Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Have You Found LinkedIn Helpful?
"I'd love to hear from others if they have had success using LinkedIn and any tips they can share."

Why Hackers Love Small Businesses
"Over at The Small Business Trends Radio web site, an episode recently featured a discussion regarding why hackers love small businesses. I found much of the information contained in the episode to be quite surprising. Security is important, especially for small business owners - and you are more of a target than you may think!"

Amount Of Money From An Ad In AdSense
"Well I get about 10 cents every time someone clicks an ad on my site, but I read in some threads that some people are getting up to $1 per click! What exactly determines the amount of money I get for each click?"

 

Small Business News

Have You Found LinkedIn Helpful?
"I'd love to hear from others if they have had success using LinkedIn and any tips they can share."

Why Hackers Love Small Businesses
"Over at The Small Business Trends Radio web site, an episode recently featured a discussion regarding why hackers love small businesses. I found much of the information contained in the episode to be quite surprising. Security is important, especially for small business owners - and you are more of a target than you may think!"

Amount Of Money From An Ad In AdSense
"Well I get about 10 cents every time someone clicks an ad on my site, but I read in some threads that some people are getting up to $1 per click! What exactly determines the amount of money I get for each click?"

Sell Virtual Products in Online Games
entrepreneur.com - Can you really make money with a business based on an online game's virtual economy? Yes.

Writing the Right Workplace Policies
inc.com - An employee handbook provides far more than general expectations about attendance, dress code, and benefits. It can also communicate the core values of an employer.

Create an RSS Feed for Your Website Step-by-Step
sitepronews.com - Syndicating your own website content is a great way to provide information to your readers with little or no effort. Using RSS, your updated content is delivered to individuals who have subscribed to your feed automatically. In this article, I'll briefly explain RSS and show you how to syndicate your own website content - even if you know very little about RSS feeds.

Small Businesses Pick the Best Products of the Year
smallbusinesscomputing.com - Some people are most comfortable with consistency and familiarity. Other folks thrive on new and different. Regardless of which camp you fall into, you'll find plenty to like in this year's Small Business Computing Excellence in Technology Awards.

Turning Your Hobby Into a Business
nfib.com - Do you have a product or service that you enjoy offering to grateful friends and family members? Perhaps you've been thinking lately that going professional would be a great way to earn some extra money, or even start your career as a small-business owner. While many successful businesses have been built on a hobby's foundation, so have many failed ones. Here are a few precautions--and tips for proceeding if you decide this is the right move for you.

How to get your product in the movies
msnbc.msn.com - Even small companies can get a big boost from this marketing trend.

Top Technology Questions Every Penny Pincher Should Ask
businessknowhow.com - Before investing in the latest-and-greatest-whiz-bang-gotta-have gadget that promises to turn your entire business into a financial powerhouse, here's a few things to keep in mind.

Internet Marketing and Spam The Fine Line!
businesstoolchest.com - Savvy business owners who take advantage of Internet marketing realize there is a fine line between marketing and spam and orchestrate their marketing campaigns to gain the maximum amount of exposure without running the risk of being viewed as spam.

How Wise Is Your Organization?
allbusiness.com - Are you looking for cost-effective ways to improve the effectiveness of your organization? If so, you should read The Wisdom Network by Steve Benton and Melissa Giovagnoli.

How to build trust with your website visitors
bytestart.co.uk - marketing messages flood every aspect of the web.

Setting Up a Live Broadcast on the Internet
Broadcasting live content over the Internet isn't as difficult as people would think.

What is Bandwidth?
smallbusinessbrief.com - Let's first begin by setting our discussion in the proper context. Bandwidth can refer to many things depending upon the application being discussed.

The Truth About Marketing On MySpace
smallbusinessbrief.com - Newsflash: Marketing your products and services on MySpace.com will NOT work.

How do you get ideas for blog posts and RSS feed posts?
smallbusinessbrief.com - The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

The Outsider
inc.com - Want to learn the truth about your business? Hire a blogger.

