Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

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Small Business News

Viral Link Building Through Link Baiting
businesstoolchest.com - Link building is one of the major keys in ranking effectively with the search engines. Many techniques have evolved to capitalize on the hidden gold from attaining top rankings and getting free search engine traffic. Of them all, link baiting has to be one of the best methods to build incoming links.

Grand Opening Success Tips from Some of America's Top Franchisors
franchisetrade.com - One of the best ways to effectively jump-start awareness and interest in your franchised business is to hold a grand opening.

Knowing When to Run
entrepreneur.com - The top five reasons not to buy a franchise

An Introduction to Windows Vista: Part I
smallbusinesscomputing.com - It's been a long time coming, but it looks as if the new version of Microsoft Windows is finally just over the horizon. Microsoft's long-awaited and oft-delayed next-generation operating system, formerly code-named "Longhorn" but rechristened last year as Windows Vista, is due to go on sale late this year or early in 2007 (depending on the version — more on that in a bit.)

Permission-Based Email Marketing Fundamentals
smartbiz.com - There are four main elements of a successful permission-based email campaign: segmenting the database, enhancing the existing database, communicating with the database and tracking the campaign. Let's look at each.

Twice as Nice?
computeruser.com - Dual-core systems are all the rage this year, and with good reason. The new darlings in the PC world (currently, only AMD and Intel offer this option) have two processors, which means that in theory, one processor will run background tasks while the other is free to execute programs such as your Web browser, art program, or newest 3-D game.

You're Golden
mybusinessmag.com - Marianne D'Eugenio, 58, spent 20 years working at a large Connecticut hospital. She left her position-director of Internal Auditing-in 1997. During the following five years, she worked in several positions before taking a class about entrepreneurship. Three months after finishing the course, D'Eugenio opened Quadrille Quilting in North Haven, Conn.

SmartBiz's Keys to Online Success: The Sale Isn't (Always) the Thing
smartbiz.com - Savvy marketers have learned how to mount email campaigns that do a great job of reaching current customers, prospects and even former customers with pertinent information. The overriding theme of these initiatives is that it's important to stay in touch with the people who may buy products and services at times other than when you are actively pushing for a purchase.

Google Paranoia Or A Cause For Concern?
workz.com - Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.

Google Paranoia Or A Cause For Concern?
workz.com - Anti-Google sentiment is on the rise. Web pundits have tossed around monopoly theories and privacy advocates have warned of a day of reckoning. While Google has made friends on Wallstreet, it has disappointed the technical evangelists who were once its fiercest followers. Google has grown into a big scary company and web watchers are expressing their concerns about the information Google gleans from their various services.

Analyzing Website Traffic
businesstoolchest.com - Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.

Five Reasons Podcasting Might Be Right For Your Home-based Business
smallbusinessbrief.com - Podcasting can have many uses for the home based business owner. It can be useful not only advertise, but to also communicate your business message. Below are 5 tips on how to use podcasts to benefit your business.

Guarantee Success in Your Direct Sales Business
smallbusinessbrief.com - You’ve started your own business through a direct sales company. You’ve got the support of a fabulous upline, and the promise of building a business that will allow you to have a flexible schedule and all the money you need to support your family. Don’t forget, this business is, well, a business. You must treat it just like a business that you start from scratch.

Taking Your Business Online
entrepreneur.com - Smart tips for designing and launching a successful website for your offline business

6 Quick Tips for a Successful Online Fair
smallbusinessbrief.com - Online parties and fairs can be profitable for everyone involved, but not if they aren't done right.

Ten Online Customer Service Tips
smallbusinessbrief.com - Other than the current buzz words, customer service has changed very little since commerce first began. If you want a customer to buy from you again, and to recommend your product or service to others, complaints or problems must be handled properly.

7 Highly Effective Web Techniques For Free Traffic Generation
businesstoolchest.com - We all know that traffic is the most essential thing for a successful Internet business company. There are a lot of reliable ways to jumpstart your traffic flows, though most of them would cost some money. In this article I'd like to tell you about my favorite web promotion tactics, which wouldn't cost you a single cent.

Marketing Articles, Ideas and Tips
marketingforsuccess.com - Discover The Small Business Marketing Ideas, Tips and Marketing Strategies That Pull in More Clients and Profits

The Home Business Journey: The Preparation
businesstoolchest.com - You might now be tossing the idea of establishing your own business. You might be imagining freedom, and if you have a 9-5 job you might be saying to yourself that this kind of job was never meant for you. If you are serious then you should prepare yourself for the journey. When you are going for a journey you start listing the things you will need.

8 Dynamic Marketing Tips
businessknowhow.com - Here are 8 dynamic marketing tips to help you increase your sales and profits fast.

