Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Looking to Start a Snow Plow Business
"I have always been into the outdoors and trucks. I love snow but hate shoveling it (everybody does) I thought it would be a really good business to start out with being so young (18)."

Affordable Real Estate Marketing
"With the market being very soft right now I am finding it hard to find new clients. What are some very good ways of marketing that will not cost an arm and a leg?"

Mailing Magnets
"I have worked with Realtors on marketing projects and magnets are very popular. Although they are more expensive than postcards or flyers, they seem to get noticed more often and 'stick around' for a longer period of time. (Sorry for the pun.) It works for real estate agents but what about other business owners? Has anyone had any luck using magnets in personal marketing?"

Google Checkout vs. Paypal
"...is anyone out there using Google Checkout and what are your thoughts regarding it vs. PayPal for conducting business on the Internet?"

 

Small Business News

Looking to Start a Snow Plow Business
"I have always been into the outdoors and trucks. I love snow but hate shoveling it (everybody does) I thought it would be a really good business to start out with being so young (18)."

Affordable Real Estate Marketing
"With the market being very soft right now I am finding it hard to find new clients. What are some very good ways of marketing that will not cost an arm and a leg?"

Mailing Magnets
"I have worked with Realtors on marketing projects and magnets are very popular. Although they are more expensive than postcards or flyers, they seem to get noticed more often and 'stick around' for a longer period of time. (Sorry for the pun.) It works for real estate agents but what about other business owners? Has anyone had any luck using magnets in personal marketing?"

Google Checkout vs. Paypal
"...is anyone out there using Google Checkout and what are your thoughts regarding it vs. PayPal for conducting business on the Internet?"

Time Management For Beginners
smallbusinessbrief.com - Time management is not about doing too many things in less time but doing right things at right time in right way.

Google to Sell Domain Names
internetnews.com - Google is partnering with GoDaddy.com and eNom to add domain registration services to its Google Apps for Your Domain product.

E-tailers' investments paying off
bizjournals.com - Online spending this holiday season is up 25 percent so far over last year, and retailers that invested in site upgrades are seeing strong results.

How To Protect Your Invention When Pitching It
forbes.com - If you've developed a potentially marketable invention, you are faced with a dilemma. To make money from the invention, you must generally license the rights to it to another business, often a manufacturer or distributor. But in pitching the invention to potential licensees, you run the risk of disclosing so much information that the invention might be stolen or no longer protected by law.

Making Business Resolutions
inc.com - For most of us, how we think about improving our businesses is consistent with how we approach improvement and accomplishments as individuals.

E-Mail Marketing for the Holidays
entrepreneur.com - Use these creative e-mail marketing tactics to increase holiday sales or just let your customers know they're on your mind this holiday season.

Commercial and Consumer Contracts - Legal Guide
bytestart.co.uk - Contracts are essential to business, necessary at all levels from concept to end product or service and throughout the supply chain. The basic rule applied by the courts in determining whether contracts are enforceable is that the legal elements of offer, acceptance and consideration should exist.

Taking Small Business on the Road
businessweek.com - Mobile businesses are a fast-growing sector of the franchise industry due to growing demand by office workers, and low startup costs

Starving Startups - New Research Explains Why "Hungry" Entrepreneurs Makes Sense
businesspundit.com - People often describe entrepreneurs as "hungry." Now new research is giving that idea a more literal meaning.

Book Review: Online Business Desk Reference
ecommerce-guide.com - Reading a book that nicely outlines tips and steps for efficiently setting up and running your e-business always seems like a good idea in theory, but how much time do you really have to put down everything and pore over pages explaining what you need to be doing — now? Not much. That's why every Web shop owner should keep "Starting an Online Business All-In-One Desk Reference for Dummies" handy.

Writing For The Web: How To Write An E-Newsletter
smallbusinessbrief.com - An e-newsletter is an effective marketing tool as it’s cheap to produce and you can reach a large audience. It is also an unobtrusive way of keeping your name in front of your customers and prospects, helping establish your reputation and credibility, and promoting your business.

Agility is the key to success for SMEs
bytestart.co.uk - In a world where 24/7 communications are increasingly important, companies of all shapes and sizes have to work extremely hard to keep their customers happy all the time.

