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Small Business Brief
Weekly Newsletter - Date
Hi All!
Here is this week's edition of our newsletter.
Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.
Just let me know if you have questions or comments.
See you next week!
Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com
Be sure and drop by our Small Business Ideas Forum. It's a friendly community where we share knowledge, find help and encourage one another.
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Recent Conversations In Our Small Business Ideas Forum |
Who Says It's Spam?
emarketer.com - What are legitimate e-mail marketers supposed to do? They follow CAN-SPAM guidelines. They use proper permission marketing techniques. They mail only to opt-in lists. Still, recipients are increasing hitting the "This is spam" link.
Better Off Red
entrepreneur.com - Market to sweethearts, and see green this February.
Getting Customers Back in the Door
businessweek.com - Who's to blame if sales slump at your retail store -- and how do you go about fixing it?
Web Content Writing That Works For You
businesstoolchest.com - Web design these days dictates that you have a certain font, a certain size, a certain wording, and a certain layout, or visitors will feel uncomfortable or disappointed in your site, and will automatically move on to somewhere else that can better meet their needs and expectations.
I’ve heard a lot about open source software. Is this a viable alternative for my company?
allbusiness.com - Open source software is definitely an option for small businesses. In fact, most companies are using open source software, but they may not even realize it.
Home Business Website Essentials
ezinearticles.com - Do you have a home based business, or small business, with no web presence? Are you operating a successful business but not a successful website? Here are some suggestions to make your business site a profit center, instead of a cost center.
Email Predictions from 1996
businessknowhow.com - What was email like 10 years ago? Was it spam free? Did the general public think email should be regulated? What did Internet users expect might happen in the future? Although there was less spam in 1996 than there is now, spam was still a major concern of Internet users ten years ago.
Don't worry about the big guys
usatoday.com - It is not unusual for an entrepreneur to get so emotionally tied to the business successes of yesterday that it becomes easy to forget what the real mission of having a business is all about.
The Great Debate: Employee vs Independent Contractor
about.com - It is a dilemma you will face at some point during the life of your small business. The company is growing nicely but there is only so much you can do. Adding to your human resources can result in additional revenue and less chaos in your business life. Should you hire a new employee or an independent contractor?
Protecting Your Ideas When Talking With Investors, Potential Partners
nfib.com - Entrepreneurs need to protect proprietary ideas when approaching investors, potential partners, new employees and others. There are two stages to assuring this protection. The first takes place before actually contacting individuals; the second involves having proper legal documentation at the time of the meeting.
Three Key Ingredients to Effective Direct Mail
marketingprofs.com - If ever a winner-take-all match took place among the marketing heavyweights—direct mail, telemarketing, and the Web—our money would be on direct mail, hands down.
The Art Of Display
smallbusinessbrief.com - Every day you are surrounded by displays. There are so many types of displays, some that may not even come to mind when you think of the word “display”.
Ezine as a Viral Marketing Tool
smallbusinessbrief.com - A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you’ll find that subscribers will forward it on to others.
Benefits of Website Design with Director 8.5
smallbusinessbrief.com - The software program of Director 8.5 has proven itself to be a very useful tool when it comes to designing WebPages.
Doing Your Part in the Battle Against Spam
smallbusinessbrief.comIf you really want someone to stop sending you spam, report them to the Federal Trade Commission (FTC). They are the ones who regulate unsolicted email.
Top 7 Reasons to Submit Your Articles to A New Article Directory Submission Website
smallbusinessbrief.com - Surfing around and doing searches under "submit your article" or free content to republish" you will find hundreds of sites that you can submit your articles These sites are willing to help you grow your web traffic.
Small Business Accounting Packages Reviewed
bizhelp24.com - To run all but the smallest of businesses you need immediate access to factual and up to date information. At the click of a button a maintained, but basic, accounts package can provide you with, for instance, year end accounts (known as a trial balance) and a precise report of your cash flow.
Practical Marketing Tips For New Entrepreneurs
startupjournal.com - Many would-be entrepreneurs have great ideas for products and services, but often they don't know how to market them. SCORE Counselors to America's Small Business, a nonprofit in Washington, D.C., offers advice on marketing and a range of other topics through its 389 offices across the U.S.
Startup Secrets of the Successful
businessweek.com - What does it take to become an entrepreneur and get your business off the ground? Here are some tips from those who have done it.
