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Friends, Family and Neighbors
smallbusinessbrief.com - Friends, family and neighbors - the do-gooders who are always willing to give you advice about your life. Ever wonder why, when you are about to take a leap of faith into something awesome, your friends, family and neighbors are all too eager to warn you of the pitfalls. I call it the "Get By Rule".

How To Use Your Blog to Market Your Business
smallbusinessbrief.com - Have you just started blogging? Or have you been blogging for a while? As you may already know, a blog is an excellent tool to let the world know about your business or your product, to connect with potential customers and promote your expertise. But how can you maximize your blog's impact? Here are five tips to do just that.

Seven Things to Avoid When Looking For Link Partners
smallbusinessbrief.com - Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: "Will this be a valuable resource to my readers?" If you view it as a legitimate, valuable website, chances are Google will too.

Convert Ideas into Growth
businessknowhow.com - Ideation is the flow of ideas that can be converted into growth on a consistent basis. Ideas for new products and/or services can come from two places: inside your organization or outside of it. Let's deal with the internal sources first.

A Printer Worth the Price
smallbusinesscomputing.com - Unlike the lowest-priced lasers, which are Windows-only devices that borrow your PC's CPU power to process pages, the Phaser 6120 is a full-fledged, 300MHz printer with 128MB of memory (expandable to 640MB). It's compatible with Mac OS 9.2 and X and Linux as well as Windows 98, Me, NT 4, 2000, Server 2003 and XP.

The Real Buzz: B2B Word-of-mouth Marketing for IT
marketingprofs.comFinding ways to encourage customers to talk about your company and products—creating B2B buzz—is easy once you know what to do.

Word of Mouth Marketing Subject of Warrillow Summit
smallbiztrends.com - One of the trends that has turned marketing on its head is how “word of mouth” has increased in importance in recent years.

How to avoid problems with partnerships
bytestart.co.uk - Many small businesses are partnerships. Yet circumstances and ambitions change, partners fall out or die. Without a good partnership agreement things can get acrimonious. Here’s how to protect yourself from the start.

Are You Wasting Time and Money Marketing to the Wrong People?
workoninternet.com - One of the biggest mistakes I see consultants, coaches and professionals make is to be unclear about who their ideal client is, and to carry out their marketing without any specific definition of their target market. In fact, most are hedging their bets and trying to appeal to everybody.

Should You Back an Upfront?
clickz.com - Apparently, the online video upfront is the new upfront. Even if you just dabble in online advertising, you're probably hearing from all sides that you should lock in your prime video inventory now, before it's too late.

Why Business Needs More Geeks
businesspundit.com - I love business and I want to see it return to the days of true capitalistic competition. The days of business by legal and/or customer manipulation should come to an end. So what can we do? How can business return to the roots of capitalism? By embracing geeks. Here are the top five reasons I think business needs them.

Serve 'Em Right
entrepreneur.com - When it comes to customer service on the web, think big.

Microsoft Rolls Out adCenter
ecommerce-guide.com - Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter.

Starbucks' Secret Ingredient
businessweek.com - How you can incorporate coffee chain chairman Howard Schultz’ persuasive communication skills in your workplac

Do You Need a Coach?
inc.com - More entrepreneurs are turning to business coaches for that extra edge. Here's how to find the right coach--and what you can expect once you do.

Get the Word Out
computeruser.com - Recent studies indicate that a surprising number of small businesses--upwards of 40 percent--still don't have Web sites because they don't think they have the budget, technical capabilities or the time.

How to keep robots out of your web site
businesstoolchest.com - You know that search engines have been created to help people find information quickly on the Internet, and the search engines acquire much of their information through robots (also known as spiders or crawlers), that look for web pages for them.

How can I improve the conversion rate of my Internet marketing campaign?
allbusiness.com - The success of an Internet marketing campaign can be measured by its conversion rate. Depending on your site and your type of business, your conversion rate may be based on convincing readers to become subscribers, encouraging people to buy something, or enticing prospective customers from another site with an ad.

Creating the Perfect Tagline
businessknowhow.com - They're everywhere! We're literally inundated with them day and night. No matter where we are, we can't escape them. Yes, we're talking about the ubiquitous, omnipresent TAGLINE!

Old Number Rings Up
startupjournal.com - While leafing through the Yellow Pages last fall, entrepreneur Mark Bright saw an ad for a recently dissolved competitor listing an out-of-service phone number. On a hunch that readers would continue dialing the number for some time, he arranged for the line's outstanding calls to be rerouted to his company. Since then, he says, he's turned many unsuspecting callers into customers, thereby boosting sales.

