Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Recent Conversations In Our Small Business Ideas Forum

The Very First Online Auctions
auctionbytes.com - The first online auctions weren't on the Web at all.

 

Small Business News

How to Drive Traffic to Your Online Video
clickz.com - As a marketer looking to tap into the latest trends, you create engaging online content. Then, you're challenged with getting that content in front of a relevant audience. When building a viewership for online video, you must take a broad perspective. Like growing any other type of customer base, it requires a variety of techniques.

Making Your Service Easier To Sell
entrepreneur.com - Wanna know how to better sell your service? Package and position it like a product--these marketing experts show you how.

eBiz Profile: Million Dollar Baby
ecommerce-guide.com - Back in 1998, Ambrose Hooi, an Australian, was looking for help with his colicky daughter. He started to think that having a baby go from the womb to a crib was too drastic of a change, so he began to think of a more transitional bed, and wound up creating a baby hammock and sold them on the Web at Baby Hammocks.

Who Needs an Insurance Broker?
businessweek.com - Maybe you, since hiring one can make it easier to buy benefits for your employees—and in many cases, it won't cost you more.

Getting Links To Your Site
devshed.com - In my experience this is the single most important factor to increasing your search engine rankings.

How to make your Ads Irresistible
businesstoolchest.com - Advertising plays a great role in boosting a business up to the sky. They are the medium for you to climb up without any ropes. Ads give us a reason to buy a single product instead of another. They are the medium by which a particular company highlights it's products benefits in a way that sounds to be interesting.

Negotiating the Purchase Price of a Business
allbusiness.com - If you are planning to buy a business, you, in conjunction with your attorney or financial advisor, need to be ready to negotiate the purchase price.

Entrepreneurs Are Bringing the '80s Back
msn.com - Remember MS-DOS and Madonna gloves? As the '80s passes into nostalgia heaven, some entrepreneurs are bringing back products that defined the era for a second chance.

Building Loyalty in Your Business
nfib.com - No matter how many new customers you hope to draw to your business, never take the ones you already have for granted. Always give them a reason to keep coming back.

Those Who Go It Alone Wish for More Time
startupjournal.com - For sole proprietors, finding the time to build the firm is one of the biggest challenges.

Face the Customers or Face the Music
marketingprofs.com - The wellbeing of your business depends on the way your company interacts with its customers. This sounds obvious, but many companies—large and small, unknown and well-known—do not act that way.

Is Ecomomic Gardening the Answer for Local Business Communities?
ducttapemarketing.com - I had the pleasure of spending the day in Littleton Colorado this week. I had been invited to present a 1/2 day marketing workshop for local businesses. I went expecting to find a room full of small businesses eager to learn just a little more about how to create a systematic approach to marketing - and that I found. I also found something that I did not expect-small business revolution.

Practice for Small Business Managers
smallbiztrends.com - Not long ago I was advising a boss on a product roll out. His team had never done anything quite as large. I suggested a ‘FireDrill.’

10 Secrets To Improving Your Website's Conversion Ratio
bytestart.co.uk - According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

3 Things to Help Google Trust You
sitepronews.com - Google is all about trust. Who knows, maybe they were in a bad relationship, but if you want to rank well with Google, you need to be trustworthy. And let me make the bold assumption that you are currently not trustworthy (most sites are not – especially new sites)

For An Online Business, Quality Tops Quantity Every Time
workoninternet.com - The "more is better" syndrome seems to be some quirk of human nature that can often lead us astray.

Dealing with the Slow Season: How to Find Clients When Business Isn’t Brisk
morebusiness.com - Here are five ways you can deal with the slow season and use it to help build your business and position yourself for growth.

Make Money With Affiliate Programs: Step-by-step Guide
workz.com - Affiliates make money by referring customers to their merchants. There are many companies and webmasters offer affiliate programs to promote their online sales.

Sam Walton: 10 Rules for Building a Successful Business
powerhomebiz.com - Sam Walton grew up poor during the Great Depression, yet rose to start the biggest retail store Wal-Mart. In Sam Walton's "Running a Successful Company: Ten Rules that Worked for Me," learn Walton's winning formula for business.

