Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Got Approached Today With A Business Plan...
"I'm assuming I was approached because I'm know as the go to guy for computers and it sounds like a good idea but I'm not 100% sold (probably because I would be doing 90% of the work)."

Health Insurance
"I thought I may be introduced to some options here as to what some of you are doing for affordable/ alternative health insurance."

Advice On Our Start Up Magazine
"So far we have had a great response from potential advertisers about the magazines concept. Is there anyone out there willing to help me sort through our ideas & give your opinions?"

 

Small Business News

Got Approached Today With A Business Plan...
"I'm assuming I was approached because I'm know as the go to guy for computers and it sounds like a good idea but I'm not 100% sold (probably because I would be doing 90% of the work)."

Health Insurance
"I thought I may be introduced to some options here as to what some of you are doing for affordable/ alternative health insurance."

Advice On Our Start Up Magazine
"So far we have had a great response from potential advertisers about the magazines concept. Is there anyone out there willing to help me sort through our ideas & give your opinions?"

eBay Announces 'Proactive Fraud Reduction' Policy
auctionbytes.com - eBay announced a "proactive fraud reduction" initiative on Monday that extends one of its current Trust & Safety policies - an anti-counterfeiting initiative launched in November - that includes a policy of delaying some listings containing items that are most favored by fraudsters from becoming viewable in search results.

E-Mail Subject Lines: Beyond the Basics
entrepreneur.com - Still having trouble with your e-mail marketing campaign? Use these expert subject line writing tricks to grab prospects' attention.

Tax Advice for Procrastinators
businessweek.com - Look for hidden deductions, avoid shortcuts, and understand the extension process. And don't miss out on last-minute help from these sources.

Teeny Tiny Handheld PCs
pcmag.com - These tiny handheld pocketable PCs are leading the way toward the eventual convergence of PCs and smart phones.

Think 'success' if you really want it
usatoday.com - I am in my own business and I love it. I would like some ideas on how to keep my expenses in check.

Loans From Strangers Can Help a Start-Up to Prosper
usnews.com - When the owner of the bookstore where Briana Stewart was working asked her to set up a coffee shop, Stewart pictured it as a kitschy, dog-friendly place serving up gourmet java in her Georgia town. But Stewart didn't have the bank account to get things rolling, deep-pocketed friends willing to put up money, or the time to apply for a small-business grant or loan for her venture.

Keys to Creating a Small Business Website
smartbiz.com - Here are a few questions all business owners with a Web presence should ask themselves in order to help set their site on its way into the World Wide Web.

Creative Packaging and Pricing
smallbusinessbrief.com - To make more money with what you are already offering, consider different strategies to make it easier for people to purchase what you offer. Restructuring your pricing and packaging creates more options for your customers. Here are some examples.

Is this the Ultimate Affiliate Marketing Formula?
devshed.com - Why affiliate marketing? Well, affiliate marketing allows you to advertise products created by others on your website, and then earn up to 75% commission for each sale.You can choose from affiliate programs that sell almost anything, but you tend to be able to make the most money through selling electronic products such as ebooks, reports, software or videos. This article will provide you with a number of tips to help you make a start in affiliate marketing.

Building an Image with a Logo
smallbusinessbrief.com - A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

eBay Watch: Make More Money by Maximizing Listing Copy
ecommerce-guide.com - EBay is experiencing less fraud, according to the company, due to new security measures launched last year. Changes to the Buyer Protection Plan and the hotly debated user ID masking for higher value items are helping to mitigate bogus "second chance" and counterfeit listings in the categories most favored by scammers. In other security news, eBay announced listing delays on specific items that tend to be favored by fraudsters.

Windows XP: Don't Forget the Firewall
smallbusinesscomputing.com - These days, using a PC without a firewall installed makes about as much sense as leaving the house without wearing any pants. We're not talking about the firewall built into your broadband router here — though they're a critical first line of defense. We're talking software.

Stop Prospecting Forever
advisortoday.com - Use this four-step “referralspecting” process and never have to make a cold call again.

Marketing Along the Path of Least Resistance
about.com - Marketing is not a one-size-fits-all endeavor. You have to find your own unique path, the one that works best for you and your business.

Can a Test Really Predict Entrepreneurial Success?
startupjournal.com - We design programs for women who are considering becoming entrepreneurs. Is there a test or some assessment tool that I can use in our training program to help people figure out if they're well-suited to own a business?

Are You Ready to Move Your Home Business To the Mall?
powerhomebiz.com - Is your business becoming too big for your home? Move it to the mall! But before you do so, read the eleven factors that you need to consider.

What You Can Learn From Your Competitors
clickz.com - When it comes to strategic marketing, competitors can provide the best insights. Brick-and-mortar marketers have shopped the competition forever. You should, too. Competitive assessment should be conducted as part of the annual business planning process at a minimum. Less formally, it should be done continually.

Review: PayLoadz Pays Off
ecommerce-guide.com - Carving its own niche and providing means to market and sell downloadable products such as music, software, e-books and other files, PayLoadz offers an easy and powerful e-commerce service. If your company sells downloadable digital files, PayLoadz is definitely worth considering.

