Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Is There A Market for Term Paper Research?
"What if I could offer a website where I do all the research needed for term/research papers. I wouldn't write the paper for students but I would point them in the right direction based on how specific they are with their topic."

Radio Advertising In Google AdWords
"So far from what I am hearing everything from the avails they secure (lousy times..overnights which many adv's do not want) to high pricing has meant this acquisition has not gone as Google has planned."

 

Small Business News

Is There A Market for Term Paper Research?
"What if I could offer a website where I do all the research needed for term/research papers. I wouldn't write the paper for students but I would point them in the right direction based on how specific they are with their topic."

Radio Advertising In Google AdWords
"So far from what I am hearing everything from the avails they secure (lousy times..overnights which many adv's do not want) to high pricing has meant this acquisition has not gone as Google has planned."

5 Steps to Creating a Profitable Niche for Your Small Business
powerhomebiz.com - Focusing on untapped niche opportunities is often the best approach for a small business. Success is easier to attain if the small business focuses on a more specific and smaller area of its target market, especially during the start-up period, instead of covering the entire spectrum of a particular market.

Help for handing over a family business
money.cnn.com - Whether a child is groomed to take over the family business or mistakenly pushed into it, problems often arise when family and authority mix.

Shear growth
bizjournals.com - Hair salon finds relaxing way to expand.

Conversion Rate Optimization, Upside Down
clickz.com - Way too many conversion rate optimization projects are coming up empty. Companies feel they work too hard for too little return.

Market Research and its Challenges
morebusiness.com - The main objective of any business is to make a profit by serving its customers. The secret to making money lies in effectively marketing the business. Every business should strive to adopt better marketing strategies and techniques. To accomplish this, the first step is to conduct effective and efficient market research.

Google's Pay-Per-Action May Ease Click Fraud
ecommerce-guide.com - Google is beta testing a different business formula for its AdSense product that eases up on its lucrative pay-per-click model in favor of a pay-per-action model. The new program could help address the click fraud problem that dogs the pay-per-click sector of the online ad industry.

Plug a Hammer Into Your Network
smallbusinesscomputing.com - Hammer Storage, a part of Bell Microproducts, has announced a new one-terabyte networked storage box with a 2T version due later in August. While networked storage isn't new, Hammer says the MyShare offers features and simplicity at a price its competitors can't match.

Modern scams and how to beat them
msnbc.msn.com - From prepayment to overpayment, it's easy for small businesses to fall prey.

Brand You
entrepreneur.com - Expert tips on building your company's MVP.

The Storage Solution
inc.com - Do you know where your data is?

The eBay School of Business
businessweek.com - Here's the scoop on real-world entrepreneurial training; reasons to avoid the "casual" meeting; what happens when equity is divided evenly; and more

How Can I Market With Articles If I Can't Write?
smallbusinessbrief.com - The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers.

Pricing Your Products and Services for Ultimate Growth
smallbusinessbrief.com - One of the most challenging things you can do as a marketing professional, entrepreneur, or business owner is to price your products appropriately.

Many Opt-In Sources, One Permission Standard
clickz.com - So you're a permission marketer, and you still don't understand why you generate so many spam complaints every time you send a commercial e-mail campaign? Consider this: if you use more than one method to collect addresses but don't apply the same opt-in and welcome standards to each, you're courting permission disaster.

Business Financing Options
morebusiness.com - Once you have a substantial amount of money for the initial investment, it is a lot easier to build and grow your business. However, getting the initial investment is the biggest problem for most entrepreneurs. Luckily, you can get help from business financing companies that aim to solve financial problems of companies looking for finance to grow or those that are going through a bad phase financially.

Trends Into Opportunities: Strategy, Sales and Website
smallbiztrends.com - This is the second part of a two-part column by Robert Levin, Publisher of The New York Enterprise Report, on trends affecting small businesses in 2007. In this second part, Rob examines three more trends: the increasing focus on strategy and planning, development of sales best practices, and improved Web presences.

