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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Running an Online Business
workoninternet.com - What avenues are best to bring customers to you and increase your visibility?
Billboards Go Digital
clickz.com - In offline advertising, the billboard is a cornerstone of an ad campaign. It exposes your product or brand to the masses, generates thousands of views each day, and can be customized for maximum brand recall and results.
ChannelAdvisor Labs Launches with Two Offerings for eBay Sellers
auctionbytes.com - eBay- and ecommerce-management firm ChannelAdvisor has formed a new technology group within the company called ChannelAdvisor Labs, charged with exploring innovative new technologies and products geared towards helping merchants sell more.
You Can Do It!
entrepreneur.com - Despite some bumps in the road, these 5 entrepreneurs created thriving businesses. Learn from their challenges to help keep your company on the right track.
Should My Home Business Have a Blog?
devshed.com - It's fair to say that blogging has taken the Internet by storm over recent years.And it's no surprise that today there are hundreds of thousands of new blogs being launched every day.
Leveraging employees to increase retail store sales
businesstoolchest.com - A retail store is only as effective as the productivity of its employees. Your employees are critical to the operation of your store and by providing a work environment that is conducive to success, you will increase the level of productivity within your retail business.
How can I find out the financial performance of franchises?
allbusiness.com - To their great surprise, prospective franchisees often can’t get an answer to the most basic investment questions: How much money does the average franchisee make, and how much money can I expect to earn?
Free US Flag Image
businessknowhow.com - We know many of you will be displaying the US flag in your homes and business locations this Fourth of July. We hope you’ll display one on your web site, too. To make it easier for you to do so, we’re offering you a flag image in several sizes and shapes that are ready to drop into web pages.
Intuit Connects QuickBooks to E-tail
smallbusinesscomputing.com - The adage goes, "If you want something done right, do it yourself."
That's the thinking behind Intuit's recently announced QuickBooks Merchant Service for Web Stores, which is designed to help small businesses accept and process credit card payments online and to manage Web store finances and merchant accounts using QuickBooks accounting software.
Marketing Challenge: Two Tradeshow Alternatives
marketingprofs.com - For some organizations, there's no business like tradeshow business. But diversifying your marketing efforts leads to better results. Not everyone goes to a tradeshow or has a travel budget for attending. So what are the alternatives to tradeshow marketing?
How the Fireworks Business Really Works
inc.com - Tougher safety regulations and a surge in patriotism spurred by Sept. 11, combined with market reforms in China, are turning backyard fireworks into a booming industry.
Here's a way to save a lot on advertising
usatoday.com - When advertising, you have two choices: Either you can prepare and pay retail for the advertising yourself or you can hire an advertising agency to do it for you.
Business Startup Funding - Are You Ready?
smallbusinessbrief.com - When the time comes to actually launch your business you must have done your homework regarding your business startup funding needs. You need to be prepared so that if the opportunity to accelerate your launch presents itself, you're ready.
Free Business Software Alternatives To Microsoft Office
smallbusinessbrief.com - The cost of using ‘paid for’ business software has become prohibitive. Both businesses and home users are focusing on new and affordable avenues. The options include free software.
Bad Startup Ideas - Presenting A False Front to Investo
businesspundit.com - Finding investors is like getting married. If your goal is to con your significant other and hide your flaws, you may get hitched in the short term but eventually you will be exposed and your relationship will become unraveled.
How to pick blog topics
blogforbusiness.com - Yes, it's a part-time job to maintain a good corporate blog. Not only must you post consistently and regularly, you need to find content that's meaningful to the people you want to serve--potential customers, prospects, vendors, bankers, and who knows who else.
Using eBay Express
entrepreneur.com - Get the inside scoop on how eBay's newest storefront can help your eBay business.
98-2 Affiliate JV Partner Principle and How You Can Use Email For Both Segments
emailuniverse.com - In many affiliate programs, you will often see 98% of the performance coming from 2% of your affiliates. Today I'm going to recommend that you segment your affiliate partners (those who sell for you online on a commission basis) by either being in your top 2% or your bottom 98% so that you can email each segment a different series of emails to drive sales.
Seven Steps to Writing Copy Your Market Will Actually Want to Read
marketingprofs.com - Whether your medium is direct mail, Web site text, advertising, or simply, an e-zine article, your reader has less time and less inclination to read than ever before.
Give Clients What They Really Want
fastcompany.com - Build real personal relationships with your clients--so they'll reveal to you what they really want, what could really drive their decision but can't be written in an RFP.
Growing your E-mail List Externally
btobonline.com - Not long ago, marketers had two options if they wanted to grow their e-mail marketing list: buy someone else’s list or implement their own organic growth tactics. Neither was a perfect option: Buying a list can present quality issues, and developing a list internally can be time-consuming.
How To Identify a Bad Neighbourhood
oldwelshguy.co.uk - Firstly, some of you might be asking, “what is a bad neighbourhood”?
