Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

How Web Sites Work
workz.com - Many different components are involved in getting a Web page up and running. A Web browser, server and host work together to call up a given site while firewalls protect internal networks from intrusion.

Sampling Sells, Try It
allbusiness.com - It's upsell season. That's right, sell time. If you walk into any Starbucks' in the country currently, Howard and his marketing geniuses have little trays of their latest concoction on the counter, sampling the favorite Frappuccino of the Future, teasing our taste-buds with drinks that mixologists invent in sterilized rooms. And, it works. We should all take a lesson from the genius of coffee lingo.

How to Purchase an Existing Business
franchisetrade.com - Building your own business is hard work. That's why many entrepreneurs choose to buy an existing business rather than starting from scratch. But how can you avoid sinking all your resources into a business that is sure to fail? What should you look for? What should you avoid?

Smart, Easy Ways to Find Customers
entrepreneur.com - Need to find sales prospects, but don't know where to start? Use these easy prospecting tips for finding the right people in your target market. April 03, 2006

When the Biz You Want To Buy Is Hard To Find
startupjournal.com - I'm interested in buying an existing maple-syrup farm. I've done some Internet research, but I haven't had much luck finding businesses for sale. Any suggestions on where to go for information?

Are Blogs A Meaningful Tool For Startups and Small Businesses?
smartbiz.com - Ask yourself what two things you want as a new business: you want people to find you online. And when they do, you want to be memorable. They may not buy the first time but you want them to be intrigued enough that they'll come back. Here's where a blog comes in.

Who Wants Metro Ethernet?
internetnews.com - The networking architecture (define) first developed 30 years ago is about to get a really big closeup now that networking vendors Nortel, Cisco and Juniper Networks have unveiled a barrage of carrier grade Ethernet products.

Blogging Warrillow — the Conference About Selling to Small Businesses
smallbiztrends.com - The Warrillow Summit is the leading event for those selling to the small business market, especially large companies that sell to small businesses. Let me share some overall impressions from the Warrillow Summit.

The 'Tail' of the Headline: Rethinking the Call to Action
marketingprofs.com - Your "Add to Cart" button is the tail of your headline. After taking a huge amount of trouble to optimize a sales page on our sites, all too often we finish the page with a button that says something like this: Add to Cart, Add to Basket or Add to Shopping Cart. Is that really the best we can do?

Enter the Wonderful World of Word-of-Mouth Marketing
smallbusinesscomputing.com - People like to buy from companies or people that they know and trust, and they tend not to buy from those they don't. But how do you build that trust, particularly online?

3 Ways to Optimise Your Site Navigation
bytestart.co.uk - Studies show that well-planned navigation can help boost your sales by more than 50%!

Leveraging Customer Interactions
about.com - Taking advantage of the opportunity to understand your customer interactions helps learn more to best serve their needs and outflank your competitors.

Misuse of office technology adds more than two hours to the working day
bytestart.co.uk - The misuse of telephones and email at work is hindering workers from doing their jobs, increasing bad habits at work and lengthening the working day according to a national study released by ntl:Telewest Business this month.

Wired for Winning Loyalty
marketingprofs.com - The wired world is brimming with purchase potential and it's high time to answer the call.

Intuit Helps Contractors Make Their Best Estimate
smallbusinesscomputing.com - The latest product from small-business powerhouse, Intuit — maker of the ubiquitous QuickBooks accounting software — marks a slight change in course for the company. For the first time, an Intuit product focuses not on managing your business, but rather on helping it grow.

Easy Business Incorporation
smallbusinessbrief.com - Business incorporation a decade or two ago is a tedious process that businesses often reach bankruptcy before being awarded corporation status. However, recent developments in the business world and the creation of Business Corporation Act make the process quicker and easier.

How to Double Your Sales Appointments in Half the Time - Part 2
smallbusinessbrief.com - In Part 1, we summarized that you may have the best service in the world and the best widget in its category. But if you can't physically get in front of your targeted business prospects on a routine basis you won’t meet your revenue objectives.

IBM Database Adds a New Coil in The Market
internetnews.com - IBM next month will release the next version of its DB2 Universal Database, a software server loaded with the ability to process XML (define) data.

Don't Lose Your Web Site To Your ISP
workz.com - Whether you contract with an ISP that hosts your site or you host the site yourself, backing up your site content is the best and cheapest insurance against losing your Web site.

Radio Advertising- Get sales through Immediate Response
businesstoolchest.com - Contrary to the predictions of doom during the advent of television, radio is alive and well today, and radio advertising is a major part of the plan for advertisers of every size and description.

Don't worry about bigger--worry about better
allbusiness.com - Story of a small wine shop in Manhattan that has flourished in spite of tough competition from the internet and big box retailers.

When Talking to Strangers 3 reasons potential customers may distrust you
businessknowhow.com - I often find, when brought in to train sales and service teams, that employees inadvertently chase away new potential customers. It usually happens within the first 10 seconds of customer communication, and most employees have no idea that they are committing these offenses.

