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Marketing Challenge: How to Sell Services
marketingprofs.com - How would you sell computer repair services? Fast, friendly, and reliable first come to mind as the main selling points. But that kind of language speaks to the company's opinion of itself, not necessarily much else. Instead, focus on the customer—not the company.

How To Triple Your List Building Rate With Squeeze Pages
smallbusinessbrief.com - A squeeze page is a webpage that, when the visitor "lands" on it, he is asked to opt-in to some type of list in order to proceed further.

Niche with Passion and Reap Your Financial Rewards
morebusiness.com - One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.

Don't Stop The Presses, Part 2
workz.com - To get your creative juices flowing, here are some ideas for using print and e-mail in combination to create a richer marketing campaign.

Packaging that moves product
money.cnn.com - Design firm Metaphase creates products that look good, work better--and sell more.

Flip the Switch
entrepreneur.com - If starting a business is on your mind, but you're still waiting for that light-bulb moment, read on to find out how others got their million-dollar ideas--and how you can come up with one, too.

E-Commerce Site Design: Category Pages
ecommerce-guide.com - An e-commerce site's category pages are like a friendly virtual salesperson: These pages help shoppers find what they want by presenting a well-organized grouping of products.

So, You Want Some Attention?
businessweek.com - A mention in the press can raise your outfit's profile and generate additional business. But go about it the wrong way, and you won't like the result

Frustrated With Your Company's Inability To Develop New Customers? Try A Sales Blitz
smallbusinessbrief.com - One of the most common complaints I hear from my clients is this: "I can't seem to motivate the salespeople to call on prospects and develop them into new customers." There is a relatively simple, fun and inexpensive way to remedy this situation. It's called a sales blitz. Unfortunately, few companies are even aware of it, and fewer yet use it.

Create your own Streaming Audio studio for under $50.00
smallbusinessbrief.com - Creating your own Streaming Audio audio studio has never been easier. There are so many great products around today that will allow you to produce high quality streaming audio for a fraction of the price it used to cost.

Keeping records of your Ebay business: Part 2
smallbusinessbrief.com - We are going to help you understand your tax responsibilities.

Top 10 Unique Content Creation Tips
smallbusinessbrief.com - A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website is one that attracts individuals and encourages them to return.

How to Find Work As A Call-Center Agent
startupjournal.com - Many outsourcing firms employ independent contractors to handle these home-based telephone sales and customer-service jobs, requiring them to handle their own tax filings and insurance.

The Rules of "Green" Marketing
marketingprofs.com - If you think your customer isn't concerned about environmental issues, or won't pay a premium for products that are more eco-responsible, think again. You may just find an opportunity to enhance your product's performance and strengthen your customer's loyalty—and command a higher price.

Don't Stop The Presses, Part 1
workz.com - For too long we've had a tendency to view e-mail and print direct marketing as distinct and separate entities. This might be realistic in a world in which any single customer only ever used one medium or the other. Print and e-mail, when used together, can create a better experience for the customer and, correspondingly, a better result for you.

The Internet Puts a New Face on Faxing
morebusiness.com - Despite the perception that we now live in an e-mail world, the use of faxes to conduct business continues to grow. Today, fax is still an agile technology that has more than kept pace with relatively upstart innovations like e-mail, SMS and instant message. Fax technology continues to be improved and upgraded to meet today’s fast paced and flexible business communications needs.

Web Content Awareness Day Becomes Major Viral Marketing Vehicle Thanks to Web 2.0 Platform Technologies
powerhomebiz.com - Thanks to the plethora of Web 2.0-based technologies readily available for instant use, a small but powerful group of online service providers has "grabbed hold of the tail" to launch the first ever Web Content Awareness Day to a mass audience of fans and business prospects.

Start Last, Finish First
money.cnn.com - Have an idea for a startup that could challenge an industry leader? There's never been a better time to come late to the race.

RSS and E-Commerce: A Natural Fit
clickz.com - Many online media companies find RSS (define) useful for driving traffic, extending their brands, and creating new ad vehicles. As RSS continues to gain traction, marketers are testing new ways to use it to promote e-commerce. It can be used to drive sales and build relationships when your content is adapted to meet users' needs.

eBay Releases New Version of Turbo Lister Tool for Sellers
auctionbytes.com - eBay released a new "early" version of its Turbo Lister tool that allows sellers to bulk-list items.

