Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

Seven Tips for Marketing Your Seminar
smallbusinessbrief.com - Want to begin offering workshops (by phone or in person) to attract clients and maybe build another revenue stream?

Google and Intuit Partner to Serve Small Businesses
smallbiztrends.com - This is a great time to be a small business owner. Technology keeps getting more powerful and easier to use. We have more options than ever to promote our businesses online, either inexpensively or free.

New version of best-selling business plan software released
bytestart.co.uk - The 2007 version of Business Plan Pro, the ever-popular business planning software has just been released. The latest issue includes some new features and resources to make writing your business plan even easier.

9 Practical Reasons Why Web-Audio Is A Necessity
sitepronews.com - Here are some reasons to use web-audio.

Own Your Niche By Building A Niche Community
workz.com - Slightly Famous entrepreneurs are learning that in today's world, given that most of us have an unmet need for community, one of the greatest services you can offer your clients and prospects is simply to get them together.

Content Strategy as a Marketing Tool
clickz.com - Your online content strategy has a major effect on your marketing. Although content is obviously critical for publishers, it's also important for anyone with an online presence. Content helps drive traffic, which leads to results.

Collector's Corner: Collectible Men's Neckties
auctionbytes.com - Vintage neckties can command prices up to several hundred dollars at online auction markets.

Living Your Brand
entrepreneur.com - Take a look at who you are and how you want to represent your brand--and live it every day--to make yourself your #1 asset.

Gettin' Widgie With It: Shopping.com Add-on App
ecommerce-guide.com - Shopping.com yesterday announced a free program called Shop Widgets that lets Web site owners add comparative product information such as reviews, images and pricing to their sites. You can cut-and-paste the code to your site or configure your own application using APIs provided by Shopping.com.

So You Want Your Site To Be Number 1
devshed.com - You have products or services you want to sell?You want to use the internet as your main publicity vehicle? So you want a website? You want to sit atop the rankings for the search engines? You want loads of visitors to your site? You want a high conversion rate from visitors to paying customers? We are all in that situation and it is possible to achieve all of these wants by following a few simple rules.

Procrastination: Your Costly Foe
businesstoolchest.com - Of the three main barriers that most people face when trying to reach their financial goals – taxes, inflation, and procrastination – the first two are practically guaranteed to occur, but the latter has the potential to be the most costly, yet is the easiest to overcome. Why do people procrastinate when preparing for their financial future? Here's a look at some common reasons.

Yahoo! Customer Service Phone Number
allbusiness.com - At least for the foreseeable future, phones in one form or another aren't going away. And I think that customers are going to want to call and speak with someone sometimes and businesses can't rely on their websites to provide answers for everything.

2 small businesses that thrive in a big box world
money.cnn.com - David and Goliath tales illustrate how family businesses can succeed against the Wal-Marts and Best Buys of the world.

Make Money With Affiliate Programs: Step-by-step Guide
workz.com - Affiliates make money by referring customers to their merchants. There are many companies and webmasters offer affiliate programs to promote their online sales. When you sign up for an affiliate program, you will be given an affiliate link with a unique affiliate ID which will be used to market the product. When someone makes a purchase through your affiliate link, you make money (earn affiliate commission). Below are the steps to starting an affiliate marketing business:

Three Strategies Answer E-Mail's New Challenges
clickz.com - Remember a few years back when some big-name online-technology gurus proclaimed e-mail was over, thanks to spam, fraud, RSS, Gmail, and recipient hatred? Throw in the latest hype over social networking, blogs, and podcasts, and you'd think the perfect storm that could sink e-mail marketing was just over the horizon. Not quite.

eBay Sues WorldAuctions.com Online Auction Site
auctionbytes.com - Attorney David Fish of The Collins Law Firm reports on his blog, Internet and Class Action Law, that eBay has filed a lawsuit against WorldAuctions.com in the Northern District of California alleging that the Internet site infringes on its auction system.

Building the Better Biz
entrepreneur.com - Is your company tough and tenacious or lithe and limber?

Microsoft Mixes in eBay With Its Accounting Software
ecommerce-guide.com - Microsoft might have hurt the feelings of businesses a bit when it dropped the words "Small Business" from its accounting software (even though the newly named Office Accounting 2007 is still aimed at companies with 25 or fewer employees, a Microsoft spokeswoman said). However, new features that add a direct link between accounting and eBay and PayPal services may make up for the name change.

Buying Sites with a Built-in Audience
businessweek.com- Established players such as AOL or IAC are snapping up tiny media outfits--like Urban Baby--that have built Web sites tailored to popular niches

Are you sale-oriented?
devshed.com - Are you sale-oriented? Is your website 'sales-oriented'? Both of these are the same since your website is YOU as far as your visitors are concerned.

What to Look for in a New Bank
msn.com - Big banks are competing for your business. How can you decide which one is best for you and your company?

Web 2.0 Translates to Free Hosted Office Apps
smallbusinesscomputing.com - While Web 2.0 has had its day of being just marketing jargon, small businesses are finally starting to see something concrete come packaged under the popular catch-phrase.

