Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

Business Link Guide to writing a Business Plan
bytestart.co.uk - Helen Cracknell, from Business Link, the Government’s network providing practical guidance for small and medium-sized enterprises looks at how to write a business plan.

How Your Prospect Decides If They Are Going to Buy or Not
morebusiness.com - Marketing 101 says that people buy to fulfill needs – probably needs inspired from Maslow's Hierarchy of Need. People will buy to fulfill their physical needs first (like food, water, shelter) then buy to fulfill their safety needs (like locks on the door, etc.) But there are 4 other major influencers that decide when and where people will buy and how much they’ll spend.

Looking Forward
entrepreneur.com - Here's a cheaper way to ship international orders.

Bust-A-Move: Multimedia Listings
ecommerce-guide.com - Two companies recently announced services eBay sellers can use to illustrate items using video and motion.

Dealing With Small Business Disasters
businessweek.com - Sometimes your entrepreneurial dream becomes a nightmare, but life—and business—do go on

Ten Entrepreneurial Mistakes
smallbusinessbrief.com - It's hard to avoid certain mistakes, especially when you face a situation for the first time. In fact, many of the following mistakes are hard to avoid even if you're an old hand. Of course, these are not the only mistakes CEOs make, but they sure are common enough. Take the following self assessment.

Setting Realistic Goals for your eBay Business
smallbusinessbrief.com - Setting goals sometimes seems like a useless task. It would seem if you want to do something, you just get to it and finish. Though that sounds easy enough, I think there is more to it than that.

Domain Names Security : How safe is yours?
devshed.com - The security of domain name registrations is an increasing concern for domain name registrants and registrars.However, there are steps you can take to increase the security of your domain name registrations.

Five Tips for Link Trading
businesstoolchest.com - Link trading is a great, free way to promote your small or home-based business. However, many links pages are crowded with inappropriate or disorganized links, taking away from the professionalism of the website. Here are a few tips to make your links page work for you.

Shopping Cart Scams
allbusiness.com - If you sell any kind of desirable merchandise on the web, watch your orders carefully, particularly the ones where the shipping address is different from the billing address.

Ethics is basic to building a business
usatoday.com - Give your employees real-life examples of how the company and/or others can be harmed by their actions. We all have at least one story that can show how destructive gossip can be.

Retailers taking Christian path to competition
msn.com - Small specialty shops tolerant of business challenge from big-box retailers.

Copywriting Skills can Improve eBay eBook Sales
workoninternet.com - Having a perfect title, a great auction template, a good price and a well-conceived plan regarding how to handle inquiries and effectuate sales sounds like a recipe for success for any eBay eBook seller. However, there is one component missing. In order to really make one’s sales numbers jump, there is a need for copywriting talent.

The What, Why and How of Business Blogs
sitepronews.com - Blog is short for Web Log or Weblog and the Blogosphere is the online blog world, some parts of which are hyperlinked extensively to each other.

Why It’s Not Enough to Be As Good As Your Competition
morebusiness.com - If we strive to only be as good as our competition, we are doing a disservice to our customers… and setting ourselves up to lose some of them. What is needed is for us to go above and beyond what our competition is doing.

Google AdWords and Other Pay Per Click Programs, Part 2
auctionbytes.com - There's one huge disadvantage to PPC ads, though . . . they cost money. Sometimes a lot of money. Often, in fact, so much money that you will lose money if you buy PPC ads! In order to use PPC, you really must understand Conversion Ratio, Breakeven Click Value, and Return on Investment (ROI).

Brand Slam
entrepreneur.com - When it comes to your image, are you hitting hard or striking out? Cover all your bases with these 4 critical elements of a winning brand.

Make Drop-shipping Work for You
ecommerce-guide.com - As Internet retailing was getting started in the mid '90s, online storeowners assumed drop-shipping would be the answer to their every worry. Little did they know it's an issue still being worked out today.

Keep the Big Picture in Mind—and Heart
businessweek.com - After her son died suddenly, our Savvy Selling columnist focused on working smarter and playing harder with her family

Are You A Closet FrontPage User?
sitepronews.com - In webmaster circles, fessing up to being a FrontPage user is akin to inviting your mother as your date to your senior prom: you just don't do it.

Selling On The Net
workoninternet.com - Let us start with the basics.

Businesses Need To Chill Out To Avoid A Summer Slump
bytestart.co.uk - Almost eight in ten employers surveyed are saying that office temperature is an issue this summer - however, with no legal maximum workplace temperature, many businesses are neglecting to take into account heat as a workplace risk.

Marketing Challenge: Three Magical Marketing Metrics
marketingprofs.com - Thanks to technology, you've got a big file of data available for your review and analysis. But what to do with all those numbers? How do you change them into English? How do you help them tell you a story about an advertising campaign?

