Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

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Small Business News

Consumers Procrastinate Online Holiday Shopping
clickz.com - Holiday shoppers are expected to spend $32 billion online this season, with purchases happening well past ground shipping cutoff dates. That's according to "Online Retail Holiday Forecast, 2006," a report from JupiterResearch.

Is it Time to Upgrade Your Accounting Software?
about.com - Outgrowing your accounting software is like wearing pants. No matter how much you try to get them on they just won't fit over your growing stomach. As your business grows you have to update procedures, systems, and software. A simple accounting software solution will no longer fit your changing needs. How do you know it's time to upgrade your accounting software?

Creating Your Own Radio Station
sitepronews.com - Podcasting has leveled the playing field for people around the world. With just a few tools, you can quickly and easily set up your own talk show on the topic of your choice.

Are Your Articles High-Quality?
devshed.com - Writing and distributing articles is fast becoming a popular method of website promotion. However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion. Web publishers are looking for quality information to offer their visitors and subscribers.

Where the Clients Are
businessknowhow.com - Finding clients is really a bit of a paradox. They are everywhere, but you have to look in order to see them. Don't be so overwhelmed by the forest that you forget to notice the trees.

Are You Cut Out To Be A Free Agent?
startupjournal.com - Are you really cut out to be an entrepreneur? The most successful independent-sales representatives, just like any successful small-business owner, are self-motivated, enjoy handling the diverse tasks of being a one-person business, and willingly take a sizable financial risk, says Linda Richardson, a lecturer on sales at the University of Pennsylvania's Wharton School.

IBM Gets Tight With SAP, Targets SMBs
smallbusinesscomputing.com - In recent years, both IBM and SAP — icons of the large enterprise hardware and software markets, respectively — have had their eye on the small and mid-sized business market. While both companies have been aggressively selling to SMBs, today they teamed up to announce the IBM System i 520 Solution Edition for SAP.

What Entrepreneurs Need To Know
businessweek.com - Seeking customer feedback before rushing into sales, perusing business plan contests, finding opportunities in social networking sites, and more.

Business Booby Traps
entrepreneur.com - Are you just starting to sell your new product? Don't get caught making these new-business blunders.

Sales and Marketing Management Tools
ecommerce-guide.com - With the holiday rush fast approaching, it's time to assess advertising/marketing and sales management, and today three players in the e-commerce market are announcing new services to help you optimize your site and boost sales.

Change Your Thinking, Change Your Life
smallbusinessbrief.com - Have you ever given up on a dream because you've listened to that 'little voice' in your head that tells you that you 'can't do it' or 'what's the point?' That inner voice is the critic inside of everyone that causes many bright futures to come to a screaming halt.

What are Back-End Products?
smallbusinessbrief.com - Back-end products are the escalators for your business. Back-end products are the products that you want to sell to your existing customers after they have purchased a product from you.

Ten Employee Training Tips
allbusiness.com - Well-trained employees are the key to your small business success. Studies have shown that the most successful, productive employees are those who have received extensive training.

What Kind of Information Does the Uniform Franchise Offering Circular (UFOC) Disclose?
allbusiness.com - The Uniform Franchise Offering Circular (UFOC) is a legal document that franchisors must furnish to franchisees, as regulated by the Federal Trade Commission.

Is a Business Plan a Marketing Tool?
ducttapemarketing.com - When used correctly, meaning not as a doorstop, a business plan can be a great marketing tool. Remeber, every business is a marketing business.

Stay Secure: Establish a Security Policy
smartbiz.com - Here are some of the key ingredients of a merchant security policy.

5 Rules of Good Copy
smallbusinessbrief.com - So what makes good copy ? Good copy must follow five basic rules.

Navigating the Radio Advertising Landscape For Maximum Performance
businesstoolchest.com - Like all mediums, radio has various structural characteristics that make certain times of the year more or less favorable for advertising performance. Knowledge about these aspects of radio advertising is of tremendous value in maximizing campaign profitability and achieving long term success.

Staying out of Trouble in Software Development and Technology Contracts
bytestart.co.uk - Whether as a buyer or seller of software services, if you have been in the software development industry for any stretch of time you will be well aware that contracts can go wrong for both commercial and legal reasons.