Future business trends
usnews.com - What trends will transform business over the next decade or two? That's good information to have whether you're an entrepreneur, a small-business owner, or a megaconglomerate manager. Looking into the crystal ball is always dodgy, but consulting firm McKinsey & Co. has taken a stab at it in the latest issue of the firm's quarterly journal. Here are several of its forecasts.
Your state may have money to lend you
microsoft.com - When small businesses go looking for government help with loans and expansion financing, they often turn to the U.S. Small Business Administration.
Restaurant Startup Center
entrepreneur.com - Think you can stand the heat? Then get in that kitchen! We've got all the information you need to start your own restaurant, be it a fast-food joint, a coffeehouse, a deli or a full-service establishment.
The Crazy Math of E-mail
inc.com - Two plus two equals four, right? Not always. When it comes to e-mail, a relatively tiny investment can net huge returns -- or disappear down a black hole forever, taking any potential future returns with it.
Letting Go of Your Business
businessweek.com - Giving up ownership of a company -- even to your children -- isn't easy, especially if you're depending on it for retirement income
User Interface Design : Key to Achieve Best Web Development
christiantechnologysolutions.com - From early days of www, the Internet sites that are added day by day are increasing tremendously. When you will consider this pool of web, may be they are about computers, industry, entertainment, search engines, fashion, organizational or even individual, all of these sites are concerned about one major part of web development apart from the logic or programming efforts behind it is ‘User Interface Design’.
Become a Stay-At-Home Parent in 2006
cwahm.com - Being able to stay home may not be as difficult as you think. And while you don't want to run out and quit your job right now, with some careful planning, you can become a stay-at-home parent in 2006. Here's how!
Great Online Resources for Webmasters
smallbusinessbrief.com - As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters.
Does Your Business Card Have an Ad on the Back?
smallbusinessbrief.com - You stand out from the crowd when your business card is a professional marketing piece, both sides. Nothing on the back is wasted space. You paid for it, you should use it.
The SMART Method Helps You Succeed At Anything!
smallbusinessbrief.com - A goal is simply a target you aim at with your ambitions and aspirations. No matter what you want to accomplish having a goal greatly improves your chances of making it happen. Since having goals is a smart thing to do, use each letter of the word smart to represent an element of goal setting. This helps you remember the basics.
Knowing When is Enough
smallbusinessbrief.com - How many times hove you been to a website and could not tell where the ads stop and the content begins? You spend a few minutes trying to figure out what the site does? And then you leave. Knowing when is enough can be a tricky thing.
Is Your Domain Name On Someone's Wanted List?
smallbusinessbrief.com - Sooner rather than later, more and more businesses will want to go online and cater to a global market instead of being content with the local neighborhood. And one of the first steps after deciding what business you want to do, is getting a good domain name for your business.
Is Your Website Breaking The Law
smallbusinessbrief.comYour web site could be breaking the law if you dont meet the accessible guidelines laid out by W3C. The design and build of an accessible website relies not just on awareness and designing with accessibility in mind, but also careful planning, testing and evaluation.
Microsoft offers Web help to small businesses
com.com - Microsoft on Monday announced a new "Small Business +" program that offers owners of small businesses free Web-based training and other resources.
Is having a Business in Your Home Legal
businesstoolchest.com - There are various laws you will need to consider before you start running a home business. Millions of businesses are operated illegally out of peoples homes, in violation of their local laws.
A Unique Selling Proposition
ezinearticles.com - Every product or service should offer a unique selling proposition (simply referred to as USP) to its potential customers. What’s a USP? The USP is an acronym for “Unique Selling Proposition” or “Unique Sales Proposition.” Every business, product and service needs to have a USP.
I need to find a good business lawyer. Where do I start?
allbusiness.com - I recommend starting with referrals from accountants, bankers, successful small business owners, and trusted friends. Bar associations offer referral services as well, but they don't tell you much about the lawyer — just that he or she is a member of the bar.
Keeping Home Business Startup Costs Under Control
businessknowhow.com - Buying so much new equipment and merchandise during your startup days can put your new business (and maybe your family) into a big credit crunch. But starting a home business doesn't mean you have to go broke. Here are several ways you can control costs as you start your home business.
Is It Really Possible to Land a Government Contract?
msn.com - Landing government contracts is tough--but it can be done. Learn from these entrepreneurs and Uncle Sam could become your biggest client.
