Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

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Small Business News

Can a Small Biz Make It Online?
ecommercetimes.com - Small businesses have their share of difficulties, but do they have any chance of succeeding in a world dominated by eBay (Nasdaq: EBAY) , Amazon (Nasdaq: AMZN) and the like? The short answer is yes -- if they combine the right mix of technology, marketing and customer service.

Fanning the Flames of Ebay Store Rumors
allbusiness.com - Since eBay made the controversial announcement that it was raising eBay stores fees, there have been numerous rumors flying about that eBay is perhaps trying to do a bit more than just "reset the balance". Some folks go so far as to believe eBay is planning to do away with stores completely in the future.

10 Ways To Extend The Reach Of Your Site
sitepronews.com - Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their reach, these websites create greater exposure, bringing in more targeted traffic, leads and sales.

Customer Feedback, or What I Learned on My Summer Vacation
clickz.com - Your aim in collecting customer feedback and listening to the conversation is to get your target market's perspective and to uncover issues or insights you can't get from other analyses.

eBay Runs Promotion for Buyers
auctionbytes.com - eBay is holding a promotion called the eBay Pop Hits Sweepstakes that tests their knowledge of pop music. Buyers can enter every day between August 16- 22 for chances to win a Grand Prize $5,000 eBay shopping spree or First Prize $25 eBay Gift Certificate.

Are you Writing your Ads the Wrong Way?
businesstoolchest.com - I've spent quite a lot of time helping out new internet marketers. One of the most common mistakes I see is responsible for the poor conversion rates that new marketers dread. Fortunately though, it is a mistake that is easily fixed.

The Purpose Driven Business
businessknowhow.com - I'd like to start this article off with a question. What's the purpose of a business? Or, perhaps more specifically, what's the purpose of your business? Do you ever think about that throughout the course of the day? Or, does it only haunt you at night or when you are trying to clear a jam in the copier?

Privacy Protection Statements- Because we hate spam as much as you do!
emailuniverse.com - More than a few years ago, thanks to A/B split testing, many discovered (including my own results) that adding a privacy protection statement below your subscription button helps to increase conversions.

New study shows big growth in black female entrepreneurship
usatoday.com - The Census Bureau last year reported a huge, unexpected surge in the number of businesses owned by African-Americans between 1997 and 2002.

Big Storage, Little NAS
smallbusinesscomputing.com - While small-business storage needs continue to grow at an exponential rate, you may be glad to know that storage solutions designed to handle that data are actually shrinking in size as they increase capacity.

Nurturing Your New Hire: Thirteen Must-Dos for Employee Success
nfib.com - In some ways your new hire is like a newborn––fascinated by this exciting new world but in need of care and guidance. Nurture your new hire with these 13 must-dos, and the result will be long-standing workplace success.

If You Bake It, Will They Come?
startupjournal.com - How do I go about publicly selling my family-recipe barbecue sauce?

Time Management Training: Organize Your Time With The Building Blocks of Productivity
smallbusinessbrief.com - An effective daily schedule can also be constructed with three types of blocks. How much you can pile on (your productivity) each day depends on how well you organize your time.

Do You Pay Per Click Fraud?
sitepronews.com - Click fraud has become the greatest threat to the rapid growth of the paid search marketing sector. The Interactive Advertising Bureau estimates that 20 to 35 percent of ad clicks are fraudulent.

New Product Development Strategy
workoninternet.com - For most of us, coming up with a creative idea is a painstaking process. I know I get my best ideas while doing something completely unrelated to my business such as walking, gardening or playing golf. But it's not always reliable. The ability to think in practical but creative and original ways is available to everyone.

Human Resource Planning in Your Business Plan
morebusiness.com - Even though you’re a corporation of one right now, and your growth may not necessarily include additional employees in the near future, here are the steps you’ll want to start taking to plan your HR needs. These steps will also work for a growing business that already has employees.

