Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.

 

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Small Business News

Look Ma, No Cables: Wireless Networking for Small
Put aside your assumptions about wireless networks and properly evaluate whether they're right for your business.

Four Ingredients of a Perfect Sales Call
morebusiness.com - Selling lies at the very heart of every business. Whether you’re a new start-up or a growing company, you need to sell to survive.

8 Top Strategies To…Achieve Uncommon Success
workz.com - There are 8 proven strategies highly successful people have always used to overcome obstacles to their goals. Properly applied, these same principles can also serve as a catalyst for your success.

8 Top Strategies To…Achieve Uncommon Success
workz.com - There are 8 proven strategies highly successful people have always used to overcome obstacles to their goals. Properly applied, these same principles can also serve as a catalyst for your success.

Three Reasons Why People Won’t Buy And Three Ways To Fix It!
businesstoolchest.com - Most of us at some point in our career have experienced the frustration of being unable to “close the deal”! We’ve walked away wondering what else could have been said, shown or done in order to GTC (Get The Check).

Are Your Policies Hurting Your Business?
businessknowhow.com - A customer's purchase is overcharged by $10.00. The store policy is clear. "No cash refunds" so the sales associate refuses to issue the refund even though the mistake was hers. The customer was told he would have to accept a store credit or wait for a check to be issued by head office.

Are You Neglecting Your Website?
msn.com - If your site's outdated, you could be paying the price--in customers.

Where's the Chief?
entrepreneur.com - You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.

6 Steps to Effective Small Business Credit Card Management
about.com - With the growing popularity of small business credit cards and ever changing interest rates, now is the time to learn the 6 steps to effective small business credit card management.

6 Steps to Effective Small Business Credit Card Management
about.com - With the growing popularity of small business credit cards and ever changing interest rates, now is the time to learn the 6 steps to effective small business credit card management.

Building eCommerce Website
smallbusinessbrief.com - The approach you should take to build your eCommerce site should be same like when you start a new business, launch a new product or start a new marketing campaign.

What's In A Name? The Six Essential Elements You Need To Know
smallbusinessbrief.com - Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.

The Confidence to Create Your First Information Product
smallbusinessbrief.com - It’s no secret that information products can be a highly profitable online business. For products like ebooks, mp3 recordings and other digital downloads, the start-up and overhead costs are minimal – allowing for a high profit margin.

Media Darlings: The Top Ten Do’s And Don’ts Of Working With The Press
workz.com - There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement.

Generating Website Traffic with Sub-domains
businesstoolchest.com - Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account. Their low cost and flexibility make sub-domains a great device for directing traffic to your site without breaking the bank.

Using You in Your Descriptions
allbusiness.com - If you're selling products on eBay or on a web site as your home-based business, at some point you have to write something which describes those products, with the intent to attract customers.

Work At Home Parents, Summer, Kids
businessknowhow.com - Working at home is a great way to have more time to spend with your children when they get home from school, but what do you do with the kids during the summer?

Many small businesses lack adequate insurance
msn.com - Despite being an important need, many owners skimp on it

Small Firms Try Out
startupjournal.com - Some small-business owners are forsaking traditional advertising venues for online advertising -- including ads in search engines Yahoo Inc. and Google Inc. and free listings in online classifieds sites like Craigslist. Others are using Internet firms like Spot Runner Inc., which help small businesses create affordable commercials and buy air time for those ads in local television markets -- something that's usually too costly for smaller firms.

Direct Mail - Not What it Used to Be
businesshighlight.org - The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon

Ticket to Ride
The gas crisis is good news for fuel-efficient transportation businesses.

Protect your idea, your brand and your creative work
about.com - Ideas are a difficult thing to protect, because they are so easily imitated or copied.

Understanding The Importance of Keywords
businesstoolchest.com - Choosing the right keywords to target in your SEO efforts is probably the biggest and most important task your must take before optimizing your pages.

