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Daily Archive: July 22, 2005
Are Coupons Effective as a Marketing and Promotion Strategy?
July 22, 2005 - smallbusinessbrief.com - The problem with discounts and coupons is that you're giving away a portion of your profits before you even had a chance to make a dime! Whereas, rewarding a customer for past purchases -- you are spending money out of the profits that you made from the business they gave you.
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