Yahoo Cranks Up Mobile Ad Push
internetnews.com - Yahoo (Quote) today launched Yahoo Mobile Publisher Services to take advantage of the potential multi-billion-dollar market for delivering content over mobile phones.

Getting Your Product in the Spotlight
ecommerce-guide.com - Getting your product in the limelight, whether it be a magazine or newspaper, on the set of a TV show or actually on a celebrity, can reap huge rewards in terms of brand exposure, buzz and bucks for your bottom line. And once you get mentioned in the media, posting these clips on your testimonial page clearly helps convert browsers into buyers. But how does a small e-tailer make it happen?

HP Goes Low With ProLiant Server
smallbusinesscomputing.com - If price has been preventing you from moving to a "true" server, HP has a what it thinks is the answer in the HP ProLiant ML115 Server. The ProLiant ML115 represents "the beginning of the line" in terms HP's server product offerings, Satterthwaite said. It represents two firsts for HP. It's the first time the company has hit the sub-$500 price point for a server, and it's the first AMD-based tower server the company has offered.

From Motivation to Motive-Action
smallbusinessbrief.com - With the passing of every new year, each of us needs to understand the magnitude of social and economic change in the world. In the past, change in business and social life was incremental and a set of personal strategies for achieving excellence was not required. Today, in the knowledge-based world, where change is the rule, a set of personal strategies is essential for success, even survival.

Autoresponder – A Major Consideration in Building a List
smallbusinessbrief.com - One of the first considerations in building a mailing list should be “how am I going to handle all those names that I will have in my list”. An autoresponder is the answer to this “nice to have” problem.

For small businesses, an annual nightmare
reuters.com - Two years after a presidential advisory panel proposed simplifying the federal tax code, its growing complexity is driving more small-business owners to seek help from accountants, lawyers, and other tax professionals, according to a new survey.

Inventor clasps idea of jewelry revolution
msnbc.msn.com - ‘Mom in middle of Mich.’ getting patent on device to ease necklace changes.

Battle for the heart of the wireless Web
money.cnn.com - Carriers want to limit users to a menu of preset options, but there's a movement afoot to liberate mobile Web browsers. Fortune's Stephanie Mehta reports.

Start a Home Party Business
entrepreneur.com - This traditional business idea is fresh once again as a new generation of sellers open their homes for direct sales.

Putting the Performance in Sales Performance
inc.com - Four pros share their secrets for winning over even the toughest critics.

Teaching Musicians to Be Entrepreneurs
businessweek.com - Why entrepreneurship training is beginning to strike a chord with faculty—and students—at top music conservatories.

Website Statistics for Site Analysis
smallbusinessbrief.com - A couple of years ago it was very fashionable to have a 'Hit Counter' on your website. It supposedly showed the whole world how many 'hits' you've received to date. As with all trendy fashions, the Hit Counter as we knew it has seen its day. Today you run the risk of being labelled a newbie, or a hobby website owner if you have a hit counter on your website.

Creating and Developing An Ezine - Steps to Consider, Strategies to Use
smallbusinessbrief.com/ - You’ve investigated several Ezines and have even contributed quality articles. You want to start an e-zine of your own. Before you begin, let’s review how to “write your vision and make it plain”.

Websites, Graphics and Thumbnails
smallbusinessbrief.com - When constructing a website, everyone likes to see and use graphics. But images also bring slow load times. So how can you use images to not only bring aesthetic quality to your site, but also to enhance it for those who venture onto your site?

Show Me the Money, Part II
businessweek.com - In the second of a two-part series, our columnist explains how to fund your business from within, via customers, consulting, and cost control.

Ads and Atmospherics
inc.com - Ask anyone what's hot in advertising, and you'll hear about viral video, social networking, etc. Even as the industry embraces the Internet, however, there's been an unexpected renaissance in the original old media: outdoor advertising.

Better Profits Through Buyers Perceptions
about.com - Making money in your small business comes from understanding your customer. As much as we like to believe as consumers that business can’t influence us, the human psyche behaves in predictable ways. It all comes down to perceptions.