Ready for Google Video?
entrepreneur.com - Video advertising has gone live on Google. Is it right for you?

Stocking Stuffers: Tools and Tips
ecommerce-guide.com - To help you get through the busy holiday season, today we report on two tools you can use right away to help run your business more efficiently, as well as provide some tips on how to spot Scrooges who are trying to bilk you with bogus transactions and suggest a way to gain local exposure for your Web shop.

Finding Cheap Capital for Your Small Business
businessweek.com - Mezzanine financing or subordinated debt is an option for entrepreneurs who have positive cash flow and little collateral.

Boost Your Sales Copy With One Simple Tweak
smallbusinessbrief.com - Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit.

Does your business need a sales guru?
bytestart.co.uk - Is your business or sales force not performing as it should be and you can’t figure out why? Or is your company at crisis point and you have no idea where to turn?

New Year's Resolution: Quality E-Mail Relationships
clickz.com - Maybe it's the time of year or the constant barrage of Christmas music that fills my house nearly every waking hour these days. I've been thinking a lot about relationships and the speed at which marketers are traveling these days to close more sales, make the numbers, achieve greater profits, and so on. At that speed, we're missing out on the basics.

Spin Control for Salespeople
businessweek.com - You can prevent bad buzz and encourage positive word of mouth by following these seven steps when dealing with prospects and customers

Bartering Online
devshed.com - Online bartering has been going on for at least ten years.High profile websites that feature the service have been online for at least five years; a little surfing reveals that they are going through a process of consolidation and realignment.

Making CORESense of Online Retailing
smallbusinesscomputing.com - Enterprise resource planning (ERP) software that manages virtually every aspect of a company's business can deliver huge productivity benefits and other efficiencies, but it's well out of the reach of most small businesses — mainly because it's too expensive and a bear to implement. However, small firms can reap many of the same benefits using all-in-one software-as-a-service (SaaS) products such as the solution COREsense, Inc. offers retailers.

Company Parties for As Few As Two
businessknowhow.com - Just as large corporations are throwing their huge holiday galas, complete with orchestras, lavish meals and elaborate decorations and presentations of special bonuses and gifts, your small or home-based business can have its own end-of-the-year celebration.

Inspirational Women in Business
about.com - Women in business continue to be the shining light in the current market. According to the Center for Women's Business Research, female entrepreneurs generate $2.3 trillion to the American economy and employ more than 18 million people.

Get Your Website to Profit With the Best Affiliate Programs Available
devshed.com - First, you need to know what an affiliate program is and how it works in order to fully understand how you can make some money out of it. Affiliate programs is like a joint venture where you or your website becomes a partner with another website that have already developed a product or service that they are already selling in the Internet.

Minimize Your Shipping Expenses
allbusiness.com - Shipping and mailing can be financial sinkholes for small businesses. The wide variety of shipping rates means that you can end up paying far too much to ship products, send correspondence and mail marketing materials. Those expenses can't be avoided entirely, but you can limit the costs of shipping.

Is Your e-Mail Up to Code?
smallbusinesscomputing.com - "Without thinking about it, people send an awful lot of personal information on e-mail," said Champ Mitchell, chairman and CEO of Network Solutions. "They don't realize it can be easily accessed by others."

Turn Your Expertise Into a Road Show
marketingprofs.com - Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects.

Want to Be an eBay Millionaire? Consider Moving to New Jersey, Tennessee
inc.com - The online marketplace recently ranked its most active communities for buying and selling.

A Vision Of Success
smallbusinessbrief.com - Want to be successful in whatever it is you choose to do? Then you need to be totally focused.

Are Blogs Dead?
morebusiness.com - With all this attention to online video, including copyright issues, marketing opportunities, and the ability of "the common person" to produce videos with cell phones and share them with the world, one has to wonder what this means for blogs.

15 End-of-the-Year Tasks to Handle Now
entrepreneur.com - Stop ignoring your nagging to-do list! Here are 15 concerns to address before the new year rolls around.

An Unreasonable Fear of Christmas
businessweek.com - Our columnist thinks if advertisers want the huge spike in sales that Christmas provides, they should acknowledge the holiday itself.

