Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

Cost Of Doing Biz Or What?
"When I buy inventory, should the shipping & delivery charges be factored in to the value of the inventory or is this an ordinary cost of doing business?"

Low Income Neighborhood, High Revenue Potential
"I think there may be many potential businesses that could work, but probably where I would start seeking ideas is by talking to people in the area. What type of new business would those customers of the restaurant, grocery store, etc like to see..."

Article Writing Tips From SpongeBob SquarePants
"I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends. When you write for your newsletter, blog, or website, which character are you most like?"

Dog Breeder's Insurance
"I have been refused insurance by 3 different insurance companies because I have 3 litters of puppies a year from my small dog breeding part time business. Can anyone tell me where I can get homeowners insurance with a rider for this business?"

 

Small Business News

Cost Of Doing Biz Or What?
"When I buy inventory, should the shipping & delivery charges be factored in to the value of the inventory or is this an ordinary cost of doing business?"

Low Income Neighborhood, High Revenue Potential
"I think there may be many potential businesses that could work, but probably where I would start seeking ideas is by talking to people in the area. What type of new business would those customers of the restaurant, grocery store, etc like to see..."

Article Writing Tips From SpongeBob SquarePants
"I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends. When you write for your newsletter, blog, or website, which character are you most like?"

Dog Breeder's Insurance
"I have been refused insurance by 3 different insurance companies because I have 3 litters of puppies a year from my small dog breeding part time business. Can anyone tell me where I can get homeowners insurance with a rider for this business?"

Are your Web pages Sagging?
smallbusinessbrief.com - Are your web sales down? Practically non-existing? Do you wonder what it will take to change this? Do you want to take action, but don't know where to start? When you are willing to take on this challenge, you are ready to make other choices.

How To Turn Your Collectibles Into Cash
smallbusinessbrief.com - You have a collectible or you have built a great collection of collectibles and you (the private collector) are now ready to sell. What do you do?

Marketing When YOU Are the Product
marketingprofs.com - Marketing professionals widely use the 4 Ps for marketing a product. But how do you market yourself when YOU are the product? How do you make your own accomplishments believable?

New Design Program Offers Ready-Made Brochures, Letterheads
inc.com - A weekly look at the latest products and services designed to help you run a better business.

Are You Keeping to Your Business Plan?
entrepreneur.com - Learn from one entrepreneur’s story of how not sticking to an important part of his startup plan landed him in a sticky situation.

Keeping clients happy
bizjournals.com - Citipass finds success via close ties with customers.

Running an eBay Business - Some Golden Rules
bytestart.co.uk - If you plan to make a fortune as a hotshot eBay trader you can help yourself considerably by following a few golden rules.

Understanding HTML Color Codes
sitepronews.com - When I help people with web pages, I encourage them to edit the HTML directly and not rely on programs like Microsoft FrontPage or Adobe GoLive to layout their pages. One of the things that most people have a hard time grasping is what HTML Color Codes mean and how they work.

uBid.com Reports Holiday Auction Activity
auctionbytes.com - Online auction site uBid.com issued a press release announcing it was experiencing a strong start to the holiday shopping season.

As A Beginner, Is Affiliate Marketing For You?
devshed.com - Affiliate marketing is a cottage industry that has grown very quickly in the last couple years, without many people knowing much about it.It is a true home business opportunity, and today, affiliate marketing is the single fastest growth industry on the Internet and accounts for a large portion of the Internet Market.

The Entrepreneur's Holiday Bookshelf
businessweek.com - B-school profs name the one title they would make required reading for entrepreneurs. Don't worry, they didn't all pick heavy textbooks.

Setting Up a Bookkeeping Software System
allbusiness.com - If you are like most small business owners, you know you need a software package that will handle your bookkeeping and accounting needs, you just aren't sure which one makes the most sense. Is it QuickBooks (which has the majority of the market share), Peachtree, Microsoft Money, or one of the other dozen that line the store shelves?

Email Newsletter From Field - Ezine Brand Management
emailuniverse.com - There's an ezine mistake that I've been seeing more of lately and while my solution to it may not apply to many of the tens of thousands of readers of Ezine-Tips; For the few dozen to a hundred who are doing this brand mistake, I hope it improves your ezine experience.

It's All in a Name: Registering One
startupjournal.com - My friend and I are starting our own business and have chosen a name. How do we register our name so no one can use the same one?

Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
marketingprofs.com - A small percentage of Web content really makes a difference. It makes the sale, delivers the service, and builds the brand. This is the killer Web content. It probably represents less than 10% of content published on the Web, because—let's face it—most content just gets in the way.

Savvy Gourmet's owners made lemonade from lemons after Hurricane Katrina
usatoday.com - It took Aaron Wolfson five years to open The Savvy Gourmet, a cooking school, catering outfit and upscale kitchenware shop in New Orleans. His timing couldn't have been worse: He opened in mid-August 2005.

When Should You Hire Employees?
allbusiness.com - Hiring employees is one of those big milestones in the life of your fledgling business. If your business is reach a point where you can't handle it all alone, congratulations! But sometimes the temptation is to hire employees in order to grow the business.

