Small Business Brief

Weekly Newsletter - Date

Hi All!

Here is this week's edition of our newsletter.

Keep in mind that what you are currently looking at is a template. Although it has the current news up until today's date, my actual opening remarks for this week are only available in the newsletter once it is delivered.

Just let me know if you have questions or comments.

See you next week!

Linda Riley
Editor - Small Business Brief
linda @ smallbusinessbrief.com

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Small Business News

11 Quick (and Good) E-zine Content Ideas
mommyportal.com - Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While sometimes you'll have dozens of content ideas, other times you'll find yourself staring at a blank computer screen, grumbling that it’s publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you’re in a pinch.

The Ultimate Web Site Marketing Strategies That You Should Know
topwahms.com - If you don't create a successful strategy for marketing your business, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers. How do you accomplish this? .

Step by Step Guide to Starting Your Own Website
bizhelp24.com - Many small businesses like the sound of having their own website. However, it is a fact that many people simply do not know where to begin. This article is a basic step by step guide on how to set up your own website, from choosing a name to putting web pages live on the Internet.

Security Measures for your PC
internethomebusinessarticles.com - Data on a PC needs vigilance. With Internet access, data is at considerable risk from spy ware and other browsers. Eliminate risks by securing your PC. Anonymity of the net is not enough protection. Many can gain access and steal data, implant data, or dangerous viruses as well as Trojan horses.

Advertisers see static in radio's future
zdnet.com - The radio industry could find itself at the kids' table in the media banquet hall, as new technology threatens the business, advertising executives said this week at the Reuters Media and Advertising Summit.

Google, eBay and the Power of Competition
auctionbytes.com - Google launched Google Base on November 16, and in addition to speculation about how this might affect eBay, sellers are trying to see if they can use Google Base to increase sales.

Failing Your Way to Success
entrepreneur.com - Don't let a failed startup kill your entrepreneurial dreams. Get back in the saddle again with these encouraging words of wisdom.

Don’t Pull Up The Seeds When You’ve Just Sown Them
smallbusinessbrief.com - Why is it that 95% of people who set themselves goals fail to reach them? In one word: impatience.

How To Create The Ultimate Small Business Marketing System In 7 Simple Steps
smallbusinessbrief.com - Let me get right to the point. The single most powerful small business marketing tool on the planet is a marketing system. But … when I talk about a marketing system I am not referring to those academic exercises found in college marketing books.

Increase Your Response On eBay, Starting Right Now!
smallbusinessbrief.com - Your auction is up and running. You’ve got bidders seeing your auction and looking things over. Now you just need to push them over the edge. This article will cover various ways to increase your bids from prospective buyers.

How To Make The Most Of An Online Chat
smallbusinessbrief.com - Online chats has become one of the more popular ways for work at home moms to network online. I have enjoyed attending and participating in online chats and have met a lot of interesting wahms. Below are some tips I want to share to help you make the most of online chats.

Got Their Goat?
entrepreneur.com - Your website might be annoying customers. Here's how to change that.

Get Your Pricing Right
businessweek.com - How should small businesses -- in this case, a Web specialist -- set and structure their fees? Here are some tips

12 Reasons For Using RSS Marketing
devshed.com - The importance of RSS for marketing can no longer be disputed, but do we really understand all the benefits RSS brings to us as marketers, or really understand why we need to use it to get closer to our customers? WHAT RSS WILL DO FOR YOU AS A MARKETER?

Should I be using a blog for marketing purposes?
allbusiness.com - Depending on your business, starting a blog could be a low-cost method of boosting your profile with potential customers and the media and even helping your Web site's ranking in "organic" search results. It could also be a time-consuming effort that yields relatively little benefit to your bottom line. It all depends on the commitment you're willing to make to your blog and its content.

Outsource Product Development - Time and Reasons
ezinearticles.com - There are several reasons can be cited for outsourcing option. But the moot question is -When does outsourcing make sense?

Your Customers are Cranky! 6 Proven Ways to Fix Their Frowns!
businessknowhow.com - Let me say, that with just a little attention to the details in a business, you can turn that cranky customer into your number one cheerleader!

Location, location, location is important in business, too
usatoday.com - Much of what we deal with in business is not much different than what we address in our private lives. Location for your business is as important as finding a location to live. And, they share some of the same requirements. Here are a few things to consider.

The Six Pieces of the Patent Idea Puzzle
about.com - What does it take to successfully turn a patent idea into a marketable product? There are 6 key pieces of patent information you will need to succeed. Each part plays an important role. If you miss one, the results can be disastrous.

