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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Opening A Manhattan Cafe
"I would like to start my own cafe in Manhattan. Just a nice, little place to go for coffee and a bagel etc. What should I do to get started? I understand it's still early for me but what are the steps you have to go through to get your business started?"
People Want To Start A Business But Don't Know Where To Start
"What's worrying me about this sort of post is that a business is hard enough to start up when you have years of experience in an industry you love and the necessary skills to accomplish the task. So how can people hope to succeed by simply jumping with both feet without even really knowing the ins and outs of the field you want to join."
Ugly Sells - How Ugly Websites Can Still Sell
"Design has far more to do with usability, heirachy and branding than making it 'nice to look at'. If you can make a site more accessable and easier to use through the design (which is the true purpose of design) then you are only going to be adding to your site's sales."
Alexa Traffic Rank: What It Is And Why You Should Care (Or Not)
"I got a PM the other day on a forum from some angry person ... it went along the lines of 'If you're such a hotshot SEO, how come your rugby forum has such a low Alexa ranking?' (the site had a ranking of around 40,000 ) He went on to brag about how HIS Alexa ranking was 700,000 etc. I didn't have the heart to tell him."
Opening A Manhattan Cafe
"I would like to start my own cafe in Manhattan. Just a nice, little place to go for coffee and a bagel etc. What should I do to get started? I understand it's still early for me but what are the steps you have to go through to get your business started?"
People Want To Start A Business But Don't Know Where To Start
"What's worrying me about this sort of post is that a business is hard enough to start up when you have years of experience in an industry you love and the necessary skills to accomplish the task. So how can people hope to succeed by simply jumping with both feet without even really knowing the ins and outs of the field you want to join."
Ugly Sells - How Ugly Websites Can Still Sell
"Design has far more to do with usability, heirachy and branding than making it 'nice to look at'. If you can make a site more accessable and easier to use through the design (which is the true purpose of design) then you are only going to be adding to your site's sales."
Alexa Traffic Rank: What It Is And Why You Should Care (Or Not)
"I got a PM the other day on a forum from some angry person ... it went along the lines of 'If you're such a hotshot SEO, how come your rugby forum has such a low Alexa ranking?' (the site had a ranking of around 40,000 ) He went on to brag about how HIS Alexa ranking was 700,000 etc. I didn't have the heart to tell him."
The Secrets of a Lucrative Email Campaign
businesstoolchest.com - Are you unsure of what type of email campaign you should set up? What email messages and offers should you send to your customer list to increase sales? Let’s look at an example to answer this question.
The Processes Of Product Development
devshed.com - Product development may be defined as the process of conceptualizing and marketing a product.And this product can be something new to the market or something new to an individual company, or it could be a product which already exists and has just undergone improvement.
Becoming "Shopper Friendly" Is One Way to Increase Sales
businessknowhow.com - Have you wondered what causes some people to open their wallets and what factors cause them to walk out the door never to return? Your businesses could increase profits by becoming "shopper friendly." Here are some general characteristics to keep in mind.
Tech Questions Small Businesses Should Ask
smartbiz.com - Investing in technology, whether it’s new software or hardware means dealing with a lot of stuff that just may not work like you expected.
How Offline List Brokers Can Make Your Online List Grow Bigger
devshed.com - One of the big Internet marketing breakthroughs you may hear people talking about is using direct mail.
Boost Your Email Newsletter Subscription Conversions With This Smart Ezine Strategy
emailuniverse.com - The first ezine new subscription conversion strategy is RISK REVERSAL.
Hardware News: Print, Talk and Store
smallbusinesscomputing.com - If new hardware is on your business wish list, take a look at what HP, Samsung and Iomega have to offer.
Ten Key Questions for Your Web Copy
marketingprofs.com - Today, your Web site is more than just a media source where people find information about your business; it's the place where many customer relationships begin.
New Tool Ensures That Online-Marketing Campaigns Actually Deliver
inc.com - A weekly look at the latest products and services designed to help you run a better business.
The Secret Weapon Every Savvy Exhibitor Should Use
smallbusinessbrief.com - Recruiting an all-volunteer sales force to augment your existing efforts is one of the most cost effective ways to get your marketing message out there.
Creative Rich Content
smallbusinessbrief.com - We have all heard the term content-rich, but what does content rich really mean?