Is Your Personality Overpowering Your Brand?
entrepreneur.com - Use these seven guidelines to determine if your personal preferences are getting in the way of a successful brand.

ID Theft And Internet Fraud Declining?
ecommerce-guide.com - With all the media emphasis on Internet-related fraud and identity theft, one might think the Internet is a dangerous place for commerce. If recent stats are to be trusted, incidents of fraud from Internet-based means may well be on the decline.

A New Invention for Inventors
businessweek.com - It's an auction of patents -- and some big-name companies will be selling in "a marketplace where nobody knows what the asset is worth"

The Taxman Cometh?
smartbiz.com - “Internet Tax”: It’s a phrase that gives many consumers the chills. But in fact, many e-tailers are not fans either, fearing the headaches caused by collecting these taxes in addition to a possible drop in business that the extra charges would cause. However, there are those who favor this tax. Yes, ladies and gentlemen, brick-and-mortar stores view this as a way of “leveling the playing field” with online merchants. And politicians see these taxes as an open checkbook. That’s why you should know about the Streamlined Sales Tax Project.

Outsourcing is a way of life
theglobeandmail.com - When small companies outsource parts of their operations, owners and top executives find they can focus more on what really matters — building the business and serving clients and customers better. And with a growing number of companies available to do virtually any kind of work for another business, an owner can outsource as much as he or she can afford.

Time for some brand aid
usatoday.com - One mistake many small business owners make is that they think that branding is a concept exclusively reserved for the "big boys." I could not disagree more. Whether you like it or not, whether you know it or not, and whether it is strong or not, you already have a brand.

Generating Self-Sustaining Website Traffic
sitepronews.com - Let me begin by telling you that it took me eight years to grow my online business to the point where it is largely self-sustaining! I don't want to mislead you there. A big part of success is unwavering persistence. Now, let's look at the tools I used to reach and maintain critical mass.

Sales As A Positive Experience
morebusiness.com - No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"?

5 Powerful Reasons WHY Niche Content Sites Are Being Considered The Way To Go In 2006
workz.com - "Content Is King"... and will remain 'King' for as long as the Internet exists and is for this very reason WHY you'd be smart to build a network of these sites for yourself to profit from for years to come.

Moms Are Finding They Can Make More Money Staying At Home
powerhomebiz.com - With the high cost of living, most moms can't afford to stay home, or can they? The fact is many families are actually loosing money each month when mom works outside the home.

Licensing Your Invention vs. Going Into Business
entrepreneur.com - Have an idea but not sure what to do with it? Our expert explains which money-making option is right for you.

E-Commerce Site Design: Category Pages
ecommerce-guide.com - An e-commerce site's category pages are like a friendly virtual salesperson: These pages help shoppers find what they want by presenting a well-organized grouping of products.

Women-owned businesses growing in U.S.
businessweek.com - The number of women-owned businesses, many of them one-person enterprises, grew at twice the national rate for all private companies from 1997 to 2002, with the biggest increases in Nevada and Georgia.

Email Reflections: 10 Simple Courtesies
abundancecenter.com - Have you ever thought how your email looked from a receiver’s viewpoint? Of course you have, every day, haven’t you? It is so easy in our fast-paced lives to let the little things go.

Make Money Online - Defend Against The Latest Scam
smallbusinessbrief.com - This is the second part of "Make Money Online - The Latest Scam Disclosed". Now I will give you some solutions you can choose from.

Make Money Online - Latest Scam Disclosed
smallbusinessbrief.com - This is part one of the article series and is about scammers that affect people who make money online by selling digital products, like e-books, software, etc. and have a refund policy, because we have a rather long way until the end and, if you are selling physical product or you money online through affiliate programs that don't involve a refund policy it's probably just a waste of time.

Making It Stick in ‘06
smallbusinessbrief.com - Are you stuck with the same new year resolution you made last year? Are you tired of being stuck with the same old problems year after year after year? And I know you wonder what other people are doing that seem to be able to stick with their goals, aren’t you? Why not you? It *can* be you. They just know some things that you don’t, and I’m going to share them with you right now.

Tips for Buying a New Computer
smallbusinessbrief.com - A computer is perhaps the most important part of our daily lives. We see it everywhere from our homes to the places we work. Since it is used so much in our lives, we want to make sure that a PC we purchase is a good computer that will be able to do everything we want it to, and last a long time.