The Best Funding Source for You
entrepreneur.com - Most entrepreneurs don't know who to go to for money and when. Our raising money expert helps you sift through the choices.

In Your Face! 10 Crazy Marketing Stunts
entrepreneur.com - Say it loud and proud with these funky, spunky, cheap ideas to get noticed.

Office Live offers free features for small businesses
usatoday.com- Office Live is a not-fully-polished "beta," or trial version that went public Wednesday. It's aimed at companies with 10 or fewer employees and no dedicated tech staff.

Starting An Online Store: The Essential Checklist — Part II
smallbusinesscomputing.com - In Part I, we gave you seven top tips for getting your e-commerce venture started. Today, we conclude with the final eight items on your startup checklist.

Keeping Customers Happy While Downsizing Services
nfib.com - Sometimes, small businesses must take stock to see what’s working and what’s not, and in doing so, they may find that certain products or services aren't profitable. If this is the case, it’s time to make some difficult decisions about whether you should discontinue these practices, and how to tell current customers about the changes.

Which Web Hang Site Will Be the Next No. 1?
startupjournal.com - Second only to watching a company achieve great technological and business success, there is nothing Silicon Valley enjoys more than figuring out how, once attained, that company's success might be outdone. A great deal of this scheming is currently directed at MySpace, the social-networking site that has become the online equivalent of the local mall, a place for teens and twentysomethings to spend lots of time -- lots! -- hanging out.

What Does It Take to Run a Business?
businessknowhow.com - Are you smart enough? Are you tough enough? Are you brave enough? Are you stupid enough? To start and run a business.

One Product, Three Customers, Three Different Ways To Write
smallbusinessbrief.com - My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When one day someone asked me to show him what I was talking about. "I'm writing copy for computers," he said. "Everybody needs and can use a computer. How could a general product like that possibly have different target audiences?" I'll show you exactly how.

Plan For Success
isquare.com - Planning is mandatory for business success. Fail to plan and you plan to fail.

3 Hot Tips For Building Trust And Increasing Sales!
workoninternet.com - How many times has it happened to you? You walk through the doors of a place of busineess and here he comes - perfectly groomed with a smile planted across his face in greeting. Within two minutes he has talked non-stop and promised you everything, including the stars if you purchase his project. You lift and eyebrow, and think to yourself... “Yeah, right!”

Top Seven Lessons Learned in Article Marketing
smallbusinessbrief.com - Use a professional's five year success plan that you can replicate yourself. Quit what is not working and start writing and submitting articles.

Picking A Small Business Accounting Program
advancingwomen.com - A small business accounting program should accomplish three tasks: track income and expenses, generate business forms, and keep detailed records for other assets and liabilities.

10 Tips for Home-Based Businesses
allbusiness.com - Starting a home-based business is never easy. From advertising to zoning, there is always something that will require your attention. Here are ten tips that can help keep you focused on your quest to make your home-based business a success.

Higher Learning
entrepreneur.com - When it comes to eBay, the more you learn, the more you can earn. Waste no time in wising up with these tools.

Facts of Webdesigner
businesstoolchest.com - Everyone’s online. But not everyone has a cool site, and certainly not everyone has an award winning site. Are millions of people wasting money?

Web Affiliate Programs Face Tough Environment
startupjournal.com - Just what is the secret to making a decent income by setting up a Web site on affiliate programs?

Cabinet NG Conquers Chaos
smallbusinesscomputing.com - A tax code that's easy to understand, a politician not influenced by money and a paperless office. While all three seem impossible, Cabinet NG — an electronic paper filing system that's both intuitive and effective — can at least help you deal with the mounds of paper that accumulate within your company.

Top 10 Mistakes Home-Based Business Owners Make
allbusiness.com - While it may be true that there is no place like home, it is also true that running a home business may not be as easy as it looks. Dividing your home into a suitable location for your business, while still remaining comfortable for those living in the house, will take some careful planning.

Reverse-Engineer Your Marketing
marketingprofs.com - Reverse engineering is the process of working back to a solution from an end result. In the era of result-oriented marketing (how did we ever afford to do it differently?), reverse engineering can help marketers refocus their efforts and resources to ensure marketing delivers results that are in line with business goals.

How Do You Get More Clients
morebusiness.com - Getting clients can take a lot of work: you go out and find new clients. It takes resources and energy to try to convince prospects to shop from you. Keeping clients takes less work… but it still takes work: you need to make sure that your pricing is competitive, your products work well, and your service is second to none.

Small Business Owners: What are You Doing to Increase Your Price Power on the Web?
smallbusinessbrief.com - If you are an entrepreneur who is confused about how to price your services, you are not alone.