Sequenced Email and Autoresponders - The Anti-Email Newsletter Strategy?
emailuniverse.com - Recently in Tempe Arizona I was sitting next to Tom Kulzer, CEO of Aweber. He lives in the autoresponder & sequenced email service provider world and not the ezine publishing world (even though his clients also publish ezines with his service).

The Importance of Brand "Sizzle"
entrepreneur.com - How to stand out from the crowd.

Rising Do Not Call Costs
about.com - It's been almost 3 years since the FTC established the National Do Not Call Registry. Over 120 million consumers have entered their phone number in the registry. Small business using telemarketing have had to adapt to the new conditions. Now the FTC is proposing a fee hike to cover the costs of operating the registry.

eBay Listing Tips
smallbusinessbrief.com - Believe it or not, the success or failure of your eBay Store comes right down to your listing practices.

Web Site Theme- Is Your Sites Theme Search Engine Friendly?
smallbusinessbrief.com - Your websites theme is very important to its success. When your site is indexed by search engines, they actually review your sites theme as well as other content. The theme must be carefully planned. Here are some tips for developing a proper web site theme that will make search engines happy as well.

The Son Of Spam - The Splog!
smallbusinessbrief.com - What is a splog? You need to know more about them and what you can do to stop them.

How To Create Splash-Pages For Affiliate Programs
devshed.com - Majority of the affiliate programs have built-in type of advertising that they recommend.You join their program, start with their banners, e-mails and traditional style of advertising. Before you know it, there are thousands of affiliates using the same material and the competition becomes overwhelming. The need to stand out from the crowd is obvious.

Small Business Bank Lending up 11% last year
bytestart.co.uk - The British Bankers Association has revealed that UK banks lent over £33bn to small businesses in 2005 (a rise of 11% on the previous year), with over half a million new bank accounts opened.

Develop a Business Foundation for Success Second to None
businesstoolchest.com - Looking to start a new business? Starting a new business can be a complex, exciting time. There are many aspects to explore. Consider this startling statistic approximately 97% of small businesses fail or under perform. There are certain areas that need to be addressed and it may be overwhelming at first. You have to develop an action plan.

To Earn More, Learn More!
workoninternet.com - To be successful in your industry, it is crucial to stay up to date. By learning about new trends, technologies, and systems, you will be able to offer your customers more value. You will reinforce your credibility and expertise.

Business is About Making Money
successfuloffice.com - Regardless of where you are in business, whether you’re just starting out or you’ve been running your company for some time; whether you work for yourself or for someone else there are essential pieces of information that are key to your success.

5 tips for selling goods through eBay
microsoft.com - Are you looking for a way to boost sales? Well, who isn't? If the people I've talked to for this article are typical, then selling through an eBay store could light a fire under your business.

Are Autoresponders An Important Asset To Your Business?
myaffiliateplace.biz - Autoresponders are an important asset to an Internet Marketer. When I heard that statement, I said, “Okay – great! What is it!” For all those new to the Internet arena, I’ll try to explain what autoresponders are, how they can be used, and how it can benefit your online business.

Increase Your Business Beyond the Borders
morebusiness.com - The other day I was looking through some online shopping carts available. One of them wouldn’t allow shipping outside of the US. Curious, I searched around a little more and found another popular ecommerce solution that wouldn’t let its users ship outside of the continental USA.

Differentiation Sells Technology Products
workz.com - There are two types of marketing differentiation strategies for positioning your new product differentiation by creating a new category and product differentiation within an existing category. If you have a new technology product, consider both.

At Wal-Mart, build your own computer
zdnet.com - Wal-Mart Stores will start selling build-your-own-computer components in more than one-third of its U.S. discount stores this month as it looks for ways to tempt shoppers to buy more than just low-margin food.

Marketers Require Better Tracking, Reporting
clickz.com - Marketers face challenges in determining what drives effective customer acquisition and retention. That's according to "Select & Connect: Strategies for Targeted Acquisition and Retention," a report released by the CMO Council.

Using Your Logo in Memorable Ways
entrepreneur.com - So you've created a logo. Now what? Get it out there with these 5 creative ways to get your logo noticed.

Does Everyone Ignore Your Newsletter?
smallbusinessbrief.com - As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers. But it can be pretty frustrating to spend all those hours developing content and campaigns only to have the program flop. Open rates can dive into the single-digits and click-through rates can fall to mere fractions of a percent. So if this happens, what do you do?

Podcast Promotion Tips
smallbusinessbrief.com - Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

Start your Online Business in 2006 with this Template
devshed.com - You want to have your own online business but do not know where to begin, what to market or what it entails. Well, the following is a pretty good template to follow that has proved to be successful for many an online entrepreneur and will provide everything you need to get started.

