Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Welcoming Service (A Unique Twist)
"I own a landscaping company in central Ohio. We are in the process of figuring out our advertising budget for 2007, and we came up with the following idea. In certain zip codes there are roughly 500 new home sales per month. There are already 'welcoming services' established in our city but they do not offer the following unique idea..."

Need Advice On Antivirus Software
"Can someone suggest a working anti-virus?"

Employee Time Management Software?
"I am with a small, 9-10 person company specializing in market research. We are trying to keep track of how much time each employee is spending on different projects as well as supplemental tasks, so that we can accurately price out our services."

Gifts To Existing Customers?
"I am trying to figure out if it would be logical to send a gift to customers who purchased from us last year. ...I would like to take care of our existing customers better in hopes they will continue to purchase from us. We have a call center and mass mail catalogs to get new customers, and would love to WOW them in the coming year with customer service."

 

Small Business News

Welcoming Service (A Unique Twist)
"I own a landscaping company in central Ohio. We are in the process of figuring out our advertising budget for 2007, and we came up with the following idea. In certain zip codes there are roughly 500 new home sales per month. There are already 'welcoming services' established in our city but they do not offer the following unique idea..."

Need Advice On Antivirus Software
"Can someone suggest a working anti-virus?"

Employee Time Management Software?
"I am with a small, 9-10 person company specializing in market research. We are trying to keep track of how much time each employee is spending on different projects as well as supplemental tasks, so that we can accurately price out our services."

Gifts To Existing Customers?
"I am trying to figure out if it would be logical to send a gift to customers who purchased from us last year. ...I would like to take care of our existing customers better in hopes they will continue to purchase from us. We have a call center and mass mail catalogs to get new customers, and would love to WOW them in the coming year with customer service."

2007 Franchise of the Year
entrepreneur.com - They've come out on top of our rankings 15 times. Now Subway has its sights set on taking over the world.

eBay Sellers Ask about Forthcoming USPS Shipping Changes
auctionbytes.com - Shipping issues are always on the minds of online-auction sellers. I've noticed several questions come up on eBay discussion boards about pending changes from the United States Postal Service (USPS).

Business: 8 Experts Tips To Start An Online Business
devshed.com - The start up costs for an internet home business are next to nothing compared to the offline world of business start ups. In fact it is a lot more simple to start and grow a business on the internet.

Budgeting Basics
nfib.com - Just about every business--including many of the smallest, even one-person businesses--needs some kind of spending plan or some means of looking in advance at the money that must go out relative to the money projected to come in.

How to Make Money with Voice Mail
businessknowhow.com - The telephone can be a powerful tool for generating leads and selling products and services. Unfortunately most business owners are so ineffective using the telephone their only accomplishments are frustrating prospects and removing them from the sales channel.

Ads on Wheels: Vehicle Wrapping As a Marketing Tool
businesstoolchest.com - Because people are almost always mobile, advertisers have come up with a novel way of getting their messages across -- that is, by literally keeping up with rush hour speeds. Vehicle wrapping is a method that moulds self-adhesive vinyl into the bodywork of any vehicle to make it appear like it was simply painted on.

Guide to working securely with wireless
bytestart.co.uk - Wireless networks are susceptible to a number of security breaches, including all the problems that affect wired networks.

Microbusiness Trends for 2007
smallbiztrends.com - Not too much has changed during the last twelve months when it comes to microbusinesses — those smallest of U.S. firms that have fewer than five employees (and most of which have none at all). The multi-year trends we took a look at for 2006 continue to unfold, and there are a few new developments that are worthy of note.

Excuses Can Make or Break You
smallbusinessbrief.com - If you want to do something in life, there is no doubt that you will find a way. If on the other hand you don't want to do something, you will always find an excuse.

Delete Your E-Mail List
clickz.com - Do you have a successful e-mail list? How do you determine its success:? Total subscribers? Number of weekly sign-ups? High open rate? Click-throughs? Comments generated? All those numbers are important, but often the real value of a good list is the participation it stimulates between the subscriber and your business.

Identifying Your Target Market
morebusiness.com - In order to ensure success in your business venture, you need to identify your target market(s) and concentrate on the segment that is capable of producing maximum sales. The following points specify the need for identification of the target customers.

Protecting Your Brand
ecommerce-guide.com - Lots of e-tailers never imagine doing business on a national or global scale when they set up shop on the Internet — but they don't call it the World Wide Web for nothing. While easy access to broad markets breeds success, it also increases your exposure, which in turn, may result in threats to your company's brand.