Customer Data Mining for Gold
about.com - Your small business has a potential gold mine of customer data. Do you know how to collect and use this vital information? Expand your understanding of customer data mining and experience insight to improve your small business profits.
Maximize PR, Minimize Cost
smallbusinesscomputing.com - If you're a small business owner with a limited budget, you have probably asked yourself if you really need — or can even afford — to publicize your company, product or service. A Web site's enough, isn't it? That kind of thinking, however, could hurt your business more than help it.
Three Startups Battle Flash-in-the-Pan Norm
startupjournal.com - Here are some profiles of small businesses.
A Few Brand Campaigns Are Forever (Well, Almost)
marketingprofs.com - Just do it. Drivers wanted. Got milk? A Diamond Is Forever. Recognize these? They're all breakaway campaigns. Each, launched more than a decade ago, has survived to this day. Brands become breakaway brands because of breakaway branding campaigns.
Should You Get Involved In Reciprocal Linking
smallbusinessbrief.com - There is an ongoing discussion about the benefits and drawback involved in reciprocal linking and both sides make persuasive arguments. So, should you or should you not get involved in reciprocal linking? In conclusion, the decision is yours but here are some rules.
Keeping Track of Your At-Home Business Expenses
smallbusinessbrief.com - If you are new to working at home, then you might not be aware that you can legally deduct many types of valid business expenses, such as paper supplies or the second phone line you install for your business, on your self-employment income tax return (and thereby reduce your taxable self-employment income).
Description Of Internet Access Types
smallbusinessbrief.com - There's a lot to be concerned with nowadays when looking for an internet service provider. You first need to decide what type of connection you want, and how much you're willing to pay for it. Depending on your requirements, and how many features you want, you'll eventually find just the perfect access plan.
Unstoppable
smallbusinessbrief.com - There are many ways to create success. One of the chief ways is to become unstoppable. This happens when your passion, desire and willingness to do whatever it takes meld. When this happens it creates an unstoppable force and nothing will be able to keep you from achieving your goals.
Want to Land Your Brand? Deliver a Great Experience
smallbusinessbrief.com - How does Starbucks get away with charging $3.50 for a cup of coffee when there's plenty of good coffee for a lot less all over town? Yes, their product is good, but the driver in their brand success is about delivering a consistent experience that the market values and will pay for.
Internet Fraud
smallbusinessbrief.com - Taking transactions over the Internet can be profitable but it can also bankrupt a small business. Accepting online transactions means accepting additional responsibilities as a merchant. These responsibilities include knowing and understanding your risk exposure and your liabilities.
Email Newsletters: Who's Brand Are You Building Anyway?
emailuniverse.com - This year, it's time to raise our standards and stop promoting our email service provider when we send out email newsletters, solo-mailings, customized emails, or any prospect/client email communications.
You Can’t Spell Networking Without Serendipity
morebusiness.com - Networking is the process of sharing knowledge, helping others and developing mutually beneficial relationships. Serendipity is the lucky tendency to find interesting or valuable things by chance. Mix the two forces, and you’ve got a sure-fire formula to boost your business.
JACK FLASH: E-Mail Brings Listeners to the Radio
clickz.com - When radio station 101.1 JACK FM changed its format after 33 years, Theresa Beyer, director of marketing and promotions, knew they were undertaking a huge challenge and risk. Seven months later, Theresa and the JACK FM team are well on their way to achieving success, e-mail being their lucrative weapon.
Ten New Year's Resolutions for eBay Sellers
auctionbytes.com - For centuries folks have been using the arrival of replacement calendars as an excuse to straighten up their acts. It's that time again. Even eBay sellers make New Year's resolutions. In the mood to resolve? Here are some suggestions.
Spy on yourself online
cnn.com - Forget spyware. Here comes myware. Soon you'll collect data on your own Web use for fun and profit.
eBay Fever
entrepreneur.com - Why now could be the perfect time to jump on the eBay-business bandwagon.
E-Commerce Site Design: The Product Page
ecommerce-guide.com - A well-designed product page is absolutely critical to an e-tailer's business. With this in mind, E-commerce Guide spoke with Jakob Nielsen, a leading Internet usability guru, about the essential principles of product page design.
Making It with Mail-Order
businessweek.com - Catalog consultant Jim Tilberry has some advice about those old-fashioned, ink-and-paper sales tools catalogs: They're still work
How To Cut Your eBay Fees By More Than 90%
modernmom.info - Now, are you ready for the REAL TRUTH about selling on eBay?