A coach can bring out your winning attitude
usatoday.com - Reminding you that you are special and valuable is one example of the many roles that a coach could play.

eBay's 'Feedback 2.0' Revealed
auctionbytes.com - eBay users can now view sample screenshots of eBay's recently announced "Feedback 2.0" system on the eBay UK website.

As customers' needs change, service must adapt
bizjournals.com - One might say that partners Jeff and Dan Prunzik and Paul Coyne cut their business to ribbons last year.

When Commercial Space Is a Good Move
businessweek.com - The second column of a two-part series on whether to move from a home office to commercial space discusses planning and making the move

Where to Find E-Mail Copywriters and What to Pay Them
clickz.com - After my last column on the criteria you should use to hire a great business-to-business (B2B) e-mail copywriter, a number of readers asked where to post copywriter ads, as well as what rates they should be paying.

The Fall and Rise of Wagglepop
ecommerce-guide.com - A current snapshot of exactly Wagglepop is doing these days. The following is a Q & A with Raymond Romeo, founder and CEO.

Hot New Market: Online Worlds
entrepreneur.com - Should you take your business to the virtual world?

Why Every Business Needs a Web Site
morebusiness.com - While browsing the 'net, you may have come across a competitor’s website. It is probably full of information and has a very appealing presentation and layout. The fact that your competitor has a website means that you should have one also. If you are thinking of business expansion and reaching out to customers, the Internet is probably your best option. However, you should keep a few things in mind before you design your website.

Web Hosting Types ? Choose the One that is Right for Your Website
smallbusinessbrief.com - In this article we help you choose the right type of hosting the first time around.

Fraud and Hacks: Prevention and Recovery
ecommerce-guide.com - It is officially open-season on small businesses. Hackers, phishers, spammers and fraudsters often use small businesses as target practice before going after the big guys, though it's news that often doesn't make it in the headlines.

Brand-ish Opinion
clickz.com - Consumers are tiring of perfectly polished brands. Inoffensive brands. Brands without opinions or courage. Bland brands. What's your brand's opinion on the environment? On humankind, health, religion, sexuality? What are your brand's best intentions? If you want your brand to stand out from the competition (you do, don't you?), you must keep pursuing your brand's true difference.

eBay Bans Auction Extenders to Improve Buyer Experience
auctionbytes.com - eBay appears to be putting its money where its mouth is. At a gathering of top sellers last week, eBay emphasized the importance of improving the buyer experience, and it confirmed this week it is banning auction extender tools on its site.

What is a Press Release, and How Can it Benefit My Home-Based Business?
smallbusinessbrief.com - A lot of home-based business owners don’t fully understand the concept behind press releases, or realize the impact a simple press release can have on their small business.

What's Next: Staying Connected
inc.com - A slew of new gadgets can help you compete.

5 Home Office Design Tips for Better Productivity
about.com - Is your home office design drab and uninspiring? Do thoughts of going into your office dampen your entrepreneurial spirit? It may be time to consider your office design and your productivity. You may not have the time or budget for an office design makeover, but a few simple ideas can go far in boosting your business productivity.

Hardware Roundup — What's New?
smallbusinesscomputing.com - Here is some new hardware that you might want for your business.

Employee Rest Breaks: What's Required?
nfib.com - It may come as a surprise, but the federal government does not have a law requiring business owners to give adult employees either rest periods or meal breaks during the workday. In fact, only 19 states specifically require rest or meal breaks for adults, while only seven states specifically require adult employees to be allowed a rest break and a meal break.

Marketing to Generation X and Y
marketingprofs.com - If you're trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y.

Flexible Work Arrangements Help Retain Good People
businessknowhow.com - Balancing work and family has received a lot of attention over the years. There are several reasons for this. First, today's workforce is increasingly diverse and demanding. Second, the workforce is shrinking. There are not enough skilled workers to fill all the jobs.

Are Your Making Money With A Blog?
devshed.com - Making money with a blog is possible if you know how to attract the attention of prospects.It’s simply a matter of letting your customers know what you’re all about.