What Not to Do in 2007
businessweek.com - By knowing what to avoid and what to plan for during this year's business cycle, your firm will survive and possibly thrive.

eBay Raises Fees Effective January 29th
auctionbytes.com - eBay announced its annual fee changes on Wednesday afternoon. Sellers on eBay.com and eBay Canada will pay a nickel more for items with a starting price of between one dollar and $9.99. All other insertion fees remain the same.

Marketers adjust to technology
bizjournals.com - Cell phones, satellite radio and MP3 players keep people connected, but these high-tech toys are making advertising and marketing executives' jobs more difficult. In this morass of messaging, the pressure on marketers is higher than ever to make sure their message is the one that emerges.

Making Money With Special Reports
devshed.com - One of the easiest ways of making money these days is to offer “How to” money-making reports for sale.Everybody wants to make more money and it seems the public have an insatiable appetite for ideas on how to make money. Satisfy this need and make yourself hundreds of dollars in the process.

How to Keep Your Resolutions
entrepreneur.com - Setting them's the easy part. This expert's tips will help you keep the resolutions you've made for 2007.

Local Search Marketing For Local Business
about.com - Small business is often local business covering a 50-mile radius. The global connection of e-commerce makes sense for Internet companies taking orders over a wide area. But for small business the Internet age has meant creating a brochure format website and forgetting the power of search engines. The majority of small businesses have left search engine marketing out of the web marketing mix.

How To Find Free Business Logo Design
businesstoolchest.com - An important part of all of these aspects is your business’ logo design. Don’t worry because there are a few options available to you that will help reduce the financial strain on your budget.

Making a Name for Your Web Site
nfib.com - Some people don't care what name you call them as long as you call them something. Some Web site owners feel the same. Yet a Web site's "domain name" can be a powerful way to get people through your virtual door.

Using Personas as a Sales-Enablement Tool
marketingprofs.com - A key part of marketing's job is to create sales-enablement tools that help the sales organization improve their effectives in generating revenue and increasing customer acquisition.

Finding an Owner That Wants to Sell
startupjournal.com - I have been searching for a business to buy for the past couple of years. What is the best way to promote myself to companies that want to sell?

How to Generate Leads and Customers From Classified Ads
smallbusinessbrief.com - If done properly, classified ads can easily generate you a ton of leads & business. The key of course would be placing the classified ad in the proper category.

Want to sell more online? Give less choice!
smallbusinessbrief.com - Websites that give so much information and choice to the visitor are actually under-performing compared to sites that guide the visitors along a path towards a specific goal, such as signing up for a free report, coupon, or to place an order.

Predictions for 2007 and a Review of 2006
smallbusinessbrief.com - Some predictions on the ecommerce world in 2007.

Is Finishing your Book Your New Year's Resolution?
smallbusinessbrief.com - Don't wait any longer to write your book. Now is the best time to get it out. When you ponder and linger, you lose interest, motivation and forward movement.. That's why I like the idea of the "Fast-Forward Writing Technique.

Securing Small Businesses by Securing Email
smallbusinessbrief.com - Despite being the communication of choice for most companies, e-mail presents a security and availability threat to their intellectual property, especially for SMBs.

What is a Business Plan?
bytestart.co.uk - Business planning is about results. You need to make the contents of your plan match your purpose. Don't accept a standard outline just because it's there.

Do You Want A Job Or A Home Business?
devshed.com - Which one are you looking for: a work at home job or a home based business?Did you answer "work at home job"? Most people will give the same response, not because they really want a boss breathing down their neck, just because they never realised having their own business was an option.

California and Florida Lead the Way for Women-Owned Businesses
inc.com - The nation is now home to 7.7 million firms that are majority-owned by women, according to new research.

Tax Tips for Small Business
morebusiness.com - Guidelines To Help Reduce Your Tax Liability.

How to Succeed in Business and Life Achieve More In 2007
businessknowhow.com - Have you ever wondered why some people accomplish far more than others in life? While it’s tempting to attribute other people’s accomplishments to good luck, good contacts and deep pockets, in reality most people who achieve great things in life don’t have any more luck, friends or money than anyone else. So what do they have? What makes them different?

Will GIs' Joe Sell On the Home Front?
startupjournal.com - As chief of 55 coffee cafes located on U.S. military bases overseas, Jason Araghi has faced his share of obstacles, from learning to brew Espresso Chai Lattes with sketchy water and electrical supplies, to outmaneuvering Iraqi insurgents who use his mobile shops for target practice.

