Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Get Transparent And Rule The World
"Obviously, for blogging to be effective, readers want to feel like they are getting inside information. But I'm questioning the role of transparency in a small business blog. For instance, do my readers (ultra-small business owners) want to hear me drone on and on day after day about my the successes and failures of my site? At what point does it seem too egocentric? On the other hand, I could easily argue that my readers would rather hear my honest confessions than hyped up rhetoric."

Selling My Business
"I would like to sell my business online. How do I do that? Are there good websites for placing my business up for sale?"

Getting My Business Offline
"I was wondering when would it be a good time to start trying to get my business running outside of the web. I wanted to build up to the stage of having it in a little shop or maybe some exhibitions of my work. How can I grow to this level and is there certain steps to take to make sure it gets to this level?"

 

Small Business News

Get Transparent And Rule The World
"Obviously, for blogging to be effective, readers want to feel like they are getting inside information. But I'm questioning the role of transparency in a small business blog. For instance, do my readers (ultra-small business owners) want to hear me drone on and on day after day about my the successes and failures of my site? At what point does it seem too egocentric? On the other hand, I could easily argue that my readers would rather hear my honest confessions than hyped up rhetoric."

Selling My Business
"I would like to sell my business online. How do I do that? Are there good websites for placing my business up for sale?"

Getting My Business Offline
"I was wondering when would it be a good time to start trying to get my business running outside of the web. I wanted to build up to the stage of having it in a little shop or maybe some exhibitions of my work. How can I grow to this level and is there certain steps to take to make sure it gets to this level?"

Amazon Raises Fees, Increases Shipping Allowance
auctionbytes.com - Amazon.com told US sellers it would raise variable fees and increase Marketplace shipping credits for Books, Music, Movies, Video Games and Software, on May 14, 2007. The shipping-credit increase ranges from $0.39 to $2.51, depending upon the product category and shipping method, and is in response to the USPS postal rate changes going into effect on May 14.

Boosting Revenue With IP Intelligence
smartbiz.com - Small businesses — with the right tools — have the advantages of flexibility and agility over larger competitors, adapting to the market on the fly in order to stay in tune with customers and deliver products, content and advertising that resonate with their audiences.

Find Yourself an "Angel"
powerhomebiz.com - If your business is too new, too risky and unproven, or too offbeat to qualify for traditional bank financing and attract venture capitalists, you may want to look for an "angel." Although the figures vary widely, angel financing is believed to provide billions of dollars in capital to entrepreneurs every year.

The People's Bank
businessweek.com - How to borrow from the people who love you without making them hate you.

Less Is More
entrepreneur.com - Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.

Why Can't I Open That File?
smallbusinessbrief.com - A friend emails you a file and it will not open. Or perhaps you downloaded a file from a website and can not gain access to it. Instead you got an error message stating 'windows cannot open this file'. What is that strange file extension and why won't windows open it?

Calculated Change in Excel
smallbusinesscomputing.com - Excel 2007, the second application in our ongoing series reviewing the major components in Microsoft’s new Office 2007 suite, is in some ways, a radical re-making of the office productivity application used by millions around the world.

Using online tools to market to the customer next door
businesstoolchest.com - I recently spoke to a group of small business owners who told me they were simply overwhelmed with the sheer number of online marketing tools that are available. More than a few had experienced technical headaches and less than profitable results.

How Can I Find Out if the Logo I Want to Use Is Not Trademarked Already?
allbusiness.com - One of the ways you can find out if the logo you want to use is not trademarked already is to perform a search on the U.S. Patent and Trademark Office (USPTO) Trademark Electronic Search System (TESS).

7 ways to check your story idea is newsworthy
bytestart.co.uk - Don’t waste time writing press releases that will never be used by the media. Here are 7 easy ways to check your story idea is newsworthy.

Webreserv.com Helps Businesses Take Rental Reservations
smallbiztrends.com - Webreserv.com is a way for small and medium sized businesses to take rental reservations online (for vacation homes, Recreational Vehicles, spa appointments, and so on). WebReserv.com was founded by Martin Israelsen, who is based in Atlanta, Georgia.