When you link to a site from your own, it is the online equivalent of recommending a business to a friend. If they turn out to give a bad service then YOU catch it in the neck from your friend, and your reputation with your friend is tarnished slightly.
ShopWiki Rolls Video Reviews
ecommerce-guide.com - Vendors in the crowded online search and comparison market have been expanding and enhancing services this year in an effort to leapfrog the competition. The trend has resulted in some rather interesting developments, such as today's news that ShopWiki is launching a Video Review service.
Google Checkout Open, Ready for Business
ecommerce-guide.com - Following much speculation surrounding Google's planned launch of a payment system to rival PayPal, the search-engine giant today announced that its Google Checkout is open for business.
How To Get To "Yes" Quicker
smallbusinessbrief.com - When selling your services, wouldn't it be great if you could get to a "yes" quicker? So how do you do that? There are several ways to do this.
Got Web Traffic but Still Low Sales? Ten Power Writing Ways to Selling Success
smallbusinessbrief.com - Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you wondering about putting up a new web site and don't know where to start?
Got Web Traffic but Still Low Sales? Ten Power Writing Ways to Selling Success
smallbusinessbrief.com - Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you wondering about putting up a new web site and don't know where to start?
How To Identify A Virus Infected E-mail Message?
smallbusinessbrief.com - It is often difficult to identify an infected e-mail message. The way modern viruses and mass mailing internet worms function, messages can seem to arrive from friends or colleagues. In reality most infected messages are being automatically sent by another infected machine who has no idea their machine even has a problem.
Quick Guide To Accepting Payments Online
smallbusinessbrief.com - There are many ways of accepting payments online, some are easier, some more expensive, and some which offer ways to take online payments, and pay affiliates without tracking them yourself.
Are your products being pirated?
msnbc.msn.com - Brand pirates now fake products made by smaller businesses
Circle of Friends
entrepreneur.com - Hiring your friends can pay off for your business--if you do it right
All About The DNS Domain Name System
smallbusinessbrief.com - We all know that in the world of domain names today, the presence of the DNS domain name system is very much significant. It is interesting to know that the acronym DNS actually stands for Domain Name System/Service/Server.
Basic Elements Of Pay Per Click Advertising
smallbusinessbrief.com - By 2009 Internet ad spending is projected rise to over $22 billion. This will represent 7.5% of all advertising spending, and be greater than radio's 7.3% share of the market in 2005.
It's a Wrap
entrepreneur.com - Want strong sales all year? Use your site to tap into the gift market.
Balancing Home And Work for Home Business
With so many young people trying to work from home on the Internet it is amazing just how many of them really do not have the slightest idea, of the workload they have gotten themselves into. Many of these people did not even sit down and assess what it is that they see as reasonable personal goal.
Open All Night
fastcompany.com - The Web affords unprecedented opportunities for 24-hour global sales and service.
Insurance proving to be a risky business
bytestart.co.uk - Over one million small to medium size businesses in the UK are facing serious risk for not having proper business insurance cover according to research carried out by Lloyds TSB Insurance.
Affinity Wants SMBs to Create It Online
smallbusinesscomputing.com - Do you have a Web site to help generate interest in — and revenue for — your small business? No? Then you're not taking advantage of one of the best marketing tools available today. You're also not alone. According to Gary Chen, an analyst for the Yankee Group, 20 percent of small businesses with fewer than 100 employees do not have a Web site.
Business Owner 's Essentials - The 5 Biggest Challenges for Today 's Business Owners
workoninternet.com - Some of these challenges have been around since business began and others are new ones that are being faced as technology and the marketplace evolves. As a business owner, you need to be sure that you are handling each of these effectively and looking out for where they might destroy your business.
The Art of Online Conversion: Four Steps From Interest to Acquisition
marketingprofs.com - Make no mistake: Online, your success in converting interest into acquisition depends on your ability to connect with prospects precisely where they are in the buying process. B2B and B2C buyers go through similar stages in that process as they consider their purchasing decision: needs assessment, requirements analysis, evaluation, purchasing.
The Management of Bureaucrats: 1 Rule, 3 Options
smallbiztrends.com - In the management of any small business, the business owner must deal with bureaucracies. It might be your own. It might be someone else’s.
Dell, the Ultra Service Provider?
internetnews.com - Dell is trying to further distinguish itself with two new features.
10 Tips to Stretch Your Budget
homebusinessmag.com - Savvy Financial Management is Key to Cash Flow Survival
What Makes You Keep A Business Card?
allbusiness.com - How do you decide whether to keep or toss a business card you've received?
Where to Look to Get A Prototype Built
startupjournal.com - Whom can you submit your ideas or inventions to for a prototype?
How to Set Up a Firewall
entrepreneur.com - Keep your computer safe from security threats with this easy-to-follow advice for installing a firewall.
The Voice of Customer Service
smallbusinessbrief.com - Customer relationship management tools abound, yet let's hear it for old technology. Your voice is the most multifaceted customer service tool in your toolkit.