How to start a one-ingredient restaurant
msnbc.msn.com - Want to start a food business? One special dish could be all you need

Finding Space to Work In Her Parents' Home
startupjournal.com - Allison Rae, 24 years old, an editor and writer in Niagara Falls, N.Y., tells writer Mark Henricks about working from an office in her parents' home.

Starting Your Own MOB (Mommy-Owned Business)
entrepreneur.com - Are you ready to become an entrepreneur? This mompreneur offers some words of wisdom before you get started.

The $200 Office
businessweek.com - An outsourced space can be a cost effective way to impress clients and the support and equipment larger outfits take for granted.

How To Plan Marketing Communications
workz.com - For small businesses, often a marketing communications plan is all you need to drive your marketing efforts.

Recognise ‘The Force’ and Trade the Trend
workoninternet.com - You may have heard the saying ‘A Trend is your Friend until it Bends’. Technical Analysis helps us to identify a trend so we can jump on and ride it until it changes. Since the Forex market has very strong trends, technical analysis is a very effective technique.

Planning tips if you want to become an entrepreneur
bytestart.co.uk - The path to entrepreneurship is varied, with a range of different options available to the ‘wantrepreneur’, all with different risk/return profiles. While never easy, entrepreneurship is rewarding and the Internet has reduced the risk of starting up even further.

Other People's Time - OPT-in Management
smallbiztrends.com - Other People’s Money, OPM, is the often maligned method to fund a small business. But to Get Things Done a leader must not only manage the money — the budget, but get things done through people: management.

Keys to Branding Your Small Business
marketingprofs.com - Pay dear attention to your branding programs from the outset, because they work to strengthen the "link of trust" between your company and its buyers.

Router + Drive = Network Attached Storage
smallbusinesscomputing.com - Network attached storage (NAS) — hard drives that you attach directly to your network rather than to one computer on the network — make good sense as a solution for sharing files among co-workers and for backing up computers in a small office.

A Crash Course for Marketers on Google's New Trend Tool
marketingprofs.com - Google recently launched Google Trends, a tool that allows you to view keyword search trends by year and month. You can also view trends by news mentions and by region/country of searchers performing searches.

What is the Information Marketing Business?
businesstoolchest.com - Do you have an area or areas of expertise? Have you ever thought of turning your skills and experience into a training program based on your expertise? You can be an entrepreneur and make money on the information and skills that you already posses by entering the “Information Marketing Business”.

How to Double your Sales Appointments in Half the Time; Part 1
smallbusinessbrief.com - Sales organizations live by growth. And Sales Growth is measured by sales revenue. If you want to know how to increase sales revenue here are only three ways to do it.

How To Deal With Your Prospect's Objections In Your Web Copy
businesstoolchest.com - One of the more difficult things for inexperienced copywriters seems to be how to deal with possible objections that a prospect might have about a product or service.

Business Planning: How to Size an Emerging Market
businessknowhow.com - In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market.

Define Your Difference - To Stand Out and Make Your Business Shine!
smallbusinessbrief.com - Thoughtfully defining your business and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials.

Deciding if Network Marketing is Right for You
entrepreneur.com - Want to work from home on your spare time? Then network marketing may be the business you're looking for.

How To Conduct On-Line Due Diligence Before Entering Business Relationships
smallbusinessbrief.com - Do you enter into business relationships, acquisitions, property investments, partnerships, or enter into a transaction without first verifying a companies identity, associates and affiliations? Most people do and your not alone.

Make a Referral Offer They Can't Refuse
smallbusinessbrief.com - Sometimes your referral marketing effort just needs the right hook or offer to get people to pay attention and participate. Draw from my top 5 referral offer starters and think of ways to creatively wrap your business around one or more of them.

eCommerce for Import Export Companies
smallbusinessbrief.com - According to a recent study conducted by Forrester Research, retail sales are expected to rise 20 percent to US$ 211.4 billion – a two fold increase from only three years ago. Whether you are in exporting or importing business it does not make any difference, by using eCommerce and adding some of the basic eBusiness functions to your website you can also profit from this trend.

Creating a Company Web Site
nfib.com - By now, most people realize that to be competitive in today's fast-paced business environment, having a Web site is an absolute necessity. Making the decision to get a Web site up and running is simple. The hard part is deciding whether to pay a professional Web designer to do it or to do it yourself.

Seven Fatal Errors in Online Marketing Demos
tools.devshed.com - When portraying a new or upgraded product line, too many companies get caught up in meaningless impressive-looking images that fail to tell their story; or, they hide the product story among over-long corporate “web infomercials.”These are just two of the mistakes that can doom an online marketing demo to the annals of ineffective marketing artifacts.

Basics: What Worked Years Ago Still Works Today
devshed.com - Internet marketing can seem mystifying not only for beginners, but for moderately skilled internet marketers.With all the courses, forums, blogs, reports, seminars and teleconferences available to help people learn how to get traffic to their sites, it is one of the most overwhelmingly dense subjects on the internet.

