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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Credit Card Fraud - Merchant Side
"We may have a payment that was made with a stolen account number that the person was unaware of. What is our recourse? Merchandise shipped. Any experience and advice is greatly appreciated."
Coaching (Mentoring) Vs. Ebooks
"Let me ask you this... when trying to learn copywriting and SEO copywriting, would it be more helpful to you to learn from live coaching sessions or from books and ebooks?"
Writers Block?
"I think for some, writers block doesn't have anything to do with the availability of ideas but the availability of ideas that one has enough interest in to put pen to paper and/or to be able to adequately put down good words on that topic. There is plenty to say but sometimes we feel as if we've said it all. There are plenty of good ideas but no passion behind them when it comes time to write."
Does Marketing Create Needs?
"Marketing creates the perception of needs. How many times have you gone into a store and left with more than you intended to buy? And didn't those free-standing displays and the end-caps offer goods that suddenly you just had to have?"
Credit Card Fraud - Merchant Side
"We may have a payment that was made with a stolen account number that the person was unaware of. What is our recourse? Merchandise shipped. Any experience and advice is greatly appreciated."
Coaching (Mentoring) Vs. Ebooks
"Let me ask you this... when trying to learn copywriting and SEO copywriting, would it be more helpful to you to learn from live coaching sessions or from books and ebooks?"
Writers Block?
"I think for some, writers block doesn't have anything to do with the availability of ideas but the availability of ideas that one has enough interest in to put pen to paper and/or to be able to adequately put down good words on that topic. There is plenty to say but sometimes we feel as if we've said it all. There are plenty of good ideas but no passion behind them when it comes time to write."
Does Marketing Create Needs?
"Marketing creates the perception of needs. How many times have you gone into a store and left with more than you intended to buy? And didn't those free-standing displays and the end-caps offer goods that suddenly you just had to have?"
Effecitve Client Communication
businesscurrents.net - Whether you know it or not, your past clients are your best source of new clients.
How to secure business funding for start-ups
bytestart.co.uk - Finding the cash to develop a business idea can appear a daunting prospect but in recent years a huge range of resources have been made available to budding entrepreneurs.
Email Marketing Is Not Dead: Top 10 Reasons To Publish An Ezine
devshed.com - Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses.
HP's Pushbutton Digitizer
smallbusinesscomputing.com - If you've been thinking about reducing the paper clutter in your business life, meet your new best friend.
Bringing the Workforce Home
businessweek.com - Thinking about filling a virtual call center with home-based workers? Here are some steps for getting started.
'Tis the Season
entrepreneur.com - Get into the holiday marketing spirit with these expert tips.
Shoppers Are More Savvy, Are You?
ecommerce-guide.com - If you aren't increasing the sophistication of your marketing and promotional efforts this holiday season, you aren't keeping up with the competition, according to industry experts. And, more importantly, you may not be keeping up with online shoppers.
Home-Office Deductions Have a Steep Price Tag
startupjournal.com - The advantage to deducting a home office is being able to recoup some of your home operating expenses on your taxes. But here's why some people are reluctant.
Is Small Business A Key For Big Vendors? How Are Things Changing?
smartbiz.com - Big vendors and service providers say that they have always prized small and startup businesses. They also note their affection is growing as the sector expands and these businesses' needs become more complex.
Trade-Show Savvy
nfib.com - How did your last trade show go? Did it help you gain more customers? Or was it was a total waste of time?
Ensure Your Franchise Success
allbusiness.com - To be successful in a franchise business, you must be willing to do certain things to ensure that success. Franchises are unique in that you are taking a product and service that the franchisor has formulated — and to some extent already proven successful — and starting a "new" business.
How to Write Better eBay Descriptions - One Example
allbusiness.com - Once you start selling on eBay with any consequence, you need to come to grips with the fact that you´re in the marketing business. You´re a buyer, a seller, an office manager, and a strategist, but you´re also in the business of persuasion.
How I Did It: Sir Walter Lindal, Founder, Lindal Cedar Homes
inc.com - Sir Walter Lindal's name may carry an aristocratic ring but his origins are anything but lordly.
When Bad Credit Haunts A Good Idea
forbes.com - I'm looking for a business loan, but I have lousy personal credit. Do I have a chance?