Risk Reversal – Eliminate Your Customer's Fear
smallbusinessbrief.com - The Mission...To remove any obstacle that stands in the way of a sale.

Unique Selling Proposition
smallbusinessbrief.com - Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services.

Artisans Brave the Cold To Sell at Christmas Fairs
startupjournal.com - Mollie Mercer, a 43-year-old from Philadelphia, spends her days in the freezing cold on the southwest corner of Manhattan's Central Park.

Launching Your Product: Seven Marketing 'Musts'
marketingprofs.com - A jolt. That's what you want from your product launch. An impact that will ripple through your customer base, resound with your prospects, and shake up your competitors. Smart, strategic launches always create a jolt. It's the way to jumpstart a product, gain market share, enhance a brand. But how do you create that jolt?

Our Companies, Ourselves
inc.com - Can you separate yourself from your business?

What is your Lagniappe?
smallbusinessbrief.com - Lagniappe is the essence of great service. Giving a little more than is expected, a little more than paid for, is lagniappe. It is part of the secret to great customer service.

Resource to Find Business Podcasts
smallbiztrends.com - If you are interested in podcasts that are specifically about small business topics or recorded by small businesses, you might be interested in reading our Podcast Reviews.

How to reinvent yourself to stand out from the competition
bytestart.co.uk - How do you differentiate your service business from those of your rivals? If you operate in a competitive market selling much the same services as everyone else consider this.

Concierge Services as a Business
morebusiness.com - Business is busy and so is life! Although my businesses are not necessarily seasonal (that is, they don’t pick up the pace during the holiday season), life just seems that much more hectic at this time of year. It’s hard to find the time to go shopping for the gifts and the extra food and the holiday decorations: lines are longer and there’s so much to do! I’m convinced that concierge services are the business to start this season.

Clarifying Word of Mouth
clickz.com - What exactly is word of mouth (WOM)? Is it the same thing we thought it was five years ago? A year ago? Is it even the right term to describe what's really happening today with consumer-to-consumer conversation?

Logo Design Basics
entrepreneur.com - Craft your logo carefully because what it looks like says a lot about your business.

Who's Your Buddy? A New Social Shopping Site
ecommerce-guide.com - A new e-commerce site called Buddy Shopping that lets consumers peruse products online simultaneously with friends launched today with the promise to offer a viable new channel for Web shop owners.

Encouraging Repeat Business
businessweek.com - To keep customers coming back, it helps to regularly remind them of your business in ways ranging from a simple postcard to a private event.

Business Client Gift Giving
allbusiness.com - If you've ever struggled to find the perfect present for someone on your holiday gift list, chances are that figuring out what to give your business clients is an equally bewildering endeavor. Your gift should be tasteful, memorable, and should promote your company's good name. Here are some tips on what to give clients to thank them, on behalf of your company, for the gift of their business.

How to Write an Article Which Converts Readers into Free Targeted Traffic
devshed.com - Well written articles will quickly get picked up by other webmasters or newsletter owners.To make sure your articles will be among the ones which get used, you should at least stick to the following 7 rules.

How To Protect Your Invention When Pitching It
forbes.com -If you've developed a potentially marketable invention, you are faced with a dilemma. To make money from the invention, you must generally license the rights to it to another business, often a manufacturer or distributor. But in pitching the invention to potential licensees, you run the risk of disclosing so much information that the invention might be stolen or no longer protected by law.

How to Guarantee That Your Direct Mail Pieces Get Opened
businessknowhow.com - Is your outbound mail failing to get the attention of your recipients? Are a significant percentage of them trashing the pieces without opening them? If you want to get a much higher "open" rate on your mail pieces, consider using Camel Mail.

Cybercriminals Target Small Biz
businessweek.com - Instead of going after large companies, hackers are now targeting small businesses, whose systems are often more vulnerable than those of the big guys.

The Sweet Success of a Chocolate Business
entrepreneur.com - If chocolate is your passion, this could be the business opportunity you’ve been waiting for.

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Claudia Bruemmer - Former Managing Editor, ClickZ


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Sean Adams - Owner, LawnSite.com & PlowSite.com


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