Shorten Your Sales Cycle
businessknowhow.com - Sales -- and payments -- happen faster for many companies who do business on the Internet.
Buying Calls on the Web
startupjournal.com - So-called pay-per-call advertising is far from reaching the ubiquity of "pay per click." But for the legions of small and local merchants that rely more on the telephone than the Web for business, buying calls instead of clicks makes more sense.
ProStores Excels in Web Shop Services
ecommerce-guide.com - After eBay acquired e-commerce provider Kurant, the eagerly anticipated result is ProStores Business, an excellent, stand-alone, Web-based service that allows businesses to build e-commerce sites and sell goods on the web.
Shoppers Are More Savvy, Are You?
ecommerce-guide.com - If you aren't increasing the sophistication of your marketing and promotional efforts this holiday season, you aren't keeping up with the competition, according to industry experts. And, more importantly, you may not be keeping up with online shoppers.
Group Sues to Make Online Retailers Answer to the Blind
foxnews.com - Some online retailers are rethinking their Web sites in light of a recent federal court ruling that says they must by more accessible to the blind.
New Year, New Resolutions
entrepreneur.com - Get the update on the writer’s 2006 resolution to get organized, plus tips on making your 2007 promises a success.
eBay Trends for 2007
msnbc.msn.com - Here are a few thoughts as to what you may see change in the marketplace and how you can make the most of your eBay listings over the coming year.
Small Biz Spirits High
forbes.com - Entrepreneurs are increasingly exuberant about the U.S. economy, according to a monthly survey released this morning from credit card outfit Discover, a unit of Morgan Stanley.
The Truth About Multi-Level Marketing
smallbusinessbrief.com - Multi-level marketing (MLM) or network marketing programs are a method of selling goods or services through distributors. Some multi-level marketing programs are legitimate. However, others are illegal pyramid schemes.
All You Need To Know About Blog Hosts
smallbusinessbrief.com - Many blog hosting services are available on the Internet. But the basic question is which one of the services will be the best to start off your business blog program?
Profitable Affiliate Marketing Using Incentive Offers
devshed.com - The biggest companies want to sell their products and services on the Internet.One of the best ways to market their products and services online is by offering a commission to website owners. This is done by setting up an affiliate program where webmasters can pick up the links to offers and promote them on their web sites in exchange for affiliate commissions for each sale made.
Seven Things To Consider When Buying A PC
forbes.com - Chances are that you are contemplating the purchase of a brand new PC. You might not be aware of this yet, but over the next 12 months, you’ll face a monumental decision that will have a significant impact upon your business’ bottom line.
Losing Your Lender
inc.com - When a preferred loan officer moves on, small-business owners should treat it as an opportunity to step back and re-evaluate their loan relationships.
eBay Encourages Sellers to Offer Free Shipping
auctionbytes.com - As the holiday shopping season kicks into gear, eBay announced a three-day promotion to encourage sellers to offer free shipping on their listings.
How Long Should Your Ebay Auction Run?
smallbusinessbrief.com - When it comes to durations, you have a wide range of choices: your auction can run for 10, 7, 5 or 3 days, or even only one day if you have a good enough feedback rating.
Top Ten Red Flags When Researching a Home Based Business
smallbusinessbrief.com - Red Flags when Researching a Home Based Business
How To Write Headlines That Get Read
smallbusinessbrief.com - Headlines are the most important part of a print ad.
Hire help for the holidays - without headaches
money.cnn.com - If you're bringing in some extra people on board for a few weeks, here are 4 key steps to take to keep work running smoothly.
Learning to grow - the early years of your business
bytestart.co.uk - To create a successful business you need four things - a good plan, a good product that people actually want, good people who can make things happen, and a good supply of money.
Ten Tips for Avoiding PowerPoint Limbo
allbusiness.com - Here are 10 tips designed to ensure engaging and informative PowerPoint presentations.
How To Stand Out From The Holiday Crowd
forbes.com - The song says it's the most wonderful time of the year. In fact, the pressure's on.
Student Teachers
inc.com - Looking for new ideas? Hire some college kids.
Two Types of Financing
morebusiness.com - When you’re looking to grow and you’re hunting down financing options, remember that there are only two kinds and potential investors will typically offer one or the other or a hybrid combination of the two.