Don’t Get Lost in the Details
smallbusinessbrief.com - It seems that we business-to-business marketers too often get caught up in the details of direct marketing, rather than concentrating on the things that are most important: the list, the offer and the results.

Advertising Online - Look Before You Leap Into Online Advertising
devshed.com - There are many things that should be taken into consideration and performed before you start online advertising.You definitely do not want to simply jump in, not knowing what you are doing, and start advertising, or you could find that the entire scheme blows up in your face.

A Look At Some Of The Best Classified Ad Writing Strategies
devshed.com - Don't be daunted by having to write a classified ad to sell your product or service.It's really not all that hard. Here are some classified ad writing strategies you can use now to sell your product or service and start making money.

Five Ways A Blog Helps You To Market Your Business
workz.com - Want to advertise online without spending a fortune? Get a blog.

Building an online business from the ground up – Website Builder Tools
bytestart.co.uk - Regardless of your company’s size, with a great website you can have a sales team working 24 hours a day, 7 days a week, right where your customers need them to be. So you’ve registered a domain name and got yourself an email address, but what is the next step? How do you actually build a website?

Tightrope: Get used to saying goodbye to good hires
usatoday.com - I'm finding that it is becoming cost prohibitive to hire and hold on to good employees. Over the last few years I have lost good people to larger companies because they were offered better benefits or more money than I could offer. What is a small business to do regarding finding and holding on to employees?

Use Forum Marketing to Promote Your Website
businesstoolchest.com - If done correctly, forum marketing can be a powerful and free marketing tool. Forum marketing is definitely one of the most effective forms of free advertising available today.

May The Best Business Plan Win
forbes.com - OK, so it's a bit hokey. But it's also tradition: Since 1963, every president has formally declared a National Small Business Week--and rightfully so. The millions of small-business owners in the U.S. deserve heaps of credit for having the courage to pursue their dreams, not to mention for putting a lot of people to work--like, over half of America's private-sector workers.

Turn Challenging Questions into Sales
inc.com - Make the sales process a collaborative one and you'll find yourself in the position of trusted advisor instead of just another company trying to make a sale.

Online Advertising Strategies
morebusiness.com - The core of online advertising is acquiring an understanding of the experience that customers want and then finding ways to improve it.

Keeping Costs Low For an Internet Business
startupjournal.com - I will soon be setting up an e-commerce Web site for my healthful cookie business. What information can you give me about keeping costs low for a site, both start-up costs and continuing costs?

Windows Vista Tips & Tricks, Part 1
smallbusinesscomputing.com - After five plus years of working with and getting to know the ins and outs of Windows XP, sitting down with Windows Vista can seem like a hike through uncharted territory. Whether you've already made the move to Vista or are about to, here are a collection of Vista tips and secrets that may help ease the transition. We hope you find them useful.

Rules for Making a Good Impression
businessweek.com - Among the seven suggestions: Respond to e-mails within 24 hours. And don't use business cards as cues to bombard new contacts with pitches

Do My Stuff and Get Paid
entrepreneur.com - Whether you're too busy to do it yourself or want to make some extra money on the side, this new online marketplace has you covered.

The Vista Dilemma
smallbusinessbrief.com - If you should talk to a tech about Vista, most will tell you to hold off for awhile. Not that there is anything really wrong with Vista, but because there is a severe lack of driver support. Many of the devices you normally use are behind in issuing new compatible drivers.

The Importance Of Anti-virus Software
smallbusinessbrief.com - Any computer and internet user, regardless of the reasons that they are online, need to have the latest antivirus software programs installed on their computer.

MLM Training- What to Say When You Get an Answering Machine - Scripts Included
smallbusinessbrief.com - One of the most damaging things you can do to your MLM success is call a good prospect and leave a bad phone message. Why? Well, you may have just blown your chance at continuing a relationship with a very qualified MLM business prospect! Continue reading to learn what to say and other valuable phone message tips.