Network Marketing Success - The Compounding Effects of Cooperative Marketing
devshed.com - There are two types of people in the world today. Networkers who get paid and Networkers who do not get paid. Whether you realize it our not, you are a networker. Does that sound a bit odd?

Article Writing Tips from SpongeBob SquarePants
smallbusinessbrief.com - Wisdom can be found in the most unexpected places. Today, wisdom bubbled up from a pineapple under the sea. I suddenly realized that everything you’d want to know about writing articles for your website can be taught by SpongeBob SquarePants and his friends.

RSS Feed and Blog Etiquette
smallbusinessbrief.com - Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

Like.com Adding eBay
ecommerce-guide.com- eBayers just experienced a huge surge in post-Thanksgiving traffic but now they have another reason to celebrate: The visual-search shopping site Like.com is adding eBay items to its database within the next few weeks.

Top Five Secrets of Small Business Success
smallbiztrends.com - I had the chance recently to view some research data from Six Disciplines Corporation about what makes the most successful small businesses. That research, which polled leaders of businesses with between 10 and 100 employees, found that the best performing small businesses have five attributes in common.

Make Pay-Per-Click Pay Off
ecommerce-guide.com - Steve DiPietro, president of the online marketing firm DiPietro Marketing Group, shares a case study in which he helped a client analyze a PPC campaign and then offered a solution broken down into five steps that any online merchant can apply to their own venture.

15 End-of-the-Year Tasks to Handle Now
msnbc.msn.com - If you’re like most business owners, you’ve got a huge list of tasks that stay perpetually on the back burner.

Small Biz: Home Page for the Holidays
businessweek.com - A survey shows 75% of adults plan to buy gifts online from small businesses this holiday season. How do you get your share of retail dollars?

How To Choose A Shopping Cart Vendor For Your E-Commerce Site
smallbusinessbrief.com - One of the major reasons for the surge in online purchasing has been the convenience and security of the shopping cart feature on e-commerce sites.

Review: Belkin N1 Router
smallbusinesscomputing.com - Belkin, one of the first companies to ship a "Draft-N" product, has also introduced a new look for wireless routers with the Belkin N1 Wireless Router F5D8231-4.

What To Do When Your Content Site Isn’t Making Any Money
smallbusinessbrief.com - The content website is a favored business model for many of us. Where there is fresh content there is money to be made in one form or another. At least that’s what we’ve been told right?

13 Copywriting Rules That Should Never Be Broken (Part 2)
smallbusinessbrief.com - The original "13 Copywriting Rules That Should Never Be Broken " was so well received, I decided to follow it up with a sequel.

Inside the Mind of Million Dollar Business Ideas
about.com - The Simple Truth About Million Dollar Business Ideas.

Sole trading - whether to take the plunge
bytestart.co.uk - Drive, vision and determination - you have it in abundance and are ready to take it full-steam ahead into the highly attractive world of working for yourself. But do you have the necessary knowledge to start out on the right track?

Preparation is key when asked for bids, proposals
usatoday.com - Your phone rings. It's a prospective customer. He'd like you to come out and make an estimate or prepare a proposal. It's always good to have customers knocking on your door, but how much time and energy should you spend preparing bids and proposals for new business?

If there could be a case, then don't delete that e-mail
usatoday.com - An obscure change in the rules regarding production of evidence in federal court — which goes into effect Friday — will force companies to better manage the volumes of electronic information they generate and keep.

Advantages and challenges of franchising
allbusiness.com - A look into the world of franchising.

Website Promotion Explained
businesstoolchest.com - Do you have a website? If so, do you get enough traffic? Let's explore how you can get more traffic to your site.

Make Money Online by Building Momentum
devshed.com - Many people who want to make money online start a new program with the hope that they will make millions overnight. This just isn't realistic no matter what some online business owners may tell you.

Businesses You Can Start For Under $5,000
forbes.com - Eight years ago, Texas resident Cynthia Ivie, a 43-year-old sales rep for Newsweek, struck out for Chicago with no more than a business idea and a 1989 Toyota Corolla packed with clothes, books, a vacuum cleaner, a stereo and a cocker spaniel named Buckley. Ivie's big moneymaking idea: organizing the apartments and offices of busy people.

HP Expands SMB Storage Line
smallbusinesscomputing.com - Small and mid-sized businesses are hardly immune to the epidemic of digital data — ranging from e-mail to documents to photos to video — overtaking servers and storage devices. To help offer a cure, HP today introduced two direct-attached storage enclosures in its entry-level Modular Smart Array (MSA) product line.

What Entrepreneurs Need to Know
businessweek.com - Microsoft's $100,000 business idea challenge; Google's push to help businesses better use its ads; a venture capital firm's tools for tech entrepreneurs; and more

Tap Your Talent
entrepreneur.com - To help boost your business, focus on what you do best.

How To Fire An Employee
inc.com - Your first order of business shouldn't be showing the employee the door. It should be creating a plan of action to help the employee avoid termination all together.

