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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Positive PR As a Marketing Tool
smallbusinessbrief.com - A well written press release can be published increasing brand recognition and exposure. With that in mind, consider distributing press releases for the following.
Buying a Franchise
smallbusinessbrief.com - Franchise business is being part of a successfully proven business that has a name or trademark that is well known and profitable. Franchise businesses are strategically tried and marketable with options to expand by offering products and services that appeal to the consumer. A franchise business consultant may be able to offer assistance to the business owner who wants to make a current business franchisable.
I'm intimidated by the prospect of installing a database, but I really need one. Are there any solutions tailored for small businesses?
allbusiness.com - Installing a database doesn't have to be difficult. It really depends on the type of application you need.
No Budget For Pr? Do It Yourself With The Help Of Technology!
ezinearticles.com - Not so long ago, small businesses and non-profit organizations across the board were faced with a tough question: do we need a Web site? We know the answer to that as the majority of small businesses and non-profits offer effective sites that not only provide information but can sell products, accept online donations, and raise awareness. The new question facing them now is: Do we need to hire a PR agency?
And the Survey Says, Future is Bright for Franchising
franchisetrade.com - Current economic conditions are good for franchised businesses and the outlook for the year ahead is very optimistic, International Franchise Association franchisor-members confirmed in a recent Web-based survey.
Ezine Content Sources To Help Make Choosing Your Next Email Newsletter Topic a Breeeeeze!
emailuniverse.com - In the old days, we would just write some tips that came to mind and that became our content for each email newsletter. Today, that just isn't enough any more.
Becoming a Part-Time Entrepreneur
nfib.com - I want to start a business but I don't have the money to do so. The thought of quitting my job to become an entrepreneur also scares me a bit. What should I do?
Setting up a new business - #1 Introduction
bytestart.co.uk - Setting up a small business involves a number of important steps if you want to get things right first time.
3 Steps To Getting Hundreds Of Backlinks To Your Website Absolutely FREE
workz.com - Link Popularity as you know plays a BIG part in your websites ranking within the Search Engines. So, the basic breakdown is, the more links pointing to your website, the higher up the search engines will rank your website. More importantly though is getting those High PR websites linking back to yours.
A Guide to Selling Digital Cameras on eBay
auctionbytes.com - eBay is a popular marketplace for all kinds of photo gear, from the newest digital cameras to rare antiques and accessories. And since photography is one of the most popular and accessible hobbies in the world, I find that my company's consignment sellers, called FoundValue eSpecialists(TM), are often asked by clients to sell camera equipment.
It's Not Too Late to Save for Retirement
entrepreneur.com - A defined benefit plan can supercharge your savings and reduce your taxable income.
Tips For Writing a Good Newsletter
smallbusinessbrief.com - It seems like everyone has a newsletter for their business and it’s a great way to communicate with your customers and potential customers. But are you really getting the most from your newsletter? Here are a few tips to get you started.
How To Choose A Web Designer
smallbusinessbrief.com - These are some of the things I've been told hold people back when discussing web design with some small businesses.
Can Customer Loyalty be Bought?
about.com - Forget about customer relationship management software, customer loyalty programs and cards. Customer loyalty can't be bought. It must be earned. Learn the 8 ways your small business can earn customer loyalty.
Book-Keeping for Beginners
bytestart.co.uk - All businesses need to keep records of their financial transactions for several practical reasons:
The ABCs of Selling More Effectively Online
morebusiness.com- Here are a few ways to help your site go from sometimes closing to always closing.
Snap, Crackle, Click!
workz.com - If only pay-per-click campaigns were as easy as a snap of the finger, then every web page could strike it rich at the first try. Unfortunately, pay-per-click (PPC) isn't that simple.
Biggest Customer Service Blunders of All Time
entrepreneur.com - These five common mistakes trip up a lot of businesses. Our customer service expert offers his tips on correcting the problems.
eBay Urges High Court to 'Buy It Now'
ecommerce-guide.com - Online auction giant eBay told the Supreme Court today that a permanent injunction against its Buy It Now feature is unnecessary and unwarranted, contending that money damages alone could atone for the company's proven patent infringement.
Purple Envelopes:
mailingknowhow.com - Fading into the background is not going to help you attract new customers or prospects. Don't just blend in with your competitors; step out, take a risk, and get noticed!
Tax time a chance for change
msnbc.msn.com - Although tax season can be a painful time for small business owners, it does give them an opportunity to reassess how they run their companies. Whether it’s how they keep their books, or how high their expenses are, they’ve probably discovered during the course of working on their returns that some changes are in order.
The Benefits Of Incorporation
startupjournal.com - I am interested in starting my own business but I want to incorporate for the tax benefits. Should I incorporate before I do anything with my business or wait until I have some equity built up? I am going to be focusing on real-estate and stock ventures.