Adobe Puts You in Control of Your Documents
smallbusinesscomputing.com - Ever feel nervous about unleashing your PDF, Microsoft Word or Excel files into the wilderness? Do you feel powerless thinking that once your proposal or legal document is sent you lose control of who, when and how often it's viewed? If that's what bugging you, Adobe says it has an answer for you with its new Web-based document-control service.
Protect Your eBay Business from Audits
entrepreneur.com - You know that eBay’s not exempt from government regulations, so get the lowdown on what you need to know to keep your business on the up and up.
Fraudsters Siphon $3 Billion from eBiz
ecommerce-guide.com - Results of the eighth annual CyberSource Corporation survey of e-commerce fraud, released yesterday, shows that U.S. merchants will lose as much as $3 billion in revenue to fraud in 2006, up from $2.8 billion the year before. The good news: As a percent of revenue, fraud losses will be slightly less this year — merchants expect to lose 1.4 percent of revenue, down from 1.6 percent last year.
Google Adsense Is Easy To Start But Not That Easy To Success If You Do Not Know How
smallbusinessbrief.com - Many Adsense marketers failed not because of their poor integration of Adsense to their website but because of fail to generate internet traffic to their website site.
Power of Words on Ebay
smallbusinessbrief.com - So, you're thinking you want to start selling on eBay. Well, before you get started, there are certain things you need to know -- IF you want your eBay auctions to make healthy profits!
How to make your website an effective PR tool
smallbusinessbrief.com - Your web site is your online face to the world. It needs to be an effective internet marketing and PR tool that gets return on your investment and produces qualified leads that turn into customers.
Computer Security and the Low Oil Light
smartbiz.com - Small businesses often take the same approach with their PCs. They like having all the computing power a PC offers. But they find tasks such as defragmenting hard drives, installing Windows updates, and updating anti-virus and anti-spyware signatures rather tedious. So, often they let them slip for a day or two, which turns into a week, a month, or even more.
Checklist for Managing a Small Business' Finances
nfib.com - Small-business owners need to be informed about every aspect of financing, from bookkeeping to cash-flow projections to securing loans from bankers.
For DMi Partners, the fluidity of the Net works to its advantage
bizjournals.com - You want to advertise on the Internet. You want to cull leads from the vast regions of cyberspace. Patrick McKenna wants to help you do it.
Personalized Cash Always Fits
ducttapemarketing.com - I recently discovered a new offering from MasterCard that has some great potential for businesses.
7 Characteristics of a Great Webpage
sitepronews.com - What makes for a great webpage?
Spreading Out: Increasing Locations Without the Headaches
morebusiness.com - Looking to change locations or add a new one? There’s a lot of work to be done! There’s the balancing of anticipated costs and income. There are demographic considerations. These are mandatory to think about when you’re dealing with a location change. How can you make sure that you transition without all the headaches? Here are some ideas to help you.
Start a Business Creating Custom PCs
entrepreneur.com - Despite a mature market, there’s still room for smart startups in the custom PC industry.
7 Simple Tips For Building Trust
smallbusinessbrief.com - Building trust between you and your potential client is a very important step that needs to occur first or else they won't buy from you. In fact, building trust is a prerequisite to selling. So how do you go about building this trust? Following are 7 tips.
MLM Home Based Business - Generating The Leads You Need
smallbusinessbrief.com - The biggest challenge for most any MLM home based business has nothing to do with selling its products. The chief hurdle a MLM home based business usually faces involves building a successful downline. Just how do you find recruits who are genuinely interested in becoming part of your MLM home based business sales team?
JiWire Hotspot Helper
smallbusinesscomputing.com - iWire's Hotspot Helper (a revamped version of the utility previously known as SpotLock) is designed to make it easier to find and use hotspots and to enhance your security while you do. The software (which is currently available only for Windows XP) is made up of three components: Hotspot Finder, a comprehensive hotspot database you can use offline; Wi-Fi Security, a wireless VPN; and Wi-Fi Mailer, to get around outgoing e-mail restrictions sometimes encountered at hotspots.
Recommending Reading On the Franchising World
startupjournal.com - Susan P. Kezios, the president and founder of The American Franchisee Association, a national trade association of franchisees and dealers based in Chicago, advises potential investors to learn the different perspectives that both franchisees and franchise companies have on the industry. We asked Ms. Kezios to recommend some books for current and potential franchisees, and a couple of DVD picks. Below are her selections.