Types of Logos: Text, Symbol and Combination Logos
smallbusinessbrief.com - There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.

Market Research Greatly Reduces Your Risk of Failure
workoninternet.com - If you are about to launch a new online product or service, or you are ready to expand your existing online product or service , you need to have a complete financial and competitive picture of what the current market is for your product or service . Few people put much effort into conducting market research before launching their Internet business. They come up with an idea and leap right into launching a site without performing the most important step of conducting market research.

Online Auction Site WhaBam Adds Social Networking Features
auctionbytes.com - WhaBam has introduced social networking features into its online auction site. The features will allow buyers and sellers to network and is designed to increase the sense of community on the site.

Three Proven Steps to Improve Your Home Business Advertising Response in Just 10 Days
successfuloffice.com - Newspaper advertising is a tremendous source of new business that for so many businesses doesn’t ever reach its true potential. These 3 steps will help you change that forever.

Web competitive strategies
marketingcues.com - With the Internet, existing and emerging competitors come from all directions, the marketplace has expanded from locally to globally (located out of your country) and also virtually (online presence, no brick-and-mortar premises). But how can we categorise those competitors and compete with them?

E-Newsletters and the Power of Change
clickz.com - Problem: You offer a number of free e-mail newsletters to your customers, but only a small percentage opt in to receive them. What do you do? Here are a few possible actions, along with their pros and cons, to consider.

Is Behavioral Targeting Better?
emarketer.com - All marketers know that targeting is good. But now on the Web they must also decide what kind of targeting to use, behavioral or contextual?

What Distinguishes You From Your Competitors?
abundancecenter.com - In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: “What distinguishes your product or service from similar products or services, even businesses as a whole?” After continually battling my wits using other recommended USP models, I developed my own -- a list of 50 questions -- that gave me the same results, but faster. [For simplicity, allow the word product to mean service as well.]

Supreme Court to Hear eBay Argument on March 29, 2006
auctionbytes.com - The Supreme Court will hear eBay's argument about patent injunctions stemming from the MercExchange lawsuit. eBay and MercExchange will present oral arguments on March 29, 2006.

How to Price Your eBook
smallbusinessbrief.com - You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product.

Ideas on Promoting Your Home Business Opportunity
smallbusinessbrief.com - Have you got yourself into a home business opportunity but don’t know where to begin to generate yourself some leads? That happens among many of us that join a home business opportunity, you are not alone.

Are You Taking Responsibility for your Business?
smallbusinessbrief.com - Ignorance of the law is no excuse. It's true even online, and you could be subject to fines or even lose your business. The following are some examples of illegal or unethical practices you may be faced with, and how to handle them.

Should I be using a blog for marketing purposes?
allbusiness.comDepending on your business, starting a blog could be a low-cost method of boosting your profile with potential customers and the media and even helping your Web site's ranking in "organic" search results.

10 Top Tips for Writing a Super Responsive Ezine
ezinearticles.com - Here are the ten top tips writing ezines that I've learned the hard way.

The Great Computer Crash
businessknowhow.com - Computer crashes happen to other people, not me. That's magical thinking, of course. It's a form of madness that seems perfectly sensible because it's supported by reality. Or seeming reality.

Home Based Business Opportunities that let you work at home
usatoday.franchisesolutions.com - Owning a home based franchise or business gets a lot easier when you use an established business plan specifically designed to allow entrepreneurs to work at home. The home based franchises and business opportunities below have done the research and development for you. Reduce the risk of starting your own home based business. Follow a work at home concept with which your peers have found success.

Web Store Features
about.com - What features are there to choose from in a Web store, and why would you want each of them? As e-commerce becomes more sophisticated, there are more and more choices for a merchant to make.

Working for Your Parents: Pros and Cons of Joining the Family Business
nfib.com - Perhaps you credit your entrepreneurial spirit to being raised in family business––but that doesn't mean you should take the business over. Before you partner with your parents, here are few pros and cons to consider.

What Your Worst Customers Teach You About Loyalty
marketingprofs.com - Customers—even bad ones—are our best loyalty teachers. In fact, the lessons gleaned from "problem" customers are often rich and long-lasting. Consider the following less-than-ideal customer types and some of the loyalty-making insights they provide.