Pixel Sites...everyone's jumping on the band wagon
businesstoolchest.com - Not a day goes by when I don't get an email or see a site pushing yet another pixel advertising site but are these really a good advertising venue or is everyone just jumping on the band wagon expecting to make a few quick bucks or even get rich.

The Importance of Backup Systems — Part 2
smallbusinesscomputing.com - In part I of our look at backup practices, we discussed the importance of keeping a regular schedule. In Part 2, we'll show you how to do that by reviewing some of today's popular backup mediums. We'll also take a look at various software packages for automating this important task.

Database Marketing: It's All About Creating Customers
marketingprofs.com - Database marketing is about creating customers. Once you have a customer, you have a first sale and an opportunity to make the second, third, and more sales over time. If you settle for a single sale but lose the customer, you must start over and resell each and every time.

How & Why to Keep Customers Loyal
bizhelp24.com - No matter what size or type of business you run, customers are essential; without them your business could not exist profitably.

Search Engine Marketing - Before You Start
bytestart.co.uk - One of the most important aspects of a search engine optimisation campaign is also one of the most overlooked - preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

Take Control of Your Email Fate
workoninternet.com - Deliverability is key to email marketing success, so watch it like a hawk. If your ESP is not performing, find out why and ask them to remedy the situation quickly. If low deliverability rates persist, it might be time for a change.

The Basics On How To Make Money With Adsense
businesshighlight.org - Adsense is considered as one of the most powerful tool in a website publisher's arsenal. It enables a person to monetize their sites easily. If used properly, it can generate a very large and healthy income for them. However if you are not using them rightly and just maximizing the income you squeeze from it, you are actually leaving a lot of money on the table. Something all people hate doing.

Fast Forward
entrepreneur.com - Find out how 10 entrepreneurs tapped into the power of eBay and made millions.

7 Principles of Admirable Business Ethics
about.com - One of the most important attributes for small business success, is the distinguishing quality of practicing admirable business ethics. Business ethics, practiced throughout the deepest layers of a company, become the heart and soul of the company's culture and can mean the difference between success and failure.

The Best Way to Avoid a Work-At-Home Job Scam
smallbusinessbrief.com - Here is how to avoid looking for the wrong work in the wrong places.

10 Ways to Avoid Being Ripped Off on eBay
onlineauctiontrader.com - A bit of due diligence will help you avoid eBay scams. Only buy items with photos. The photograph is a good way to insure the seller actually has the item. No photo is a good indicator of a scam. Check the photo against catalog photos. Many scammers use photos taken from other auctions or from online catalogs. Look for the background and lighting. Professionally taken photos have better lighting, and clearer backgrounds.

How to Buy a Printer
pcworld.com - No matter how digital-savvy we think we are, most of us need to put ink to paper from time to time. It may not be as glamorous as the latest tiny gadget, but that trusty, dust-covered printer in the corner is the workhorse many people depend on. PC World tests and reviews three different types of printers--inkjets, monochrome lasers, and color lasers--on an ongoing basis, and also regularly tests multifunction devices that use each of those printing methods.

Lying, Cheating Brands
fastcompany.com - Deceptive marketing practices are damaging consumer trust for all brand builders.

Gas prices got you down? Take these steps
usatoday.com - Help! I am facing a near revolt in my small office due to rising gas prices. I have a crew of independent salespeople who have, traditionally, covered a large territory (a few counties each) and paid for their own gas out of commissions. They now want me to pay for this expense, but I can't afford it, either. What do we do?

Tips for Winning Those First Sales
startupjournal.com - Generating initial sales is among the toughest challenges for new businesses. We asked Neil Platt, vice president of sales and business development at six-year-old CashEdge Inc., for tips on attracting customers and building a sales force.

How To Maximize Your Paid Survey Efforts
workoninternet.com - The paid survey field is no different than any other field of business. There are frauds and there are legitimate opportunities. With that said, there are several survey companies that provide a great opportunity to make money.

Flat-Fee Ads Come to Yahoo! Local
clickz.com - In a bid to woo new small businesses as advertisers on its Local product, Yahoo! has created flat-fee "Featured Listings" that are simpler to manage than auction-based keyword-targeted ads.

AuctionBytes Newsflash: Other Online Auction News
auctionbytes.com - Here is the AuctionBytes online-auction news roundup for Monday, May 1, 2006.

The Pros of Opening an eBay ProStore
entrepreneur.com - This e-commerce offering is eBay like you've never seen it before, allowing you to create a professional site that can be independently marketed.

Cheaper Pay-Per-Click Rates: Using Alternate Engines
ecommerce-guide.com - If you're a merchant who's bought keyword search terms on Google or Yahoo, you know that per-per-click advertising gets expensive. Very expensive.