What You Need to Know When Selling a Franchise
startupjournal.com - Maybe running that franchise business has been great, but now it's time to retire. Or perhaps it's too much work, or hasn't lived up to expectations. Whatever the reason, what happens when a franchisee wants out?

A Web Design Reference
smallbusinesscomputing.com - There are many books available that teach Web site layout techniques. I don't mean the ones that show you how to properly code HTML or CSS. I'm talking about the actual designing of the site itself.

Business Forms You Can't Do Without
nfib.com - You might joke about the mindless flurry of business forms that come your way each month, but make no mistake about it: Routine business forms are powerful management tools. Used properly, they can make a difference in the success of your small business. Here, then, is an inventory of forms you should consider.

Ad Choices Made Simple
msnbc.msn.com - Looking for answers on the best advertising media to use for your business? These four questions will point you in the right direction.

How Web Widgets Help with Viral Marketing
marketingprofs.com - A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets of HTML.

Large Mail Will Open Your Prospects' Eyes
businessknowhow.com - If you're having difficulty getting your prospects' attention, why not gigantisize your mail?

PHP Shopping Cart Software Integrates Google Checkout
powerhomebiz.com - ViArt.com, an online company supplying ecommerce PHP shopping cart software worldwide, provides users with the ability to integrate the Google checkout.

Affiliate Marketing and the Ninety Five Percent
smallbusinessbrief.com - Indeed affiliate marketing is one of the most effective ways of making a full time income online. But as affiliate marketing grows the competition increases. You must keep up on the latest trends and be flexible enough to adapt to the ever changing ways of getting visitors to take a chance on your offer.

How Podcasters Make Money
smallbusinessbrief.com - Podcasts started out as fun ways for ambitious garage DJs, independent musicians and talk show hosts, who had not ventured into radio broadcasting as a way to show their stuff and make a name for themselves. What started as a hobby for many, has turned into a lucrative profession for some.

How To Find A Good Business Idea
morebusiness.com - You may have a vague idea of what type of business you would like to run, but it is necessary to clarify doubts and questions on particular issues. You need to work on collecting information from various resources like the Internet, which provides you with vast information on ways of finding good business ideas.

Product Licensing Basics
entrepreneur.com - What does it take to transform your product from a mediocre seller to a megahit? The answer could be as simple as inking a licensing deal.

Behavioral Targeting Firm Launches How-To Site
clickz.com - With all the factors involved in behavioral targeting, marketers and agencies can easily get confused, so Revenue Science has launched an informational site intended to demystify the marketing tactic.

Breakthroughs in a Fortnight?
businesspundit.com - Is it possible to generate a breakthrough idea or accomplishment for your business or career in two weeks? Is there an instruction manual to tell you how?

Making Gifts Go Further
businessweek.com - Successful entrepreneurs who want to make the most of their charitable donations have many options.

Cross Country drives its customers to satisfaction
bizjournals.com - Randy Eastburg eagerly flips through a stack of letters from customers who have recently bought used cars at Cross County Auto Sales LLC in Albuquerque. "Completely satisfied. Very satisfied. Very satisfied. Completely satisfied," Eastburg says as he reads the more than 15 responses he has gotten to letters he sends to customers asking them to rate their car buying experience at Cross Country. There isn't a dissatisfied car owner in the bunch.

Google Offers AdSense Bonus for Google Checkout Referrals
auctionbytes.com - Google is giving publishers who display their ads through its AdSense program a special bonus for referring visitors to Google Checkout. For every new buyer who completes a purchase of $10 or more before shipping and tax, referring publishers will earn $1.

Getting Support at Home For Your Home Based Business
smallbusinessbrief.com - I’ve been working at home well over 20 years now and I almost never meet a woman who is able to build and then maintain a home business with an unsupportive spouse.

About Web Templates
devshed.com - A web template is a tool used to separate content from presentation on the web design, and to the massive production of web documents.It runs in the context of a template system.

