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Daily Archive: December 15, 2004
Text Messaging: An Emerging Marketing Tool
December 15, 2004 - Source: marketingprofs.com- These days, businesses large and small are increasingly using a full range of communication methods including email, web and fax to enhance relationships with existing customers, as well as a low-cost means of acquiring new ones. Now a new communication mode, text messaging—or Short Message Service (SMS)—provides an additional and extraordinary opportunity for companies and organizations of all industries to differentiate themselves.
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