Going Broke on Google Adwords?
sitepronews.com - One of the most notable cases occurred this year when Google settled their own click fraud case to the tune of 90 million dollars. In fact, Google and Yahoo have each settled a class action lawsuit filed by marketers.

For Opera, smaller really is better
zdnet.com - With all of Microsoft's riches and power behind it, Internet Explorer has dominated the Web browser market since Netscape's defeat in the late 1990s. But as CTO of Opera Software, Wium Lie's job is to figure out how to incorporate the best technology possible in his company's software--and in this, he's stolen a beat on Opera's much bigger rival.

Custom made
bizjournals.com - Sensing opportunity in a niche market, Michael Allen left the food service division at IP after a 22-year run with the forest products company.

The E-Mail Marketing Boost
entrepreneur.com - E-mail marketing can reinforce your other media efforts--or stand on its own--to draw in business.

Does Your Business Card Whisper or Shout?
smallbusinessbrief.com - Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Presentation Folders: Five Secrets to Creating Great Looking Folders that Get Opened
smallbusinessbrief.com - Presentation folders can be your best - or worst - marketing spend. Presentation folders that look great and get opened cannot be beat for creating a lasting impression and getting your message across. But unfortunately many presentation folders get tossed. Why?

Differentiate and Dominate
smallbusinessbrief.com - Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

Working the Mom Shift
entrepreneur.com - Before you make the transition to mompreneur, you'd better figure out just how you're going to fit all that work in.

Content Management Made Easy
ecommerce-guide.com - If your business needs a Web site that's more of an application and less of a passive server of images and text, consider Ektron's CMS400.NET.

Scam, Fraud and Phishing – How To Avoid The eBay Plagues
smallbusinessbrief.com - If you surf around a little on the internet, you can’t avoid hearing of the countless people, that have been scammed at eBay. It seems as if scam, fraud and phishing mails have become the plagues of eBay nowadays.

Collector's Corner: Petroliana - Collectible Road Maps
auctionbytes.com - Now a popular collectible, most road maps until the 1970's used to be given away for free by gasoline companies, automobile clubs, and state and local government agencies, as advertising to promote their products, services, and tourist destinations.

Make Your Business Search Smart
about.com - Are you and your business keeping pace with the world of commerce? No single business owner today can sit on their laurels. Get ready for more competition and more talent.

Why Your E-mail Still Lands In the Junk Folder
clickz.com - One reason spammers get messages into the inbox while yours languish in the junk folder is because they're truly dedicated to the task of getting through ISP filters. Meanwhile, you're probably still using the same old tactics over and over.

Don't Undercharge for Your Services
nfib.com - During the start-up phase of a business, pricing of products and services is a key issue. In fact, accuracy in pricing is one of the key factors in whether a company will exist through the all-important first few years.

10 Ways Small Businesses Can Compete With the Big Boys
powerhomebiz.com - When mass marketers move into town, many small businesses become fearful for their very survival. Learn 10 strategies to help your “little” business survive and thrive against the big boys.

A Passion for Children & Chocolate
homebusinessmag.com - Single Mom Launches Home Business with Her Three Kids

Survey: B-to-b direct sales rise thanks to small business
btobonline.com - B-to-b direct sales revenue grew 9% last year, driven in large part by the small-business sector, according to the recently released "Abacus 2006 Business-to-Business Industry Insights" report.

Creating a Budget and Sales Forecast
allbusiness.com - Creating a budget doesn't have to be a complicated or time-consuming task. Actually, in the beginning, it's best to keep things simple.

Back to School Time Management
businessknowhow.com - The kids are headed back to school and it feels like you should have a lot of extra time on your hands. Why aren't you able to accomplish all that needs to be done? Time management is a big struggle no matter what stage of life you're in. As work at home moms, it is even more important that we manage our time wisely. Below are five tips on how you can accomplish more during the time the kids are in school.

Enterprise-Class Customer Service on a Small Business Budget
smartbiz.com - As smaller businesses grow, they often find it difficult to deliver quality customer service.

Microsoft Classifieds May Open Windows for eBay & Online Sellers
auctionbytes.com - Microsoft's recently launched Windows Live Expo (http://expo.live.com) bills itself as "a dynamic social listing service." It is a free classifieds-style site with categories including Autos, Events, Housing, Jobs, Merchandise, People, Pets and Services.