6 Quick Tips to Make Your Copy More Believable
smallbusinessbrief.com - You’ve got targeted traffic coming to your site. You’ve made a big, passionate, and clear promise on your landing page. But you’re still not making the sales you’d like. It could be because your offer sounds too good to be true.
Marketing Without Ego
morebusiness.com - Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.
Create A Watertight Web Contract
workz.com - Rapid growth in the high-tech sectors, specifically regarding the Internet and related software and hardware, presents complex issues for small-business owners and their lawyers. Not surprisingly, many issues arise in contract negotiations between Web site owners and their contracted developers.
Some shoppers just want to have fun
money.cnn.com - The retail market is surging in Asia, where many consumers say shopping is their favorite activity.
Growing Your E-Mail Database
clickz.com - Last week, I tried something new. I moderated the first online chat sessionfor the Email Experience Council (EEC). All the council subscribers were invited on the day of the event, and we had a really great turn out. Over 100 posts came in! Questions ranged from strategic to tactical, but several questions rose to FAQ status.
Bad Startup Ideas - Presenting A False Front to Investors
entrepreneur.com - Keep your online customers happy by switching to a faster web host.
Bad Startup Ideas - Presenting A False Front to Investors
businesspundit.com - Finding investors is like getting married. If your goal is to con your significant other and hide your flaws, you may get hitched in the short term but eventually you will be exposed and your relationship will become unraveled.
Take a Sourcing Safari
businessweek.com - So you've devised your new product and can't wait to build the prototype? Take time for more research—to find low-cost quality parts
Here Or There?
businessweek.com - Six entrepreneurs explain why they outsource -- or not.
Who Do You Want to Be When You Grow Up?
smallbusinessbrief.com - When business people converse, the terms “small business owner” and “entrepreneur” are used interchangeably as if they mean the same thing. Yet I discern two very different connotations. Is this a matter of semantics? Or is there an important distinction to be made?
Boost Profits In Four Simple Steps
smallbusinessbrief.com - The best profit boosting opportunities lie in optimizing the relationships you have with your existing customers. Here are four simple steps to do just that.
Is EarthLink Dropping Your Permission-Based List Members?
emailuniverse.com - I knew something was up when my hard bounces for a recent mailing shot up 454%. Today, an important lesson on what will happen to your Earthlink & Mindspring email list members when their new challenge/response system eats your members for lunch.
How to Track Ad Results
entrepreneur.com - 3 strategies for determining if you're spending your advertising dollars wisely
Copy and Content: Avoiding What's Familiar
marketingprofs.com - When a phrase or sentence has a very familiar ring to it... it has very little impact in the new copy you are writing.
Roll Out the Keyboard
smallbusinesscomputing.com - Adesso's Flexible Full-Sized Keyboard, a seamless silicon peripheral suitable both for work in wet or dusty environments and as an easy-to-pack alternative to a cramped laptop keyboard. Available in either black or white for a thrifty $30, the Adesso shrugs off coffee spills, rough treatment and the skepticism of a reviewer prepared to dismiss it.
Business Plans for Business Angels - Part One
bytestart.co.uk - There are many books on writing business plans - all the banks provide a handy checklist for example. Yet business plans should always be written with the audience in mind. This short guide is therefore aimed at helping you put your message across to one particularly critical audience - the business angel.
7 Ways to Boost your eBay Sales
powerhomebiz.com - In many respects eBay is like any other sales channel and success requires marketing and attention to detail. Understand the most basic reasons for poor eBay sales and learn the cost effective ways in which you can increase your eBay sales.
A Sales View of The Inside
internetnews.com - Companies can get an idea of sales trends from their in-house sales force, but don't really get the full picture until their indirect channels report sales. Salesforce.com is about to offer a partner relationship management (PRM) solution meant to address this issue.
Know And Protect Your Professional Assets
workz.com - Now that you've formed your business, you'll need to give some serious thought to guarding your company's assets. Once you have protective measures in place, you can focus on building your business without the worry of having the keys to your success stolen. You can also reassure investors that your proprietary advantage over competitors is secure.
What do franchise brokers do?
allbusiness.com - Franchise brokers are employed by franchise companies to sell franchises. If you are looking at franchise opportunities, sooner or later you will encounter a franchise broker.
Why Can't I Remember Your Name?
businessknowhow.com - You’re terrible with names. You forget someone’s name within ten seconds of their introduction, and it embarrasses you. In fact, it’s possible you won’t even approach someone whose name you have forgotten. As a result, you will miss out on a valuable business contact.
Web-Design Expert Says Clarity Is Key
startupjournal.com - Jakob Nielsen is a Web-design guru who has spent years advising companies about how to create attractive and easy-to-use Web sites. Lately, he has been thinking about other ways that companies reach out to customers, like blogs, RSS news feeds, newsletters and more.
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