How To Balance Your Home and Business When You Work at Home
smallbusinessbrief.com - To keep yourself and your home office organized so you are more productive and have less stress, try the following tips

Are You Struggling To Write Informative Articles? Follow My 5 Simple Writing Tips To Success
smallbusinessbrief.com - Submitting your quality written, and keyword rich articles is certainly your first step to achieving your personal or business related goals. However, many authors wonder why their articles are not being picked up by publishers and webmasters to be placed on their theme related websites

Using Feeds to Increase Your Site's Content
sitepronews.com - There are many ways to increase content on your site, from manually creating it to purchasing software which will auto generate it for you.

CNET Top Ten Antispyware Apps
zdnet.com - CNET Reviews teamed with CNET Download.com, with CNET reviewing the apps' feature sets and Download.com testing each product's ability to remove specific spyware.

Getting a foothold in the yoga market
money.cnn.com - A nasty fall inspired Yogitoes's Susan Nichols to invent a fast-drying nonslip towel.

Keeping Brand Identity in a Customized World
clickz.com - What's the brand's role? Is it possible to build a brand if that brand's products can be customized by consumers?

Attending BlogHer - Another Sold Out Event
smallbiztrends.com - BlogHer, the conference for women bloggers, takes place July 28 - 29, 2006 in San Jose, California. I will be there — will you?

Should You Advertise in Print, TV, and Radio?
morebusiness.com - Times have changed for the “big three” advertising media. It used to be that if you wanted business to come to your door, you simply put your name in one, two, or all three of these media and you’d likely get business (provided that you also had an in- demand product and reasonable pricing, etc.). But that’s not necessarily the case anymore.

Google AdWords and Other Pay Per Click Programs, Part 1
auctionbytes.com - Pay Per Click (PPC) is big business. In fact, it's the primary manner in which Google makes money - almost all its income, 98 percent, comes from PPC - and is very important to Yahoo! as well.

eBay Watch: Fee Increases
ecommerce-guide.com - eBay sellers all over the country — and world — are saying "ouch" in response to fee hikes by the auction giant. And their complaints are justified: some of the increases are pretty hefty.

Starting Out in the Rag Trade
businessweek.com - A plus-size apparel startup hunts for full-service manufacturers willing to handle orders for just a few hundred pieces

Why Aren't You Using LinkBait?
sitepronews.com - Smart web masters are moving on to greater things, while decreasing their reciprocal link building effort. If you are wondering what this new technique could be, it's actually quite simple... in theory. It is known as linkbaiting.

How to Use Two Tier Affiliate Programs to Your Advantage
workoninternet.com - To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income.

Number of business start-ups up 25% on 2005
bytestart.co.uk - Estimates show that 110,300 new businesses started up in the first quarter of 2006, almost one-quarter more than in the same period last year (88,800).

Don't Worry About Your Competition (Let Them Worry About You)
marketingprofs.com - Who are your closest competitors? How are you going to beat your competition? What makes you better than your competition? What are the differentiating factors between you and your competition?

Searching for angel investors
money.cnn.com - Here is what every aspiring business-owner should look for in early-stage backers

A Rumor of Money for Entreprenuers
businessweek.com - Entrepreneurs' choices range from angel investors, personal savings, small business loans, business credit cards, and friends and family

How Do I Improve My Web Site Conversion Rate?
workz.com - This is the first article in a 3 part series that we'll publish over the next few weeks. It will answer specific queries from the teleconference, in the belief that the answers will also help you to solve some of your issues.

Do You Need Childcare When You Work At Home?
smallbusinessbrief.com - Many parents decide to work at home because they want more time with their families. They hope to be able to take care of their kids themselves rather than pay for any sort of childcare. But is this really practical? The answer really depends on your situation.

How to Write Better Business Emails
smallbusinessbrief.com - The ease and informality of the Internet often makes it seem we can write business e-mails poorly and get away with it; yet, it’s actually the contrary. Because email is so accessible, people receive that much more of it and disregard anything less than perfect.

10 Ways To Extend The Reach Of Your Site
sitepronews.com - Successful websites extend their reach far and wide! They build links, connections, partnerships, or use whatever means they can to extend the reach of their sites. By extending their reach, these websites create greater exposure, bringing in more targeted traffic, leads and sales.

New Product Development Strategy
workoninternet.com - For most of us, coming up with a creative idea is a painstaking process. I know I get my best ideas while doing something completely unrelated to my business such as walking, gardening or playing golf. But it's not always reliable. The ability to think in practical but creative and original ways is available to everyone.

Poor web page design will turn visitors away
bytestart.co.uk - Poor site design can affect traffic generation in several key ways.