E-Coupons 101: Offering Digital Discounts
ecommerce-guide.com - It's no secret that shoppers love bargains, and if done the right way, offering discounts can increase conversions and nurture customer loyalty. In fact, Forrester Research analyst Lisa Bradner's report "E-Coupons Engage Customers Beyond Discounts" shows that Web shop owners would be wise to ramp up their efforts in this area.

54% of businesses have no written business plan
bytestart.co.uk - The majority of Britain's small and medium-sized businesses are operating without a written business plan endangering their future prosperity and survival, according to research carried out by PKF Accountants and business advisers.

Postal-rate increase may save businesses money
reuters.com - While many businesses are bracing for the postal-rate increase scheduled to take effect May 14, those that make smart use of the new pricing system could actually see their costs reduced.

Negotiating Your Shopping Center Lease
entrepreneur.com - Before you sign on the dotted line, find out just what you need to watch out for--and have included--in your retail location lease.

Five Common B2B Advertising Myths
businessweek.com - Selling to a company is different than selling to a consumer. But there are some fundamental principles all ads should follow.

Customers For Life
smallbusinessbrief.com - The most successful companies place great value on developing lifetime relationships with their customers. In today's competitive marketplace, they're aware that their customers are aggressively prospected and their loyalty cannot be taken for granted. Customer focused companies recognize that relationship building and follow on service are critical components for promoting both customer retention and revenue growth.

The Basics Of Putting Video On Your Website
devshed.com - If you’re not using video on your website yet, then you’re missing out on a great opportunity to increase customer responsiveness to your website.

Beyond Self-Promotion: Why Good People Should Sell Themselves
smallbusinessbrief.com - If you work for yourself, and are perhaps a teeny weeny bit resistant to selling, this wake up call is for you. It is possible that "learning to sell" -- as opposed to learning how to promote yourself -- is not on your priority list. But, if you truly care about your customers, self promotion deserves your attention.

All About Visual Vocabulary And How It Can Help Your Small Business
smallbusinessbrief.com - Your Visual Vocabulary is an essential tool in your business's brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic "face" of your business and anchoring your brand identity.

Marketing vs. Advertising: What's the Difference?
about.com - You will often find that many people confuse marketing with advertising or vice versa. While both components are important they are very different. Knowing the difference and doing your market research can put your company on the path to substantial growth. Let's start off by reviewing the formal definitions of each and then I'll go into the explanation of how marketing and advertising differ from one another:

Power Up the Ribbon
pcmag.com - Office 2007's ribbon might make life simpler for those who have never used a computer before, but this big-button approach leaves some more experienced users with a touch of agita.

The Myth About Creation Myths
usatoday.com - Introducing our new column exploring how and why ideas succeed or fail. This month: the power and perils of a great backstory.

Greatness Is All in Your Mind
mybusinessmag.com - Research shows that discipline, not talent, determines success.

The Power of Social Shopping Networks
entrepreneur.com - Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz.

Spam Epidemic Could Make E-Mail Obsolete
inc.com - Companies may become increasingly reliant on text messages and other digital communication.

Tax Advice for Procrastinators
businessweek.com - Look for hidden deductions, avoid shortcuts, and understand the extension process. And don't miss out on last-minute help from these sources.

Ten Steps for Developing an Effective E-mail Strategy, Part 3
clickz.com - The 10 steps required to develop an effective e-mail strategy.

Finding Financial Support
businessweek.com - Securing funding is one of the most important aspects of any growing business. But how do you ask for it?

The Principles of Success: "The Winning Mind"
smallbusinessbrief.com - What is success? I am not going to try to define success. I think a precise definition is impossible. Is it winning a Gold Medal at the Olympic Games or winning Wimbledon, or being awarded a Nobel prize? What else? I believe personal success could be anything at all--it does not have to involve public recognition.

Lucrative List Building: The Squeeze Page
devshed.com - Most internet marketing professionals agree that if you don’t have a list, then you don’t really have a business.Building a lucrative list is essential to your success. A customer list is the greatest asset of any business. In internet marketing, your customer list is your personal gold mine.

8 Quick Ways To Analyze Your Own Website
smallbusinessbrief.com - Listed below is a basic, website analyzation template I created, that will quickly and easily enable you to analyze and fix your own website.

How to Get Your Share of Government Contracts
businessknowhow.com - Looking to bring in new business? Then you're probably on the watch for government contracts coming up to bid. If you're not, you should be--even if you're not going to bid on them directly yourself.

Is Microsoft Office 2007 Right for You?
entrepreneur.com - The latest version offers many upgrades, but they may be more than you need.

Ten Steps for Developing an Effective E-mail Strategy, Part 2
clickz.com - If you do e-mail marketing without a formal strategy in place or have a strategy but aren't meeting business goals, you're in luck. This is the second is a series of five columns covering the 10 steps required to develop an effective e-mail strategy

Effective PR on a Limited Budget
businessweek.com - When word of mouth has run its course, consider a do-it-yourself campaign. Keep in mind you don't have to get on Oprah right away.

