Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Direct Mail List Sources
"I am working on creating [a mailing list] of garden nurseries in a 5 county area and at times create others - typically biz vs consumer though. To some extent I think it matters what your list parameters are, but I typically cobble together my lists by using search a lot. That works well for me because I'm very familiar with search and most of my lists are business listings versus consumers."

How to Overcome Fears of Selling
"Once you believe in your product, and believe that your client will be worse off for not buying from YOU, you WILL close more deals, it is as simple as that. When you believe in a product you become passionate."

Starting a Dog Walking Service
"I am wanting to start my own professional dog walking service in my area. I would also offer other services like daily grooming and would also schedule in home dog washing. ...I have [the] idea, but how can I get input from my area on my services before starting up?"

 

Small Business News

Direct Mail List Sources
"I am working on creating [a mailing list] of garden nurseries in a 5 county area and at times create others - typically biz vs consumer though. To some extent I think it matters what your list parameters are, but I typically cobble together my lists by using search a lot. That works well for me because I'm very familiar with search and most of my lists are business listings versus consumers."

How to Overcome Fears of Selling
"Once you believe in your product, and believe that your client will be worse off for not buying from YOU, you WILL close more deals, it is as simple as that. When you believe in a product you become passionate."

Starting a Dog Walking Service
"I am wanting to start my own professional dog walking service in my area. I would also offer other services like daily grooming and would also schedule in home dog washing. ...I have [the] idea, but how can I get input from my area on my services before starting up?"

Trend Setter: Social Commerce
ecommerce-guide.com - As Web shop owners regroup after the rush, it makes sense to start planning to capitalize on trends that will roll over into the New Year. These include the popularity of luxury items as the market matures, the success of niche sites as search-engine marketing becomes more sophisticated, allowing shoppers to find obscure or highly specialized products, and the influence of social networking sites such as MySpace and YouTube.

Pricing: The Magic Number
businessweek.com - If you don't have a carefully considered pricing strategy, chances are you're leaving money on the table. Here's how to figure out what your prices should be.

Turning Trash into treasure
bizjournals.com - Entrepreneurs use their imaginations to make the most of waste.

eBay's PayPal to Thwart Phishing Scams with New Device
auctionbytes.com - PayPal is beta testing a new tool to help keep user accounts secure.

Minimum-Wage Increase: A Blow to Small Businesses?
inc.com - While critics say the House bill will hurt business owners, many companies are already paying higher wages.

The Great Debate: Employee vs Independent Contractor
about.com - Hiring an independent contractor or new employee is an important business decision. To guide you to the best possible decision, consider the pros and cons of hiring an employee or an independent contractor.

Keep On Rockin' On The Free World Wide Web
ecommerce-guide.com - With the New Year here, it's time to spice up your site by adding new e-commerce services and tools. In a Web 2.0 world where hosted applications continue to flourish, there's plenty of goodies available that can make your life easier — and many of them are free.

Finding a Printer That Is a Jack of All Trades
nfib.com - Just as personal computers have become more versatile over the years, so have personal printers. Multifunction printers combine printing with copying, scanning and faxing in one unit, and sometimes phone, voice mail and e-mail sending functions as well.

8 Tips to Significantly Improve Your E-mail Response
businessknowhow.com - Are your e-mail response rates dismal? Unfortunately that's the nature of the online environment today. Recent statistics show that over 50% of the tens of billions of e-mails sent daily are spam, and the top Internet Service Providers are blocking almost 25% of permission-based e-mails. These are staggering numbers for business owners relying on e-mail as a marketing tool.

The Top Priority for Entrepreneurs
bytestart.co.uk - Now that the New Year has dawned, one of the top priorities for any entrepreneur should be the creation of a business plan.

Infopreneurship - The Next Big Thing
devshed.com - So You Want to Be An Infopreneur? Do You know what an infopreneur is?

Barry Schmell and Joseph Costa Owners of De La Sole Footwear
businessinfoguide.com - San Francisco’s famous Castro District is brimming with shops and restaurants, art galleries, coffee shops and people. But partners in business and in life, Barry Schmell and Joe Costa, noticed something was missing: a shoe store. So they set out to change a little part of their favorite neighborhood.

