Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

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Small Business News

Leadership isn't a popularity contest
usatoday.com - There are many aspects to leadership, but popularity is not one of them. Think of many of the popular people you know. You will see that many can be the life of the party but are not necessarily the leader of the pack. Leadership is all about getting results and meeting goals and objectives

eBay UK makes communications easier for online traders
bytestart.co.uk - eBay UK has announced that it is introducing Skype functionality to its listings, in an attempt to make it easier for buyers and sellers to communicate with each other.

How to make an eye-popping Resource Box for your Articles
workoninternet.com - Simple steps how to make an eye-popping Resource Box for your Articles

10 Easy Steps To Improve Link Popularity
workz.com - You've spent the last few months optimizing your web site. You did your homework and learned all about optimizing techniques for your web page. Your relevant keywords are prominently placed in all the right places on your pages. Yet your site still isn't ranking the way you want. What do you do?

When Not to Seek Loan Financing for Your Business
powerhomebiz.com - Loans are an important source of start-up funding for small and home-based businesses. However, obtaining loans from banks, government programs and other financial institutions is not always easy. Sometimes, the process feels like going through a needle, more so if you have the following characteristics

E-Mail Is a Two-Way Medium
clickz.com - This year marks my 10th anniversary in e-mail marketing. Over the past decade much has changed, but there's one thing I fully expected would change that hasn't. Many marketers still don't grasp the critical difference between e-mail and offline direct marketing: E-mail is a two-way medium.

eBay Hawks AOL Security Product with New Auction Counters
auctionbytes.com - eBay told users via a message on its Announcement Board that it has formed a partnership with AOL, "focused on Safety and Security."

Friends and Family Funding Your Startup?
businessweek.com - Before you approach anyone about investing in your new venture, make sure you've done your homework with the help of trusted experts.

How to Network if You're Shy
businessknowhow.com - One of the biggest deterrents to effective networking is shyness and the lack of confidence to get out there and meet new people. Even if you consider yourself a naturally outgoing person, you've probably had moments where the thought of entering a room full of strangers made you nervous.

PeachTree Ripe for Picking
smallbusinesscomputing.com - While it might not seem like there's much more that Peachtree can add to its accounting mix, the company's announcing its Quantum Edition, intended for companies that fall into the medium range of small-and-medium-sized businesses.

The Importance Of Monitoring Your Website
devshed.com - Are you monitoring your website? You should be, especially if you are using it to make some extra cash, and definitely if it is your only source of income.

ReliaBid Service Promises to Ward Off eBay Deadbeats
auctionbytes.com - Among eBay sellers' top challenges is the problem of deadbeat bidders, also known as non-paying bidders. A service from ReliaBid promises to tackle this challenge by bringing sellers together with a collection agency. ReliaBid warns potential bidders of this consequence through a seal that appears in participating seller listings.

7 steps to better hiring
usatoday.com - The U.S. jobless rate has sunk to 4.6%. Competition for accountants and other highly sought workers is white-hot. Big corporations are beefing up employee benefits. No wonder small companies are struggling to find workers.

Phase three: Develop the beta product
money.cnn.com - Now is the time to start hiring the staff that can help you perfect your company's product.

Small Business Administration (SBA) Loans. Introduction to SBA loans
smallbusinessbrief.com - As a new entrepreneur looking for capital, one of your first options for a loan will be the SBA, or to be exact, asking for an SBA-backed loan.

Create Winning Ebay Auction Titles
smallbusinessbrief.com - With the eBay marketplace is becoming ever more over-crowded, it’s now increasingly more important to create auction titles that work. You really do need to stand out from your rival eBay sellers.

Q&A: Bill Thomas, Founder and CEO, Bills Khakis
inc.com - Bill Thomas bought his first pair of khaki pants at an army surplus in 1984. When he couldn't find another like it, he sensed a business opportunity. In 1990, with a small loan from his mother, Marge, he founded Bills Khakis in his hometown of Reading, Pennsylvania. Now with his $9.5 million a and 26-employee company.

The 7 Pros Who Should Help You Plan Your Business
morebusiness.com - Just starting out on your own? Don’t do it alone. Plan to have these 7 people with you on your small business journey to ensure your maximum chance for success and enjoyment.

Should I Sell Goods or Services?
morebusiness.com - An argument could be made that any product you sell is actually a service – you’re selling a customer experience that accompanies a tangible item. Or, any service you sell is actually a product – your service is a commodity that is measurable and limited. At the end of the day, though does your customer come away with something they can hold in their hands or do they come away with something accomplished that they paid you to do?

Media Coverage: 5 Myths, 5 Musts
businessknowhow.com - It's true - media coverage is just about the best exposure your business can get. High impact for low cost. An article about your business generates greater readership and credibility than an ad or brochure or other sales tool. Period.