Proposed Tax Break Could Boost Angels' Role
startupjournal.com - Proposed legislation winding its way through Congress could give angel investors a new incentive to fund start-ups -- and a more visible profile in the small-business community.

Tap Customer Referrals, The Hidden Gold Mine
smallbusinessbrief.com - This simple yet effective technique can boost your sales with very little effort. Learn what many small business owners have overlooked and how this easy referral system can help promote your business.

Yoggie Gatekeeper: Smarter than the Average Firewall
smallbusinesscomputing.com - These days you can scarcely turn on a computer without exposing it to some kind of security threat, and few situations carry a greater risk than a roving laptop connecting to myriad public networks, like Wi-Fi hotspots. Using a software firewall is commonplace in such a scenario, but Yoggie Security Systems says it has a better solution in the form of its Yoggie Gatekeeper, a tiny security appliance that's designed protect your laptop from network-based threats.

Would You Want to Call You?
businessknowhow.com - What is your attitude towards a ringing telephone? Do you consider it an interruption of your busy day or the source of potential business? When the telephone rings do you think, "What do they want now?" or "I wonder what awesome opportunity awaits me at the other end of the line?"

13 Tips to Maintaining and Growing a Feed Subscriber Base
smallbusinessbrief.com - You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

eBay Watch: Save Money with Multiple Imaging
ecommerce-guide.com - Starting next month, sellers using Half.com will benefit from added exposure, as some listings will also be included on eBay Express.

Yahoo Small Business Rolls Out Site Solution
ducttapemarketing.com - Yahoo Small Business has offered very good, inexpensive web hosting for some time now. They also offer software called Site Builder to help you build a small business site. Site Builder is a bit clunky and comes with a learning curve to make it work.

PayPal Confirms Test of 'Mobile Checkout' Payment Solution
auctionbytes.com - PayPal confirmed on Friday it is testing a new mobile payment solution with a handful of merchants.

Reducing risk inherent in business key to better entrepreneurs
usatoday.com - Is there some trait or skill or something that you think separates the better small businesses from lesser ones?

The Definition of Success
inc.com - Convincing risk-averse investors that you have a plan for success, and profits, will help secure financing for your business.

The .com Alternative
devshed.com - It’s no secret that domain names are the new real estate, so that could explain why the domain name you’re trying to register isn’t available for registration using the .com extension.

Email Marketing Tools That Are Easier to Use
startupjournal.com - For small companies, email can be a crucial marketing tool. Without a big marketing budget, small companies can use email to reach lots of customers quickly and cheaply, and easily customize their sales pitches to fit different customers' needs.

Are You Ready for the Chargeback Challenge?
ecommerce-guide.com - Chargebacks — the reversal or credit of a charge back to a customer's credit card account — unfortunately, are a part of doing business, whether online or offline. But e-tailers are at a natural disadvantage compared to bricks-and-mortar stores because there's no face-to-face signature witness or card imprint taken.

Ready for Web 3.0?
msnbc.msn.com - Just getting used to Web 2.0? Hang on, because Web 3.0 is about to hit shore.

Use Email Marketing To Keep Customers Buzzing About Your Business
businessknowhow.com - Email marketing can be used as an effective tool for communicating with customers. Its is an effective medium of communication to boost sales by ensuring that your customers constantly remember you.

Why Do You Have a Website?
businesstoolchest.com - It's a given these days that your business is supposed to have a website. Therefore, countless amounts of money, resources and time are spent putting websites up, but too often, it is done without any thought as to what it is the website is supposed to accomplish.

The Close:
allbusiness.com - I feel that it’s important to know beforehand what the purpose of the call is. Do you want to…

Small Business Week Honors Regular Businesses
smallbiztrends.com - The U.S. Small Business Administration (SBA) announced that Small Business Week will take place the week of April 23, 2007. During the week the SBA will honor America’s top entrepreneurs through awards events held in Washington, D.C.

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