Appearances Count: Making Your Business Look Appealing to Customers
nfib.com - It's important to evaluate your business' physical appearance through the eyes of your customers since it's the first impression they'll get of you and your employees. What do they see when they drive up to your building? What do they see when they walk through the door?

Legislation May Boost Smaller Exporters
startupjournal.com - Giving entrepreneurs an income tax deduction on their health-insurance premiums boosts the odds they'll stay in business, according to a study by the Small Business Administration's Office of Advocacy.

Small Business Super Star Hiring Hassle
smallbiztrends.com - Microsoft can hire anyone (or anything) it wants. The business giant has one real point measurement for hiring. IQ. There may be a lesson here for the small business owner.

See Your Website Through Your Visitors Eyes
sitepronews.com - Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don't know how your visitors are traveling, your conversion rates will suffer dramatically. Fortunately, there is a company who has performed in-depth testing for you, revealing the common behaviors of people viewing web pages.

Prospecting for Success
morebusiness.com - A freelance writer I know never stops prospecting. He names it as one of his favorite tasks in the day. It’s no surprise that he is successful, earning much more than his peers. But he’s also quick to admit that every day requires a CHOICE to prospect. When times are busy, and he neglects prospecting, he feels it about a month later in his bank account.

The E Writing Bulletin...26 Ways To Spruce Up Your Newsletter!
workz.com - If you've been publishing for a while, your newsletter content mix may be static. Maybe each issue includes the same tired content: one press release, one Top Ten Tips article, and one News From Headquarters feature. Or maybe your newsletter is still relatively new, but in the hectic days of launching it you concentrated on building your subscriber list and graphic design, not content. If so, now is the time to take a hard look at your newsletter content.

Creating a Buzz on a Budget
smallbusinessbrief.com - When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture.

Landing a Spot in the Retail Big Leagues
entrepreneur.com - Trying to play ball with Target or Wal-Mart? Follow these eight steps for selling your product to a large, multiunit retail outlet.

IntelliContact Delivers on E-Mail Marketing
ecommerce-guide.com - Broadwick’s IntelliContact, a Web-based e-mail system, you can manage contacts, segment markets and send e-mail to them, as well as track responses and actions. This competent program, now in version 4, offers all of the tools you need.

Web Design And Navigation
smallbusinessbrief.com - As people “browse” the Web, they “land” on a page and “navigate” on a website. To find their way around they need a “navigation” system.

Legitimate Home Based Businesses and The Tax Department
smallbusinessbrief.com - There are a number of steps that must be followed when you set up your home based business to ensure that it is legitimate and that you do not contravene some of the local and federal laws.

Setting Goals: Your Only Recipe for Success
smallbusinessbrief.com - Goals are like signposts. As long as you can see these signposts, then you know you are heading in the right direction.

Defining Key Franchise Terminology
allbusiness.com - Here are definitions of some key franchise terms.

Marketing and demographics are key when keeping up with consumer trends
usatoday.com - Recognizing consumer trends and patterns is a step in the right direction toward having a successful business.

Is Account Receivable Factoring for You?
about.com - Is a small business owner, you know first hand the struggle of attaining capital to finance the growth of your business or meet cash flow shortages. When regular small business financing such as loans and credit are limited, some business owners will turn to accounts receivable financing. Is accounts receivable financing right for your business?

Analyzing Successes Are as Valuable as Analyzing Failures
nfib.com - Normally companies go to great lengths to analyze their failures in hopes of learning from mistakes and avoiding them in future. Analyzing successes can be just as important. Doing so allows a business to pinpoint things it did right and build on strengths to maximize future profitability and growth.

A Flash in the Pan? Meal-Prep Shops Spread
startupjournal.com - Andi Berkowitz's goal is to get a hot dinner on 200 tables every night. As a Dinner by Design franchisee, Mrs. Berkowitz, 50 years old, presides over a gleaming commercial kitchen in a Highland Park, Ill., shopping center, where time-strapped mothers -- plus an occasional dad -- gather to whip up meals they'll freeze and heat up for their families during the next few weeks.

Why pay for advertising that does not yield sales?
smallbusinessbrief.com - Before you part with your cold hard cash, consider various ways to increase and maximize your conversions. The term conversion simply represents the number of website visitors that take the action that the web publisher desires. In most cases, conversion refers to an individual browsing a website and purchasing the product(s) or service(s) being sold. The idea is that a browser has been converted into a buyer.

Keep your customers by being consistent
allbusiness.com - We all know a critical component of top quality service is consistency. Brands are worthless without consistency. Marketing promises are empty (at best) and lies (at worst) without consistency.

Search and prosper: How to profit from Google
money.cnn.com - The search engine has the power to help but also hurt any business with an online presence. Meet one entrepreneur who figured out how to thrive in this strange new world.

Got a Minute?
entrepreneur.com - In the time it takes you to drink your morning coffee, you can start a business.

See Your Website Through Your Visitors Eyes
sitepronews.com - Every time a visitor comes to your site, they take a particular path. Their eyes move in quick motion, hopping from one hotspot to the next. If you don't know how your visitors are traveling, your conversion rates will suffer dramatically.