Retail's Marketing Management Challenge
marketingprofs.com - As retailers strive to touch consumers at every step of the purchase cycle, retail marketing has evolved to become a mosaic of mass-media branding, tactics for driving store traffic, in-store experience, and loyalty programs.

What It Takes to Open An Import Business
startupjournal.com - I'm planning on importing wooden handicrafts from Central America, and I would like to know what the legal requirements are to open a small import business.

How to Really Annoy Your Web Site Visitors
devshed.com - It is quite easy to build a web site. It is even easier to really annoy your web site visitors. Build A Winner.

When to Establish an Employee Orientation Program
nfib.com - Why should a company have a new employee orientation program? Because there's no other time when you have a better opportunity to establish open lines of communication with new employees and get them started the right way.

What Color is Your Business?
about.com - As a small business owner, you may have a meaningful understanding of the color of money but how about the color of your business?

Dude, Where's My Laptop?
smallbusinesscomputing.com - Almost every day the news media reports yet another laptop or backup tape has been reported missing or stolen, along with the personal information of thousands or millions of citizens whose deepest personal secrets were stored on the missing item.

What a VC wants to see in you
money.cnn.com - Here is how you too can woo even the fussiest venture capitalists

Begin at the Beginning: Secrets for Success
smallbusinessbrief.com - You never get a second chance to make a first impression. It's a saying so true that it has become cliché -- a phrase used by suit salesmen and purveyors of shampoo -- but it's a saying that should serve as a motto for your booth staff.

Being Organized Equals Small Business Success
smallbusinessbrief.com - You started your own business because you have a burning passion for what you do. You are also - we hope -- good what you do and have a desire to help others. Little do you know that running a business includes, well...running a business. This little bombshell can throw many a new business owner for a loop.

Why Work At Home? Questions to Ask Yourself Before Starting A Home-Based Business
smallbusinessbrief.com - The financial benefits of working at home seem to be very attractive. However, starting a home-based business is not for everyone.

Find Your Niche in Direct Sales
smallbusinessbrief.com - Direct sales is hard, especially with all the competition. The best way to stand out from the crowd is to have your own website.

How To Choose The Best Directories For Your Article Writing Campaign
smallbusinessbrief.com - Once you are ready to dive into article marketing -- and you have a few articles all lined up and ready to submit -- you can quickly become overwhelmed by the sheer volume of article directories available.

Web Sites Simplified
devshed.com - Web sites are an important tool for marketing and sales.Most companies know they need a web presence, but they’re not sure how it should look or what it should say.

All the Good URLs Have Been Taken
startupjournal.com - There are roughly 47 million domain names that end with ".com," making that space the biggest and most prestigious piece of real estate on the Internet.

Learning Lessons from the Competition
nfib.com - There's an old saying: "Keep your friends close and your enemies closer." Small-business owners would be wise to learn this lesson since a good way to make sure your small business measures up to others is by knowing your competition.

Cleaning Up Malware Contamination
smallbusinesscomputing.com - In a way, a Windows PC can be a lot like a glass of tap water — everything may look normal on the surface, but a closer examination can reveal all sorts of hidden stuff inside. The water contaminants may be microbes or chemicals, but on a PC it's malicious software that you need to worry about.

HSA: A Small Business Health Care Alternative
about.com - An HSA is a new form of consumer directed health coverage pairing a high-deductible health plan with tax-free savings account for medical expenses. They are designed to reduce healthcare insurance costs for employers and employees.

Low-ball your employees, and you do the same to customers
usatoday.com - I have always tried to keep my overhead low, figuring it is the best way to remain profitable. I pay my people minimum wage, buy at discount warehouses, and so forth. I sell a fairly high end product. Would you agree with this path, generally speaking?

Supercold Dippin' Dots make for hot business
msnbc.msn.com - Steve Rusakiewicz had never heard of Dippin’ Dots, much less wrapped his tongue around the colorful flash-frozen ice cream in BB-sized pellets. “This just blows me out of the water,” he declared. “I’ve never seen ice cream like this before.” Curt Jones finds such testimonials supercool.

Telling Ain't Selling
businessknowhow.com - A fundamental question in selling is not why people sell, but why people buy.

Are software license agreements negotiable?
allbusiness.com - When you purchase a software product (such as Windows or Quicken), you're not actually getting ownership of the product. Rather, the owner of the software is merely licensing to you the right to use the software under certain terms and conditions contained in a software license agreement.

3 Advantages of using Electronic Press Releases
businesstoolchest.com - A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases…

5 deadly mistakes when starting a business
money.cnn.com - Becoming your own boss can be a dream come true - if you're willing to learn from other people's nightmares.

Link Popularity for a Successful Website: How (Not) to Go About Getting It
tools.devshed.com - A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible.The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.

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