Opportunity Knocks with Baby Boomers
allbusiness.com - What if I told you that there is an emerging market of 78 million people, virtually untapped from an entrepreneurial perspective? Might that be of interest to you? It sure is to me.

How to Uncover a Hidden
businessknowhow.com - What do you know about your clients? What kind of information can you identify about your clients without having to ask them? Knowing more about your clients is a fabulous way to grow your business. Keep reading to find out how.

Anti-fraud laws cost more than expected
msnbc.msn.com - Report raises concern over small business exemptions from Sarbanes-Oxley

Creating Multiple Streams of Affiliate Marketing Income
businesshighlight.org - Have you ever heard or read the phrase "multiple streams of income" before? Do you know what this phrase means?

Blog Comment Notify - Give Your Commentors Ability To Get Email Notifications
emailuniverse.com - Give your blog commentors the ability to subscribe via email to the comment thread they are leaving a comment on.

What are the benefits of blogging for small business?
about.com - Here is a list of benefits of a blog.

Basic Things All Affiliate Marketers Need To Survive Online
smallbusinessbrief.com - With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

Dell's Low Prices: Strategic Failure or Lousy Execution?
businesspundit.com - Last week HBS told us that low prices don't always equal more customers. This week Dell proved that point.

Don't Kid
entrepreneur.com - Would you consider banning little ones from your location?

Yahoo's "New" Ad Platform
ecommerce-guide.com - Yahoo Monday said it plans to roll out a redesigned search advertising platform, which spokeswoman Gaude Paez said will help Yahoo compete with rivals Microsoft and Google.

Don't Give In To Business Burnout
smallbusinessbrief.com - I have identified a few sources of Business Burnout and each has a distinct flavor and requires a different response.

Is Your Downline Needy?
smallbusinessbrief.com - Of course as a team leader, it’s your responsibility to be there and help your downline as much as possible. However, having overly needy team members can be detrimental to your business.

Tips For Writing A Good Newsletter
smallbusinessbrief.com - It seems like everyone has a newsletter for their business and it’s a great way to communicate with your customers and potential customers. But are you really getting the most from your newsletter? Here are a few tips to get you started.

Dreaming Up the Perfect Sales Pitch
businessweek.com - Want to beat the competition and make that sale? Here's a step-by-step guide to closing the deal

How Aggressive Is Your Marketing?
smallbusinessbrief.com - Some of my clients are getting one out of five site visitors to contact them. If you're not getting that kind of response, chances are that you're not being aggressive enough in your marketing.

What Were They Thinking? Goofs From the Web Era
startupjournal.com - The Internet spawned so many weird gizmos and bad business ideas that mocking dot-com duds became something of a sport in the post-bubble era. But some ideas still stand out for pure silliness. These are products and services that attracted lots of publicity -- and, in some cases, millions of dollars in funding -- before folding.

Understanding Why Customers Will Buy Your eBooks
workoninternet.com - What does it really take to package your knowledge for profit into your own Special Report, ebook, hard-copy book or even audio product?

An Advertising Workout
morebusiness.com - If the competition is bullying you around and walking away with prospects you’re trying to turn into customers, maybe it’s time you did an advertising workout.

Consumers Unsure of Mobile Phone as Payment Device
clickz.com - Mobile phones have become a fixture in the lives of just about every age group, but more than half of the young consumers who took part in the 2006 Generation X and Y payment and technology panel study conducted by Market Platform Dynamics feel the ability to use their mobile phones as a payment device is unnecessary.

Auction Trust Network Connects eBay Buyers and Sellers
auctionbytes.com - Auction Trust Network announced the launch of its company with the release of Reconnect. The service enables buyers to define and apply their own criteria in building custom networks of trusted eBay sellers. The company said sellers benefit through increased sales from repeat buyers.

Low Cost Ways To Make Money Online
smallbusinessbrief.com - Many people have realized that they can turn their computer into a money making machine. There are many ways you can make money with your computer. This article will show you several low cost ways to make money on the net.