What Entrepreneurs Need to Know
businessweek.com - An in-depth look at Facebook, setting up an office for free, obtaining a trademark without a lawyer, impressing venture capitalists, and more.

Start a Dog Training Service
entrepreneur.com - If you've got a knack for training dogs, obey your passion by starting a training business.

Keep On Rockin' On The Free World Wide Web
ecommerce-guide.com - With the New Year here, it's time to spice up your site by adding new e-commerce services and tools. In a Web 2.0 world where hosted applications continue to flourish, there's plenty of goodies available that can make your life easier — and many of them are free.

Small Business Product Watch Roundup
smallbusinesscomputing.com - From time to time, we'll call out a few of the items that catch our eye and offer features suited for small business. Caveat emptor, dear readers: we haven't reviewed most of these products. But that doesn’t mean you won't find a gem that could make running your business a little bit easier. Here's what's looking good this week on Product Watch.

Making a List and Checking it Twice: Resolve to Get Your Business Mojo On
smallbusinessbrief.com - Karri’s 11 Commandments for Entrepreneurial Success.

Forum Profits: How To Make Money From Forum Traffic
smallbusinessbrief.com - Some advice on getting your word out on forums about your business.

2006 Online Holiday Campaigns: End of Season Perspective, Part 2
clickz.com - Now that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? For direct marketers and agencies not completely done in, here's what I heard.

Top 10 Home Business Opportunities for 2007
about.com - Home is where the heart is and more frequently, the business is. The appeal of operating a home business is tantalizing to millions of cube workers who want more freedom and control over their lives.

A Quiz: Test Your RSS Smarts
workz.com - You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

What is RSS? - A technology overview
bytestart.co.uk - RSS is technology - a simple software program - that allows you to access web and blog content automatically. The acronym's most popular translation is "Really Simple Syndication.

Little is the new big: Top trends of small business
usatoday.com - I have often said that this is an amazing time to be an entrepreneur. Trends and tools have combined to allow small business people to do more than ever in history. So here then are my Top 10 Trends in Small Business, 2007.

How to Make Money as an Affiliate
devshed.com - When it comes to making money online nowadays many people have no clue where to start.In fact when I started, it took long hours and tons of research to find out how all these so called internet guru’s earn thousands per month. Through my many ups and downs I did manage to learn how to make money as an affiliate with multiple programs.

Want to Close the Deal? Try Chatting with Customers Online
inc.com - A weekly look at the latest products and services designed to help you run a better business.

Identifying Your Target Market
morebusiness.com - In order to ensure success in your business venture, you need to identify your target market(s) and concentrate on the segment that is capable of producing maximum sales. The following points specify the need for identification of the target customers.

The 7 Crucial Steps Independent Professionals Need to Take before Marketing Their Services
businessknowhow.com - Are you an independent professional who needs more customers? You don’t need a large marketing budget to generate sales for your product or service. But you will need to take some important steps in order to “position” yourself in the marketplace. Here are 7 steps you won’t want to skip.

The 7 Crucial Steps Independent Professionals Need to Take before Marketing Their Services
businessknowhow.com - Are you an independent professional who needs more customers? You don’t need a large marketing budget to generate sales for your product or service. But you will need to take some important steps in order to “position” yourself in the marketplace. Here are 7 steps you won’t want to skip.

The 7 Crucial Steps Independent Professionals Need to Take before Marketing Their Services
businessknowhow.com - Are you an independent professional who needs more customers? You don’t need a large marketing budget to generate sales for your product or service. But you will need to take some important steps in order to “position” yourself in the marketplace. Here are 7 steps you won’t want to skip.

Microsoft in Hot Pursuit of Your Accounting Business
smallbusinesscomputing.com - While QuickBooks and Peachtree are powerful and mature products, Microsoft Office Accounting Professional 2007 (MOAP) is strong enough to make small business bookkeeping a three-way race.

Your Annual Business Tune-Up
businessweek.com - A thorough review of existing systems, vendors, customers, and employees could help keep your business safe and make 2007 a banner year

The Making of a Rockpreneur
entrepreneur.com - From burning CDs to avoiding burnout, these musical entrepreneurs have found new ways to make a profit.

eBay Watch: 2006 Hits and Misses
ecommerce-guide.com - This year one marketplace that didn't do well with the community was eBay Stores. In late 2005 and into this year, eBay put a lot of effort into building its Stores business, but in August of this year it announced restructuring changes that would take the company back to its "roots" and more emphasis was put on auction-style listings instead.

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