Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

Developing and training your staff
bytestart.co.uk - Giving your staff the skills to perform their roles to the best of their ability is key to this as training your employees can increase profits, improve customer satisfaction, and make your business a great place to work.

E-Commerce Outsourcing for Mid-Market
morebusiness.com - Many small-to-mid-sized businesses have established a presence on the Web, but few have moved beyond brochure-style sites. In fact, according to a recent report by hi-tech research firm Cahners In-Stat Group [http://www.instat.com/index.htm] only 28 percent of businesses surveyed enable users to order online and only 19 percent accept payments over the Web.

How Podcasting Is Used
workz.com - Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS.

Web stamps aren't worth a lick
money.cnn.com - A new printer tries - but fails - to take the hassle out of mailings.

Great Brands Inform Great Media Buys
clickz.com - What does it take to make a brand great? Trust, a sense of community, and a dialogue with your consumers. That's according to the annual "Breakaway Brands Survey" from brand and design consultancy Landor Associates, which was featured in a recent issue of "Fortune Magazine."

Shopping Online with eBay Express, Amazon, Overstock and Google Checkout
auctionbytes.com - Well, the holiday shopping season has started (for me, anyway), and since I do almost all of my holiday gift shopping online, I thought this would be a good opportunity to take eBay Express for another test drive and this time, compare it with Amazon.com and a couple of other contenders.

Recapturing Your Selling Spirit
entrepreneur.com - Running low on motivation? It happens to the best of us. These 6 tips will help you get moving in the right direction.

Tis the Season: Prep for Holiday Rush
ecommerce-guide.com - Though most of us lament the onslaught of holiday commercials and merchandising before Thanksgiving, for Web shop owners, it's never too early to prepare for the fourth-quarter rush.

Creating a Slogan from Scratch
businessweek.com - A compelling slogan can be a vital business tool. Doing it yourself requires creativity, clear thinking, and some constructive criticism

The Successful Network Marketer
smallbusinessbrief.com - What are the personal qualities needed to succeed in network marketing? Let's assume for the sake of argument that the particular company being promoted is a rock-solid, bona-fide opportunity: something worthy of your time and effort, something that offers the end consumer real value. In fact even with a great opportunity, nothing happens without the development of these personal qualities.

Better Online Communication Makes for Happier Customers
smallbusinessbrief.com - Many companies are now doing the majority or even all their business online and foregoing the “Brick and Mortar” storefront. It is easy to see why that trend has happened. But when businesses shift from face-to-face customers to anonymous online customers, there is a loss of personal connection and trust.

Good RSS Policies For Your Site
devshed.com - As RSS feeds become more popular, everybody has the opportunity of providing dynamic, quality content on their sites.Almost any topic can be presented through an RSS feed. However, there are some considerations to keep in mind in order to optimize your feeds.

Online Home Based Business Opportunity For Better Life
businesstoolchest.com - You are holding a lucrative corporate career. Think of the possibilities. What will happen if you… Are out of job? - You have to relocate to another country? Are unable to pursue your current job for any reason?

The Fastest Way to Finance Your Small Business
allbusiness.com - When you need cash in a hurry, you will find plenty of lenders ready to loan you money at exorbitant rates. Unscrupulous loan brokers routinely prey on small business owners who find themselves in need of fast cash. But there are other options for getting the money you need quickly -- and relatively cheaply. Pick the right type of loan.

Making It Easy for Customers To Choose You
businessknowhow.com - Here's something every web site owner should know. When visitors come to your site, they are looking for a reason to buy from you. Think that's stating the obvious?

Ezine Publishing Design For The Email Preview Pane
emailuniverse.com - "The biggest challenge facing online marketers today is to design for the preview pane and ever-shrinking real estate of the email inbox," said Stefan Pollard, Director of Consulting, EmailLabs in a recent media release.

Blogs put businesses on Web search map
usatoday.com - Hunting for ways to boost revenue, a growing number of small businesses are adding another weapon to their marketing arsenal: blogging.

Is An Unusual Business Card Design Right for You?
about.com - So you cringe at the very thought of handing someone an ordinary "black-ink-on-white-card-stock" business card? Have you thought about the power of an unusual business card design?