Diversify Your Traffic – Web Directories & Niche Sites
businesstoolchest.com - Don’t put all your eggs in one basket. It’s the age old saying that encourages you to mitigate your risk by spreading yourself out instead of relying on one thing only. Ask any stock broker and they’ll tell you putting all your money in one company is very risky and is rarely the right move. When you only rely on one source, if something bad should happen you have nothing else to fall back on. At the end of the day, most people would agree this is basic common sense.

Women Entrepreneurs
businessknowhow.com - There is an emerging belief that women make better entrepreneurs. Whether they make better entrepreneurs than men is a tough call. What we do know from various studies is that women-owned business is on the increase.

Can I Get Out of a Commercial Lease?
allbusiness.com - My business is growing so fast that our space is already too small -- and we just moved in! What's the best way to get out of a lease I no longer need?

Storage for Nothing, Backup for Free
smallbusinesscomputing.com - Storage technology can be a daunting and complex subject, especially for very small businesses with the basic need to safely store and backup files.

Inexpensive Advertising
morebusiness.com - Traditional forms of advertising don’t work for a lot of businesses: television, radio, print ads, billboards… unless you have a marketing department with a six- figure budget (or more likely, a seven figure budget!) you can forget about these methods of sharing your message. But that’s okay. We’re going to look at some ways that you can inexpensively advertise. And it’s likely that these ways are more effective anyway.

What's In The Mysterious Log File?
myaffiliateplace.biz - Every time someone visits a page on your site, a record is made into the log file, which is saved on your server. You can find some interesting and useful information about the visitors in the log file. Though log file formats vary, here I discuss the common elements.

Designed to Sell
entrepreneur.com - Looking to innovate on a concept that already exists? Ordinary products get new life when they find the perfect blend of form and function.

The Story Of Branding
clickz.com - Branding is all about creating an emotional grid around the product. The more sophisticated the grid of values, the more compatibly they match the core values of your brand, the better your brand is armed against competitors.

eBay Acquires Sweden's Tradera.com
auctionbytes.com - eBay has acquired Tradera.com, a leading online auction-style marketplace in Sweden. Launched in 1999, Tradera.com has more than 750,000 listings at any given time and categories range from collectibles and home decor to antiques and electronics.

MIVA Fast Track Gets SMBs Online Quickly, Easily
ecommerce-guide.com - Small- to medium-sized businesses looking to either test the waters of the Internet pool or maintain full control of their online store now have a new solution to consider. MIVA, Inc., makers of the popular MIVA Merchant 5 (review) e-commerce platform, today announced that its Small Business Division has launched MIVA Merchant Fast Track. The new platform is specifically designed for smaller, Web-based businesses.

Small Business Succession Planning
allbusiness.com - There are two absolutes that will occur during your small business life -- 1) You will pay taxes and 2) You will die. Although we're pretty good at paying our taxes, most small business owners never prepare their business for the event of their death.

Frequently Asked Questions Related to LLC’s
businessknowhow.com - Limited Liability Companies are a relatively new concept in business structures and taxpayers have many questions regarding how becoming an LLC affects their tax return.

Vets, tap into help for your entrepreneurial efforts
usatoday.com - My son will be returning home from duty overseas soon. Before he left he owned a one-person business and he hopes to start it up again upon his return. I was wondering if you know of any business resources veterans like my son might tap into?

Marketing - Finding Your Market
bytestart.co.uk - Marketing is about offering the right product, to the right people, at the right price, at the right time, and ensuring they understand the benefits of buying from you. Here is what’s involved.

How do you run your business more profitably?
morebusiness.com - There are only two ways to run your business more profitably: You can either increase your income or you can decrease your expenses. Either way will help to generate additional profit for you to spend on your business (or yourself).

After E-mail Authentication
clickz.com - The embrace of e-mail authentication by commercial senders, one of the key issues facing the e-mail industry, is coming along nicely.

eBay Launches Preview of 'eBay Express' Fixed-Price Marketplace
auctionbytes.com - eBay unofficially rolled out its new eBay Express marketplace in preview mode on Friday afternoon.

Web of Neglect
entrepreneur.com - If your site's outdated, you could be paying the price-in customers.

eBay Careers: How to be an eBay Trading Assistant
ecommerce-guide.com - Often, the most vexing question facing anyone who wants to launch a business as an eBay seller is: What should I sell? More difficult still: How can I raise the money to buy wholesale inventory? Both those questions are answered for those sellers who become eBay trading assistants. A trading assistant, or TA, is someone who sells other peoples' goods on eBay.

Can Bankrupts Borrow?
businessweek.com - Getting a loan when you're in bankruptcy depends on which chapter you file under. Here's a review of the rules

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