Back-to-School Ideas for Your Biz
verticalresponse.blogs.com - Back-to-school promos started, I saw the reams of paper last weekend all shoved into my Sunday Chronicle and the back-to-school email marketing campaigns are starting to roll off the VR servers. Is this an opportunity for your business?

Choosing the Right Advertising Medium for Your Small Business
powerhomebiz.com - For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Learn the advantages and disadvantages of each advertising medium that you can use to provide your business the winning edge.

Unsubscribing: Get More Out of "Goodbye"
clickz.com - Unsubscribes are a way of life in e-mail marketing, but don't take them for granted. Instead, use unsubscribes to improve your e-mail program and learn how to keep more of your subscribers around.

Auction Site uBid Reports Second Quarter 2006 Results
auctionbytes.com - uBid.com Holdings, Inc., which operates the uBid online auction site, announced results for the second quarter ended June 30, 2006. Highlights for the second quarter of 2006 included:

Creating Radio Ads That Stand Out
entrepreneur.com - Try these tips to break free of background noise and get a strong response from listeners.

Accentuate the Negative
businessweek.com - It sounds counterintuitive, but admitting a negative about your company or product in your advertising builds trust with consumers

Telling Ain't Selling
marketingprofs.com - A fundamental question in selling is not why people sell, but why people buy.

Online Billing: To Suppress or Not To Suppress?
smallbusinessbrief.com - Electronic billing or online billing presents opportunities to significantly reduce the cost of sending bills and receiving payments. Experts have identified three areas of cost savings

Find The Hidden Treasure
smallbusinessbrief.com - If you find the hidden treasure when you are talking to a potential client, you will dramatically increase your chances of gaining a client. What on earth do I mean by that? This hidden treasure sounds so mysterious.

Easy Business Incorporation
smallbusinessbrief.com - Business incorporation a decade or two ago is a tedious process that businesses often reach bankruptcy before being awarded corporation status. However, recent developments in the business world and the creation of Business Corporation Act make the process quicker and easier.

Time for small businesses to get with 401(k)s
cnn.com - There's no reason why small-business owners shouldn't take advantage of a tax-advantaged retirement savings plan; here are some tips to get started.

How To Launch A New Website And Quickly Attract Traffic And Generate Sales
workz.com - So… you’ve got a great product (or service) and your website is now optimized to be a sales conversion machine. Now it’s time for the next piece of the puzzle… getting targeted visitors to your website so they’ll buy.

Using Blog PR to Promote Your Site
sitepronews.com - The recent trend of using the press release to promote an online business has emerged with good reason – good press costs very little and can do more for a business than thousands of dollars of marketing.

6 Simple Savvy Small Business Email Tips
about.com - The number one activity online is email even with the growth of broadband internet and new Net tools such as podcasting. A Gallup poll found over 67% of Internet users send and receive email regularly and email outranks other online activities including shopping, downloading music, or reading blogs.

New fire laws come into force in October 2006
bytestart.co.uk - Bibby Financial Services is warning the UK small business community to take heed of the new fire laws that come into force October 2006, or risk getting their fingers burnt.

Sales requires the right kind of attitude, and effort
usatoday.com - As a result of a change in our business I am forced to now do a lot more selling than previously, and frankly, sales is not my strong suit.

Should I be using a blog for marketing purposes?
allbusiness.com - The efficacy of blogging as a marketing vehicle is unproven. Blogs are relatively new and entrepreneurs and corporations alike are just now starting to experiment with using them.

Instant Podcasts Without Saying a Word
devshed.com - Instant Content; Converting a Text Article to a Podcast.

You Got Attitude!
inc.com - All employees have attitudes that can positively--or negatively--affect the performance of your company. Here's how to determine what your employees' attitudes are and how to use this information to ensure they're fulfilled by--and productive in--their work.

4 Kinds of Customers and How to Keep Them Happy
morebusiness.com - Generally speaking, people are either introverts or extroverts, and they are either big picture or detail-oriented. These 2 spectrums create 4 groups of customers. This is one excellent way to divide up your customers into 4 “groups” but it is certainly not the only way. However, this way will help you in prospecting, sales, and follow-up communication.