Keeping records of your eBbay business: Part 1
smallbusinessbrief.com - Keeping good records of your ebay seller business can make or break you in the long run. Here are 3 Reasons why it is essential to keep good records.
One Page Websites: Pro's and Con's
smallbusinessbrief.com - There’s a lot of talk in the infopreneur world about the difference between a website with a dozen pages or more and a one page website geared toward selling a particular product. I’ll be discussing the pro’s and con’s of each type of site, and hopefully clarifying some of the current issues.
The Importance Of An Email List For Your Online Business And How To Create One
smallbusinessbrief.com - What if your visitors don't buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in? That's where an email list becomes your best friend, and online businesses biggest asset.
Dirty Underside of Niche Marketing Trend
smallbiztrends.com - “Nichification”...what it means is that businesses — especially small businesses — increasingly target niche markets as a way to stand out and also to focus their offerings.
Duct Tape Review: AWeber
ducttapemarketing.com - For this review I have chosen a marketing meat and potatoes kind of tool - the autoresponder. I know there's nothing Web 2.0 flashy cool about a system that sends email, but effective email marketing is and always will be a key marketing strategy. AWeber Systems has done what few other autoresponder services have done in my opinion.
Fee changes for ebay UK shop merchants
bytestart.co.uk - ebay UK has announced changes to the fees charged to "ebay shop" merchants. The insertion fees are lowered, but the final value fees have been increased...
All Shook Up
entrepreneur.com - One of your competitors has just released an innovative product or service. You must find a way to respond--fast--because this new idea is shaking up the market. It's called disruptive innovation, and it happens when something new overturns a market, forcing everyone else to either adapt or die.
Better Business Through Budgeting
businessweek.com - Wendy Alexander, director of small business for Capital One Financial, explains why a working budget is a prerequisite for a successful endeavor
You Must Get Going If You Want To Get Growing
devshed.com - If you want to get GROWING with your service business, then you must get GOING with your marketing. You need to have a plan and a system in place that will...
How To Entice People To Your Website
businesstoolchest.com - People running a small business or website, will probably believe that once a website has been developed and published the website development is accomplished. However, the real work begins from here only. In a move to generate income from a website, potential traffic must be driven to the site. There are many successful techniques to create this web traffic that can be followed as part of a Search Engine Optimization strategy.
Evaluating a Product Supplier
allbusiness.com - I've been on a Trade Show mode the last few days and was thinking about the some of the things to ask when evaluating a new wholesale supplier. Whether sizing up new suppliers at trade shows or during the regular course of your home business, it's important to ask a few key questions. With that in mind, I came up with this list.
5 More Mistakes That Drive Your Visitors Away in Less Than 2 Minutes!
ezinearticles.com - There are some common mistakes website owners make that may cause visitors to leave early. Correct these other 5 mistakes to make sure your visitors stay long enough to read your important message:
Cingular Debuts Windows 5.0 Smartphone
smallbusinesscomputing.com - Following on the heels of Sprint's announcement of its PPC 6700, the first Windows Mobile 5.0-based Pocket PC Phone, Cingular has unveiled the first Smartphone to run on WM5.
How To Organize A Seminar Or An Event
smallbusinessbrief.com - Seminars and events have always been implemented as a holistic experience to participants. Thus, organizing an event requires extensive planning and preparation with most work implemented at least a few months before the actual event. Most of the time, seminars seem to run like clockwork with all events flowing smoothly according to schedule. In reality however, much groundwork has been worked on with the purpose of developing the right atmosphere in addition to a beneficial experience to participants.
Let Your Customers Improve Your Business Website
smallbusinessbrief.com - What's the best way to improve your website? Let your customers do it for you! Who knows more about how well your website is fitting your customer's needs than your customers? Finding out is easy. Put a feedback form in an easily seen place and invite your customers to use it.
It’s All About Beliefs
smallbusinessbrief.com - Changing your mindset can have a significant impact on achieving your goals. We've all heard about the power of positive thinking but does it work? How does your thinking influence your actions and get you the results you want?
How To Recover Deleted Or Lost Files
smallbusinessbrief.com - The It's a horrible feeling, the moment you realise that some important document, or irreplaceable photos have vanished from your computer. But that is no reason to despair. The chances are that the data is still present, even if you know you deleted it. Your computer operating system just does not know how to find it any more.
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