How to Market A Green Company
startupjournal.com - I own a cleaning service that uses toxic-free and chemical-free cleaning products. Can you tell me the best way to market my service as high end?

Microsoft To Take Dynamics CRM Live
smallbusinesscomputing.com - Microsoft continues its steady march into the on-demand, software-as-service market. The company announced that its Dynamics CRM product line will be the latest to make the transformation into a "Live" service when it ships next year.

Get Organized!
entrepreneur.com - Is your business bogged down? Clear the clutter, and get a fresh start.

ASP vs. PHP
devshed.com - When building web sites, ASP and PHP are very popular languages.Here’s my opinion on whether ASP or PHP is best

More Reasons for US eBay Sellers to Love the Postal Service
auctionbytes.com - Have you avoided using online postage services because of their monthly fees? Expanded offerings from the U.S. Postal Service make it a viable way to print postage from your own computer.

Pinched small businesses resort to higher prices
usatoday.com - Cornered by higher energy costs and other expenses, more small businesses are planning price increases, threatening to fuel inflation as the Federal Reserve considers its next interest rate move.

Phase two: Prototype the product
money.cnn.com - Finally the rubber meets the road, as you stake out your intellectual property and assemble the demo that will help you sell your idea.

Is The Ebay Customer Always Right?
smallbusinessbrief.com - Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, however much time or money it might cost you.

Question Everything
smallbusinessbrief.com - People make buying decisions in ways that we may find hard to imagine. The mental, logical process and the emotional, feel good process come together at some point in every sale. The problem, though, is that this process is invisible to the marketer. Here's my best advice for making sure that your marketing materials hit the logical and emotional mark.

In Internet Marketing The Only Certainty Is Constant Change
smallbusinessbrief.com - "If you don't like the weather, just wait for 10 minutes"... This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change.

Four Types of Ads To Avoid If You Want To Keep Your Visitors Happy!
devshed.com - It seems like most web sites are displaying ads on their web pages these days.Some ads are not too noticeable while others are so annoying that they push visitors away and possibly make them leave the site. Pushing away visitors or potential customers is never a webmaster's goal so it’s best to place ads in such a way as to avoid these kinds of problems.

Care for and 'Feed' Your eBay Store
auctionbytes.com - It's all too easy to forget about your eBay Store when you're scrambling to get your personal quota of auction sales online at the beginning of the week. But at the end of the week when you've sold more out of your store than you did online, you suddenly realize the store's value.

6 Ways to Increase Your Customers
powerhomebiz.com - Learn six effective marketing strategies that can bring in more customers and keep them coming back.

Fun Business Trivia
homebusinessmag.com - Little Known Facts about America's Most Popular Brands

Start-ups strong in USA, softer abroad
usatoday.com/money - U.S. entrepreneurship is growing while Western Europe's start-up activity is threatened by aging populations there, says a study with implications for the debate on immigration reform.

IBM e326m Opteron Server
morebusiness.com - We recently received an IBM e326m Opteron server for evaluation. Overall impressions are that this box is extremely fast and well built. If you are looking for a good high-end server, definitely give this system a good look.

Choosing an Insurance Company for Your Small Business
allbusiness.com - Before you sign with an insurance company, shop around. You will find that companies differ significantly. Below are several factors that you will want to weigh when choosing an insurance company.

Phase one: Establish a company
money.cnn.com - Test your idea, build a team and get a business plan together.

The Big Hidden Tax Benefits of Sole Proprietorship
businessknowhow.com - Options such as S corporations, C corporations and LLCs can be the right choice in certain cases. But the lowly sole proprietorship-an entity you form automatically merely by starting business-is often best for tax reasons. And here's why:

Small Firms Try Out New Advertising Avenues
startupjournal.com - The Internet is helping small businesses alter the way they sell themselves.

The Long Haul
entrepreneur.com - Are you afraid your key employees are ready to walk? Here's what you can do to keep your most valuable players around.

How to Write Results-Oriented Web Pages, Sales letters, Ads, and Flyers
smallbusinessbrief.com - Here are some key guidelines and pointers for getting noticed, generating interest, and persuading people to respond to your offer.

6 Hottest Businesses on the Web
powerhomebiz.com - The Web is moving towards a new direction. Learn the six areas of the new Web that present new opportunities to small online businesses.

Online Sales Soar
homebusinessmag.com - Small businesses rely heavily on web sites and...internet marketing, as demonstrated in a survey by Interland, Inc. (www.Interland.com), a provider of web sites and online services for small and medium-sized businesses.