E-mail, Collaboration and Security
smallbusinesscomputing.com - Why does it have to be so hard — and expensive — to get secure e-mail for your company? A system that keeps out viruses and other e-mail-borne threats and lets you and your employees collaborate using shared calendars and access e-mail over the Internet. Is that asking too much? Not according to Mirapoint, a Silicon Valley-based company that specializes in secure messaging products.

Building a Following With a Sense of Humor
startupjournal.com - Business owner Robert Wolfe has an offbeat sense of humor. When he opened his first outdoor-gear and apparel store in 1992, it was papered with posters carrying captions such as: "If you're not good at playing Frisbee, don't play in front of a girl." Oddball one-liners like this one can be found throughout his company's Web site and catalogs.

Consumer Empowerment Reloaded: Why Your Customers Should Drive Your Marketing
marketingprofs.com - Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a stake in the heart of marketing.

Your Greatest Power
smallbusinessbrief.com - A good wish changes nothing. But one good decision changes everything. Your power to choose, to make a good decision, spells the difference between wishing and making those wishes come true.

Small Business Web Shopping Cart Software: 7 Reasons Hosted Is Better
smallbusinessbrief.com - Why should you pay for a remotely hosted shopping cart for your small business website, rather than just install a free OpenSource shopping cart on your site? There are a lot of reasons.

9 Things You Must Do To Maximize Your Chances Of Obtaining A Small business Loan
smallbusinessbrief.com - To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria. To vastly increase your chances of a successful funding application, you will need to present the following information.

How to Effectively Design Your Business Image
morebusiness.com - In many industries, image is one of the last things the business owner looks at. If business is not booming, they assume there is something wrong with the sales method, as opposed to the image. "If we just send out a few thousand more fliers," they say, "we will get some more clients." When in reality, they should be looking at how the message they're sending to their target market is perceived in the first place. Here are a few pointers to consider.

Web Analytics - Getting It Right
workoninternet.com - In recent years, website marketers were concerned with increasing ‘hits’ and the ‘stickiness’ of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.

WAHMs Can Profit Even More
topwahms.com - If you're a successful work at home mom, yet another way to profit from your experience is to help up and coming work at home mom providing a wide variety of services at a reasonable price. I personally know a handful of work at home moms who have mastered many businesses from the comforts of home. No one understands just how difficult it is to make a profitable start then another work at home mom!

How Do Affiliate Programs Work
awomaninbusiness.com - Affiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if the visitor makes a purchase. The referrer site (affiliate), can make money with no overhead (no product, no warehouse, no collection risk).

What's A Niche and Can I Find One Too?
myaffiliateplace.biz - When I came upon that little word -- Niche -- I wondered, "what is this thing called a Niche -- and most importantly, can I find my own niche too?

What Does it Take to be Successful Working at Home in a World Where Corporations Are Closing Doors Left and Right?
powerhomebiz.com - Take the discipline of Corporate America, add to it the flexibility of one's own hours, get set up and trained to operate as a professional and the choices are endless. The Home Based Business market online might just be an option to consider.

My E-Newsletter Experience: Key Lessons
clickz.com - Now that I have two e-newsletter issues under my belt, here are some insights and observations that may help you.

Online Freelance Marketplaces
entrepreneur.com - Find freelance projects--and get your revenue rolling--with this review of some of the top freelance marketplaces on the web.

UPS Delivers For Internet Heavies
www.ecommerce-guide.com - Much of UPS's business is predicated on timing, and the shipping giant is once again trying to deliver for the holiday season. This month the company announced new shipping options available to sellers on eBay for international delivery, as well as announced a deal with Yahoo Small Business.

A Simple Sales Strategy: What To Say When Asked For A Discount
smallbusinessbrief.com - Has anyone ever said to you, "Your price is too high and I'd like a discount." In this article I outline two approaches for responding to this comment. One of the approaches even has the potential for you to make a bigger sale than you originally anticipated. Curious?

How to Create Self Extracting Zip Files
smallbusinessbrief.com - A self-extracting zip file enables your computer to unzip zipped files without installing any new software. The zip file gets converted to an exe file which once opened, unzips the contents to a predefined destination folder or a destination of your choice.

So You’ve Invented Something, Now What?
smallbusinessbrief.com - So you’ve invented the next big thing (or at least something that may solve a problem for a select group of people)? Now what? Well, sorry to say, but there’s quite a bit you need to tackle. To give you just a taste, there’s patenting, licensing, marketing, and manufacturing. So goodness, where do you start?

Ebay Shipping - 10 Tips To Start Right
content-articles.com - There are about as many different ways to ship ebay items as there are ebay sellers. That being said, there are many eBay sellers who don't ship using the correct packaging or the least expensive service. These 10 tips are written to help sellers get started shipping their ebay items correctly.

Market Yourself as The expert
businesstoolchest.com - As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.