How to Overcome All Your Fears of Selling
smallbusinessbrief.com - Do you love what you do but hate the thought of having to "sell" your services?

The Magic Of Thinking Big
smallbusinessbrief.com - Long regarded as one of the foremost experts on motivation, The Magic Of Thinking Big will help you sell better, manage time and people better, earn more money, and -- most important of all -- find greater happiness, tranquility and peace of mind.

Web Strategies for Small Business Owners in 2007
smallbusinessbrief.com - The year 2007 is round the corner and companies are getting ready to implement new strategies for their businesses. If your website is not working to support your business in terms of its sales, lead generation, brand building efforts etc, it’s still not too late to create a strategy that supports and facilitates your short, medium and long-term business objectives.

What Referrals Can Tell Us
ducttapemarketing.com - Referrals are great - especially when they quickly turn into a highly qualified, ideal client.

How to Hire a Great B2B E-Mail Copywriter
clickz.com - My last column on the growing demand for business-to-business (B2B) copywriters generated a lot of interesting comments and questions from readers, especially with those who are frustrated with their current cadre of writers. So let's take a look at how to hire a great B2B e-mail copywriter.

Nature, nurture key factors for young entrepreneurs
usatoday.com - There are several things to consider when dealing with young entrepreneurs and talented kids:

Email Trick Test
devshed.com - The email trick test will make sure you're not a victim of vicious scams.It's about a little knowledge and simple steps you can take to avoid these criminals.

Do Start-Ups Really Need Formal Business Plans?
startupjournal.com - Business schools and consultants have long preached that writing a formal business plan greatly improves a start-up's odds of success. But a growing number of academics are questioning whether that's really the case.

Getting Organized: 5 Secrets To Help You Get Started
businessknowhow.com - One of the most common questions I get on the subject of getting organized is, "Where do I start?" This is an excellent question because if you just dive in without taking some time to plan, there's a good chance that you're going to get overwhelmed, and the job is not going to get done. Here are the 5 simple secrets to getting started.

Long term success achieved with the appropriate Software for small businesses
businesstoolchest.com - The three S’s which spells success for your small business - Software, Security and Speed.

How to Choose an IT Consultant
allbusiness.com - Hiring an IT consultant can be a daunting task for many small business owners, especially if they are not very familiar with technology themselves or if the scope of an IT project is undefined. However, there are several steps you can take to ensure you end up with a trusted consultant who fits your project requirements and budget.

Business Owners Get Help In The Fight Against Identity Theft
powerhomebiz.com - A NEW book arms business owners with the knowledge to fight back against one of the nation’s fastest growing crimes: Identity Theft.

It Can Be Risky To Change a Name
startupjournal.com - Renaming a company, especially a really successful one, is risky, and in general should follow the mantra, "If there's nothing broken, don't fix it," says Athol Foden, president of Brighter Naming, a Mountain View, Calif., branding firm.

How To Construct a Web-Video Advertisement That Works
sitepronews.com - More money is wasted on advertising than any other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the marketplace.

First Net Neutrality Bill Hits Congress
smallbusinesscomputing.com - Waiting just four days into the new 110th Congress, Senators Byron Dorgan (D-N.D.) and Olympia Snowe (R-Maine) introduced legislation today to impose network neutrality conditions on broadband carriers.

Business Statistics To Go
businessknowhow.com - Looking for research to write your business plan? Wondering how much money you can expect to make in various kinds of businesses? Here are various resources that can help you get the data you need for little or no fee.

5 Tips To Help You Profit From Your Email List
businesstoolchest.com - The money is in the list. If you come across an internet business no matter the size without an opt-in list chances are they are not making a lot of money.

What Is Drop Shipping?
allbusiness.com - Although "drop shipping" does involve the shipping and mailing of products, overall it is more a method of retailing that has gained popularity with the advent of online shopping.

Inspirational business mum of the year awards
bytestart.co.uk - Are you an inspirational business mum? Have you managed to juggle the joys of motherhood with the pressures of running your own business?

New Taxes and Tax Breaks in 2007
powerhomebiz.com - In January the mailbox fills up with credit card bills, not holiday tidings. January is also the month that W-2’s and 1099’s, vital to tax preparation, start arriving. But if that isn’t enough, you have to also get up–to-speed on the important new changes in the tax law. If you don’t know the new rules now you could spend or invest your way out of a tax break.