5 eBay Tools You Need to Have
entrepreneur.com - Are you confused by all the tools and features eBay has to offer? Our expert sorts through the myriad options and lists the most important tools for boosting sales.
An Arty Niche -- And Banner Sales
businessweek.com - How a business was built on the banners that advertise museum shows
3 Ways To Build A Profitable Opt In List Quickly and Easily
businesstoolchest.com - for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
Pricing Strategies in Marketing
websitemarketingplan.com - Price is an often overlooked marketing strategy, as many tend to focus on promotions or advertising. Pricing strategies, however, can have a large impact on sales and (more importantly) profit.
The Top Six Ways to Stay Motivated
woopidoo.com - How can I keep myself motivated long term? This seems to be quite a common dilemma for many people so I want to address it because it can be done! Here are my tips for staying motivated:
Domain Name Insanity
sitepronews.com - Your domain name is the .com, .net, .org or some other dot something that people use to get to your web site.
Five Reasons Podcasting Might Be Right For Your Home-based Business
cwahm.com - Podcasting has been called the wave of the future. The truth, however, is that podcasting is the here-and-now and is gaining momentum across the world. There are podcasts available for just about any topic you can think of from cooking to video games to religion.
Use Blogs to increase traffic to your web site
ducttapemarketing.com - How Can You Use Blogs to Increase Traffic?
If You Want To REALLY Promote Your Site, Here's How...
sitepronews.com - Site promotion gimmicks and traffic techniques come and go, but the ones that really work are those that stand the test of time. This article highlights what I consider to be the most effective methods to promote your web site of all time.
Other PPC ideas you may not have thought of
morebusiness.com - Pay-Per-Click marketing is the way to advertise online. You create an advertisement that gets posted online then pay the ad’s host every time someone clicks on it.
BloggersHQ.com - A New Bloggers Community is Launched
powerhomebiz.com - A new blogger community has been announced, helping webmasters to create and enhance blogs with professional tools.
Security Breach at eBay's PayPal Service Raises Many Questions but Few Answers
auctionbytes.com - AuctionBytes reported on Friday a vulnerability on the PayPal website that allowed anyone to find out if an email address was attached to a PayPal account, and if so, revealed the account holder's full name (http://www.auctionbytes.com/cab/abn/y06/m03/i24/s00). Several hours after AuctionBytes contacted PayPal about the security issue the page raised, PayPal fixed it, calling it "a bug."
Break On Through
entrepreneur.com - Are you ready to open the doors to a new industry? Here are some strategies for getting up to speed and winning sales.
Thinking Outside the In-Box
businessweek.com - Best practices are emerging in the field of e-mail marketing. Experts talk about the best day to send your e-mails and how to target your readers
Have Your E-Commerce Site Critiqued
ecommerce-guide.com - ECommerce Guide just wrapped up its latest e-commerce site critique — featuring ScoutingBooks.com — and we're already looking ahead to our next critique in a few months.
Online Marketing: Online Auctions
smallbusinessbrief.com - Many people have not considered the value of using online auction houses, such as eBay and Yahoo! Auctions, to promote their own businesses. No matter your business, with a little creativity, you can use this tool to market yourself.
How to Make Money Selling Other People's Stuff
smallbusinessbrief.com - Affiliate Marketing is one of the easiest and cheapest ways of starting an internet business. We'll show you how to choose the best affiliate marketing program for you.
Networking Using Blogs
smallbiztrends.com - I moderated a panel discussion today about Blogs and RSS for Profit. All the panelists were well-prepared and gave superb insights into why businesses should have blogs.
Don't Build That Website
businesstoolchest.com - It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product.
Where can I get the expense numbers I need to complete my business plan? I'm starting a new business with no history.
allbusiness.com - Your business plan needs to have solid numbers. Forecasting your numbers is the only way you're going to know what's going on in your business. New business or not, you can work expense numbers from the bottom up, and then check them from the top down. Here's how.
WANS, LANS, WLANS and now WPANS (Wireless Personal Area Networks)
ezinearticles.com - I know you know what a LAN (Local Area network) is and a WLAN (Wireless Local Area network) but do you know what a WPAN is…..?
Small Business Administration (SBA) Loans for Women
smallbusinessbrief.com - There are a number of options available to women for obtaining small business loans. One of the most well-known types of business loans available for women is through the Small Business Administration (SBA).
3 Simple Steps to Landing a Big Account
msn.com - The toughest accounts to land are usually the largest and most profitable accounts, too. Everyone wants to get in the door, and there's much more competition at that level. But don't let that discourage you. While breaking through certainly won't be easy, the following three steps will increase your chances of landing that tough account:
Other PPC ideas you may not have thought of
morebusiness.com - Pay-Per-Click marketing is the way to advertise online. You create an advertisement that gets posted online then pay the ad’s host every time someone clicks on it.
8 Simple Rules for Rating A Business Opportunity
about.com - So you think you have found the one business opportunity that will bring you freedom, fame, and plenty of profits? Does it meet the 8 simple rules? Before you run out and cash in your life-savings, stop and separate your emotions from the small business opportunity.