What's Your Google Identity?
marketingprofs.com - To be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about you from what Google reveals.
Owners More Optimistic
inc.com - Small business owners had a more positive outlook on the economy last month, according to a survey released today by the National Federation of Independent Business, a Washington D.C.-based lobby group.
How to Make Money on Discounted Items
morebusiness.com - The perfect store doesn’t have very many items – just enough for all of its customers and it sells out just in time so that there’s no overstock. Of course, that’s just a dream. The reality is either there’s not enough stock for demand (which isn’t great) or there’s too much stock for demand (which isn’t great).
Websites That Allow Comsumers To Compare Store Prices Add Value
Shopping at price comparison websites allow you to compare store prices for like items saving consumers money. The price comparisons couldn't be easier since prices from the different store prices are all in one place.
Worried about outsourcing? Cheer 'insourcing'
money.cnn.com - It's a tactic that actually creates more, and better-paying U.S. jobs. Plus, more on which college majors are most in demand now.
Prototyping Gives Inventions a Boost
businessweek.com - An inventor's one-stop shop could get your product into stores and on to Web sites. Next step: fame and fortune
Microsoft and CompUSA Say: Buy in Bulk
smallbusinesscomputing.com - In a little more than two weeks, Microsoft and CompUSA will make the new Vista Business operating system and Microsoft Office 2007 software — or any other Microsoft Small Business product — available to small businesses interested in buying five or more licenses.
Marketing Challenge: Three Ways to Save a Product
marketingprofs.com - Here are three ways to resuscitate your product:
A New Threat: Podslurping
inc.com - Seemingly harmless gadgets, such as MP3 players and cell phones, can be used by employees to download increasingly large amounts of company data. Here are three ways to thwart so-called podslurping.
Small business OK with new Congress
msnbc.msn.com - Small business groups anticipate few substantive changes in government policy toward the nation's smaller companies despite the power shift in Congress brought about by the midterm election.
So Many Hits, So Few Sales
startupjournal.com - Just when pay-per-click advertising made it easier for small businesses to get more bang for their advertising buck, along comes a potential budget drainer: click fraud.
Break the 5 Barriers to Starting a Business
about.com - Many cubicle workers hate their jobs and secretly wish to start a business. It’s the Dilbert environment with a overbearing boss watching every move and taking credit for good ideas that feeds the dream of entrepreneurship. If ever there was a better time to start your own business now would be it.
For E-Mail Marketing, What's the Best Day?
allbusiness.com - Monday has been thought to be the optimum day for commercial e-mail messages, but a new study says that might not be so.
The Ultimate Internet Marketing Strategy Every One Should Practice
businesstoolchest.com - Every successful online marketer says this is the bar-none, top-of-the-list, number one way to guaranteed success for any online venture.
What Is it?
Any marketer knows that nothing beats word of mouth advertising.
Ecommerce: Have Cart - Will Shop
devshed.com - In order for you to sell products or services online you will need a shopping cart application to facilitate ecommerce.While your customers simply want a way to make a purchase if they are interested in your product you will have already considered tough choices.
Deliver Your Message to Customers -- Wherever They Go
inc.com - A weekly look at the latest products and services designed to help you run a better business.
Cutting Expenses: Easy Ways to Build Profit
morebusiness.com - Raising your income is a great way to build profitability into your business. However, reducing expenses has a greater per-dollar effect on your bottom line.
Do You Invite People To Sample Your Business?
businessknowhow.com -How can your prospects know if they want what your business offers? How can they know if what you have, is what they need? A great way to let them find out is to offer a sample, a taster, of your products or services.
Review: Samsung SyncMaster 205BW
smallbusinesscomputing.com - The Samsung SyncMaster 204B monitor we reviewed seven months ago.
What Entrepreneurs Need to Know
businessweek.com - Google or Yahoo for small-biz advertising? Who prepares better business plans: men or women? Plus, an organizational approach with competitive advantages, and more
Controlling Your Inventory
entrepreneur.com - How to find a balance between too much stock and not enough.
eBay Watch: Delays, Deals and Steals
ecommerce-guide.com - Mpire, an online shopping service, launched eBay Pop, a tool that lets consumers access a variety of information including top selling items on eBay and sales figures related to various hot sellers.
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