Microsoft's Ambitious Online Suite
smallbusinesscomputing.com - If yours is among the 50 percent of small businesses that don't yet have a Web presence, Microsoft wants you. It wants you so badly, in fact, it's willing to register your domain name and host your Website for free.
Give Your Site an Extreme Makeover
entrepreneur.com - Upgrading your site is an investment, but it could pay off handsomely.
Like.com Adding eBay
ecommerce-guide.com - eBayers just experienced a huge surge in post-Thanksgiving traffic but now they have another reason to celebrate: The visual-search shopping site Like.com is adding eBay items to its database within the next few weeks.
Online Bookseller Tips - How Should Books be Packaged for Shipment?
smallbusinessbrief.com - The dilemma facing most online booksellers is to find a sweet spot where the marketplace reimbursements completely cover the costs of packaging and shipping the books they sell.
Have You Created an Impossible Business?
businessknowhow.com - It's easy to think that any business can be successful if you work hard enough, but there are many situations where this just isn't so.
Ten Quotes to Run Your Business By
smallbiztrends.com - Sometimes all it takes is a short bit of wisdom … to give you confidence, to get you through the bad times, to inspire you to greater heights.
Pay Per Click Affiliates
devshed.com - You've heard of pay-per-view, pay-per-person and pay-per-hour. But what on earth is pay per click?
Hiring your first employee? You'd better prepare for the interview, too
usatoday.com - I am going to be hiring my first employee soon after the New Year. What can you tell me about how to do it right?
Tough Technology, Brawny Price
smallbusinesscomputing.com - Panasonic has carved out a specialty niche in the portable notebook computer market with its Toughbook series.
Five Proven Ways to Waste Money With Pay-per-Click Advertising
marketingprofs.com - PPC is one of the most efficient lead generation tools ever developed. It does, however, have a downside.
eBay Strategy: Don't Get Stuck with Bargain-Priced Goods
auctionbytes.com - You're buying merchandise for less than a quarter of its list price, and you can post it on eBay as new for half retail and double your money. You can't lose, right?
Maybe.
Find Your Inspiration
entrepreneur.com - Let your passion for a business idea lead to entrepreneurial success.
Saving on 2006 Taxes
businessweek.com - There's still time for small-business owners to reduce their tax burdens for the year. In fact, there are seven steps they can take now.
Turn Complaints Into Brand-Loyal Customers
marketingprofs.com - The ultimate goal of any marketing campaign is to create brand loyalty. You want customers to remain loyal to you no matter what price your competitors offer them, no matter what product substitutes they offer, no matter what services they offer.
Flying high: Atlas Travel International
bizjournals.com - Full-service travel company takes flight after toughing it out
Landing Page Quick Reference Guide
sitepronews.com - A landing page is a website page that is created for one purpose - to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, etc.
How to Find and Underscore Differentiation
morebusiness.com - Depending on your industry, getting customers can be a zero sum game. That means: rather than getting new customers who have never bought the product before (from you or your competition) you and your competition are just working hard to steal customers from each other over and over. When one wins a customer, the other loses a customer. That’s a zero sum game and many industries are like that. How do you keep your customers? How do you keep them from going to the competition?
Majority of Consumers Researching Purchases Online
clickz.com - As the holiday shopping season starts in earnest, several research reports are predicting not only an increase in Internet sales, but also that a majority of Americans will be researching their purchases online before buying in stores.
eBay Brags of 'Black Friday' Shopping Success
auctionbytes.com - eBay released data on how certain popular items fared on eBay.com on "Black Friday," traditionally one of the busiest retail shopping days in the U.S.
Why Branding Isn't a Source Of Competitive Advantage
businesspundit.com - If you are only doing the same thing as everyone else, and lots of people are doing it, do you really have a competitive advantage?
Where Opportunity Is Knocking For Small Business
businessweek.com - Washington's proposed network upgrade could be a windfall.
Finding the Right Time To Schedule Online Ads
startupjournal.com - Google AdWords now lets you schedule the display of your ads using "Ad Scheduling." Do you know what time of day or what day of the week consumers are most likely to purchase? Knowing this will allow me to schedule my ads to only be displayed at the most effective times.
Paying Yourself During the Startup Phase
entrepreneur.com - Here’s how to determine what you should pay yourself and when to give yourself a raise.
Top 10 Home Business Opportunities for 2007
about.com - Here what's hot for home business opportunities in 2007:
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