Don't Be Intimidated About Starting An Online Home Based Business
smallbusinessbrief.com - Real online business people are those who work hard, who immerse themselves deeply in marketing and advertising, and who put in long hours in the beginning in order to see their Internet-based businesses succeed.
How to build a PC
smallbusinessbrief.com - Do you know what could beat the exciting feeling of having a new computer? Make your own PC.
Direct Mail - For Small Businesses
smallbusinessbrief.com - We hear a lot of talk about junk mail nowadays. Many people will tell you that they dump it straight in the trash. But why do you think so many organizations send out so called junk mail - because it works!
Understanding the Terms
smallbusinessbrief.com - Due to the articulate nature of the Internet, the language associated with ecommerce website design continues to grow at a fast pace. Many visitors whether they possess Internet savvy or not, may find themselves confused the first time they talk to a professional web design company or ecommerce web designer. The following are terms, acronyms and Internet slang that are used in relation to ecommerce website design.
Top 10 Magnetic Sales Copy Tips to Entice Clients
smallbusinessbrief.com - Your web site sales copy matters. Did you know that 95% of small businesses fail because their owners don't pay enough attention to giving their web visitors enough information about their service through magnetic sales copy?
Software Packages
startupjournal.com - One reason small businesses end up owing more taxes when they're audited is that they have no bookkeeping system in place. The business owners either guesstimate their expenses or they fail to track their income at all, relying on 1099s to arrive to tell them how much they've earned.
How to Get Radio Interviews to Promote Your Business
businesstoolchest.com - Of all the marketing methods I employ to get the word out about my speaking service and my information products the method I enjoy most involves being interviewed on radio stations throughout North America.
Do I have to analyze my competition in my business plan even if I have a new product that has no competition?
allbusiness.com - Don't ever get caught saying -- or even thinking -- you don't have competition. That is one of the biggest credibility-killers a business plan can have. If you really don't have competition, ask yourself why not? Why isn't anybody else in competition with you? That is usually a bad sign.
9 Reasons Why Your Articles Aren't Making You Money
ezinearticles.com - Article Marketing can still bring you huge traffic and lots of prospects. If it's not working, here are some possibilities as to why not.
Shopping at a Franchise Exposition
franchisetrade.com - Attending a franchise exposition allows you to view and compare a variety of franchise possibilities.
Put Your Best Face Forward
businessknowhow.com - A person's face can do more than mirror the individual's mood. . .it can create a mood for that individual. That is, if you start your day with a scowl, before long you will become sullen and angry. This, of course, reverses the most commonly accepted pattern, that the mood comes first, then the facial response. The moral: Set the tone for your day with a happy, confident face, and good things are likely to follow.
Small businesses need to avoid this Top 5
usatoday.com - I understand that without knowing a lot about my business you probably can't help much, but I thought I would ask: I consistently don't make enough money in my business. What can I do?
Break the Resistance of Consumer Buying Behavior
about.com - Buyers today are a fickle group. Who's to blame them? Bombarded with an endless selection of products and services, making a good purchase decision isn't easy. What can your small business do when your potential buyers won't buy? Tackling the buying resistance problem begins with understanding how consumers or companies make buying decisions.
Microsoft: Not Ready for Prime Time
smallbusinesscomputing.com - Microsoft's recent announcement that consumer versions of its next-generation version of Windows would not hit the market until January 2007, dashed plans that it would be on PCs for sale during the 2006 end-of-year holiday season. However, Microsoft detailed its road map plans for Vista and said it is on target to go into broad consumer beta testing to approximately two million users in the second quarter of 2006.
Marketing Challenge: What RSS Can Do for Marketing
marketingprofs.com - Do you prefer to get information from email newsletters? Web sites? Blogs? Feeds? A mix? What about your customers? It's unlikely they all retrieve and read information the same way. A growing number of users are relying on RSS feeds to satisfy their hunger for information.
Unusual Ideas to Build Your Business
morebusiness.com - We’re going to look at how 5 businesses are succeeding in building traffic to their site and we’ll start you on the road to developing your own ideas. But if you just take the ideas suggested here and implement them on your site, you’ve frankly failed. That’s not the point of this article.
eBay Rolls Out Enhancements for Buyers and Sellers
auctionbytes.com - eBay announced a number of new enhancements for buyers and sellers last week.
Small Is Beautiful -- and Lucrative
businessweek.com - Here's how Mike Cayelli set up a Web business, cuffdaddy.com, that rings up healthy margins by selling -- you guessed it -- cuff links.
eBay Watch: PayPal Steps Up
ecommerce-guide.com - Are debit cards soon to be a thing of the past? Well, no one is ready to claim that yet, but yesterday's news from eBay's PayPal may signal a significant shift in on-demand purchasing for consumers.
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