Smart Startup Ideas for '07
businessweek.com - Experts pinpoint emerging trends and tell entrepreneurs planning their next ventures which opportunities to consider, on and off the Web.

Raising “Patient Capital” for Your Business
entrepreneur.com - How to attract funding from people who don't expect an immediate return.

Why You Need a Blog for Your Business
smallbusinessbrief.com - What's a "blog," anyway? Why do you need one?

What Referrals Can Tell Us
ducttapemarketing.com - Referrals are great - especially when they quickly turn into a highly qualified, ideal client.

eBay Sellers' Guide to Product Sourcing (Vendor Monday)
auctionbytes.com - There are two key aspects to successfully selling online - knowing what products to sell, and knowing where to get them.

The How and Why of Buying Traffic for Your Website
devshed.com - Need more traffic on your website? You may want to consider buying it.

What To Know Before You Submit Your Website URL
businesstoolchest.com - Submitting your website to the major search engines should be done very carefully.

Fines for employers failing to pay the minimum wage
bytestart.co.uk - Employers who refuse to pay the minimum wage could face a £200 fine for every worker they had underpaid, Trade and Industry Secretary Alistair Darling announced today.

Greatness is a Moving Target
inc.com - As times change, small retailers must continually reassess what they're doing in order to thrive.

Why should you care about return traffic
devshed.com - The secret of a home business web site's success is the traffic to your web site..And all you have to do is to attract as many new visitors as possible. Right? Wrong!

A Safer, More Secure 2007
smallbusinesscomputing.com - We're talking resolutions that protect your business and customer data, improve efficiency and keep your systems virus-free and running smoothly — actions that could boost the bottom line. Wouldn't that be worth the effort?

New Year's Revolution
businessknowhow.com - No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business.

Taking Over a Business You Work For
businessweek.com - Unless you have an ownership stake in the company, you can't force its owners to sell. But you can make a buyout offer or open a competing firm

5 Home Design Businesses to Start
entrepreneur.com - If you’ve got a knack for interior design, painting or fix-it work, one of these business ideas could be your perfect opportunity.

eBay Sellers' Guide to Product Sourcing (Vendor Monday)
auctionbytes.com - There are two key aspects to successfully selling online - knowing what products to sell, and knowing where to get them.

Countdown of the biggest trends in small business
usatoday.com - Last week, we began to look at the Top 10 Trends shaping small business in 2007. They were: 10) Web 2.0, 9) the rise of e-marketing, 8) little is the new big, 7) the new consumer, and 6) fragmentation. This week, we count down to Number One.

Manage Inventory and Prevent Theft -- Right from Your Desktop
inc.com - A weekly look at the latest products and services designed to help you run a better business.

How to Get More Clients from Online Discussion Lists and Forums
devshed.com - If you dislike face-to-face networking as much as I do, perhaps networking online might be more your style.

Blog Draws Visitors With Useful Tech Tips
startupjournal.com - Ms. Trapani, 31 years old, is the editor of the Lifehacker technology blog, which dispenses do-it-yourself advice and time-saving computing tips. Traffic to the site, one of several blogs published by Gawker Media, has surged since its launch two years ago as it has become a must-read for many computer novices and geeks alike.

Reciprocal Linking Strategy
sitepronews.com - If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy. There are three primary linking strategies.

360 Degrees of PC Protection
smallbusinesscomputing.com - Implying all-around, full-circle protection, Symantec's Norton 360 combines comprehensive PC protection, backup services and PC optimization capabilities.

When to Raise Your Rates
nfib.com - Small-business owners and self-employed individuals face an ongoing challenge to establish rates that enable them to care for themselves and their families, set aside funds for future business growth and retirement savings and remain competitive.

Starting Your Dream Business
businesstoolchest.com - One of the greatest dreams of everyone who work for someone else is being their own boss and having their own business. But to most people it seems like a pie-in-the-sky dream?

Home Working Predictions for 2007
bytestart.co.uk - With home working eaching an all time high in 2006, Emma Jones, leading homeworking expert and founder of Enterprise Nation has predicted five key professional sectors destined for unprecedented growth in 2007.

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