A new game plan
bizjournals.com - GamePlan Marketing & Events LLC had been in business just less than a year when executives realized they had a mere $42 in the company bank account. After confessions to their significant others and a call to the landlord, they refocused, hunkered down and turned that $42 into $1.4 million in annual revenue for 2006 with plans for three times that in 2007.

Strategies: Find, keep that niche
usatoday.com - Right now I'm struggling with a critical choice, a choice many entrepreneurs face from time-to-time. Do I seize on a good business opportunity even though it takes me away from my company's niche, or do I stay focused?

Use Your Cell Phone as a Modem
about.com - Mobile workers will not always have Bluetooth enabled or Infrared ready cell phones or laptops. Nor will they always have access to Wi-Fi hot spots when they need Internet access. In these situations it is important for mobile workers to be prepared to use their cell phone as a modem and how they can use the laptop as a modem.

Domain Name Transfer Information
devshed.com - So you have a domain name. Now what do you do with it? Well, the obvious is to get it hosted somewhere. But how do you get it "somewhere"? How does one move their domain from one place to another?

Mini Web Sites Target Users of Mobile Phones
startupjournal.com - Johannes Tromp says the Web site for his South Carolina bed-and-breakfast generates good business. But last fall, he found a way to reach even more potential customers: He made a version of the site for cellphones.

18 Things You Need to Know About Web Marketing (but Are Afraid to Believe)
marketingprofs.com -Maybe you own your own business, or perhaps you're a critical cog in the corporate machinery responsible for marketing your company, brand, product, or service. If that describes you, here are 18 things you need to know about Web marketing but were afraid to believe.

3 Simple Strategies to Build Your Home-Based Business Faster And Easier
businessknowhow.com - One of the biggest mistakes new home-based business owners make is trying to do everything from square one.

Ten Steps for Developing an Effective E-mail Strategy, Part 1
clickz.com - Strategy is one of the most important, and the most overlooked, elements of a successful e-mail marketing campaign. It's possible to practice e-mail marketing for years without a formal strategy. But there comes a time when you need one to take your efforts to the next level. Here's how.

Tricks of the Trade Show
businessweek.com - As attendance levels rebound at shows across the country, a cottage industry has sprung up to help companies improve their return on investment.

Thinking big: Smaller firms offer bigger benefit packages to compete for talent
bizjournals.com - Although Dutton is president of an employee benefits advisory firm, RJ Dutton Inc. in Overland Park, he has only 10 employees. So new recruits often expect bare-bones perks. Then Dutton blows them away.

SageFire Releases Tax Tool for eBay Sellers
auctionbytes.com - SageFire has announced the release of an application that makes tax time easier for eBay sellers.

Ask an Expert: To give is to receive
usatoday.com - Our company was approached about becoming a corporate sponsor for a charitable event. While I like the idea, I am not sure whether this really is a good use of our marketing dollar. The sponsorship is not cheap. Do other businesses get value from this sort of thing?

Where New Ideas Flourish
inc.com - New research identifies where the culture of innovation is most firmly rooted.

XHTML Elements Library
about.com - Learn the attributes and uses of XHTML and other HTML elements.

Benefits of Using Shopping Cart Software
devshed.com - In order for a merchant to have a successful online storefront, it's important that he install reliable and easy to use shopping cart software. For those who are new to online shopping and don't understand the purpose of the shopping cart, let us explain a little about the process.

Profiles in Retirement: The Entrepreneur Option
startupjournal.com - Profiles in Retirement, a new Encore feature, will take a look each issue at a handful of intriguing people and how they're starting over in later life.

Vista taking a nibble out of Apple in OS wars?
computerworld.com - Windows Vista more than doubled its market share in March from the prior month, while the share of computers running Mac OS X fell for the first time in nine months, according to statistics released today by market research firm Net Applications.

OKI Data's Multi-tasking MFP
smallbusinesscomputing.com - Oki Data must have hired an overachiever to design its B4545 monochrome multi-function printer/scanner/copier/fax. A veritable Swiss Army Knife of office document functionality, the $500 (street price) unit is aimed at the light-to-medium duty small office environment that needs loads of functionality in a small physical footprint.

Five Tax-Saving Moves to Make in April
nfib.com - You implemented your major tax-saving strategies months ago. But even in April, you still have time to make tax-smart moves. These five pre-filing steps could help keep your business' taxes as low as possible.

Two Approaches to Writing Web Pages
marketingprofs.com - It took me a while to realize this about my own approach to Web page writing, but I have two different ways of writing. Here they are.

Franchisees Proceed with Caution
franchisetrade.com - Before signing on the dotted line be sure your due diligence is complete.

Reaching Baby Boomers On the Internet
smallbiztrends.com - Looking for a growth market for your next online venture? Look no further than the 50+ market. The number of U.S. adults over age 50 will soar over the next ten years. In fact, U.S. Census Bureau data shows that 50+ adults will be the only growth demographic — measured by age — between now and 2015 as the massive Baby Boomer generation enters its 50s and 60s.

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