Book Excerpt from: How to Get Your Customers to Pay, Fast, Easy, Effective Letters
businessinfoguide.com - The most important point to remember is that though these letters are effective and will help you collect more money, they need to be used in conjunction with your credit policy.

No Cents
clickz.com - Seems the USPS understands these increases will exact some level of distress on consumers, so they offered a series of helpful hints. Mailers are encouraged to think before they mail. If the contents of a large first-class envelope are folded and placed in a letter-sized envelope, mailers can save as much as $0.39 per piece. The Governors are also worried there may be rate shock among small business and catalog mailers, whose rates will go up an incredible 40 percent.

Eight Ways to Keep Your Business Separate from Your Home
powerhomebiz.com - One reason people start a home business is to be close to their families. Yet a home business can pose the risk of creating conflicts within families. Here are suggestions for ensuring a successful marriage between your business and home life.

It's Raining Men
entrepreneur.com - In advertising, a good man is sometimes hard to find. So avoiding the stereotype trap can pay off with a barrage of male customers.

Zip and Encrypt Your E-mail: For Free
smallbusinesscomputing.com - Whether you're sending financial records to your accountant, a bid to a prospective client or medical information to your physician, sending sensitive data via e-mail is about as smart as handing out your PIN number at the local ATM machine. But securing e-mail – both the body and any files attached to it, isn't an easy or affordable option for most small businesses. Which brings us to an announcement from PKWare, the company responsible for creating the original ZIP data compression technology.

How to Get Your Website Visitors to Willing Supply You with Plenty of Fresh Content
smallbusinessbrief.com - If you are like most people, you probably have more commitments than time. You make cuts to help compensate, typically setting aside the more time consuming tasks like writing fresh content for your business. Some people find it easier to hire a writer than try to schedule time to write but what if we told you, you could also get content for free?

Building Ecommerce With A Wholesale Directory
smallbusinessbrief.com - Wholesale directories are listings that have products in bulk at up to 80% off the retail price. Learn how to search for ones without being ripped off.

The History Of Podcasting
devshed.com - What we know as a podcast had its beginnings in the creation of MP3 files that could be downloaded and played on the iPod device developed by Apple Computer.

How to Create Redirect Pages for your Affiliate Links
smallbusinessbrief.com - The best thing about redirect pages is they do not look like affiliate links. They just look like normal pages. For those people that DO have a problem buying through affiliate links, they are unaware that the redirect page is actually an affiliate link.

M-Commerce Hot Spots, Part 2: Scaling Walled Gardens
ecommercetimes.com - M-commerce, or mobile commerce, is poised to grow into a multibillion dollar market over the next decade. Phone handset makers, telecoms and content providers are pushing the technologies that will enable users with m-commerce-enabled devices to easily purchase products and services via the phone.

Customer Feedback Techniques
businessknowhow.com - When you have accurate, balanced and worthwhile information from your customers, you put yourself ahead of your competition in the marketing stakes. Here are 6 ways to get this information.

Effective Marketing - Reaching Clients with Cross Promotion
morebusiness.com - Cross promotion is beneficial in many ways. Here are just a few examples

Spotlight on ... Franchises That Cater to Kids
entrepreneur.com - Think business can't be fun? We'll change your mind with these 10 kid-friendly franchises.

Live Session with Legendary Marketing Mind Seth Godin
ducttapemarketing.com - Seth has written a growing list of best selling books on the subject of marketing and authors one of the most well read blogs on the Internet. Join me for a rare live interview to discuss Seth's new book - The Dip - A Little Book That Teaches You When to Quit (and When to Stick)

The Deadly Duo: Spam and Viruses, March 2007
clickz.com - "By sending massive quantities of these emails timed with specific mainstream or newsworthy events, hackers only need a tiny fraction of these emails to get through and trick users into clicking on the attachment and infecting their PC," a Postini report said.

Fix It Fast with Remote Support Service
smallbusinesscomputing.comIs there anything more frustrating than having your PC or other vital piece of technology go on the fritz? Enter OfficeMax, a major office products and services retailer, and HiWired, a company that provides remotely delivered services and support for PCs and peripherals.

The Dark Side of Blogging: Warnings From Leading Bloggers
marketingprofs.com - Perhaps you are contemplating blogging? Maybe you are a blogger thinking of calling it quits? Leading bloggers have some important warnings for you.

Small Businesses Get No Respect From Washington Say Americans
smallbiztrends.com - A recent Gallup Poll showed that 68% of Americans believe that small businesses do not get enough attention from the Federal government in Washington. Only the poor (77%) and military veterans (81%) had a higher “don’t get no respect” perception.

3 Tools For Product Sourcing On Ebay - Using Seller Central
smallbusinessbrief.com - You may have already discovered that selling on eBay can be fun and profitable. But after you’ve cleared out your garage and attic, and auctioned off everything your husband owns, where can you go to get new product ideas?

Enhancing an eCommerce site
ecommercenews.org - On average, eCommerce site owners are usually more interested in getting qualified buyers in returning to their sites, as opposed to winning new Internet surfers. Increasingly, some are utilizing new technology that enhance and empower their sites.

M-Commerce Hot Spots, Part 1: Beyond Ringtones and Wallpaper
ecommercetimes.com - As voice, data, wired and wireless telecommunications converge, conditions are ripening for the extension of e-commerce to mobile, or m-commerce, in markets around the world. So, what countries -- and companies -- are on the bleeding edge?