Technology Helps Boost Outdoor Advertising
startupjournal.com - The last time billboard companies bid for the world's biggest outdoor advertising contract -- to hang up posters throughout the London subway system -- they offered to do just that: hang up posters. That was in 1994.

The 10 Cs of Branding
marketingprofs.com - The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract valuable employees, business partners, and customers; and they can extend into new business areas with ease.

Your Advertising Should Be More Like Dating
ducttapemarketing.com - Advertising for the small business should be approached more like dating. Your ads should be asking for a date, not a sale.

Designing the right logo for your business - Top 10 Tips
bytestart.co.uk - For small businesses, creating a logo is one of the most important stages of a company’s infancy. A professional image can take you a long way, distinguishing your company from the competition.

How To Analyze Your Website
sitepronews.com - How good is your website? Does it do its job? Is it effective? These are all good questions that every business owner and marketing manager needs to ask him or herself.

Two Pillars of a Successful Web Site
successfuloffice.com - For a web site to get close to fulfilling its potential, you need absolute clarity on two points.

Viral Marketing
morebusiness.com - Viral marketing is based on the concept of a virus: that thing we all avoid when we don’t want to get a cold. A virus travels from person to person, growing exponentially as one person gives it to two and they each give it to two more, and each of those new four give it to two more, and so on.

AuctionBytes Survey Reveals eBay Phishing, Account Hijacking Problems
auctionbytes.com - In a recent survey of readers, AuctionBytes.com discovered that 98% of respondents have received phishing emails purporting to be from eBay, and 14% have responded to them.

Make More Money with Channel Management
ecommerce-guide.com - MerchantAdvantage, a company that lets you send and analyze catalog feeds to shopping sites, just joined the ProStores Developers Network. This means ProStores sellers can now send, monitor, and evaluate the cost-effectiveness of their catalog feeds to any shopping destination site.

Do the Due: Be Wary of Internet Scams
businessweek.com - When an unfamiliar company offers to fund a business idea, if it sounds too good to be true, it may be. Here's how to do the due diligence

Seven Myths About Making Money From a Blog
smallbusinessbrief.com - More and more business people are realizing that a blog can be a viable marketing tool in building readership, attracting traffic and prospects to their websites. But there is a simpler use for blogs: to build and manage standalone and content rich websites.

Build a Mailing List While Speaking
smallbusinessbrief.com - Do you do presentations or speaking engagements in front of your target audience? If so, you have a wonderful opportunity to grow your opt-in relationship building mailing list in big leaps.

Franchising Your Business
businessknowhow.com - Franchising has become one of the most popular ways of growing small businesses.

Top 10 Sales Killers
entrepreneur.com - Our expert shares the most common mistakes salespeople make--so you don't get caught making them!

Review: Systemax Epic Notebook
smallbusinesscomputing.com -We never hesitate to list the bad as well as the good in product reviews, but we feel an odd urge to be polite when describing the Systemax Epic notebook.

Offline Marketing Your Web Site – Don’t Overlook the Obvious
smallbusinessbrief.com - How many hours a week do we spend online trying to finesse our online business success with little or no progress? I would venture a guess ~ to many! Don’t overlook the obvious! Offline marketing is the fastest way to generate interest in your business web site.

eBay Watch: Deals, Law Suits and Tools
ecommerce-guide.com - Lawyers on behalf of eBay have filed a 13-count trademark infringement lawsuit against WorldAuctions.

Naming for Your Business
homebusinessmag.com - A Split-Second Opportunity to Promote Your Mission

The Dark Side of Business Ownership
morebusiness.com - There are personal costs to starting a business. But those costs do not have to be permanent expenses. In this article, we’ll talk about what costs you can expect and how to manage them in your own life.

How to cut through the advertising clutter
usatoday.com - There have to be other ways of spending my advertising dollars than the same old newspaper, radio, magazine trifecta. What do you like these days?

How to Put Video on Your Website To Increase Sales and Traffic
businesstoolchest.com - Do you want to increase your website sales, web-traffic, or start your own online TV talk show? Would you like to broadcast your newsletter articles or videos over the Internet to others? Has this seemed impractical because video loads too slow, takes to much web space or just seems to hard to understand. We’ll welcome to the NEW world of instant loading, user friendly web video.

