Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

The Little Detail that Matters for Small Retailers
smallbiztrends.com - “50 Ideas in 50 Minutes.” This was the title of a presentation given to motorcycle dealers at a large trade show recently.

Start-Ups launch with less capital investment
bytestart.co.uk - New research has shown that it is now possible to successfully start your own business with less capital than ever before.

Making Money with Niche Websites Marketing
workoninternet.com - Having a good niche subject to base your website around is one of the most important aspects of niche website marketing.

Staying Ahead Of the Competition
morebusiness.com - Small business owners face many challenges keeping their business up and running. In the online environment, these challenges seem to multiply exponentially. With so much “noise” on the Web and so many choices company owners are continually asking…

BusinessFinance.com Introduces Vendor Financing Secrets Provided by Business Finance Coach
powerhomebiz.com - BusinessFinance.com announces a tool that allows business owners to know the approval requirements for obtaining vendor lines of credit before they apply.

Ruling the Roost: Word of Mouth, Part 1
clickz.com - Word of mouth has always had strutted around the modern marketing yard, but now it rules the roost.

Strange Bedfellows: Yahoo Exhibits at eBay Live
auctionbytes.com - eBay entered into a partnership with Yahoo last month in which Yahoo will become the exclusive third-party provider of graphical ads and sponsored search on eBay.com.

Newspaper Ads
entrepreneur.com - The oldest form of advertising is still an effective way to reach a large number of people. Find out if it's right for you.

E-commerce Without Tears
ecommerce-guide.com -If you've been searching for a relatively painless and inexpensive way to establish a Web presence that will also let you use third-party e-commerce tools, look no further than SiteKreator, a subscription-based service developed by NetClime Inc.

Building a Web Presence on the Cheap
businessweek.com - Your business might not need its own Web site. But it does need a Web presence. Here's why—and how to get started

Ebay – A Great Way To Create Your Own Business
smallbusinessbrief.com - If you have been looking for a way to make some money from home, you have probably come across the idea of selling things on eBay. You can start an eBay business to make a little extra money to finance the family vacation, or you can turn it into a full-time business that pays all your bills, and more.

Blogging for Internet Marketers – How to Create a Successful Blog
smallbusinessbrief.com - In today’s Internet Marketing environment having a Blog is not just a nice to have it’s becoming essential. More and more people are reading Blogs and they offer great opportunities to promote your products or services. In addition if your Blog becomes popular you can create a good passive income through the adverts that you carry.

Three Fatal Affiliate Marketing Mistakes
smallbusinessbrief.com - Having an Internet business that allows you to earn money on auto-pilot is a very exciting thing. Although it's thought to be easy to make a comfortable living with affiliate internet marketing, very few affiliates are truly successful in their businesses.

The Truth About Your Competition
smallbusinessbrief.com - Many business owners get very worked up about the issue of "The Competition". But there are many things to keep in mind about "Them" as you define your competition and plan marketing materials that stand out

Top 10 SEO Copywriting
smallbusinessbrief.com - What would happen if.? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I'll gladly share my findings with you.

Choosing the Right Advertising Medium for Your Small Business
powerhomebiz.com - For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Learn the advantages and disadvantages of each advertising medium that you can use to provide your business the winning edge.

Increase Your Profits by Cutting Expenses
homebusinessmag.com - In today’s economy, all small/home businesses are looking for ways to maintain their profits and keep their home businesses operating in the black. Ideas for cutting costs are everywhere. But here is where it gets tricky.

Embrace Your Brand: The Basics of Establishing Brand Identity
hometoys.com - Once you’ve determined what your brand is about, stay consistent. Building a brand requires time. Embrace your brand and consumers will embrace you.

Peachtree 2007 Improves MS Office Integration
pcworld.com - Sage Software strengthens its small-business accounting package in a highly competitive market.

Designing Ads For Your Target Audience
workz.com - So you've done your research into your target audience's in technical sophistication, and you've decided which technology you can safely and effectively use in your banner ad. This is a great start, but there's still something more you should know about your audience: their "sensibilities."

Government Contracts to Require Tax Withholding
allbusiness.com - When President Bush signed the reconciliation tax act into law recently, it was generally considered to be a boon to small businesses. But one widely overlooked provision will sting any company that does business with the government.

Why I love (hate) being a work-at-home mom
msnbc.msn.com - How one entrepreneurial woman feels about running a business from home.

Preparing for Storms Fosters New Business
startupjournal.com - With the National Oceanic and Atmospheric Administration predicting another active hurricane season this year, many small businesses see an opportunity -- by marketing products to meet the storm-related needs of other companies and residents alike.