Reclaim Bad Addresses -- Carefully
clickz.com - As a professional e-mailer, you know conventional e-mail procedure dictates that whenever a message hard-bounces, you immediately remove the address associated with it and never use it again. This may surprise you: all those addresses aren't necessarily bad.

The Coupon Offer in Action
entrepreneur.com - Get attention--and motivate prospects to buy--with creative coupons.

eBay Competitors Reach Out
ecommerce-guide.com - With eBay fees up and shares in an overall freefall, there's no shortage of alternative auctioneer and Web store companies courting disgruntled sellers.

When Kids Play the Guilt Card
businessweek.com - Before you put your children on the payroll and give them a stake in the company, here are some things to consider

A Dash of Spice for Your Network
smallbusinesscomputing.com - For some people, an application named Spiceworks might sound like an adult-oriented business productivity suite. But behind its slightly lascivious name lies a product designed to handle something decidedly dull: IT network management.

Your Ebay Lifeblood: Customer Service
smallbusinessbrief.com - So, you've put up your eBay listings and now it's time to sit back and let the cash flow grow. Sorry, being a successful seller on eBay isn't that easy.

Improving Conversion Rates
smallbusinessbrief.com - You have optimised your website and attracted a large number of inbound links by one means or another. Now you are getting hundreds of visitors a day, unfortunately very few are staying to browse your site and even fewer are purchasing your products or enquiring after the services you offer.

What Lenders Look for Before Granting a Small Business Loan
allbusiness.com - Before lenders will grant a small business loan, they need to ensure that the loan will be repaid. Every loan is a risk, but banks and brokers want to take as little risk as possible.

Why small businesses rock
usatoday.com - Being big isn't what it used to be for business.

Track Your PC Protection with Ease
smallbusinesscomputing.com - Active Security Monitor (ASM), afree security diagnostic tool from AOL, monitors your home network to ensure all the right security functions are in place.

The Psychology Of Success
workoninternet.com - Everybody has a dream. A fantasy, if you like. Usually it takes the form of something we would like to have, or something we would like to happen to us. How we respond to this dream will decide whether we are successful, or whether we remain as we are.

Keeping Your Eyes Healthy in Front of the PC Screen
nfib.com - Do your eyes get fatigued, blurry, itchy or sensitive to light when computing? If so, you're not alone. Several studies over the years have shown that one or more of these visual symptoms occurs in 75 to 90 percent of people working at a computer.

4 Ways to Get Your Business Noticed
morebusiness.com - Some people might think of these as marketing tools to help you promote your business. That may be true, they do promote your business and thus they are useful for marketing, but these 4 things do so much more...

Strategies for Balancing Home Issues With Work
startupjournal.com - It is a huge challenge to focus on work when something major happens in your personal life. Even under normal circumstances, employees struggle to balance personal and work responsibilities.

Tips To Build Your Email Address Database
workz.com - Why build your email database?

How much it takes to start a busine$$
money.cnn.com - Small-business owners spend about $10,000 to start their companies, mostly out of their own pockets, study says.

Seven Tips for Effective Landing Pages
clickz.com - Great e-mail marketing doesn't involve e-mail alone. Usually, it also encompasses the Web pages people land on when they click through from the message to follow the call to action. You can get a great open rate and a very impressive CTR (define), but if the landing page doesn't carry the reader through to the goal, it's pointless.

Face the Customers or Face the Music
marketingprofs.com - The wellbeing of your business depends on the way your company interacts with its customers. This sounds obvious, but many companies—large and small, unknown and well-known—do not act that way.

Guide to Free Advertising
smallbusinessbrief.com - When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free?"

5 More Tips to Overcome Bloggers Block - Part 2
smallbusinessbrief.com - If you are blogging a topic you really are passionate about or simply are interested to invest more time to learn then the whole process would be easier as you will see blogging as part of doing what you like instead of a boring and repetitive task.

The Very First Online Auctions
auctionbytes.com - The first online auctions weren't on the Web at all.

