Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

Build on what you've already got
usatoday.com - If you want to grow your business, it's time to squeeze some oranges.

eBay Bans Sellers from Using Google Checkout
auctionbytes.com - eBay is banning sellers from requesting payment through Google Checkout.

Web Hosting Checklist - Never Miss A Thing
devshed.com - Before rushing for a web hosting account, you need to check the following features which are important for any web hosting account.Many people overlook this features and pay the price later. So here are the important features you need to check with your hosting company before paying for it.

Sales Without the Pressure
homebusinessmag.com - Find a Balance: Pushing Too Hard or Not Exercising Enough Influence

5 Levels of Brand Recognition
morebusiness.com - Here are the 5 levels of brand recognition and how you can build your business to improve it.

Starting a Small Business: Partnerships
fool.com - Partnerships are also generally simple to form. The one wrinkle, though, is that unlike sole proprietorships, in which only a single owner is present to take all profits, a partnership necessarily involves two or more people. Therefore, the partners have to agree.

16 Tips To Bounce-Proof Your Email List
workz.com - Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration. Unfortunately, those days are over!

Your Worst Nightmare: An Unhappy Customer With A Blog
allbusiness.com - There was an old rule of thumb that happy customers tell two people and unhappy customers tell ten. Now, through the miracle of modern technology, those unhappy customers are likely to tell ten thousand "friends".

Spending Money on Catalog Advertising
businesstoolchest.com - Apart from newspaper advertising, a system of leaflets, cards and catalogs can be operated to a business advantage in marketing its products and services.

Social Marketing: Reach Out and Engage Consumers
clickz.com - Americans report having fewer close confidants due to longer work hours and lengthy commutes, reveals a recent Duke University study by Professor Lynn Smith-Lovin. This is hardly a surprise. One can see the results of this phenomenon in the rapid adoption of social marketing, including wikis, message boards, online forums, and other collaborative forms of media. All these technologies fulfill a very real human need to connect.

Send & Receive Money with PayPal: "No Computer Required"
smallbusinessbrief.com - Paypal is pretty much the standard online when it comes to buying goods and services. But what about offline?

Protecting Your Corporate Image and Market Identity
smallbusinessbrief.com - Although you wear many hats, the ones for image consultant or marketing 101 are buried deep in the back room. Matching graphics in print and online provide a familiar look which helps prospects remember your company.

The Pay Per Click Mistakes Of A New Marketer
smallbusinessbrief.com - Learn from a few mistakes of an a new marketer.

Start a business from home. Too dificult or impossible?
workoninternet.com - So let's suppose you are tired of your 9 to 5 job and want to switch it for a profitable business, maintained by you, where you are the only boss. There is a hole bunch of opportunities offering just that. But do they really work? The secret answer is none of them will work unless you take massive actions in advertising and promoting your page/website. It's that simple.

New Products Claim to Make SEM and SEO Easier
ecommerce-guide.com - While Internet marketing can provide a higher conversion rate, knowing how to use search engine technology isn't a matter of intuition. Just having a Web site today is not enough. Small e-commerce-based businesses need to consider investing in optimizing their Web site for organic (i.e., free) search engine rankings, as well as backing it with a successful search engine marketing plan (i.e.,paid listings).

eBay and How to Buy Your Stock at Offline Auctions
smallbusinessbrief.com - I have probably seen it all as far as auctions go and, though I've been buying at auction for more than thirty years, I still make mistakes, still find things to surprise me. This article is designed to help you avoid most of the problems typically encountered by newcomers and old hands alike.

Options For An Online Business - A Beginner's Guide
smallbusinessbrief.com - There’s more than one way to skin a cat, and there’s more than one way to make money online. In fact, there are tons of ways! I’ll list a few here as well as the ways these sites make money.

Taking the Fear Out of Freelancing: Is Self-Employment Right For You?
smallbusinessbrief.com - What if the risk really isn't as great as we think it is. There sure are a lot of people working for themselves these days. What do they know that we don't?

Is the small-business lobby losing clout?
money.cnn.com - The National Federation of Independent Business faces a tough new climate.

Small Business Marketing Ain't For the Timid
ducttapemarketing.com - Marketing a small business takes some guts. It's not necessarily rocket science, more like showing up and doing a lot of the same things over and over again, but one of those things is the ability to stick with a plan, even if you are bit uncomfortable with some aspect of the plan. A good marketing plan will have the following 5 elements:

We can't escape risk; what's important is how we manage it
usatoday.com - Because we live in an unpredictable and complex environment there is always some risk involved in our effort to make a living, whether we work for ourselves or someone else.

PayPal Jeff Jordan to Leave as Part of eBay Management Shakeup
auctionbytes.com - eBay issued a press release in the middle of the night to announce a major management shakeup, including the departure of PayPal President Jeff Jordan in the Fall.

Sites: 13 Ways to Evaluate an E-Commerce Provider
tools.devshed.com - There are hundreds of vendors that provide eCommerce and shopping cart solutions on the internet.Trying to figure out which one offers what you need can seem more like a roll of the dice than an educated decision.

Survey on what Journalists want to see on your site
allbusiness.com - PR TIP 101: Make it easy for them to cover your company! Go with the one click button to a dedicated online newsroom, and only put solid resources on the page.

Hardware News Roundup
smallbusinesscomputing.com - Extra processing power in the form of dual-core processors continues to be the trend in desktop and notebook computers, while large flat-panel display prices slide into the $500 and less range.

Free and Easy
computeruser.com - Sometimes you can get something for nothing.

Problem solved
btobonline.com - E-mail marketing response rates have declined

Hanging Tough
entrepreneur.com - Want to land that big account, but not sure how to get to the top? Climb the ladder to success in 3 simple steps.