Drive Up Business Profits with Vehicle Wraps
franchisetrade.com - Vehicle wraps have become red hot for business promotion, and the chief reasons according to industry experts are affordability and effectiveness.

Marketing - Don't Overlook Offline for Online
smallbusinessbrief.com - Most of us who have online businesses are guilty. What are we guilty of in our advertising promotions? The failure to consider the viability of offline marketing techniques, particularly custom-imprinted promotional items that people use each and every day. Not just once a day, but throughout their day.

5 Tips to Overcome Blogger Writer’s Block - Part 1
smallbusinessbrief.com - One of the biggest problems for every blogger is to constantly come up with great ideas to blog about and then actually writing them down.

Employee Recordkeeping Requirements
businessknowhow.com - When hiring a new employee you should consider what information is vital to maintain on your employees.

Funding Options for Bad Credit Risks
entrepreneur.com - If your credit score is holding you back from landing startup capital, you'll appreciate these tips for finding the funding you need.

Identity Theft: Phishing in Dangerous Water
smallbusinessbrief.com - Phishing (pronounced as "fishing") means to send an email to a recipient falsely claiming to have an established, legitimate business. By fooling the recipient into giving their private information, the phisher has in effect stolen their identity.

Cheap Marketing Ideas
mybusinessmag.com - One of the most common reasons for failure in a small business is the lack of an effective marketing program, according to the Small Business Administration. Without big budgets for advertising, PR campaigns or sponsorships, small-business owners feel like their options are limited. Author Kim Gordon offers 50 affordable ways to market your business in her new book Maximum Marketing, Minimum Dollars

5 Businesses for People Who Like to Organize
morebusiness.com - There are organizers and non-organizers. It’s funny: each group wonders how the other survives in this world. If you are the organizational type, here are 5 businesses you may want to consider starting.

Manufacturing a Home Business
homebusinessmag.com - Cloud Star Corporation, Jennifer Melton and Brennan Johnson

Dell in Huge Notebook Recall
internetnews.com - There are hot-selling notebooks and notebooks too hot to sell. Unfortunately for Dell, (Quote, Chart) it has the latter.

Are Entrepreneurs Born Or Made?
smallbiztrends.com - Rob May, the world-famous BusinessPundit, today wrote one of the most hilarious business blog posts I’ve ever read, answering an age-old question. Entitled “Are Entrepreneurs Born, Made, or Simply Loaded Up With Parasites?

How Web Feeds Link Publishers and Subscribers
marketingprofs.com - There's an invasion of little orange buttons on Web sites, and it has nothing to do with a new marketing campaign from Home Depot. Often labeled "XML," "RSS," or more recently "Subscribe," feeds are playing a leading role in the user-controlled distribution and fragmentation of Web content.

Keep Your Network Safe With Content Filtering
smallbusinesscomputing.com - As valuable as the Internet is in conducting business, companies of all sizes, schools, government agencies and libraries are faced with the need to control access to inappropriate materials or objectionable Web sites. Also, unclogging valuable bandwidth resources in organizations is becoming increasingly important as more Web sites offer access to streaming audio, video, FTP and chat features.

Breaking Up With eBay
ecommerce-guide.com - Nothing riles up online sellers using hosted storefronts more than the two words "fee hikes." When eBay announced upcoming increases to its eBay Stores listing and final value fees, many members protested with lively forum postings and planned strikes.

Traffic Using Expiring Domains
smallbusinessbrief.com - Thousands of domain names expire everyday and can be used by others. If you want more traffic or want to resell the domains for profit, these expired ones can be a valuable resource.

Pop Windows in Internet Marketing
smallbusinessbrief.com - Studies have shown that pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective?

Cartooning Draws Expressive Individuals
startupjournal.com - For Matt Bors and many other cartoonists, drawing funny pictures is a serious way to make a living. "I've been into comics forever, and I never wanted to do anything else, really," says the 22-year-old author of the Idiot Box strip.