Affiliate Marketing Secrets They Don`t Want You To Know About
devshed.com - Well, here it is folks, the three secrets every beginner must know before starting his or hers affiliate marketing home business: effort, time and money.Ok, I admit that despite the catchy title, I’m not really teaching you something you don’t already subconsciously know, but believe it or not, these simple rules of thumb are things that many novice webmasters often forget.

Advice on Learning How to Delegate
startupjournal.com - One of the better time-management books I've seen says: Just because you own the business, does not mean you have to do all the work.

What's Wrong With Reciprocal Linking
sitepronews.com - I have a few pet peeves with reciprocal linking, as it is practiced today, and here they are.

Email Newsletter Topical Ideas For 2007 - 5 Quick Strategies
emailuniverse.com - If you've run out of 'good' ideas for topics for your next email newsletter, today you're going to discover my top 5 favorite ways to pick new ezine topics and a link to another article of 20 more new ezine topical ideas for you to leverage.

Microsoft Aims to Support Small Business Success
smallbusinesscomputing.com - Unless you've been confined for the last few years on a remote South Pacific island with only Tom Hanks and a volley ball to keep you company, you know that Vista, Microsoft's new operation system, is due to debut on January 30. What you may not know is that this event, which coincides with the availability of Microsoft Office 2007, is the largest Microsoft product launch since 1995.

Taming Your Tight Schedule
nfib.com - What does your schedule look like today? Is it so jam-packed that you don't have room for lunch, family time or even a bathroom break? If this resembles the fast and furious pace of your day, rest assured: You're not alone. Business owners often toil long hours, take little vacation time and work during their time off, according to a recent study by Staples, Inc., which polled leaders of small businesses on their work-life habits.

Stop, Thief! How to Protect Your Site from Copyright Infringement
marketingprofs.com - They say that "Imitation is the sincerest form of flattery." Not if you are a Web site owner and you have a brand to protect, however!

5 Postcard Marketing Success Tips
businessknowhow.com - Postcards may not be the most popular marketing tool in our modern high-tech business world. That's too bad because they can be a very cost-effective way to generate website traffic and sales leads... if you do it right.

New requirements for business website owners
bytestart.co.uk - From 1 January 2007, all companies and LLPs with a website and communicating electronically are required to include mandatory information on their website and in their electronic communications. This includes business conducted by SMS messaging.

Small Business Accounting Software - A Symbiotic Relationship
smallbiztrends.com - Often you hear references to big corporations and small businesses as if they are competitors. But in real life there tends to be a complex symbiotic relationship between the two groups. Each needs the other.

Affiliate Marketing Walk-Through
devshed.com - How to find the best affiliate programs?

Valuing Your Business
inc.com - You've prepared your business for sale and you’re ready for the market, but what is your business really worth? Or more importantly, what can you get someone to pay and under what terms?

Effective Niche Marketing
morebusiness.com - In any market each niche is different. There can be niches to fit different specialized needs. For example, there are service niches such as home business opportunities or networking marketing sites. There are also specific product niches. Niche marketing is a low risk activity as long as certain essentials are kept in mind.

Got Business Income? Last-Minute Tax Tips
startupjournal.com - If you file Schedule C, look out: The IRS says it's ready to focus on taxpayers who run small, unincorporated businesses.

Shopping Cart Considerations
ecommerce-guide.com - Every Web shop owner knows that their shopping cart is an integral part of their business, and therefore, having one that fits your particular needs is paramount to a successful operation. With that in mind, together with Shannon McMurtrey, president of Cart32, we've compiled a checklist of important issues to consider, whether you're thinking of switching carts or just getting ready to sell online.

Home Office or Commercial Space?
businessweek.com -In the first of this two-part series: Working at home vs. setting up a commercial office. In the second: How to plan and execute such a move.

20 Low-Cost Employee Perks
entrepreneur.com - Even if you don't have a lot of money, you can still treat your employees right.

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