A Basic Lesson in Cash Flow Management
entrepreneur.com - If you don't know the first thing about your business's cash flow, now's the time to learn.

A Guide to Roaming Write-Offs
businessweek.com - For entrepreneurs on business trips: Cab fare? Deductible. Hair cut? Possibly. Night at the cabaret? Forget it. Read on for more

Microsoft Rolls Out adCenter
ecommerce-guide.com - Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.

How To Avoid Negative Feedback On eBay
smallbusinessbrief.com - If you are a seller on eBay, your feedback profile is the most important part of your business. One negative comment from an unscrupulous buyer could damage your reputation and more importantly damage your sales and profits! As a seller on eBay you want to avoid getting negative feedback comments at all costs, let me show you how to do this.

List Building - What Is It?
smallbusinessbrief.com - We all know what an email list can do to our business. If you know how to manage your email list right, it can be your ultimate opportunity to upsell something, make big sales, gain more traffic and boost your popularity among others. So what does it really take to grow your email list? Growing your email list is called list building.

Marketing: Where To Place Your Offline Ads
smallbusinessbrief.com - Many people new to business or who have just started their own business are at a loss when it comes to marketing. I know I was when I first started. Marketing your business online is one step, but what about offline?

Old Number Rings Up Business at Auto Shop
startupjournal.com - While leafing through the Yellow Pages last fall, entrepreneur Mark Bright saw an ad for a recently dissolved competitor listing an out-of-service phone number. On a hunch that readers would continue dialing the number for some time, he arranged for the line's outstanding calls to be rerouted to his company. Since then, he says, he's turned many unsuspecting callers into customers, thereby boosting sales.

Has Advertising Killed Itself?
marketingprofs.com - "Video killed the radio star." Maybe that's true, but I'm not really sure. I am pretty sure, however, that advertising killed itself—or, at the very least, took the wind out of its own sails.

The Connection Between Business Podcasts and Running
smallbiztrends.com - Jack Yoest, who has started doing some guest writing for Small Business Trends, points out the connection between running and radio and podcasts. He writes over at our sister site for our Radio show about how so many of us multi-task, and running is a popular time to listen to business podcasts:

Maximize your eBay Selling Potential
workoninternet.com - Many people believe that to be successful on eBay, all you have to do is login and put up a few auctions. They believe that their products will naturally sell because they’re on ebay. This is definitely not the truth. If you want to have maximum success then you have to work at it, improve your business and most importantly, promote your auctions. In this article I will tell you of a few things that you can do to sell more items on ebay.

Start Your Business with No Money Down
morebusiness.com - Building a business can be expensive. Ask most entrepreneurs and they’ll probably be able to give you a list of unexpected expenses that cropped up in their first years.

Business Networking For the Individual -- Online networks provide much needed exposure for internet entrepreneurs.
powerhomebiz.com - Business networking communities are fast becoming a convenient way for individual entrepreneurs to promote their businesses.

Retention E-Mail: Persistence or Arrogance?
clickz.com - In marketing, it's good to be persistent. But at some point, it may really be time to throw in the towel. Being too persistent with your e-mail marketing can turn readers off and, worse, increase your risk of spam complaints.

Mac Listing Tool for eBay Sellers Provides Barcode Scanning Capability
auctionbytes.com - iwascoding has released GarageSale 2.2, an update to its eBay listing tool for Mac users.

Bringing Yourself Out of a Slump
entrepreneur.com - Four steps to getting the results you want in business--and in life

How to Add a Shopping Cart to Your Site
ecommerce-guide.com - Many online stores are built with robust, full-featured e-commerce software — programs that handle inventory management, product display, checkout, and more. But many established site owners who want to start receiving payments from customers don't want to buy this advanced software. What these established site owners want is to add a shopping cart.

Partnering to Pack a Punch
businessweek.com - A partner can give your business that extra edge to beat the competition. Just keep the initial agreement friendly and straightforward

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