A Head(set) for Business
smallbusinesscomputing.com - If you use Skype or some other computer-based phone service for your business, you've probably realized that two headsets are not better than one. Fortunately GN Netcom's GN 9350 wireless headset was designed to solve that particular problem.

Going Global Part 1
businessweek.com - Small businesses are joining their larger counterparts in the international area. The first of a two part series looks at key issues and challenges.

Star Treatment
entrepreneur.com - Make your eBay business shine by offering stellar customer service.

Savvy Search Boosts Sales
ecommerce-guide.com - When it comes to e-commerce, sales rule the roost. But all too often customers don't find what they need and simply decide to look elsewhere before closing the deal. Dwindling conversions are an epidemic for online retailers but a few software companies are providing an antidote through intelligent e-commerce search.

Create A Marketing Edge With Positioning
smallbusinessbrief.com - Internet Marketing is largely about positioning. And a key part of positioning is building a trusting and reliable relationship with your prospects and customers. This isn't difficult to do and it helps you move towards that most desirable of states - a marketing edge.

Antispam Organization Out There That's Fighting For You
smallbusinessbrief.com - There's an antispam organization out there that's fighting for you and could use your help.

New Ways to Verify Your Online Identity
startupjournal.com - Rob Barbour has found a new way of enhancing his reputation online: showcasing his newly verified identity.

Push Marketing Versus Pull Marketing
morebusiness.com - All marketing falls into two categories: push marketing and pull marketing. To marketers, it’s as basic as breathing in and out. But that doesn’t help the millions of would-be business owners who have left (or will be leaving) the corporate world to start their own businesses without the benefit of a marketing education. So consider this a quick marketing course:

Blogs vs. Content-Sites
devshed.com - Which works better?

Telephone Tax Rebate Is Stuck in Court
allbusiness.com - Uncle Sam would like to give small businesses a refund on telephone excise taxes, but the process has become ensnarled in legal action.

Surprise: Business is still business
usatoday.com - It is true that we are living in a more relaxed age, and for the most part that is good. Dressing more casually more often and acting less formally has made business a friendlier endeavor. Do you miss your tie? I don't.

Outputs and Output Tax – Getting the Liability right
bytestart.co.uk - You will have read elsewhere that VAT applies at 17½% to most supplies of goods and services. That is true. However, there are a significant number of areas where other rates of VAT apply. Let me assure you – it is in your interest to get it right. It is not always easy to untangle things later!

Marketing your Home Business with Confidence
workoninternet.com - Below are some goals that need to be set by you in order to build confidence and succeed in your marketing efforts.

Checking Out with Google's New "Checkout" Service
sitepronews.com - After months of "buzz" online about Google's proposed "PayPal Killer," they've finally launched their new service, "Google Checkout." After all the hype that was floating around, you'd have thought this new creation would be the death of Paypal, but I don't see that happening anytime soon.

Secrets to becoming an eBay millionaire
cnn.com - Small-business owners have discovered that they don't need a store to have success. With more than $45 billion in yearly gross merchandise sales, eBay's virtual marketplace has spawned many lucrative businesses.

What Skype Can Do for Your Business
msn.com - Integrate Skype into your business plan to save on phone bills, add international numbers and let customers click to call.

E-Mail Is a Direct Response Medium
clickz.com - Tracking and reporting are two of the beauties of e-mail. Add in a Web analytics package that can track e-mail traffic separately from other traffic, and you have a direct response marketer's dream.

UK Sellers to Strike eBay on Tuesday
auctionbytes.com - The Guardian newspaper in the UK reports that eBay sellers there are planning to strike on August 15 to protest the eBay Stores fee increase, and WebUser magazine points to a forum on eBay where users are discussing the strike (http://forums.ebay.co.uk/thread.jspa?messageID=1200548979). Meanwhile, some sellers in the US are planning to strike the company on August 22.

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