Inexpensive Marketing Opportunities
morebusiness.com - Want good marketing? You’re going to have to pay for it. Fortunately, you don’t have to pay much. We’ve gathered together several inexpensive marketing opportunities for business owners. Not all of them will work in every business situation, but they just may be the thing you are looking for to increase the number of people walking through your door.

From Prospect to Client in Thirty Seconds
businessknowhow.com - The process of converting a prospect to a client can seem like it takes forever.

'Dadpreneurs' Handle The House and the Firm
startupjournal.com - Mr. Wilkinson, who takes care of Jessica full time at their home in Dallas while managing two properties and doing construction jobs on the side, is just one of an increasing number of fathers juggling the challenging dual roles of entrepreneur and primary caregiver to his children.

Sweet Idea: Dessert-Only Restaurants
entrepreneur.com - Satisfy the strongest sweet tooths with this clever twist on the traditional restaurant.

United Front: Microsoft Office Live Integrates Web Shop and Back End
ecommerce-guide.com - Microsoft Office Live is here, and offers site design, payment transactions, accounting tie-ins and search optimization for those who want an e-commerce solution with business functionality such as e-mail management and online collaboration.

13 Copywriting Rules That Should Never Be Broken (Part 1)
smallbusinessbrief.com - Copywriting rules CAN and occasionally SHOULD be broken. I think far too many copywriters take advertising rules as commandments written in stone. They're not. They are merely guidelines designed to help writers produce more effective copy. I believe, if breaking the rules improves the copy, then the rules should definitely be broken.

3 Simple Steps To Insure Your Clients Pay You
smallbusinessbrief.com - You've done the marketing, you've filled your funnel and the phone starts ringing – you've got a new client! Now what?

Books brighten entrepreneur's holidays
usatoday.com - In the past few weeks, I have received two first-rate books that share words of wisdom from successful entrepreneurs, and it would be a shame to keep that knowledge to myself. The first is the book mentioned above, The Success Effect, and the other is Chicken Soup for the Entrepreneurs Soul.

Affiliate Programs – Your 10 Point Check List
devshed.com - More and more companies are offering attractive affiliate programs as a way of attracting more sales through the efforts of affiliates.These programs can be very successful for both the company and the affiliate. However, there are good programs and bad programs. Knowing what to look for in an affiliate program can save you a lot of time and money.

The Five Fundamentals of Business Survival
inc.com - How can you make it through the rough patch that even the most successful companies eventually hit? Start preparing while the good times are still rolling.

Tis the Season To Prosper Smart Holiday Marketing To Rev Up Your Revenues
businessknowhow.com - Why develop a marketing campaign just for the Thanksgiving to New Year period? It’s simple.

Oh Behave: Do Ads Work Best Out of Context?
ecommerce-guide.com - While devising strategy for your holiday marketing campaign, you've likely mapped out and executed search-engine and multi-channel promotions and offered incentives such as free shipping. But there's a less traditional approach that you can add to the mix that's worth considering: out of context behavioral advertising.

Will Your Biz Profit as a Nonprofit?
businessweek.com - When structuring a company, there are a number of distinctions to keep in mind, including the fact that "nonprofit" does not mean "nontaxable"

eBay Selling Strategy: Creating International-Friendly Listings
auctionbytes.com - More and more international buyers are turning to eBay.com for their purchases because of the variety of items, better prices, and exchange rate. This means that sellers on eBay.com who make their listings international buyer-friendly are more likely to get sales from this market.

Franchise Opportunity of a Lifetime?
about.com - How do you know if you're getting a good deal? Put aside your emotions and dreams for a moment and take a hard look at the franchise opportunity. Consider the following evaluation checkpoints.

Dreaming Of A Web Business? Do You Have What It Takes?
devshed.com - After many months of worrying, searching, and procrastinating you finally decide to take the plunge.Are you ready for this? Here’s what I found you absolutely need to start and run a successful small business on the Web.

Partnership Basics
forbes.com - The partnership is the simplest and least expensive co-owned business structure to create and maintain. However, there are a few important facts you should know before you begin.

Credit Card Fraud: How To Protect Your Business
businessknowhow.com - More people using their credit cards to buy more gifts, should mean more profits for most online businesses if they aren't victims of credit card fraud.

Opinions Can Be Powerful Sales Tool
startupjournal.com - In February, when online gardening retailer Burpee.com began asking customers to post reviews of the products they purchased, company management imagined it would take several months to collect enough reviews to help boost the site's business. But they reaped some positive results much sooner than they expected.

10 Off-the-Wall Businesses
entrepreneur.com - These businesses prove that no idea is too odd to find success.

eBay Watch: Wish Lists, Security Safeguards, Gift Guides
ecommerce-guide.com - The eBay Express team announced a new feature that lets members create Wish Lists from any point during the browsing process in eBay Express.

eBay Selling Strategy: Creating International-Friendly Listings
auctionbytes.com - More and more international buyers are turning to eBay.com for their purchases because of the variety of items, better prices, and exchange rate. This means that sellers on eBay.com who make their listings international buyer-friendly are more likely to get sales from this market.

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