23 Hours to a Great Marketing Plan
entrepreneur.com - The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.

Business To Business Finance
smallbusinessbrief.com - Business to business finance is essentially a simple concept. Established businesses often want to invest in other businesses. They have the resources available to offer not only capital but in many cases advice as well. The companies offering the money see this as a good investment.

My PC Has Adware, What Should I Do?
smallbusinessbrief.com - Millions of computer users around the world have their PC’s infected with adware, and don’t even know it. What’s adware you say? Well, its any application that records what you do (or do not do) and reports that data back to third party vendors.

Marketing Power of RSS Content Syndication
smallbusinessbrief.com - RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.

Easy Tips To Avoid Google Click Fraud
smallbusinessbrief.com - Many web site owners are getting their Google Adsense account terminated. I read on the forums almost daily posts from people who are bemoaning the fact that Google has terminated their account when they feel they have done nothing wrong to deserve the punishment. In almost every case, click fraud is the reason for termination.

How I Made A Fortune On Ebay Using Dropshippers... And Then Lost It All
smallbusinessbrief.com - My name is Kevin and I'm 24 years old. This is the true story of how during the summer of 2001, I made $40,000 selling dropshipped goods on ebay only to lose it all and end up with $4,000 of debt. Read my cautionary tale to prevent yourself from making the same mistakes that I made.

Is the Government Market Right for You?
entrepreneur.com - Answer these questions to determine if you should be selling to the federal government.

Sales Persistence and Knowing When To Stop
smallbiztrends.com - Follow-up and persistence is key for selling in any market. But are the rules different in government sales? In particular, when are you making a pest of yourself?

Don’t Let Your E-commerce Revenue Go Down the Drain
smartbiz.com - I was speaking to a client the other day who has run a traditional brick and mortar operation for over 15 years. His small business is one that you would not expect to be cashing-in on e-commerce – although he certainly is – in that he sells industrial plumbing supplies.

7 Ways to Boost your eBay Sales
powerhomebiz.com - In many respects eBay is like any other sales channel and success requires marketing and attention to detail. Understand the most basic reasons for poor eBay sales and learn the cost effective ways in which you can increase your eBay sales.

Ten Ways to Position Your Business for Success
homebusinessmag.com - Whether you're a mom wanting to earn a little income a disenfranchised employee wanting out of the rat race, or an aging adult concerned about retirement… you’re looking to start your own business. The question is: What kind of business is right for you? Here are ten points to consider before making that crucial decision:

Condemnation
mybusinessmag.com - A 2005 Supreme Court Ruling on Eminent Domain Puts Small Businesses Across the Country in Jeopardy

Solid Decisions Lead to E-Commerce Success
smartbiz.com - Selling products online is a great way to establish or expand a business. Today, many companies substantially increase sales using the Internet to attract customers from beyond their traditional boundaries.

Change your business' name? 7 issues
microsoft.com - What's in a name? Everything — particularly when it comes to your business. And that should make extreme caution the bedrock of your thinking when considering changing the name of your business.

Business Income and the Tax Gap
businessknowhow.com - The Internal Revenue Service recently completed a National Research Program (NRP) reporting compliance study of individual taxpayers for tax year 2001. The study involved random selection of about 46,000 returns for review.

Tools Track Success
startupjournal.com - Marketing costs for online retailers are soaring. Wouldn't it be nice to know which campaigns pay for themselves and which do not?

Convert Your Website Visitors into Customers
entrepreneur.com - Turn web surfers into paying customers by combining pay-per-click advertising and e-mail marketing.

5 Marketing Moves for Business Success
businesstoolchest.com - Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.

Don't Overlook Advertising Opportunities on the Web
allbusiness.com - A recent study commissioned by the Online Publishers Association and conducted by the Center for Media Design at Ball State University indicates most small business owners are probably barking up the wrong advertising tree. The preferred medium of choice these days? You guessed it — the Internet

Test Your Telephone Effectiveness
businessknowhow.com - If your customers aren’t impressed by you or your co-workers on the telephone, they can switch businesses by merely hanging-up and dialing the competition. So, your telephone skills can have a significant impact on your business and your career.

Selling in a New Place
msnbc.msn.com - You've decided to move your business. How do you establish yourself, make connections, and land your first sale?

Recommended Reading For New Entrepreneurs
startupjournal.com - Looking to learn more about building a new business? We asked Tim Faley, the managing director of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies at the University of Michigan's Ross School of Business in Ann Arbor, for books and Web sites he'd suggest to would-be entrepreneurs.

Why Does My Email or Ezine Open Rate Slide Downhill?
emailuniverse.com - Is your ezine "Open Rate" sliding worse than a coastline house in a mudslide into the ocean? Is there something you can do about it?

Take the 5 Minute Brochure Design Trash Test
about.com - You only get one chance to make a favorable impression with your brochure design. An effective brochure design that communicates to your prospects isn't about spending your entire ad budget on design and development. It requires the use of good brochure design and brochure writing principles.