How To Design A Website If You're A Novice On The Internet
sitepronews.comMost of my students are Internet novices and ask many apprehensive questions about how to design a website. They worry about their ability to design an attractive site and are anxiously seeking the quickest and best alternative. After years on the Net, I believe you need to learn how to design your sites yourself, and here's why ...

Ten Tips for Finding a Mentor for Your New Business
allbusiness.com - In today’s topsy-turvy economy, it’s tough to be optimistic about any business venture. But many experts say growth and opportunity lie in newer, smaller businesses, you’re on the right track if you're launching your own home-based business. But it's also smart to learn from those who have gone before you.

How To Write Effective Internet Ads That Pull Responses
ezinearticles.com - It can be an exciting feeling to have your first ad placed on a directory listing, website, or email. You may have labored hours upon hours of time, money, and sweat to iron out the detail and create the ultimate internet ad. Everything is now set up and ready to the go. All you have to do is step back and wait for the responses to come trickling in. But they don’t. And this may cause confusion on your part.

Clocking the Web Register: 7 Simple Ways to Make the Most Out of Your Holiday Sales
businessknowhow.com - It’s that time of year again, so how do you ensure that your e-commerce store receives its share of the Christmas shopping extravaganza pie?

Email List Building Strategy: Integrate Subscription Form Into Your Business Processes
emailuniverse.com - The demand for your future email member's time is intense and it's not just coming from your competitors, but all of the volume of information available overwhelms many folks. Promoting your email newsletter is falling on more deaf ears, so how can you build your list against the odds?

Training takes time, but it gives much more back
usatoday.com - You suggested that continued training is a good idea for small-business owners. That might be true, but who has time? I for one fail to see how more training can help the bottom line.

Buyer's Guide: How to Shop for a Notebook
smallbusinesscomputing.com - Laptops used to be expensive status symbols as much as working tools. Today they're a commodity item, an almost essential piece of business gear, even in small businesses. Notebook sales have skyrocketed in recent years, growing significantly faster than desktop PC sales.

When You Can’t Go It Alone
nfib.com - Business is picking up and things are looking good, but now your business is no longer a one-person job. It’s time to make the move from solo artist to employer, and you have several options out there. Here are some tips to help you figure out your needs and select the option that best accommodates your small business.

How To Hire A Web Developer
smallbusinessbrief.com - You have a business and you want a website. You want to hire a web developer/designer to create a professional website for you, set it up, then hand it over to you for you to do what you want with it. But, how should you go about finding someone to do this? What should you look for? There are literally thousands of companies/individuals out there offering to do your website. How do you pick from this large group?

The Present and Future of Pop Windows in Internet Marketing
smallbusinessbrief.com - Pop up windows seems to be a dying form of internet marketing but studies have shown that pop-up windows are still an effective method of Internet marketing.

Avoiding Buyer Complaints on eBay Is Easy
smallbusinessbrief.com - Once you've sold a product on eBay and shipped it, the last thing you need is for the buyer to contact you to complain. If this happens you now have to spend extra time exchanging emails and trying to please them so they don't leave negative feedback or insist on a refund. Follow the points below and you will protect yourself against complaints and potentially messy refund/return situations.

Protection Expires With Copyright
morebusiness.com - Can you legally copy material that is in the public domain without giving credit to the source? The United States Supreme Court answered "yes" to this question, in a case that has implications for companies, Web sites, libraries and others that repackage information they did not create.

Watch Your Step: Seven E-Mail Landmines
clickz.com - The e-mail rules have changed. E-mail success requires knowing how to navigate marketing landmines and the ability to harness the rewards e-mail marketing has to offer. Seven key landmines can cause an e-mail program to blow up.

Christmas Tips for eBay Sellers
auctionbytes.com - With Christmas fast approaching, I am trying to think of ways to boost Christmas sales in the face of even stiffer online competition. I've been an eBay seller since 2001, and along the way, I have found little ways to make an impact on my customers during the festive season.

The ABCs of Online Sales Tax
entrepreneur.com - Find out exactly what you should be charging--and paying--when conducting business online.

Hitting the Holiday E-Commerce Jackpot
ecommerce-guide.com - Experts are expecting a boom in online holiday sales - and they say it's not too late to maximize profits.

Build Your Online Business With Product Reviews
smallbusinessbrief.com - How does the consumer decide which provider offers the best value for their dollar? While each customer is unique in how they make the final decision about who to buy from, adding 3rd party product review links to your site can give you the competitive edge in an overcrowded marketplace.

Has Your Site Been Left in the Dust?
smallbusinessbrief.com - It’s important to keep your site fresh. What have you done for it lately? Design, fashions, search engines and almost every element of the internet changes (along with everything in this world). The same-ol-same-ol just doesn’t cut it in this world.

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