Do I Need A Mission Statement For My Small Business?
allbusiness.com - Can having a mission statement put your small business over the success edge?

Elements Of Great Websites
smallbusinessbrief.com - There are literally millions of websites on the Internet these days. How do you make sure that your website is not lost in virtual obscurity? Well, there are several key elements that every great website has.

Marketing Strategy: Developing a Website Marketing Plan
smallbusinessbrief.com - For many of us, finding the time and commitment to develop an online marketing strategy is difficult. There are so many other obligations vying for our attention it is tempting to push strategies to the back burner. Giving into that temptation, however, means putting your business at a disadvantage.

Improving Your Marketing Process
morebusiness.com - Advertising costs in some media can be astronomical and still be largely ineffective… and yet, better than nothing. Here are some ways that you can improve your marketing process to drive business and build profitability (not just income).

How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site
powerhomebiz.com - If you are selling on the Web, you need to be able to to attract more visitors and then turn them into customers. Learn tips how you can increase your conversion rate and increase sales from your ecommerce store.

Secrets to Securing the Perimeter
computeruser.com - Even the smallest of businesses are not immune to Internet threats. Just a single security breach could bring your business operations to a halt, decreasing productivity, and potentially compromising data integrity, customer confidence, and revenue flow. And today's threats can come from anywhere--wired or wireless networks, internally or externally.

What is King Content or Links/
oldwelshguy.co.uk - This is the argument that many have been making for a few years now. But while all this debate has been going on, those who knew who the real king is sat, smiled, and got on with earning money. Those who knew and understood what it is all about just kept doing it, and watching the money roll in. So if neither copy content nor links are king, then what IS? I will tell you what is king, it is….

Supreme Auction Releases eBay Design Tool with 'Podcast' Capability
auctionbytes.com - Supreme Auction has released Version 2.0 of its eBay listing design tool for the US market and is making it available for free for the first months. The company is based in Germany and is an eBay Compatible Solution.

Entrepreneurs help world by creating
usatoday.com - I would like to make a difference in this crazy, mixed-up, post 9/11 world, but I am just a guy who runs a small business. Any thoughts on how entrepreneurs like me can help?

Time To Hire Talent For Small Business
about.com - Hiring for a small business is a challenge in the best and worst of times.

Due Diligence: Revealing the Good, the Bad and the Ugly
nfib.com - The term "due diligence" is thrown around quite a bit in business circles, but what does it really mean?

Earning More By Going Solo
startupjournal.com - In 2000, Les Kollegian resigned from his chief creative officer post at an advertising agency to start his own shop in San Diego with a goal of increasing his earnings. The 36-year-old says the experience was challenging and stressful, but his take-home pay is now approximately $300,000 before taxes -- triple his previous annual income.

Five Negative Thoughts That Can Sabotage Your Writing (and How to Shake Them)
marketingprofs.com - Have you ever reached for a brownie when you were trying to lose weight? Or stayed in bed when you intended to go to the gym? Or put off paying bills because it was "too much of a hassle"? There are lots of different ways we sabotage ourselves. This is true of life in general and also true of the writing life.

Thirteen tax saving tips for small businesses
bytestart.co.uk - The Tax Faculty at the ICAEW recommends thirteen tax-saving tips to ensure your business pays less tax. Are you using all of these methods to minimise the amount of tax your business pays?

5 Businesses for Artists
morebusiness.com - Art can be a challenging type of business because it is so subjective. What one person considers art, another does not. For example, some people can be powerfully impacted by abstract paintings while others just scratch their head in wonder. As well, how do you quantify the value of art? Is it the amount that someone is willing to pay for it? Is it the amount of time that the artist spent on the project? For these reasons, art and business rarely mix. Or if they do, they rarely mix well. But that doesn’t mean that artists are doomed to the stereotype of the starving artist. Here are 5 types of business that visual artists can enjoy a decent profit doing.

Using Transactional Messages to Grow Your Opt-In E-Mail List
clickz.com - Smart companies continue to look for ways to get more from their transactional e-mail messages.

AuctionBytes Polls eBay Sellers on Online-Auction Issues
auctionbytes.com - AuctionBytes is surveying online sellers to take a snapshot of the state of the online-auction industry. The results will be published in a future issue of AuctionBytes-Update.

In Your Face! 10 Crazy Marketing Stunts
entrepreneur.com - Say it loud and proud with these funky, spunky, cheap ideas to get noticed.

The State of eBay Drop-Off Stores
ecommerce-guide.com - In June 2005, we covered the then white-hot business concept of the eBay consignment drop-off store. Virtually nonexistent prior to 2003, by 2005 "Entrepreneur" magazine was touting the drop-offs as "One of the 13 hot businesses of 2005," and, by mid-year, there were thousands of independent and franchise eBay drop-off stores across America.

Finding Your Online Audience
businessweek.com - The subtle art of positioning your business on the Web and how to join the conversation once you’ve found your niche

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