Effective Trademarks - How to Select a Good Name
businesstoolchest.com - Your trademark is the most important asset your business will ever own. A good trademark will distinguish you from the competition and help you stand out in a crowd. A poor trademark will entangle you in legal disputes and blunt your marketing efforts. Selecting a good trademark is as simple as following the following guidelines.

HP Business Notebook Goes Wide — and Hits the Mark
smallbusinesscomputing.com - The HP Compaq nx7400 Notebook PC gives business buyers a practical, powerful laptop with one central feature borrowed from the world of multimedia portables: a beautiful 15.4-inch wide-format LCD. Even better, nx7400 models start at just $749, so you don't have to break the bank to spread the envy.

Content, Contact, Community - A Simple, Universal Business Startegy
ducttapemarketing.com - Every business is a marketing business and, to some degree, every business is an information business.

Entrepreneurship on the Rise in U.S.
smallbiztrends.com - Entrepreneurship in the United States is on the rise — with the figures to back it up.

How to succeed as an Affiliate on the Net
businesstoolchest.com - When a company has a product or a service that they wish to sell they will often enlist 'affiliates' to do the job of finding customers for them.

How important are customer referrals in Internet marketing?
allbusiness.com - In online marketing, as in traditional marketing, customer referrals are the goal.

Business Startup Success Secret: Build the Business To Suit Your Life
businessknowhow.com - Most entrepreneurs are appropriately cavalier. Haughtiness is not just appropriate, it’s a necessary personality trait, since the launch of a business typically prompts an onrush to negative response.

You Need To Face Reality Before Starting A Home Based Business
smallbusinessbrief.com - Many people that decide to start a home based business are destined to fail because their motivation and expectations are completely unrealistic.

Home Court Advantage
entrepreneur.com - Starting from home was the right move for our 7 homebased young millionaires. Now they're netting sales in the millions, all before turning 40.

Tips to Promoting an RSS Feed
smallbusinessbrief.com - There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

Younger Siblings, Better Entrepreneurs?
businessweek.com - Birth order can play a major role in the success of a business.

The Power of Podcasting: What Exhibitors Need To Know
smallbusinessbrief.com - Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services? Enter the podcast.

Making the connection – understanding call management
bytestart.co.uk - Call management solutions focus on helping businesses better handle their incoming calls, including setting up customer greetings, queuing calls, and routing calls to mobile phones or other numbers so they can be answered more efficiently.

How Much Storage Space Will You Need?
workz.com - Statistics indicate that the average Web site is 5 megabytes (MB) or smaller. But how much room you need depends on what kind of site you want.

Making Transactional E-Mail Better Marketing Tools, Part 1
clickz.com - How many e-mail messages does your company send each month? I mean all messages, not just those sent with the express purpose of e-mail marketing.

Experience the 'eBay Live' Conference on AuctionBytes.com
auctionbytes.com - Only one event brings thousands of eBay buyers and sellers together with eBay executives and staff as well as third-party vendors - the annual eBay Live conference. And this year, you'll be able to watch it on AuctionBytes.TV!

What You See is What You Get With ProStores 7.0
ecommerce-guide.com - Describing it as the most significant upgrade since the fall of 2005, eBay's ProStores division announced version 7.0 of its e-commerce-building service on Thursday. This version is designed to give ProStores merchants a variety of new features, most of which focus on listing design, page customization, and the capability for merchants to streamline listings to eBay.

Voluntary Constraint Marketing
businesstoolchest.com - Shopping has become increasingly complex. With the advent of online opportunities, that complexity has multiplied many times over.

Inflation-Fighting Options Limited for Small Businesses
allbusiness.com - The current government estimate is that inflation is rising at about 5.1 percent right now, well above the 3.4 percent figure of 2005, and the highest rate since 1990. Taking note of this trend, big corporations are raising their prices, begging the question: Should you?

Six Great Ways for Teens to Make Some Green This Summer
businessknowhow.com - Is your teenager too young to get a job at Burger King but wants to earn some money doing something other than babysitting this summer? Does your older teen yearn for a business of his or her own? Well, look no further. Below are six great entrepreneurial enterprises for teens to choose from that can help them keep busy, content and – of course – earn some “dough-re-mi” during the dog days of summer.

Five Tips for Succeeding
startupjournal.com - If you've got a business idea you can't stop talking about, why wait to flex your entrepreneurial muscles? Here are five tips to get an idea out of your head and into the marketplace.

Don't Shortchange Personal Finance
businessweek.com - For entrepreneurs, having a sound retirement plan in place is essential to avoid financial missteps. Here are other common mistakes.

Inventive Ways to Use Place-Based Media
entrepreneur.com - With place-based media, you can advertise nearly anywhere your customers look. Here's how to choose the right places to get your message out.

Where Have all the Angel Investors Gone?
about.com - Jeffrey Sohl, professor of entrepreneurship at the UNH Center for Venture Research recently highlighted in a release the current angel market conditions.

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