Building Client and Referral Communities
ducttapemarketing.com - Two of the most important words in the marketing world are Content and Contact. The best lead generation is done by providing tons of great content – the best lead conversion is done by providing the right kind of contact. Put content and contact together and you not only have a powerful business building strategy, you have a customer loyalty and referral generating machine based on connecting people.

Should I Sell Goods or Services?
morebusiness.com - An argument could be made that any product you sell is actually a service – you’re selling a customer experience that accompanies a tangible item. Or, any service you sell is actually a product – your service is a commodity that is measurable and limited. At the end of the day, though does your customer come away with something they can hold in their hands or do they come away with something accomplished that they paid you to do?

Is Browsezilla a Malware Magnet?
internetnews.com - You've all heard about malware writers targeting Web browsers. But have you ever heard of a browser that intentionally inserts malware onto a user's PC?

60-Second Guide to Writing a Business Plan
allbusiness.com - No two business plans look alike—nor should they. While many small businesses launch without a plan in sight, if you are bent on seeking funding, whether from a bank, angel or venture capitalist, you’ll need a business plan.

For entrepreneurs, now is the time
money.cnn.com - New technologies are creating new business opportunities, and radically reducing costs for startups. Still, success is as difficult as ever.

10 Tips for Successful Negotiating by Phone
businessknowhow.com - Most of us negotiate something every day. Whether it's getting our kids to willingly clean their rooms, or hammering out an elephant-sized contract with more details than a politician has "special-interest" donors, our ability to haggle affects our results. Here are some useful negotiating tips.

Tap Into the Online Gift Market
msnbc.msn.com - Want strong sales all year? Use your site to tap into the gift market.

Older Entrepreneurs Rewrite Retirement Rules
startupjournal.com - President Bush turned 60 Thursday. If he's wondering what to do in the years after he leaves office, he might take some ideas from the finalists for the Purpose Prize, a new award that recognizes older Americans who start innovative projects aimed at helping others.

What's Your Type?
entrepreneur.com - Anyone can start a business! The secret is picking a venture that fits your entrepreneurial personality. Here's how to determine yours.

20 Tips for the Perfect Mailshot
smallbusinessbrief.com - You've heard the classic formula, AIDA: Attention, Interest, Desire, Action. But how do you grab attention, turn interest into desire and prompt an action that's sure to get the phones ringing? Here's 20 tips to ease you through the trauma of getting strangers excited:

IBM Puts Notes on The Linux Desktop
internetnews.com - IBM has been a huge Linux backer since 1998. Yet despite its love of the penguin, Big Blue's Lotus Notes product has never fully supported a standalone client for the Linux desktop. That is, until now.

Choosing the Right Advertising Medium for Your Small Business
powerhomebiz.com - For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Learn the advantages and disadvantages of each advertising medium that you can use to provide your business the winning edge.

Data Backup Fundamentals
homebusinessmag.com - Disaster Recovery from Data Loss is Only a Mouse-Click Away

5 Businesses for People Who Like Animals
morebusiness.com - With the Internet and classified ads and "big box" stores, I’m not convinced that “mom and pop” pet stores have a huge future. However, I think pets are a growing business and if you love pets, maybe you want to start one of these businesses.

To Get Just the PC You Want, Build It Yourself
pcworld.com - You can construct your own fully equipped system for about the same amount of money as an off-the-shelf configuration.

Ten Tips Toolbox
worldwit.org - Cash in on summer's longer days, slower pace and extra time-off! If you are feeling restless and wanting more out of life but don't know what to do, try diving into a cool new part-time business. It can boost your financial status as well as put a big smile on your face.

Business Risk-Taking Can Pay Off Big
allbusiness.com - a small business owner in Scappoose, Oreg., named Mike Dennis owns a company that has invented the proverbial better mousetrap — a military helmet that can save far more lives than a regular helmet.

How to Recruit, Screen, and Hire with Confidence
businessknowhow.com - The words "I quit" may signify the end for an employee, but for an employer, the words can mean the beginning of a long, often painful process.

Help Your Biz by Admitting You Don't Know Everything
msnbc.msn.com - Chances are, not everything. Luckily, the unknown is full of opportunity

Gym Franchisee Says Program Is a Good Fit
startupjournal.com - Paula Beiger, a former real-estate broker, bought a Curves franchise in Lawrenceville, N.J., in 2001 with her husband, Jack. They bought a second unit across town about a year ago. Ms. Beiger sat down with StartupJournal to talk about owning and operating her Curves gyms.

Using Your Logo in Memorable Ways
entrepreneur.com - So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.

Collection Letter Secrets to Getting Paid
about.com - Hate collecting your money? Join the crowd. Recent OPEN Small Business Network Polls from American Express shows accounts receivables is the top cash flow concern of small business owners. Learn the secrets of collection letters and other mastery tips to ensure your customers pay.

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