Is it time for you to start a business?
usatoday.com - What are you waiting for? If you've been thinking about starting a business, perhaps you're waiting for "just the right time." But is there ever such a thing as just the right time to go into business for yourself? Sometimes it's the right time, and you're not even aware of it.

New Tech Hot Spot Is Still The Old One
startupjournal.com - Matt Sanchez was just the kind of entrepreneur that the new wave of the Web boom was supposed to spawn: one untethered by geography, able to locate his company anywhere there was broadband Internet connection and a good idea. But two years after the Yale University electrical-engineering graduate and two friends formed VideoEgg Inc., Mr. Sanchez found that he was spending more days in Silicon Valley than at the company's New Haven, Conn., headquarters.

Hardware News Roundup
smallbusinesscomputing.com - Here is a headsup on some of the latest computing hardware.

Beyond the Burger: 8 Fast-Food Concepts
entrepreneur.com - If you're looking for an out-of-the-ordinary food franchise that'll grab diners' attentions, start here.

The Small Employer Pension Plan Dilemma
businessweek.com - Some new "small business friendly" retirement plans are affordable to set up, or you can manage it yourself or hire a firm to do it.

Valuable promotions produce valuable customers
btobonline.com - We all use promotional products at trade shows and we all know that our supply of promotional products is depleted far sooner than our supply of product catalogs.

What's the Best Way to Fire a Client
ducttapemarketing.com - There are many reasons why this may be. A client can become too demanding, your business has evolved to a point where you no longer want to provide a certain type of service, a client constantly pays slowly, you can only work with so many clients, and so on.

It takes money to chase your dreams, so consider a variety of revenue sources
usatoday.com - Where do people find the money to start (or grow) a business? I don't have great credit, so that is one strike already. Are there grants available? What do other entrepreneurs do?

Environmental Regulations for Small Businesses
allbusiness.com - The Environmental Protection Agency (EPA) has put the following acts in place to oversee and regulate the impact that businesses have on the environment.

Environmental Regulations for Small Businesses
allbusiness.com - The Environmental Protection Agency (EPA) has put the following acts in place to oversee and regulate the impact that businesses have on the environment.

Personal Guarantees for Business Loans
inc.com - How do you deal with lenders when you don't have any substantial assets? It's all about give and take.

Understanding Your Financial Statements
morebusiness.com - No one starts a business because they love the paperwork and accounting that goes with it. All too often, those details are put aside in favor of the more interesting (and seemingly profitable) vision-casting, marketing, and sales. But knowing what your financial statements are and being able to read them can help you run your business more effectively and discover profit where you may not have realized any existed.

Employee Efficiency and Motivation
morebusiness.com - Employees bring their own agendas with them and are only motivated to get as much work done as will benefit them. That’s certainly not to suggest that employees don’t work hard or try to advance, but there needs to be a tangible benefit to push them on. As you review your motivation tactics, look to see if you are rewarding them for completing a lot of good work or for just showing up.

Five Common Mistakes to Avoid in Choosing a Trademark
businessknowhow.com - You have selected your new trademark, service mark or business name and have paid marketing and advertising professionals handsomely for their services. You have also spent money for air time, print media, catalogs and brochures to advertise the benefits of your new products and proudly displayed your trademark. When you finally speak to a trademark attorney to protect your trademark rights, you receive bad news: your trademark is not protectable or enforceable and your competitors can freely use your mark to describe and sell their products.

Tips for Winning Those First Sales
startupjournal.com - Generating initial sales is among the toughest challenges for new businesses. We asked Neil Platt, vice president of sales and business development at six-year-old CashEdge Inc., for tips on attracting customers and building a sales force.

The State of Small Business Desktops
smallbusinesscomputing.com - When it comes to buying a new desktop computer for your small business, the good news is that, as always, PC prices continue to fall and performance continues to rise. But the evolving desktop also comes with new technologies, specifications, assorted gizmos and confusing marketing lingo — which explains why shopping for a new small-business PC can feel like visiting a foreign country whose native language changes every eighteen months.

Do I Need An Employer ID Number
businessweek.com - Is it legal for a sole proprietor to operate a business under a Social Security nNumber instead of an EIN

Time Management Training
entrepreneur.com - Organize your time with the building blocks of productivity.

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