It's Very Important To Understand The Power Of Network Marketing
smallbusinessbrief.com - Network Marketing can produce outstanding results if you know to harness it's awesome power to secure your business success

Automate Your Business
smallbusinessbrief.com - How can you make sure your customers get the E-goods quickly and yet cut down the time you feel you need to monitor your computer for new sales coming in? The answer is automating the way you sell your E-goods

Getting the Word Out
computeruser.com - Tips on making a blog work for your company or organization.

How to raise the profile of your small business
bytestart.co.uk - NB! Public Relations have compiled a short list of pointers which small business people may find useful in raising their firm’s profile within vertical markets.

What's New in Small Business Storage?
smallbusinesscomputing.com - The Storage World Conference (SWC) took place last month in Long Beach, Calif., and there were plenty of new tools on display that will appeal to the SMB market.

Seven Steps to Writing Copy Your Market Will Actually Want to Read
marketingprofs.com - Whether your medium is direct mail, Web site text, advertising, or simply, an e-zine article, your reader has less time and less inclination to read than ever before.

Accepting Payments for an Ecommerce Site: Paypal or Merchant Account?
powerhomebiz.com - I am planning on starting an e-commerce small business. Do I need to get a merchant account now, or would Paypal alone be okay? I want to accept credit cards on my web site, but unsure whether I need to get a merchant account at this point.

The Young and the Restless
inc.com - Entrepreneurship keeps getting cooler, and the entrepreneurs keep getting younger. Meet five of our favorites.

Starting a Small Business: Limited Liability Companies
fool.com/news - By now, you may be wondering if there's a way to have your cake and eat it, too. You'd like to have the limited liability that corporations enjoy, but it'd sure be nice to have the flexibility and better tax treatment of partnerships. It's exactly with this thought in mind that limited liability companies were created.

How Have Increases in Online Options Changed How Small Businesses Advertise And Market?
smartbiz.com - Online options not only provide new channels for small businesses to communicate and market their products and services, but also offer the capability to deliver customized, one-to-one messages. Channels such as the Internet and email also provide a vehicle to receive instant feedback from customers, which can be extremely valuable.

What Constitutes Employer 'Retaliation'?
allbusiness.com - When the Supreme Court speaks, especially about issues that affect business generally, and small business specifically, I still listen closely. And what I heard last week was fairly significant. The Court made it much easier for your employees to sue you.

Keeping Customers is as Important as Getting Customers
businessknowhow.com - When you get new customers, do you know what happens to them? Are they thrown into a sea of impolite customer service representatives and employees? Are they getting the high-quality product or service you promised them?

Small businesses profit from library resources
msnbc.msn.com - Local company owners turn to librarians, online resources for help

Hiring Your First Salesperson
entrepreneur.com - Are you getting too much business to handle yourself? Here's how to find a salesperson that'll support your growing startup.

Microsoft Office 2007 Preview: Is It Worth the Upgrade?
smallbusinesscomputing.com - A 500-pound gorilla sits pretty much wherever it pleases. But can that gorilla force everyone to upgrade? Office 2007, now in public beta release, is the next rendition of Microsoft's dominant productivity suite and presents improved versions of Word, Excel, Access, Outlook, PowerPoint, Publisher and more. But will it be worth the upgrade?

Microsoft Office 2007 Preview: Is It Worth the Upgrade?
smallbusinesscomputing.com - A 500-pound gorilla sits pretty much wherever it pleases. But can that gorilla force everyone to upgrade? Office 2007, now in public beta release, is the next rendition of Microsoft's dominant productivity suite and presents improved versions of Word, Excel, Access, Outlook, PowerPoint, Publisher and more. But will it be worth the upgrade?

The Art of Online Conversion: Four Steps From Interest to Acquisition
marketingprofs.com - Make no mistake: Online, your success in converting interest into acquisition depends on your ability to connect with prospects precisely where they are in the buying process. B2B and B2C buyers go through similar stages in that process as they consider their purchasing decision: needs assessment, requirements analysis, evaluation, purchasing.

Sneak a P/T Home Business
homebusinessmag.com - Nearly 1 out of 2 people in the U.S. work from home in some capacity... as part-time entrepreneurs, full-time business owners, and telecommuters.

The Parts of a Business Plan: Introduction
morebusiness.com - Although the specific parts of a business plan may differ slightly – and sometimes the name or label of a part may not be the same – when we talk about the introduction, we’re talking about the part that gives a general overview… the “bird’s eye view.”

Create A Watertight Web Hosting Agreement
workz.com - The Web site is an online business's livelihood. It is an e-business's storefront, cash register, sales staff and corporate image all in one. Careful consideration should be put into contracting with a developer to design and build an e-commerce site.

Avoiding Language Landmines
businessknowhow.com - conduct an inventory of your favorite phrases, and eliminate those that might become language landmines. Then you will run a much smaller risk of offending your friends, coworkers, prospects and clients.

Social-Networking Site Gives Retailer a Start
startupjournal.com - Like many college students, Stephanie Madesh enjoys socializing online with friends through networking site MySpace.com. So when she began planning to create a Web-based apparel company this past spring, she thought MySpace would be an ideal place to court her target demographic -- young women like herself.

Using Experiential Marketing
entrepreneur.com - Seeing is believing. Get customers to buy your products by giving them a first-hand experience.

Web 2.0
about.com - Is your small business still sitting in the sidelines of the Internet, adopting a wait-and-see attitude? Has your business moved beyond the early Internet of websites, email, and ecommerce? The fastest growing part of the Internet universe is Web 2.0 and covers blogs, podcasts, social web groups, user-generated content, and wikis.

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