How to Put Video on Your Website To Increase Sales and Traffic
businesstoolchest.com - Do you want to increase your website sales, web-traffic, or start your own online TV talk show? Would you like to broadcast your newsletter articles or videos over the Internet to others? Has this seemed impractical because video loads too slow, takes to much web space or just seems to hard to understand. We’ll welcome to the NEW world of instant loading, user friendly web video.

How to Put Video on Your Website To Increase Sales and Traffic
businesstoolchest.com - Do you want to increase your website sales, web-traffic, or start your own online TV talk show? Would you like to broadcast your newsletter articles or videos over the Internet to others? Has this seemed impractical because video loads too slow, takes to much web space or just seems to hard to understand. We’ll welcome to the NEW world of instant loading, user friendly web video.

Business Services for eBay Stores
allbusiness.com - It's not just Beanie Babies anymore: eBay has established itself as a legitimate distribution channel for all manner of goods. More and more companies now view online auctions as a way to reach new customers, and eBay created its Store program to meet the needs of these businesses.

The Eyes Have It
forbes.com - How to sell more soda pop and soap? Track what consumers see in stores.

Brother, Can You Spare a Dime?
inc.com - The new alternative to banks and VCs: person-to-person lending.

How to Write Headlines that Get Read
businessknowhow.com - Headlines are the most important part of a print ad.

Financing a Not-Yet-a-Business Idea
entrepreneur.com - It's next to impossible to raise funds for your "brilliant idea." But our expert offers some smart financing tips.

Remote Magic
smallbusinesscomputing.com - Modern network server systems, such as Microsoft's Windows Small Business Server 2003, monitor their own status and can generate — and then deliver — alerts to to an off-site management company if something even begins to go wrong.

Survey Says...Online Feedback Key to Success
ecommerce-guide.com - In a world where people are bombarded with junk mail and telemarketing calls, business owners have turned to online surveys to get customer feedback because the Internet makes sending, responding, gathering and tabulating survey results so much easier.

Order Your Hosted E-Mail to Go
smallbusinesscomputing.com - Apptix, a long-time provider of hosted Exchange, today announced that it will partner with Motorola to jointly offer hosted mobile e-mail targeted at small and mid-sized businesses that want a single source for their mobile device, wireless service and on-demand e-mail services.

A Cut Above the Rest
homebusinessmag.com - E-Commerce Entrepreneur Brings the Manual Push Lawnmower Back in Style

Opportunities to Show that You're a Community Player
morebusiness.com - Business is more than just what appears on your profit and loss statements. It is an important part of the social fabric and it needs to give back as much as it gets. Being a part of the community is more than just sponsoring a local baseball team (although that’s good) and having an annual employee food drive (although that’s good). It’s more than just trying to make a good impression for the sake of making a good impression… it’s about simply doing good in the world because it’s the right thing to do.

The Definition of Independence
fool.com - For a small-business owner, hiring an employee is a big step. Not only do you have to make sure you have enough money to pay the employee's wages, you also have to pay various employment-related taxes and contributions, including Social Security, Medicare, and unemployment insurance withholding.

SmartBiz's Keys To Online Success: Track More Than Open Rates
smartbiz.com - A study recently released by GetResponse on email marketing offers two interesting tidbits. The first is that more than half of respondents don't track their campaigns. The second is that a majority of those that do simply follow open rates.

Choose A Banner Ad Delivery Method
workz.com - How will you deliver that is, display the ad to your viewer? From low-tech to high-tech, there are several methods to choose from. These methods can be broken down into two categories: nontargeted and targeted delivery.

Which Products To Sell On The Internet?
businesstoolchest.com - Internet home business beginners are usually undecisive over what products to start selling when they start a web business. Here are some information that might be of help. There are basically three broad categories of product types.

To Make More Sales, Try Making More Friends
businessknowhow.com - Showing a genuine interest in others not only makes them feel good, it makes you feel good. Instead of trying to convince someone of your point of view, your job becomes to see everything from the other person's side. Conversations that used to be challenging sales situations can instead become opportunities to make new friends.

The Best Strategy for Your Business
entrepreneur.com - Having a strategic plan doesn't mean you're actually managing your business strategically. But it's never too late to start.

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