Broadcasters Hot For Online Classifieds
internetnews.com - The fight to hang on to its lucrative classified dollars is growing tougher for newspapers. Another Web threat has emerged to join the Craigslists of the world in taking away classifieds from publishers.

The Cost Of Keeping Customers
mybusinessmag.com - Pamela Cook of PF Cook Brick Company has no control over rising fuel costs that drive up the price of bricks and force her to pass on the increases to customers. But her creative ways of helping them handle the hikes keep her customer base steady.

Five Ways to Boost Your Marketing Power
smallbusinessbrief.com - Building an online business is not easy, especially when you are on a very limited budget. As I come in contact with more people, I realize that numerous publishers and netpreneurs are overlooking some very effective free advertising opportunities.

Is That a Stretch?
entrepreneur.com - Know when to expand outside your geographical area.

Does the SBA Still Matter?
inc.com - To get past the partisan debate in Washington, we went to a district office to find out what the SBA really does and whom it really helps.

How To Buy A Small Business With Little Money Down
morebusiness.com - You’re probably wondering how you will get the money to buy a small business in the first place, and how you will know that your plan is going to work.

Why Businesses Need Internet Marketing
devshed.com - A common outlook towards website building and initiating online presence is that as soon as an online presence is established through the means of a website, visitors will start flowing in thus leading to business generation.This is the mother of all misconceptions.

Learn how to save with the right office equipment
businessknowhow.com - As a small business owner your time is spent managing and growing your business. Saving time, money and energy is essential. A small investment in the right type of office equipment can make a big difference.

Small Business Focused Tips for News Coverage
allbusiness.com - This week kicks of National Small Business week and for all of you small businesses out there - each day I will post specific and actionable content around PR and marketing that you can do today to improve your media outreach initiatives. Today's tips for small businesses cover how you can get news coverage about your company with little or no PR budget.

eBay Launches "To Go" Widgets For Any Listing
techcrunch.com - As you can see with the embedded Flash widget above, eBay is now letting users embed information about any listing or group of listings directly into a website. Their hope is to encourage bloggers and social network users who discuss famous listings to embed the information right into the page. The service will be available at togo.ebay.com this morning.

The American Business Revolution
entrepreneur.com - 30 years ago, huge corporations dominated the business world. Read about the seismic shifts that turned America into a nation of entrepreneurs.

Winning at the Postage Game
entrepreneur.com - Worried the upcoming postage hike will put a dent in your marketing budget? Learn some creative ways to cut costs.

Community-Guided Solution Nets Revenue
ecommerce-guide.com - Baynote, Inc., today launched a new on-demand service, Community-Guided eCommerce, that automatically delivers dynamic product and content recommendations based on the "collective wisdom" of other like-minded shoppers, thereby increasing conversion rates, according to Jack Jia, the company CEO.

After you get customers, keep marketing to them
bizjournals.com - The good news for Allied Business Network was it took less than a year after it started its online procurement Web site to attract 10,000 new members. The bad news was almost all of these new members weren't purchasing goods through the site, which is designed to link businesses with vendors who are selling discounted supplies such as chairs and paper.

eBay Sellers Buy and Sell on Craigslist
auctionbytes.com - sites, but I've found that people seem to want to talk as much about what they sold on "CL," as it's affectionately known for short, as what they bought.

Ask an Expert: Just get rid of that unreasonable client
usatoday.com - How do you deal with a demanding client without losing the account?

How To Write Effective Ads For Your Business
devshed.com - Are the ads you are writing for your business just not getting any results?

Business Biographies That Instruct and Inspire
startupjournal.com - Reading about other people's successes and failures as entrepreneurs can hold the key to helping you decide how to navigate your own business, says Anne Marie Knott, visiting assistant professor of entrepreneurship and management at the Olin School of Business at Washington University in St. Louis.

How To Compete With The Big Boys
sitepronews.com - As the Web becomes more and more a multimedia environment, corporations are starting to use their financial resources, and inventory of commercial assets and programming (not to be confused with computer programming), to deliver their marketing messages. The question is can smaller businesses compete, and if so, how?

WebAssist Helps You Build a Better Shopping Cart
ecommerce-guide.com - Dreamweaver lets you make a great-looking site, if you want to sell products, the software lacks e-commerce features. That where WebAssist's eCart comes in. The software is designed to let you add a shopping cart to your Dreamweaver site.

Learn To Focus On What's Important and Farm Out The Rest
businessknowhow.com - Instead of beating yourself up at the end of the day over how much you didn't get done, you should learn to make better use of the time you have.

Article Writing Tips: How to Beat Blank Screen Syndrome So You Can Build Traffic, Leads & Sales
businesstoolchest.com - Writing articles and submitting them to a worldwide audience online can be very exciting in the beginning. You start out with great ideas. You’re motivated. You’re inspired. You’re ready, willing and able to educate audiences worldwide. You’re psyched to start building your list with targeted leads so you can make more money online selling your books, products and services. But, after a while, you run out of steam.

The online media tool every business should use
bytestart.co.uk - These days generating publicity materials is not just about trying to promote your business in the media. It’s also about using those materials to enhance the perception of your business to everyone who has any contact with you.

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