Click-to-Call Ads Offered by eBoogle
ecommerce-guide.com - Google and eBay dominated not just the Internet today but the headlines too with their plans for Google to supply eBay with Web-search advertising outside the U.S. and to jointly offer "click-to-call" ads linking shoppers to customer-service operators. (Yahoo!, which in May began providing all of eBay's U.S. ads, apparently was not invited to the party.)

Starting Over When Your Business Fails
businessweek.com - Startups face tough survival odds. If yours bites the dust, resilience—and balancing optimism and realism—can earn you a second chance

Softening Them Up
businessweek.com - Here are nine novel tactics to help you sway prospective customers who think your prices are too high

The Highs and Lows of a New Online Business
smallbusinessbrief.com - When you finally make the decision to start your own online business I can safely say that you will feel slightly anxious, overwhelmed, unsure and even scared! You are not alone in this.

Top 10 Tips To Boost Your Google Adwords Performance
devshed.com - Online advertising has rapidly grown into a multi-billion dollar industry, with Google’s recent $900 million deal to advertise on MySpace an example of it’s huge demand and popularity.

Word of Mouth Marketing
businesstoolchest.com - Word of mouth marketing was actually the “greatest” tool of viral marketing long before the internet was invented and till this day, word of mouth marketing is still a great tool for online and offline businesses.

Keep it short - really, really short
allbusiness.com - There are few things more annoying than getting a long and wordy e-mail message that really only says one thing that could have been said in a small fraction of the words.

Make an office's dog days dog friendly
usatoday.com - It's the dog days of August, so it's time to remind readers of the benefits and pleasures of creating a dog-friendly workplace.

All-New-to-You Hardware
smallbusinesscomputing.com - Shuttle Launches Its Smallest Small-Form-Factor PC

Business Loans: Getting a Lender to Say "Yes"
nfib.com - Banks and financial institutions are often not eager to part with money when it comes to small businesses.

Keep Your Message Relevant to Reach People
startupjournal.com - Companies spent an estimated $161 billion on direct marketing in the U.S. in 2005, according to estimates from the Direct Marketing Association (www.the-dma.org). But reaching consumers has never been more difficult.

Books: The New Premium
marketingprofs.com - Every time the tradeshow season rolls around, I hear the same old question: How can I tap into the special sales markets without using last year's hats, bags, Frisbees, pens, and other boring gimmicks? The solution is simple and effective—good old-fashioned books.

People Do Business With People They Know, Like, And Trust
smallbusinessbrief.com - Networking isn't just for people who run their own businesses. All of us have a network of people we depend on.

Web Sales Can Increase Your Crafting Revenue
smallbusinessbrief.com - Putting together a good website for your crafts takes a little bit of effort to get off the ground, but it might be well worth the work. Here's what you have to do.

Improved RSS Feeds
smallbusinessbrief.com - RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic.

Buying Desktop Computers for Your Growing Business
allbusiness.com - Time to buy some more desktop computers for your business users?

Can I Trust You?
smartbiz.com - Think about the emails you receive from businesses or organizations. I'm sure some do a better job at winning your trust than others. Here are some of the trust-building characteristics I have observed.

Smart Questions For Your Insurance Agent
inc.com - Are you protected if a catastrophe hits? Quite possibly not.

RSS Feed Tips To Help Search Engine Optimization
workz.com - RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic

Which Products To Sell On The Internet?
businesstoolchest.com - Internet home business beginners are usually undecisive over what products to start selling when they start a web business. Here are some information that might be of help. There are basically three broad categories of product types.

A "Warm Calling" vs. "Cold Calling" Rant
businessknowhow.com - "Cold call, warm call," it's simply a state of mind. Your mind.

3 Top Actions for Sales Pros Wanting New Customers
allbusiness.com -There are many things to consider when reviewing your selling efforts.

New Orleans merchants struggle to rebound
msnbc.msn.com - Long, hot summer of reduced tourism, lost sales and shortage of workers

Get the Right Networking Mind-Set and Skill Set
entrepreneur.com - Make more and better connections when you get your mind and skills in gear for networking

Retiring Your Business?
about.com - For life of the small business owner retirement is often in the distant future. Why would you want to retire when your pursuing your passion?

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