Internet Home Business Building Ideas : Forums
smallbusinessbrief.com - Whilst not all forum members are internet home business owners, most are trying to generate an online home income from a wide variety of different sources. Forums provide an essential platform for like minded people to network and draw on the vast amount of constantly changing internet business building ideas, knowledge and information available on the internet.

3 Reasons Why Prospects Don't Buy
smallbusinessbrief.com - Now assuming you have "all of your ducks in a row," including targeting the right audience and well-written, compelling sales copy, following are the 3 most common reasons why prospects aren't buying what you're selling.

Ruler of Your Domain
mybusinessmag.com - How to find a URL when all the good ones are taken.

Novel Ideas
entrepreneur.com - We reveal our picks for the 9 best classic business books of the past 30 years--and why they're still relevant today.

Delivering Personalized Information via RSS
ducttapemarketing.com - Just when you thought you were getting the hang of using RSS as a research tool, someone, like me, comes along and tells you that it's not enough.

The UPS and Downs of Power Protection
smallbusinesscomputing.com - Big businesses employ all kinds of sophisticated uninterruptible power supply (UPS) systems to protect their computer rooms in the event of a power failure. Now similar systems exist for small businesses.

Humor in Marketing: Six Serious Tips
marketingprofs.com - Have you heard the one about humor in marketing communications? It's funnier—or at least more effective—than you might think.

How Do I Transmit Credit Card Data Securely?
allbusiness.com - The most popular way to transmit credit card data securely over the Web is with the secure socket layer (SSL) protocol.

Cold-calling strategies for success
bytestart.co.uk - In the business-to-business world, a well-executed cold call can be one of the fastest and most cost effective routes to new business - yet most people never learn to do it properly.

Alternatives in pay per click (i.e. Ask, MSN, Yahoo, Google)
devshed.com - What can you do when you have been running an online site home business for a couple of years but your profits are not as strong as you would like?One thing to do is to review that you are getting enough traffic to your site, if you are satisfied with this aspect of your business you might want to consider increasing your sales through the method of follow-up promotions.

How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site
powerhomebiz.com - If you are selling on the Web, you need to be able to to attract more visitors and then turn them into customers. Learn tips how you can increase your conversion rate and increase sales from your ecommerce store.

Share This Article!
fastcompany.com - Sernovitz does buzz. In two years, WOMMA has attracted 350 members--qualifying the discipline, Sernovitz avers, as a "genuine movement." He's also author of Word of Mouth Marketing: How Smart Companies Get People Talking. Here, he talks about getting the word out.

Stop Prospecting Forever
advisortoday.com - Use this four-step “referralspecting” process and never have to make a cold call again.

When the Competition Leaves
mybusinessmag.com - Don't just sit back and celebrate when a competitor folds. Cash in on all they left behind.

Spot the Latest Trends
entrepreneur.com - Spotting trends can put your business in the money for the long haul.

Instant Stampede
businessweek.com - Viral marketing's potent sales kick.

Turn Personal Expenses Into Business Deductions
smallbusinessbrief.com - There is a general rule in tax law that says all "ordinary and necessary" business expenses are deductible. I'll spare you the details about the arguments over this phrase, but suffice it to say that it basically means that in order to be deductible, an expense must be a legitimate expense that pertains to your business.

Is Your Website Old School? 5 Reasons To Redesign With CSS
smallbusinessbrief.com - Many small business owners have a hard time seeing the value of a website redesign. They believe “if it ain’t broke, don’t fix it.” And this is understandable. Unless you are eating, breathing and sleeping technology and staying up to date with the moving target of Internet business, you’re not likely to know intuitively if your site needs a redesign.

How to File a Provisional Patent
morebusiness.com - Filing a provisional patent gives an inventor time to fine-tune their product to meet the requirements of customers and the market.

Strategies: Stop wasting your money
usatoday.com - Let's recognize some of the most common ways that small-business owners and managers misspend their money.