Running an Online Business
workoninternet.com - What avenues are best to bring customers to you and increase your visibility? A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbors, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer. Be creative;

Writing Articles – Your Style and the Effects on Your Traffic?
myaffiliateplace.biz - What should you consider when you are writing an article? Well, it depends upon what you want to convey to your reader. Do you want to inform, present the issues, or complain? How do these styles of writing, and the words you use, effect your readers and your traffic?

For entrepreneurs, now is the time
New technologies are creating new business opportunities, and radically reducing costs for startups. Still, success is as difficult as ever.

How to Set Salaries
entrepreneur.com - Determining what to pay your employees doesn't have to feel like a calculus test. Follow these tips for setting fair and equitable rates that won't break the bank.

Relax, My Phone Will Get It
businessweek.com - Finally, new software applications let your phone work as hard as you do.

Invention Marketing And Licensing For The Inventor
smallbusinessbrief.com - There are a lot of less than forthright organizations that allegedly help individuals sell their inventions to industry. In all my years of working as a patent lawyer, I have never come across a single person who ever used one of these organizations to effectively market or sell their invention. However, I have met several who successfully marketed their inventions themselves. Before you take any steps to market your invention, you should take a few preliminary steps.

Invention Marketing And Licensing For The Inventor
smallbusinessbrief.com - There are a lot of less than forthright organizations that allegedly help individuals sell their inventions to industry. In all my years of working as a patent lawyer, I have never come across a single person who ever used one of these organizations to effectively market or sell their invention. However, I have met several who successfully marketed their inventions themselves. Before you take any steps to market your invention, you should take a few preliminary steps.

Evaluate Your Website Risk for Becoming Obsolete
smallbusinessbrief.com - Small business owners satisfied with the look of their commercial website may be in for a surprise, soon. Some designers have ignored advice from the Worldwide Web Consortium, W3C, the international authority establishing standards for code to create web sites. There are new reasons to reconsider the W3C recommendations.

7 Ways To Outsell Other Ebook Resellers On Ebay
smallbusinessbrief.com - Whatever your dreams are, selling ebooks and software with resell or master resell rights can help make them a reality! But what if you are not a savvy internet marketer? Well, eBay is an easy and great place to start. It is also a great source of supplemental income even for seasoned resell rights marketers.

Internet Marketing For Sales Leads
smallbusinessbrief.com - No matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.

Track Your Email Marketing Efforts with Swiftpage
ducttapemarketing.com - I had a great chat with the founder of a unique email marketing service called Swiftpage on the Duct Tape Marketing podcast this week. Swiftpage does all the normal sending, formatting and list maintaining functions provided by even the most basic email services, but Swiftpage takes it a giant step farther.

Small Businesses in Europe - Facts and Figures
bytestart.co.uk - Although Bytestart is aimed purely at UK-based small business people, we have taken a brief look at the massive contribution SME's make to the EU economy as a whole.

How To Save A Small eCommerce Business From Being Killed By The Mega Retailers
workoninternet.com - By avoiding the commodity big brand names, you can be in a position to do as many product press releases as you want. This will allow you to get more focused buyers to your site and can result in more sales.

Podcasting -- Let the Experiments Begin
myaffiliateplace.biz - As you know podcasting is simply an audio file that is placed on a website. If it is combined with an RSS file -- people can subscribe to your feed, and listen to your words of wisdom at their leisure. This is a good thing, it is getting your words -- your voice -- your identity to the masses.

Top 10 Low-Cost Or Free Ways To Promote Your Small Business
workz.com - Whether you have been in business for years or are just starting out, marketing your business is always critical to your business success. Here are my Top 10 ways to promote your business inexpensively:

Resources for Marketing Your Blogs and RSS Feeds
powerhomebiz.com - Need help marketing your blogs and RSS feeds? We have compiled a list of blog directories and news aggregators that can help you reach a wider market for your content feeds.

Small businesses vs. cybercrooks
money.cnn.com - Many owners don't realize how much they are at risk. Here are five ways to protect against Internet threats.

Marketers Push Toward Integrated Marketing Campaigns
clickz.com - Integrated marketing is the form of communications of choice for 67 percent of marketers. Of these, 33 percent say they're happy with the results, leaving about half who feel their campaigns didn't achieve expected results in every channel.

eBay Canada Holds 10-Cent Listing Day
auctionbytes.com - eBay Canada is holding a 10-cent listing day for sellers on June 19, 2006.

Take Cover
entrepreneur.com - What you need to do to protect your homebased business.

The Best Policy: Be Prepared
businessweek.com - Even if you don't live in a hurricane zone, the storm season is still a reminder to protect your business from all threats. Here are some tips

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