Get out There and Market
devshed.com - Small-business owners, who work in an office or at home, quickly forget that there is a whole, real world out there.It's so easy to get caught up in what you're doing and what is going on in the office that you forget about the real people out there who could use what you're selling.

EV-DO: Verizon Wireless BroadbandAccess
smallbusinesscomputing.com - A word problem: suppose you are riding in a car going 70 mph and your destination is 300 miles away – how fast can you download a 1 megabyte file? Chances are, you can’t, unless you subscribe to a mobile data service.

Growing Your Business One Customer at a Time
businessknowhow.com - The People aspect of business is really what it is all about. Rule #1: Think of customers as individuals. Once we think that way, we realize our business is our customer, not our product or services.

All About Business Licenses
morebusiness.com - If you are a professional and you plan to start a business, then you may need a professional license in addition to a business license, which you can apply for directly from the state or federal government.

The perfect blend
bizjournals.com - Office supply company boosts sales with 'magalog' focused on women.

eBay Holds 20-Cent Listing Day on Tuesday
auctionbytes.com - eBay is holding a 20-cent listing day promotion on April 24, 2007. Insertion fees for Auction-style listings on www.ebay.com will be 20 cents.

Ask an Expert: Cutting back? Know how, where to trim
usatoday.com - I own a one-person business and have an office outside the home. My problem is that business is off this year and we have to cut back. I think that maybe I should move the business back to the house but at the same time don't want to cut back in a way that would hurt my business. What do I do?

Advertising and Branding Strategies That Work
devshed.com - The key in today's marketplace more than ever is to get people to contact you. Although this is not anything new this survey suggests that to do anything less than marketing with the purpose of branding your name is a waste of time.

How to produce a competitive analysis
bytestart.co.uk - A good competitive analysis varies according to what industry you're in and your specific marketing plan and situation. A comprehensive competitive analysis does have some common themes.

What Small-Biz Owners Can Learn From Blogs
startupjournal.com - Looking for advice on starting or running a business? Check out what the blogosphere has to offer. It's filled with scores of Web journals on various topics of interest to entrepreneurs.

Where to Find Content for Your Online Newsletter
marketingprofs.com - I am amazed by the number of places you can find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and can request any kind of content you like. One way or another, whatever your industry and the focus of your e-newsletter, there are plenty of places to get good content for every issue you send.

Would You Like Fries With That Order? Super-Size Your Sales Through Up-Selling and Cross-Selling
businessknowhow.com - Up-selling and cross-selling are two sales techniques used by professional sales and service staffs to increase sales. Are you making the most of suggestive selling?

Top 10 eBay Selling Mistakes
allbusiness.com - Here are 10 of the most common errors and tips for avoiding them.

Dell Brings Back XP Preload Option
internetnews.com - Tradition has it that when Microsoft releases a new operating system, hardware OEMs shift to the new platform almost immediately and phase out the old OS as soon as possible. But Dell's customers have told it, not so fast, pardner.

Review: D-Link Xtreme N Gigabit Router
smallbusinesscomputing.com - Last fall, I reviewed the top-of-the-line D-Link RangeBooster N 650 router. I loved all of the configuration options, the configurable QoS engine, and the extensive list of preconfigured applications in the port-forwarding setup. My unfulfilled wish was for Gigabit Ethernet LAN ports. The new top-of-the line Xtreme N Gigabit router (model DIR-655) fulfills that wish, and adds a few other new features as well.

The Fundamentals Of Running A Beauty Salon
forbes.com - There are a handful of recession-proof businesses: storage, weddings, toothpaste. And making people look pretty. Which is why--for those with an eye for beauty and a knack for chatting up customers--opening a beauty salon might not be a bad idea.

Do Well by Doing Good
entrepreneur.com - Sure, you can make money on eBay--but did you know you can make a difference, too? eBay makes it easy and rewarding to give back to the community.

Blogging for Effective Marketing
businessweek.com - Rather than making a sales pitch or a misdirected endorsement, try tailoring information and services to your target market's lifestyle

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